China Sporting Goods Industry Report, 2006-2007
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Due to the abundant labor resources, huge market potentials and favorable policies, China sporting goods industry has developed, within more than 50 years, from small to large, imitation to creation, planning to market and even from closed self-support to international market. It not only made an outstanding success, but also drew the general attention. However, as China sporting goods industry started operating and joined the market at a much later time, some problems such as unreasonable structure system, scattered marketing scale, low standard degree and poor brand effect still restrict its re-development now.

The annual sales revenue of China’s sporting goods is currently RMB 30-40 billion and its annual production value will be expected to share 0.3% of GDP by 2010. Driven by rapid growth of China sports industry and great demands for sporting goods/equipments of 2008 Beijing Olympics, China sporting goods industry can still see a big room for development. Furthermore, urban residents now prefer the middle and high grade sporting goods to low-grade ones, while people in rural area have new demands for low-grade sporting goods.

The statistics show that, at present, about 20,000-25,000 companies engage in sporting goods industry in China. Apart from satisfying the great needs of China sports undertaking and nation-wide fitness for equipments, the advanced manufacturing still serves almost all the world sports brands with processing business. World Federation of the Sporting Goods Industry declared recently that Made in China has shared more than 65% of world market. The figure may increase dramatically in the next 4-5 years.

Top 10 Sporting Goods Brands in China, 2006-2009




1 Development status of 2005-2006
1.1 Definition and products
1.1.1 History and status quo of sporting goods
1.1.2 Definition and industrialization features of sporting industry
1.2 Status quo of China sporting goods industry
1.2.1 Status quo
1.2.2 Development status in 2005
1.2.3 Main economic indicators in sporting goods manufacture, 2005-2006
1.2.4 Being the new economic growth point
1.2.5 Global sporting goods manufacture center is moving to China
1.2.6 Significances of Annual Conference of World Federation of the Sporting Goods Industry, 2006 holding in China 
1.3 China sporting goods market
1.3.1 Overview
1.3.2 Major drivers
1.3.3 Retail pattern
1.3.4 Market entry

2 Sub-industries in 2005-2006
2.1 Sports clothes
2.1.1 Status quo and development of global sports clothes market
2.1.2 Features of polo-shirts and competition in 2006 Germany World Cup
2.1.3 Current market characteristics in China
2.1.4 Distribution of supplying regions in China
2.1.5 Sales in 2005
2.1.6 Special sports clothes market pattern is changing
2.1.7 Problems and suggestions
2.1.8 China sports shoes market in 2006
2.2 Fitness equipment
2.3 Others
2.3.1 Technologies in sports apparatus for balls
2.3.2 Huge potential in outdoor sporting goods 
2.3.3 Skiing industry is on the ascendant 
2.3.4 Fishing tackle industry, 2006
2.3.5 China diving industry, 2006
2.3.6 Golf market 

3 Import & export of China sporting goods, 2005-2006
3.1 Competitiveness of China sports clothes and shoes in the international market
3.2 Import 2005
3.3 Export 2005
3.4 Export 2006
3.5 Pay attention to overseas investigation for guarantee steps 
3.6 Problems in sports clothes export and strategies

4 Regional markets, 2005-2006
4.1 Eastern VS western markets
4.1.1Sports consumption status
4.1.2 Restrictive factors
4.2 Beijing 
4.2.1 Market capacity
4.2.2 Marketing channels
4.2.3 Competition among brands
4.2.4 New consumption concepts in Beijing, 2005
4.3 Shanghai 
4.3.1 Main economic indicators and sports consumption
4.3.2 Marketing channels
4.3.3 Leisure-oriented sports clothes
4.4 Guangzhou
4.4.1 Market scale
4.4.2 Purchase behavior
4.4.3 Competition among brands
4.4.4 Marketing channels
4.5 Chengdu
4.5.1 Market scale
4.5.2 Competition

