China Online & Mobile Payment Market Report, 2006
  • August/2006
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Along with the fast progress of internet and mobile network in recent years, various kinds of e-commerce emerged, bringing more convenience and alternatives to people's life. Online payment and mobile payment, as incentive means to further development of e-commerce, will become the main payment means of e-commerce by and by.

Payment options for Online Shopping


 

According to business mode, online payment can be divided into pre-payment, agency payment, online banking payment and online platform payment. Online platform payment undertaken by online payment platform operator, a third-party economic entity independent from bank and SP, acts as the role connect users, banks and SPs.

Major Chinese Online Payment Platform Operators

Company Name

Platform Name

Platform Features

Zhejiang Alipay Co., Ltd.

Alipay

China’s largest online transaction platform; first to officially release VISA Verification Service in China.

Capital Information Development Company

Capinfo Easy-pay

China’s first online payment platform with the realization of providing across bank and across region online transaction services for a variety of bank cards; unique for its twice balanced mode.

Universal eCommerce China Limited

IPS

Apart from being an online safety payment platform with high-efficient handling of debit cards in China, IPS is also the first domestic platform to provide online real-time safety services for int’l cards. Due to its years’ experience in foreign card services, IPS becomes the first strategic and cooperative partner of VISA’s global e-commerce safety program in China.   

Beijing Cloudnet Internet Co., Ltd.

 

Pay@Net

Without delayed bills, Pay@Net assumes one fourth of online payment in China; Real-time information feedback; 128 bit VeriSign Verification

E.T Information Power Co., Ltd.

1st-pay.net

Characterized by automation, Intelligentization, individuation, easy operation and high security, 1st-pay.net covers the whole arena of e-commerce and spreads over its business to overseas markets in Asia, Australia, Europe and North America.

The domestic online payment is mainly based on the debit card system. Thus, risks in online payment can be controlled effectively. But meanwhile, the profit of domestic payment service is also quite low. Nowadays, the industrialization of mobile payment application emerges as handsets gradually replace cash and credit card in the payment of some shops and automatic seller machines. At present, bank card circulation and handset users have increased to over 0.96 billion and 0.42 billion respectively in China, offering boundless commercial opportunities for the development of mobile payment industry in China. With the prevalence of mobile content and application charges based on SMS, mobile payment has gradually been accepted. However, in-depth applications of mobile payment still need to be cultivated.

Currently, there are five accesses to mobile payment: STK, IVR (Interactive Voice Response), USSD, WAP and WWW. IVR, STK and WWW are more frequently adopted. Mobile payment business mode has four categories: mobile paying service, mobile wallet service, mobile banking service and mobile credit platform. The former three have been practically applied. According to the roles acted, mobile payment industrial chain can be divided into three categories: mobile operators-based industrial chain, bank-based industrial chain and the one led by mobile payment operators. The cooperation of mobile operators and banks, with mobile payment platform operated by professional companies, can avoid inherent obstacles in information security, product development and resource sharing, etc. when third-party payment platform providers join in. Also it can realize the sharing and management of financial information service and banks’ intermediate businesses; and satisfy the great demand of users for mobile payment service and information security. Thereby, it is the most suitable business mode for mobile payment development in China.

Major Chinese Mobile Payment Platform Operators

Company Name

Platform Name

Join-in Agencies

Charge Standard

Beijing Union Mobile Pay Co., Ltd.

Mobile wallet

Taikang Life, www.TOL24.com,

China Dotman, Cloudnet,

 China Charity Federation

5 Yuan/month; 0.1 Yuan for each short message; Receiving messages is free of charge; Communication fee of using mobile wallet by the way of JAVA is charged by common standards; and 0.3 Yuan/minute for dialing 12588.

China Dotman Co., Ltd.

Monca Payment Center

Ourgame.com, Netease, Sina, etc. Almost 50 ICPs.

Without service fee, communication fee is usually charged by operators

Guangzhou Huanxin Company.

Golden Wallet

China Post, digital card supplier,

Ping An Insurance,

WeWay Software

Without service charges, communication fee is usually charged by operators

Shanghai Smartpay Jieyin Co., Ltd.

Jieyin Smartpay

Lottery centers in Hebei, Jiangsu and Liaoning provinces;

Hebei Quantong Telecom,

Shanghai Dazhong Gas;

Shanghai Gas Pudong Sales Company;

Digitalways Department of Shanghai Telecom Co., Ltd; Shanghai Digitalways Information Service Co., Ltd;

Shanghai Hotline II;

EBay; Lycos, etc.

