China Mobile Phone Design Industry Report, 2006
  • Aug/2006
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Mobile phone design is to offer an integrated design program from mobile phone hardware deign to application software design, man machine interface (MMI), mobile phone style design and mobile phone mechanical design.

Features of mobile phone design

The shortened lifecycle of mobile phone design and a great number of price wars stimulate more and more mobile phone design houses.

In 1999, China Electronics Corporation (CEC) merged Philips Mobile R&D Center and set up the first mobile phone design house in China—CEC Wireless Inc. (CECW).

Mobile phone design industry was basically monopolized by Korean and Taiwan enterprises before 2003. Most mobile phone design houses in China were registered in 2002. It was not until the second half of 2003, were these design houses widely known and accepted by the market.

With an rapid development of mobile phone design houses, labor division appears in mobile phone design industry.

Since 2004, the growth of mobile phone market in China has gradually slowed down. Moreover, the market share of indigenous brand mobile manufacturers has been declining, down 31 percent in 2005. After a boom in 2004 and 2005, China mobile phone design houses began to slide into low-growth period in 2006. It is quite possible large companies will continue to thrive over small ones.

Influenced by mobile phone industry chain, it is predicated that profit margin of most mobile phone design houses will continually decline. Some will suffer great loss, some will even go bankrupt. The trend of mobile phone industry is to integrate horizontally or vertically

1. Brief Introduction to Mobile Phone Design 
1.1 History and Status Quo of Mobile Phone Design 
1.2 Definitions 
1.3 Three Major Features 

2. Precondition: Mobile Phone Design Platform 
2.1 Brief Introduction 
2.2 Classification 
2.3 Analysis 
2.4 Development 
2.5 Market 

3. Hardware Platform of Mobile Phone Design 
3.1 Analysis of main baseband processor platforms 
3.1.1 QUALCOMM
3.1.2 Texas Instruments 
3.1.3 Freescale
3.1.4 Agere
3.1.5 EMP
3.1.6 ADI
3.1.7 Philips
3.1.8 Infineon
3.2 Analysis of main application processor platforms 
3.2.1 Texas Instruments
3.2.2 Freescale
3.2.3 Philips
3.2.4 Intel
3.2.5 Renesas
3.2.6 ST
3.2.7 NAZOMI
3.2.8 NEC

4. Software Platform of Mobile Phone Design 
4.1 Analysis of Main Operating Systems 
4.1.1 Symbian
4.1.2 Linux
4.1.3 Windows Mobile
4.1.4 Palm
4.2 Analysis of Main Application Software Platforms 
4.2.1 Series Platform 
4.2.2 Qtopia Platform 
4.2.3 Opna Platform 

5. Analysis of Mobile Phone Design Houses 
5.1 Reasons for Rise of Mobile Phone Design Houses  
5.2 Structure and Classification 
5.3 Background 
5.4 Survival Status 
5.5 Competition & Cooperation 
5.6 Prospect 

6. Mobile Phone Design Houses 
6.1 Techfaith
6.2 CECW
6.3 Yulong (Shenzhen)
6.4 Wanzhong (Shenzhen)
6.5 Yuhua Teltech 
6.6 Ginwave 
6.7 E28 (Shanghai) Limited 
6.8 Simcom (Shanghai)
6.9 Elitek
6.10 Sunplus
6.11 Gionee
6.12 Unitone 
6.13 ZEUS 
6.14 Longcheer 
6.15 Truetel 
6.16 Orsus
6.17 Huntel
6.18 COSMOBIC Technology Co.,Ltd
6.19 Mobicom Corporation
6.20 Runtong
6.21 Webook 
6.22 DC Wireless 
6.23 Keben Telecom 
6.24 Paragon Wireless
6.25 Siecom 
6.26 Contractor Communication Design House Ltd. 
6.27 Unismobile 
6.28 COMYI
6.29 Shanghai E-Source Telecommunication Co.,Ltd.
6.30 Tonglin 
6.31 Eleon 
6.32 TOGO/TRIO 
6.33 Moma (Shanghai)
6.34 Loemedia (Shanghai)
6.35 Kungson 
6.36 Chuangyu International