5 Consumers analyses
5.1 Consumer demands on sports goods
5.1.1 Basic types of sport consumers
5.1.2 Behaviors choice of sport consumers
5.1.3 Factors influencing sports consumption
5.2 Segmented consumer markets
5.2.1 Market segmentation and target consumers
5.2.2 Population segmentation and population structure of sporting goods market
5.2.3 Age-structure segmentation and consumption structure of sports clothes market
5.2.4 Benefit segmentation market of consumers and consumption structure of sports clothes market
5.2.5 Geographic segmentation market and sporting goods market
5.3 Middle-aged & young consumers in target market
5.3.1 Middle-aged and young population structure
5.3.2 Market survey for sports clothes consumption among teenagers, later 2005-early 2006 
5.4 Sports clothes consumption among students and schools
5.4.1Consumption status of student sports clothes 2005
5.4.2 Sporting goods survey among schools at the beginning of 2005
5.5 Factors influencing sporting goods purchase
5.5.1Consumers themselves
5.5.2 Society
5.5.3 Enterprises and products
5.5.4 Advertisements
5.6 Purchase preference
5.6.1 Brand
5.6.2 Color
5.6.3 Price
5.6.4 Fashion trend
5.7 Influences of consumer’s income on sporting goods consumption
5.7.1 Growth of sports-clothes price and consumer’s income keeps the same pace
5.7.2 Consumer’s income and sports-clothes consumption
5.8 Consumer’s awareness for sporting goods brands both at home and abroad 
5.8.1 Sports clothes
5.8.2 Sports shoe
5.8.3 Ideal image representatives for sports clothes

6 Competitions
6.1 Status quo
6.2 Gap between China-made sports clothes brands and the world ones

7 Key companies
7.1 Nike
7.1.1 Company profile
7.1.2 Operating results 2006
7.1.3 Sales 
7.1.4 Marketing strategy special for female consumers
7.1.5 Technological advantages
7.2 Adidas
7.2.1 Company profile
7.2.2 Operating results 2006
7.2.3 Entry into America market
7.2.4 Purchasing Reebok to challenge Nike
7.2.5 Developing plans in China
7.3 Mizuno
7.3.1 Company profile
7.3.2 Developing plans in China
7.4 Lining
7.4.1Company profile
7.4.2 Operating achievements 2006
7.4.3 Brand promotion strategies
7.4.4 Join in the international competition
7.4.5 Plan of opening shops in large cities in the next 3 years 
7.5 Double Star
7.5.1 Company profile
7.5.2 Operating achievements 2006
7.5.3 Famous-brand operation strategy
7.5.4 Internationalized operation strategy
7.6 Anta
7.6.1 Company profile
7.6.2 Win 5 successive championships for sports shoe
7.6.3 Marketing strategies
7.6.4 Enlightenments from Anta’s success  
7.7 Hongxingerke
7.7.1 Company profile
7.7.2 Current investment
7.7.3 Effect-oriented sport marketing strategy of Hongxingerke
7.7.4 Brand-developing strategies 
7.8 Peak
7.8.1 Company profile
7.8.2 Cooperating with Rockets to carry out global brand strategies 
7.8.3 Internationalized routine
7.8.4 Peak is changing market pattern 
7.9 Double Happiness
7.9.1 Company profile
7.9.2 Developing strategies
7.10 Fujian WNQ Fitness Co., Ltd.
7.10.1 Company profile
7.10.2 Brand development
7.11 Shenzhen Goodfamily Enterprise Limited
7.11.1 Company profile
7.11.2 Brand development
7.12 Taishan Sports Equipment Group Co., Ltd
7.12.1 Company profile
7.12.2 Established Beijing Feilu Sporting Goods Co., Ltd with Beijing Stationery Sports Goods and General
Merchandise United Industrial Corp by joint venture
7.13 Sport 100
7.13.1 Company profile
7.13.2 Entered Carrefour in 2006
7.13.3 Built up new image in 2006
7.13.4 Win USD 10 million investments to expand in China 