0.20 Yuan for each successfully received SMS and usually 0.10 Yuan according to the related rule is charged by the mobile carrier for each SMS sending instruction

Yeepay Co., Ltd.

Yeepay

50 or more medium-and-small commercial agencies joined in.

The access modes can be divided into

Self-help access, protocol access and customized development. The first is free accessed, without annual service charges. However, 5 of commission charge is required. As to the latter two, the charges will be done according to the agreement between two parties.






With its fast development, online/mobile payment has become the preferred payment means for a great number of online consumers. Even so, it doesn't' hamper the rising of new online shopping transaction pattern. In July, 2006, China UnionPay and dangdang.com cooperated to open the new e-commerce payment service "online shopping; offline swipe card payment"  that is based on smart swipe card telephone. Noticeably, the payment via this transaction system is affiliated with no commission charge. Then August, 2006, China UnionPay opened 20 thousand swipe card telephones in Beijing, Shanghai and Shenzhen cities, serving more than 400 thousand users. As is said by Liang Jian—the general manager of China UnionPay's holding company Shanghai Card Information Service Co., Ltd., 100 thousand swipe card telephones will have been opened in Beijing, Shanghai, Guangzhou and Shenzhen cities by the end of 2006, spreading the services over to three million online users. Yet, this new payment pattern stirred the dissatisfaction of commercial banks and third-party operators because of their declining revenues.

The market access qualifications being studied by the People's Bank of China and China Banking Regulatory Commission and the involvement of China UnionPay in the market of online payment will inevitably result in the reshuffle of China's online payment market. To survive in the market of online payment, the third-party payment institutions have to make greater effort to win in the fierce competition.

1 Overview of mobile & online payment industry
1.1 Mobile payment
1.2 Online payment

2 Mobile/online payment varieties and business flows
2.1 Classification of mobile payment
2.1.1 Mobile payment varieties by access method
2.1.2 Mobile payment varieties by business mode
2.1.2.1 Handset payment business
2.1.2.2 Handset wallet business
2.1.2.3 Handset banking business
2.1.2.4 Handset credit platform business
2.2 Mobile payment flow
2.3 Classification and work flow of online payment
2.3.1 Varieties by payment amount
2.3.2 Varieties by payment time
2.3.3 Varieties by business mode
2.4 Applications of various e-commerce payments

3 Mobile/online payment market development
3.1 Mobile payment market
3.1.1 Mobile payment development worldwide
3.1.1.1 Development of handset wallet
3.1.1.2 Development of handset banking
3.1.1.3 Combination of Japanese handsets with RFIC
3.1.2 Mobile payment development in China
3.2 Online payment market
3.2.1 Paypal development in America
3.2.2 Development of online payment in China

4 Macro-environment of mobile payment market in China
4.1 Positive factors to develop mobile/online payment in China
4.2 Negative factors
4.2.1 Political aspect
4.2.2 Economic aspect
4.2.3 Security aspect
4.2.4 Consumer culture aspect
4.2.5 Technical aspect
4.2.6 Industrial chain aspect
4.3 Summary

5 Industrial chain of mobile/online payment in China 
5.1 Industrial chain of mobile payment
5.1.1 Types of industrial chain
5.1.1.1 Industrial chain led by mobile operator
5.1.1.2 Industrial chain led by banks
5.1.1.3 Industrial chain led by mobile payment platform operators
5.1.2 Development trend of industrial chains
5.1.3 Development strategies of mobile payment operators and bank developments
5.1.3.1 Development strategy of China Mobile
5.1.3.2 Development strategy of China Unicom
5.1.3.3 Development strategy of banks for mobile payment
5.2 Industrial chain of online payment

6 Mobile operators and mobile payment
6.1 China Mobile's progression in mobile payment market
6.2 China Unicom's progression in mobile payment market

