China Mobile Phone Design Development Report,2005
  • Jul/2005
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Current competition in China's home market is tough, pricing war has become universal. As a matter of fact, a new mobile phone model can only keep its price for a few months before diving. Manufacturers have to release more and more new models to make profits. A new model's release is always accompanied by the diving price of existing products. Some manufacturers only depend on introducing new models to gain profits. The R&D speed is left far behind the market desire, hardware configuration upgrade, mobile application development, etc. Therefore, a new object --mobile design company was born.

In order to lower development costs, Chinese indigenous manufacturers transferred their handset design orders to indigenous companies. To make the mobile phones more familiar to Chinese customers, they start to buy out the domestic mobile phone design houses' design projects massively. During 2003-2004, Chinese mobile phone design houses achieved a prominent performance in China home market.

As of the beginning of 2005, China already has about 60 mobile phone design houses.

Successive increasing mobile design houses lead to more specialization in the market. At present, there are mobile phone software development companies, mobile phone hardware design houses, mobile phone style design companies, handset structural design houses upstream. Mobile phone software companies include handset interface software, games, office and network software, multi-media software, and other application software development companies.

Since 2004, growth of Chinese home market has been slower than before. Indigenous brands' market share has been declining. This has let to many design houses' bad performance, or even bankruptcy. The market trend is as follows:

Horizontal integration

1. Small and medium sized mobile design houses will merge with the big ones

2. Public companies will become multinational mobile phone design houses

Vertical integration

1. Mobile phone design houses are evolving to be mobile ODMs

2. Mobile phone design houses are evolving to be handset vendors with their own brands

3. China domestic design houses are evolving to be foreign mobile brands' Chinese R&D center

1.Mobile Phone Design Development Analysis 
1.1 Initiation of mobile phone design
1.2 Definitions
1.3 Characteristics
1.4 Development of relevant companies
1.5 Company constitution
 
2.Mobile Phone Design Platform
2.1 Mobile design platform
2.1.1 Platform analysis
2.1.2 Market status quo
2.2 Platform providers
2.2.1 TI
2.2.2 Freescale
2.2.3 Agere System
2.2.4 Philips
2.2.5 Infineon
2.2.6 Intel
2.2.7 ST
2.2.8 ADI
2.2.9 Renesas
2.2.10 Broadcom
2.2.11 QUALCOMM
2.2.12 Wavecom
2.2.13 Skyworks

3.Mobile Phone Operating System
3.1 Summary
3.1.1 Symbian OS
3.1.2 Windows Mobile
3.1.3 Palm OS
3.1.4 Linux OS
3.2 Handset OS Developers
3.2.1 China Mobile Soft Limited (CMS)
3.2.2 Hopen
3.2.3 Coretek
3.2.4 Smartcomm
3.2.5 Koretide
3.2.6 Shenzheng MLG
3.2.7 Pollex
3.2.8 Yulong
3.2.9 Redflag Software

4.Handset Software Development
4.1 Summary
4.1.1 Java
4.1.2 Brew
4.1.3 NET
4.2 Handset software providers
4.2.1 Input for handset
4.2.1.1 Hanwang
4.2.1.2 eZiText
4.2.1.3 Huoma Software
4.2.1.4 Tegic
4.2.1.5 Guobi
4.2.1.6 Genetech
4.2.1.7 ExIdeas
4.2.1.8 Wintone
4.2.2 Handset office ware
4.2.2.1 EDI
4.2.2.2 CIC China
4.2.2.3 NSTEK
4.2.2.4 GZ Qidian
4.2.2.5 HYF Soft
4.2.2.6 Infotalk
4.2.3 Handset browser
4.2.3.1 Openwave
4.2.3.2 Access China
4.2.3.3 Opera
4.2.3.4 SmartTrust
4.2.4 Multimedia software
4.2.4.1 Funian
4.2.4.2 Xiamen TianYuHenTong
4.2.4.3 Intergrafx
4.2.4.4 ArcSoft
4.2.4.5 Anyka software
4.2.5 Handset game providers
4.2.5.1 Digital Red
4.2.5.2 Xinkongqi
4.2.5.3 iaSolution
4.2.5.4 Gameloft
4.2.5.5 Mammoth word
4.2.5.6 UEN
4.2.5.7 EA US
4.2.6 Other

5.Mobile Phone Design Company
5.1 Company overview
5.1.1 Background
5.1.2 Prospect
5.2 General solution provider
5.2.1 Techfaith
5.2.2 CECW
5.2.3 Yulong SZ
5.2.4 Wanzhong SZ
5.2.5 Yuhua Teltech
5.2.6 Jingwei
5.2.7 E28 (Shanghai) Limited
5.2.8 Simcom (Shanghai)
5.2.9 Elitek
5.2.10 SUNPLUS
5.2.11 Gionee
5.2.12 Unitone SZ
5.2.13 ZEUS telecommunication
5.2.14 Goldwiz Electric
5.2.15 Shanghai Longcheer Telecommunication
5.2.16 TrueTel
5.2.17 Orsus
5.2.18 ZJ Huali
5.2.19 Shanghai Huntel Technologies
5.2.20 COSMOBIC Technology Co., LTD
5.2.21 Runtong
5.2.22 Wanglixin
5.2.23 Mobicom Corporation
5.3 Module Providers
5.3.1 JCT Mobile
5.3.2 InterCEL
5.3.3 Spreadtrum Communications.Inc
5.3.4 BeiGaoZhi Tech
5.4 Industrial design, Stylish design houses
5.4.1 ELEON
5.4.2 TOGO/TRIO
5.4.3 Moma Design
5.4.4 Loemedia
5.4.5 Shanghai Kungson
5.4.6 Yisdesign
5.4.7 Chuangyu International

6.Mobile Phone ODMs
6.1 BenQ
6.2 Arima Communication
6.3 Quanta
6.4 Compal
6.5 HTC coorperation
6.6 Compal Communications, Inc.
6.7 Envada
6.8 Qimei communication

7.Mobile Phone Manufacturers' Design Department
7.1 Huawei
7.2 ZTE
7.3 Lenovo
7.4 CECT
7.5 Bird
7.6 TCL
7.7 Amoi
7.8 Hisense
……

8.Trends and Conclusions
8.1 Gross profits keep declining
8.2 The industry is going to integration
8.2.1 Horizontal integration
8.2.2 Vertical integration
8.3 Conclusion and advices for mobile design houses
Handset Shipment and Growth Rate of Chinese Mobile Phone Design Houses 
Mobile Phone Design Value Chain
Assembly design and hardware platform design market share variety, 2000-2005
Global DSP Market Growth, 2003-2007
DSP Providers' Market Share 2004
TI's Revenue Ratios by Department 2004
Agere System's Operation Revenue and Gross Profit Margin, 2001-2004
Agere's Top 4 Departments of Operation Revenue and Relevant Ratio
Three Process Cores of Vision Platform Structure's Communication, Digital Signal and Applications 
Philips 6 Departments' Operation Revenue and the Ratios Q304
Mobile Phone Design Platform's Integration Projects Classification and Relevant Applications
TI's OMAP2 Representative Products and Performances
OMAP Platform Internal Core Software Technology's Technological Advantages
TI's OMAP Platform Development Tools
Some Models Using TI Multimedia Processors
TI OMAP's Major Clients in China
Innovative Convergence's I Series Wireless Platform Classification
Innovative Convergence's I MX Series Application Processors Classification
Innovative Convergence Development Platform's Clients
Sceptre Series Mobile Phone Design Project 
......................................................

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