8 Developing trend and countermeasures
8.1 The 11th Five-year Plan related to sports
8.2 Developing programs of sports for the masses during the 11th Five-year Plan period 
8.3 Influences from 2008 Olympics 
8.3.1 Developing trend of sporting goods on the basis of 2008 Olympics
8.3.2 Promoting sports brands to develop toward specialty
8.4 Forecast of the development of China sporting goods industry
8.4.1 Huge developing potentials
8.4.2 Frequent contests will create production value of RMB 100 billion in the next 10 years
8.4.3 The female is tending to be the main drive for sports consumption
8.4.4 Great commercial opportunities exit in the sporting goods for the old
Main economic indicators of sporting goods manufacture in China, 2005
Main economic indicators of sporting goods manufacture in China, Jan-Jul 2006
Accumulative output of sporting goods in whole country and each province/city, 2005
Accumulative gross industrial output value of sporting goods manufacture in whole country and each province/city, 2005
Accumulative assets of sporting goods manufacture in whole country and each province/city, 2005
Accumulative output of sporting goods in whole country and each province/city, Jan-Jul 2006
Accumulative gross industrial output value of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Accumulative assets of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Accumulative sales revenue of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Accumulative sales cost of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Average numbers of accumulative practitioners in sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Accumulative numbers of sporting goods manufacturers in whole country and each province/city, Jan-Jul 2006
Statistics of return on capital in sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Accumulative gross profit of sporting goods manufacture in whole country and each province/city, 2005
Accumulative taxes of sporting goods manufacture in whole country and each province/city, 2005
Statistics of per-capita sales rate of sporting goods manufacture in whole country and each province/city, 2005
Accumulative numbers of deficit sporting goods manufacturers in whole country and each province/city, 2005
Accumulative losses sum of sporting goods manufacturers in whole country and each province/city, 2005
Accumulative gross profit of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Accumulative numbers of deficit sporting goods manufacturers in whole country and each province/city, Jan-Jul 2006
Accumulative losses sum of sporting goods manufacturers in whole country and each province/city, Jan-Jul 2006
Accumulative taxes of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Statistics of per-capita sales rate of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Statistics of rate of return on cost of sporting goods manufacture in whole country and each province/city, 2005
Statistics of liability/asset ratio of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Statistics of current assets turnover of sporting goods manufacture in whole country and each province/city, Jan-Jul 2006
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Feb 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Mar 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Apr 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, May 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Jun 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Jul 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Aug 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Sep 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Oct 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Nov 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Dec 2005
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Feb 2006
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Mar 2006
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Apr 2006
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, May 2006
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Jun 2006
Economic indicators of top 10 sporting goods manufacturers in sales revenue in China, Jul 2006
China sporting goods market scale, 2004-2008
Contrast of clothes trade and sports clothes trade in the world, 1996-2010
Growth in sports clothes trade, 1996-2010
Trend of world sports clothes trade, 1996-2010
Statistics of world sports clothes sales, 1996-2004
Comparative analysis of domestic sports brands
Top 10 Sporting Goods Brands in China, 2006-2009
Sports shoe sales status in national key and large department stores, Mar-Dec 2005
Regional distribution of sports clothes enterprises in China
Ownership structure of sports clothes enterprises in China
Sales share of 10 leading sports shoe brands in China, 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Jan 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Feb 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Mar 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Apr 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, May 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Jun 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Jul 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Aug 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Sep 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Oct 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Nov 2005
Import statistics of goods/equipments (nes) for sports or outdoor games by product, Dec 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Jan 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Feb 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Mar 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Apr 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, May 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Jun 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Jul 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Aug 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Sep 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Oct 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Nov 2005
Export statistics of goods/equipments (nes) for sports or outdoor games by product, Dec 2005
Price line of sports clothes bought by consumers in Guangzhou
Price line of sports shoe bought by consumers in Guangzhou
Factors affecting Guangzhou consumers to purchase sports shoes
Views of teenagers on well-known sports clothes brands
Attitudes of teenagers toward well-known sports clothes brands
Main sporting goods purchased by schools and expenditure
Factors influencing young people to purchase sports shoes 
Survey for sports clothes brand awareness
Sports shoe brands popular among teenagers
Survey for sports shoe brand awareness
Enterprises listed in 2005 Sports Brand Billboard
Top 25 enterprises with the most excellent quality listed in 2005 Sports Brand Billboard
Prime business structure of Qingdao Doublestar Co., Ltd, 2005-Jun 2006
Balance sheet of Qingdao Doublestar Co., Ltd, 2005-Jun 2006
Statement of profit appropriation of Qingdao Doublestar Co., Ltd, 2005-Jun 2006
Financial index of Qingdao Doublestar Co., Ltd, 2005-Jun 2006

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