7 Major domestic mobile/online payment providers
7.1 Mobile payment platform operators
7.1.1 Beijing Union Mobile Pay Co., Ltd.
7.1.2 China Dotman Co., Ltd.
7.1.2.1 Corporate overview
7.1.2.2 Introduction to Monca Payment Center platform
7.1.3 Guangzhou Huanxin Company
7.1.4 Shanghai Smartpay Jieyin Co., Ltd
7.1.4.1 Corporate overview
7.1.4.2 Jieyin mobile payment platform
7.1.5 Yeepay Co., Ltd.
7.1.5.1 Corporate overview
7.1.5.2 Introduction to Yeepay payment platform
7.1.6 China M-WORLD Co., Ltd
7.1.6.1 Corporate overview
7.1.6.2 Introduction to mobile banking platform
7.2 Online payment platform operators
7.2.1 Zhejiang Alipay Co., Ltd.
7.2.1.1 Corporate overview
7.2.1.2 Brief introduction to Alipay platform
7.2.1.3 Payment flow of Taobao's Alipay
7.2.2 Capital Information Development Company
7.2.2.1 Corporate overview
7.2.2.2 Introduction to Capinfo Easy-pay platform
7.2.2.3 Transaction flows of Capinfo B2C online payment
7.2.3 Universal iPayment China Co., Ltd.
7.2.3.1 Corporate overview 
7.2.3.2 Introduction to payment platform
7.2.4 Beijing Cloudnet Internet Co., Ltd.
7.2.4.1 Corporate overview
7.2.4.2 Introduction to Pay@Net
7.2.5 E.T Information Power Co., Ltd.
7.2.5.1 Corporate overview
7.2.5.2 Brief introduction to 1st-pay.net payment platform
7.3 Payment system providers
7.3.1 Suntek Technology Co., Ltd.
7.3.1.1 Corporate overview
7.3.1.2 Relevant products
7.3.1.3 Company analysis
7.3.2 Bewinner Communication
7.3.2.1 Corporate overview
7.3.2.2 Relevant products
7.3.2.3 Company analysis
7.3.3 Unisphere Networks
7.3.3.1 Corporate overview
7.3.3.2 Relevant products
7.3.3.3 Company analysis 
7.3.4 LianLongBoTong Co., Ltd.
7.3.4.1 Corporate overview
7.3.4.2 Relevant products
7.3.4.3 Company analysis
7.3.5 Etonenet
7.3.5.1 Corporate overview 
7.3.5.2 Relevant products
7.3.5.3 Company analysis 
7.3.6 Huawei Technology
7.3.7 Pay365
7.3.7.1 Corporate overview
7.3.7.2 Introduction to Pay365 platform 
7.4 Brief summary

8 Foreign mobile payment providers
8.1 Mobipay
8.2 Simpay
8.3 PayBox
8.4 NTT DoCoMo
8.5 SK Telecom
8.6 KTF
8.7 IBM
8.8 Nokia
8.9 HP
8.10 Ericsson
8.11 Frontline Technologies (China) Co., Ltd.
8.12 Motorola
Proportion of online payment in online shopping
Payment modes for users when online shopping
Main structure of USSD system
Mobile payment flow
Prevalent mobile payment flow
Mobile framework of mobile payment
Pre-paid card payment flow
Agency payment flow
Online payment flow of China's Merchants Bank
Payment flow of online payment platform
Proportion of various e-commerce payments by diverse services
Proportion of various e-commerce payments by different regions
Industrial chain led by mobile operators
Industrial chain led by banks
Industrial chain led by mobile payment platform operators
Overall development of industrial chains
Mutual development of operators and banks
Logic framework of Golden Wallet Platform
Business process of Golden Wallet Platform
Payment flow of Alipay platform
Transaction flows of Capinfo B2C online payment 
Online payment flow of Pay@Net 
Business composition and gross profit margin of Suntek Technology
Operating revenue and costs of Suntek Technology
Framework of Bewinner mobile payment system
Ticket booking system of Unisphere Networks
Payment platform system of Unisphere Networks
Topological structure of MDCL mobile small-amount payment system
Systematic structure of mobile small-amount payment system
Comparison between USSD and SMS
Varieties of mobile payment
Varieties of online payment
Economic indicators of PayPal in 2005
Negative factors in security
Affected factors in mobile/online payment in China
Types and characteristics of mobile payment industrial chain
Contrastive analysis on mobile payment business
Major customers of Beijing Union Mobile Pay Co., Ltd
Cooperative partners of Shanghai Smartpay Jieyin Co., Ltd
Introduction to main business of YeePay platform
Charges of YeePay platform
Card categories supported by YeePay platform
Functions of Alipay platform
Introduction to product series of Pay@Net 
Beijing Cloudnet Internet Co., Ltd.
Business varieties of 1st-payment.net 
Charge standards for handset golden secretary
Comparison of domestic mobile payment platform operators
Major mobile/online system providers in domestic market
Major online payment platform operators in domestic market 
Distinct features of MDCL small-amount payment system

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