China Broadband Access Market Report, 2005
  • Apr/2005
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Over the past one year, the number of broadband users in China has increased greatly, which has become the major drive to the increase of network users; Development progress of broadband access market in different areas is different. Provinces in eastern part of China gained a higher popularity while in the middle and western parts of China gained a higher growth rate. Fundamental telecommunication operators possess the majority of the market share. Besides, their market share is still growing. Fundamental telecommunication operators’ revenues from broadband business are also growing rapidly, occupying more than 50 percent of the total data business revenues. The number of broadband users in China will reach to 24.5 million by the end of 2004 and 35.2 million at the end of 2005.


Data in this report, if not particularly specified, is from TeleInfo Institute, China Academy of Telecommunications Research of MII.


1.Analysis of global broadband access market
1.1 Broadband access technology
1.2 Structure of global broadband access market
1.3 Development trends of broadband access market

2.General structure of China’s broadband access market 
2.1 Industry structure and competition pattern
2.1.1 Rivals within the industry
2.1.2 Potential entrants
2.1.3 Bargaining power of suppliers
2.1.4 Bargaining power of buyers
2.1.5 Threats from substitutes
2.2 Development of broadband access technology in China
2.2.1 ADSL
2.2.2 LAN
2.2.3 Cable Modem
2.2.4 Access through electrical wire
2.2.5 Wireless broadband
2.3 Major competition means
2.3.1 Price competition
2.3.2 Contents competition
2.4 Regulations of broadband access

3.Trends Analysis of broadband access market in China
3.1 Development trends of Internet access business
3.1.1 Total number of Internet users is growing, but the growth rate is decreasing
3.1.2 Broadband access becomes the major drive to promote the number of Internet access users
3.1.3 Proportion of broadband user in Internet users is rapidly increasing
3.1.4 ADSL is currently the major broadband access technology
3.1.5 Proportion of LAN users climbed slightly
3.1.6 Number Prediction of broadband access users
3.2 Analysis of regional developments
3.2.1 Unbalanced regional broadband access market
3.2.2 Top ten provinces and cities with the most broadband users
3.2.3 Top ten provinces and cities with the highest proportion of broadband users
3.2.4 Top ten provinces and cities with fastest growth rate
3.2.5 Top ten provinces and cities with highest popularity rate
3.3 Analysis of operators
3.3.1 Fundamental telecommunication operators possess the majority of the market share
3.3.2 China Netcom’s growth rate of broadband users is higher than China Telecom
3.3.3 ADSL possesses the biggest market share, but proportion of LAN users is ascending
3.4 Revenue analysis of broadband business
3.4.1 Revenues grow rapidly
3.4.2 Fundamental telecommunication operators’ revenues occupy more than 50 percent of the total data business’ revenues 

4.Analysis of broadband business operators’ market tactics and operation strategies 
4.1 Market lifecycle strategy
4.1.1 Strategies in introducing period
4.1.2 Strategies in growing period
4.1.3 Strategies in maturity period
4.2 Market target strategies
4.2.1 Types and characteristics of broadband users
4.2.2 Market Segmentation of broadband users 
4.2.3 Marketing strategies of the target market
4.2.4 Products design
4.3 Pricing strategies
4.3.1 Affecting factors of pricing
4.3.2 Pricing methods
4.3.3 Pricing strategies

5.Analysis of broadband value-added business market in China
5.1 Broadband industry chain
5.1.1 Evolvement of telecommunication industry chain
5.1.2 Problems existing in broadband industry chain
5.1.3 Operation mode of broadband value-added business
5.2 Status of broadband value-added service market
5.2.1 Status of the market
5.2.2 Existing problems
5.3 Trends of broadband value-added service
5.3.1 Trends of broadband industry chain
5.3.2 Trends of net games
5.3.3 Trends of video service
Line proportion of various broadband access technologies
Analysis of competition in broadband access market in China
Growth of Internet access users in China
Growth of Internet narrowband access users and broadband access users
Growth of different Internet access technologies in the first half of 2004
Growth of ADSL users in China
Growth of LAN users in China
Forecasts of broadband access users
Market shares of broadband operators in China in the first half of 2004
Operation mode of broadband value

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