7. Mobile Phone ODMs'Design Capacity
7.1 BenQ
7.2 Arima Communications
7.3 Quanta
7.4 Compal
7.5 HTC Corperation
7.6 Compal Communications,Inc.
7.7 Envada
7.8 Qimei communication

8. Analysis of Mobile Phone Brand Manufacturers' Design Capacity
8.1 Huawei 
8.2 ZTE
8.3 Lenovo
8.4 CECT
8.5 Bird 
8.6 TCL
8.7 Amoi 
8.8 Hisense 
8.9 Haier 
8.10 Konka 
8.11 Capitel 
8.12 Dopod 
8.13 SED 
8.14 Telsda 

9. Analysis of New Mobile License-Gained Manufacturers' Design Capacity  
9.1 Daxian Pantech (Dalian)
9.2 AUX (Ningbo) 
9.3 Qualcomm (Jiangsu)
9.4 Envada (Shanghai) 
9.5 Skyworth (Shenzhen) 
9.6 Gionee (Shenzhen) 
9.7 UTSTAR 
9.8 Desay 
9.9 Sino-Sky (Shenzhen) 
9.10 Malata 
9.11 Jinpeng (Guangzhou) 
9.12 Guohong Communications (Sichuang) 
9.13 LangChao LG (Qingdao) 
9.14 MITAC 
9.15 Bubugao (Guangdong) 
9.16 EYANG (Shenzhen) 
9.17 Tianyu (Beijing) 
9.18 Zhenhua (Guizhou) 
9.19 Holley (Zhejiang) 
9.20 Tech-Yeh (Shanghai)
9.21 Hi-tech Wealth (Beijing)
9.22 Yulong (Shenzhen) 
9.23 Great Wall Technology 
9.24 Songxunda(Shenzhen) 
9.25 CLOVE

