China Beverage Industry Report, 2004-2005
  • Sep/2005
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  • USD $1,500
  • Pages:130
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The report sums up the development of the global and Chinese beverage industries in 2004. Through accurate data and full elaboration, it describes the structure and competition pattern of China's beverage industry from various angles. Meanwhile, it makes a comprehensive evaluation of the operation strategies and competitiveness of key enterprises in the industry.

The report especially points out the following: In 2004, China's beverage industry continued to grow, achieving a steady rise in both output and sales revenues. East China and Southeast China accounted for over 70% of the total beverage output in the country. Competition among the top 10 beverage makers intensified, but no one is poised to shake Wahaha' s No.1 position in the Chinese market in the short term. Mergers and acquisitions in the industry served the purpose of industry integration. Among the market segments, there was a small growth in China's soda drinks market. In the overall beverage market, soda drinks saw their market share fall under 30%. This is mainly because consumers have look for different tastes, nutritional values and a higher utility value in recent years, resulting in a notable market shares increase for beverages like tea and fruit juice. China's solid drinks market is mainly monopolized by foreign brands. Solid drink products will continue to diversify. There is still a very low degree of concentration in the drinking water market.

Based on an in-depth analysis of major factors affecting the development of China's beverage industry from 2005-2009, the report presents qualitative and quantitative forecasts for the development of the industry. It also provides pertinent development strategies and recommendations.


1 Overview of the Global Beverage Industry in 2004
1.1 Development Status
1.2 Basic Characteristics
1.3 Overview of Industry Development in Major Countries and Regions 
1.3.1. USA
1.3.2. Japan
1.3.3. Europe
1.3.4. Asia/Pacific
1.4 Brief Introduction to Key Multinational Companies 
1.4.1. Unilever Group
1.4.2. Coca Cola 
1.4.3. Pepsi 
1.4.4. Danone Group 

2 Overview of Development of China's Beverage Industry in 2004
2.1 Growth Environment
2.1.1. Policy Environment
2.1.2. Investment Environment
2.1.3. Economic Environment
2.2. Development Status
2.3 Basic Characteristics
2.4 Industry Segments
2.4.1. Soda Drinks
2.4.2. Fruit Juice
2.4.3. Tea
2.4.4. Solid Drinks
2.4.5. Drinking Water

3 Competition Pattern and Behavior in China's Beverage Industry in 2004 
3.1 Competition Pattern
3.1.1. Soda Drinks
3.1.2. Fruit Juice
3.1.3. Tea
3.1.4. Solid Drinks
3.1.5. Drinking Water
3.2 Competition Behavior
3.2.1. Soda Drinks
3.2.2. Fruit Juice
3.2.3. Tea
3.2.4. Solid Drinks
3.2.5. Drinking Water
3.3 Evaluation of Competition Performance
3.3.1. Soda Drinks
3.3.2. Fruit Juice
3.3.3. Tea
3.3.4. Solid Drinks
3.3.5. Drinking Water

4 Evaluation of Competitiveness of Key Enterprises in China's Beverage Industry in 2004
4.1 Tingyi (MasterKong) Co., Ltd.
4.2 UNI-President Group Company
4.3 Wahaha Company
4.4 ROBUST Company
4.5 Jianlibao Company
4.6 Evaluation of Key Enterprises' Competitiveness

5 Analysis of Driving Forces for Growth of China's Beverage Industry, 2005-2007
5.1 Policy & Regulation Factor
5.2 Capital Factor
5.3 Social Factor
5.4 Technological Factor

6 Analysis of Trend of China's Beverage Industry, 2005-2007
6.1 Trend of Industry Development
6.2 Trend of Competition Development
6.3 Trend of Structural Development

7 Forecast for Development of China's Beverage Industry, 2005-2007
7.1 Forecast for Growth in Industry Size
7.2 Forecast for Changes in Market Pattern
7.3 Trend of Market Demand
7.4 Trend of Market Competition

8 Analysis of Investment Opportunities in China's Beverage Industry, 2005-2007
8.1 Evaluation of Investment Values In Industry 
8.1.1. Soda Drinks
8.1.2. Fruit Juice
8.1.3. Tea
8.1.4. Solid Drinks
8.1.5. Drinking Water
8.2 Analysis of Investment Opportunities
8.2.1. Soda Drinks
8.2.2. Fruit Juice
8.2.3. Tea
8.2.4. Solid Drinks
8.2.5. Drinking Water

9 Recommendations
9.1 To the Government
9.2 To Enterprises
9.3 To Investors

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