10 Trends of Mobile Design Industry 
10.1Status Quo of Mobile Design Industry, 2005-2006 
10.2 Trends of Mobile Design Industry, 2006-2007 
Mobile Phone Hardware Platform Separation 
Roadmap of Qualcomm Baseband Product 
Performance Comparison among Qualcomm Chip Platform Multimedia 
OMAPV1030 Internal Module & External Application 
OMAPV2230 Internal Framework & External Application 
Module Performance of Freescale 1200-20, 1250-20, 1250-21 Platforms 
Sceptre TC Internal Framework 
Sceptre HP Internal Framework 
Sceptre HPE Internal Framework 
Communication, DS and Application Processor Cores in Vision Platform 
Vision Platform Software Framework
Roadmap of EMP Mobile Phone Platform 
Roadmap of EMP 3G Platform 
U100 Software Framework 
Multimedia Performance of EMP 3G Platform Products 
ADI Softfone Platform Framework 
Examples for Adopting Philips Baseband 
PMB7870 Internal Framework 
PMB7870 (upgrade) Internal Framework 
S-GOLD2 Mobile Phone Development Platform 
DM270 Internal Framework 
OMAP2420 Internal Framework 
OMAP1510 Internal Framework 
Roadmap of Freescale i.MX Series Application Processor Products 
i.MXL Internal Framework 
i.MX31 Internal Framework 
PNX4008 Internal Framework 
PXA255 Internal Framework 
Roadmap of Renesas SH-Mobile Products 
SH-Mobile 3 Internal Framework 
SH-Mobile 3A Software Framework 
Roadmap of ST Nomadik Products 
Nomadik Internal Framework 
Nomadil Internal Distributed Processing Mode 
JA108 Internal Framework 
MP211 Internal Framework 
Mobile Phone Platform Separation 
Symbian OS Mobile Phone Shipment and Average Patent Fee, 2003-2005
MontaVista Linux System Framework 
MontaVista Linux Development Environment 
Products & Services Montavista offers 
Service Packs of Series60 Platforms 
Series60 Platform Smartphone
Internal Framework of Opna Software Platform 
Smartphone Solution Based on Opna Platform of Linux Operating System 
Mobile Phone Based on Opna Platform 
Market Share Distribution of China Mainland Mobile Phone Design Manufacturers in China's design market 
Techfaith Net Operating Revenue and Net Profit, Q1 2005-Q1 2006
Ginwave Telsda T69 
Ginwave Partial Products, 2003-2004
Ginwave partial Products, 2005-2006
Main Products of Eleon
BenQ Revenue Proportion by Division, Q2 2004-Q1 2006 
Arima Net Operating Revenue and Gross Profit, 2001-2005 
Changes of Arima Mobile Phone Shipment, Average Selling Price &Gross Margin, 2001-2005 
Arima Shipment Proportion by Main Clients, 2002-2005 
Changes of Arima Capacity and Output, 2001-2005 
Changes of Quanta Mobile Phone Shipment, Sales and Average Selling Price, 2001-2005
Mobile Phone Shipment Comparison between Compal Electronics and Compal Communications, 2002-2005
Compal Communications Net Operating Revenue and Gross Margin, Q1 2005-Q1 2006
Compal Communications Mobile Phone Shipment and Selling Price, 2000-2005
Compal Communications Quarterly Mobile Phone Shipment and Average Selling Price in 2005  
Statistics of Compal Communications' Monthly Turnover, 2005-June 2006
Compal Communications Shipment Proportion by Clients, 2002-2005 
Flow of Compal Communications ODM Production 
Changes of HTC Operating Revenue and Gross Profit, 2000-2005 
Forecast of HTC Output, Sales Volume and Sales, 2006-2008 
Changes of Envada Operating Revenue and Gross Margin, 2001-2005 
Large-Sized Mobile Phone Design Houses Merge Medium and Small-Sized Design Houses 
China Mobile Phone Design Houses Become Multinational Mobile Phone Design Houses 
Mobile Phone Design Houses Become Mobile Phone ODMs 
Mobile Phone Design Houses Become Mobile Phone Vendors with Their Own Brands 
Features of Qualcomm Chip Platforms 
Mobile Devices with MSM Series Chips 
TI mobile phone Platform 
OMAP Digital Baseband Features  
Features of Freescale i Series Platform 
3G Mobile Phone with Freescale Chip 
Features of Agere Sceptre Platforms (Different Version)
ADI Mobile Phone Platform Products 
Softfone Smartphone Development Platform 
ADI Mobile Phone Baseband Products 
Philips Mobile Phone Baseband Products 
Infineon Baseband Products 
TI Basic Multimedia Application Processor 
TI High-Performance Multimedia Application Processor 
Mobile Devices with OMAP1510 
Freescale i.MX Series Application Processors 
Application of i.MX Series Application Processors 
Mobile Multimedia Processor Based on Nexperia Platform 
Intel PXA Series Application Processors 
Mobile Device with PXA Series Chip 
Mobile Device with SH-Mobile 
SH-Mobile Series Application Processors 
Mobile Device with JA108 
Symbian Operating System Versions 
Smartphone Based on Symbian Operating System 
Advantages and Disadvantages of Linux Mobile Operating System 
Differences among Microsoft Pocket PC, Pocket PC Phone, Smartphone System 
Versions of Windows Mobile Operating System 
Advantages and Disadvantages of Windows Mobile Operating System 
Versions of Palm Mobile Operating System 
Advantages and Disadvantages of Palm Mobile Operating System 
Classification of Software Platforms Based on Symbian Operating System 
Features of Series Platform 
Features of Qtopia Products 
Advantages of Qtopia Platform 
Hardware Opna Software Platform Supports  
Smartphone Solution Based on Opna Software Platform  
Overview of Techfaith Wireless 
Mobile Phone Design Platform Techfaith Wireless Adopts 
Main Clients of Techfaith Wireless 
Overview of CECW 
CECW's Partial Clients and Products Models 
Overview of Yulong 
Main Products of Yulong 
Overview of Wanzhong
Main Clients of Wanzhong
Main Products of Wanzhong
Overview of Yuhua
Products of Yuhua 
Yuhua R&D Direction of Mobile Phone Products
Overview of Ginwave 
Mobile Phone Design Platform Ginwave Adopts 
Ginwave Business 
Main Products of Ginwave 
Overview of Eleon 
Mobile Phone Products of Eleon 
Overview of Simcom 
Mobile Phone Design Platforms Simcom Adopts 
Simcom's Main Clients and Products Models 
Overview of Elitek 
Elitek's Main Clients and Products Models 
Overview of Sunplus
Elitek's Mobile Phone Mainboard Products 
Elitek's Main Clients and Products Models 
Overview of Gionee 
Mobile Phone Products of Gionee
Overview of Unitone 
Unitone Main Clients and Products Models 
Overview of ZEUS
ZEUS Main Clients and Products Models 
Development Goals of ZEUS 
Overview of Goldwiz 
Goldwiz Mobile Phone Products 
Overview of Longcheer 
Longcheer Mobile Phone Mainboard Products 
Examples of Longcheer Mobile Phones 
Overview of Truetel 
Truetel Mobile Phone Products 
Overview of Orsus 
Orsus's Main Clients and Products Models 
Overview of Holley 
Holley's Main Clients and Products Models 
Overview of Huntel 
History of Huntel 
Huntel Module Products/ Mainboard Products 
Huntel's Main Clients and Products Models 
Overview of COSMOBIC Technology Co., Ltd 
COSMOBIC Business 
Overview of Runtong 
Overview of Webook
Webook Communications Products 
Overview of Mobicom 
Mobicom's Main Clients and Products Models 
Overview of JCT Mobile 
Main Products of JCT Mobile 
Overview of Intercel 
Main Clients of Intercel 
Main Products of Intercel 
Overview of Spreadtrum 
Main Products of Spreadtrum 
Overview of Honestar 
Main Communications Solutions of Honestar 
Overview of Eleon 
Eleon's Partial Design Products & Listed Brands  
Overview of TOGO/TRIO
TOGO\TRIO Listed Brands and Models 
Overview of Moma 
Main Projects of Moma 
Overview of Loemedia 
Loemida's Main Clients and Products 
Overview of Kungson 
Overview of Shenzhen Yisi 
Main Products of Shenzhen Yisi
Overview of Chuangyu International 
Main Products of Chuangyu International 
BenQ OEM Clients and Corresponding Mobile Phone Models 
Arima's Suppliers 
Technology Source of Arima Wireless/ Mobile Phone Platform 
Arima OEM Clients and Corresponding Mobile Phone Models 
Quanta's Main Clients and Corresponding Mobile Phone Models 
Compal Electronics' Main Clients and Corresponding Mobile Phone Models
Compal Electronics PMCC Profit by Division and Forecast 
Compal Communications' Main Clients and Corresponding Mobile Phone Models 
Contracted Clients of Compal Communications 
Source of Compal Communications Technology 
Main Purchasers of Compal Communications in the First Half of 2004
Proportion of HTC PDA and Smartphone by Shipment 
HTC Mobile Phone Parts Proportion by Shipment 
Envada's Main Clients and Product Models 
Information of Huawei Mobile R&D Sector 
Information of ZTE Mobile R&D Sector  
Information of Lenovo Mobile R&D Sector  
Information of CECT Mobile R&D Sector  
Information of Bird Mobile R&D Sector  
Information of TCL Mobile R&D Sector  
Information of Amoi Mobile R&D Sector  
Information of Konka Mobile R&D Sector  
Information of Hisense Mobile R&D Sector  


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