China Digital STB(Set-Top Box) Market Report, 2005-2006
  • Apr/2006
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STB can be divided into several levels, according to technical development. Low-end products can connect with information source which is transmitted by various transmission mediums like TV cable, satellite even IP network. Later, these different receiving systems will mix with each other to form multi-modal STB combined with TV cable, satellite and IP network, etc. In addition, STB may become a real home media center after it is equipped with high-end functions like PVR.

         Global Turnover of STB with Different Receiving Systems, 2004-2008 (Unit: 10,000 sets)

In the global STB market, satellite STB occupies 60% of the total market share. But it doesn't show rapid growth like TV cable STB and terrestrial STB. The STB market with high growth rate is IP STB.

In 2004, the global turnover of STB was 90 million sets. The turnover in European market was 26 million sets, among which, half of them were used to receive free television broadcasting; the sales volume in Asian-Pacific region and Japanese market was 16 million sets, 3/4 of which were used to receive free television broadcasting; and in North American market, the sales volume was 34 million sets, among which, 3/4 was used to receive satellite television broadcasting, and the left was applied to TV cable broadcasting. Therefore, global STB market scale is quite large with annual growth rate of 24%.

China has become one of the main STB production bases with a complete industry chain. Domestic STB products cover a wide range, including low-end STB with basic functions, dual-modal STB combining with TV cable and IP, and high-end STB with PVR function.

Currently, STB is charged by operators. Manufacturers in the market not only include professional STB manufacturers, but also include traditional TV manufacturers. The relationship and competition between manufacturers and operators will absolutely own more Chinese characteristics.

Most products made by Chinese STB manufacturers are for exportation. In 2005, 70% of STB products in China were exported, up by 53% compared to 2004.

Currently, the domestic STB market scale is limited, but along with the development of DTV and NTV etc as well as the further differentiation between CA and STB, domestic STB market will definitely grow rapidly in the future. From the domestic output of some manufacturers in 2005, STB market in China has started to develop gradually. Therefore, 2006 will be an important year for the development of the China STB market. It is predicted that compound annual growth rate of China STB market in 2004-2009 will reach 75.2%. And in 2009, the shipment will be 25.582 million sets with sales revenue of RMB 8.66 billion.

1. Technology and Development of Digital STB
1.1 Definition and classification of STB
1.1.1 Internet STB
1.1.2 Digital TV Cable STB
1.1.3 Digital TV Terrestrial STB
1.1.4 DTH STB
1.1.5 IPTV STB
1.2 Analysis on domestic sales and exported STB products
1.2.1 STB products sold in domestic market
1.2.2 Exported STB products
1.3 Structure and working principle of STB
1.4 Key technology of STB 
1.4.1 Structure and performance analysis of STB main chip
1.4.2 CA technology of STB
1.4.3 Middleware technology of MHP
1.5 Interactive function
1.5.1 VOD
1.5.2 Current application of inter activity
1.6 Function and development of high-end STB

2. STB Application Market and Development in China
2.1 CATV
2.1.1 Current development and business mode
2.1.2 Operators
2.2 Satellite television
2.2.1 DTH business
2.2.2 Operators
2.3 Ground transmission
2.3.1 Development of mobile television
2.4 IPTV
2.4.1 IPTV standards
2.4.2 IPTV status and development

3. Development of Digital STB Market and Industry
3.1 Industry chain of digital STB
3.2 Relevant standards of digital STB
3.2.1 Channel transmission standard
3.2.2 Business standards
3.2.3 Support system standard
3.2.4 Establishment of Chinese digital television standard
3.3 Market and industry of global digital STB
3.3.1 Market share and business status of main STB manufacturers worldwide
3.3.2 Transition time of digital television in each country
3.3.3 Industry chain of global interactive television
3.3.4 Overseas separation of CA and STB market status 
3.3.5 Sales status and forecast of global digital STB
3.3.6 Price trend of global digital STB
3.4 Status and development of China’s digital STB market and industry
3.4.1 Production status of China digital STB
3.4.2 Transition time and methods of digital television in China
3.4.3 Separation of CA and STB market status
3.4.4 Market status and forecast of China digital STB
3.4.5 Sales status and forecast of China digital STB
3.4.6 Development trend of China digital STB
3.4.7 Price trend of China digital STB

4. Chip Suppliers of Digital STB
4.1 ST
4.2 IBM
4.3 LSI
4.4 Philips
4.5 Fujitsu
4.6 NEC
4.7 Broadcom
4.8 Zoran
4.9 Conexant
4.10 Cheertek
4.11 Other manufacturers
4.11.1 ATI
4.11.2 Samsung Electronics
4.11.3 Haier IC Design Co. Ltd.
4.11.4 TI
4.11.5 Shanghai Jiaotong University
4.11.6 NS

5. CA Manufacturers
5.1 NDS
5.2 Nagravision
5.3 Canal+
5.4 Conax
5.5 Irdeto
5.6 Viaccess
5.7 Motorola
5.8 DVN
5.9 CTI
5.10 TF
5.11 ADT
5.12 DTVIA
5.13 LifeView
5.14 Roxus
5.15 Other manufacturers
5.15.1 Dingrun Computer Inc.
5.15.2 Beijing Tianyu
5.15.3 Beijing Xingdaxiang Technology Co., Ltd.
5.15.4 Shanghai Advanced Digital Technology Co., Ltd.
5.15.5 Shanhua-EMCEE Broadcast Communication Co., Ltd.
5.15.6 Cable-GS Technology Co., Ltd.

6. Middleware Suppliers
6.1 Opentv
6.2 Alticast
6.3 Shanghai High Definition Technology Industrial Co., Ltd.
6.4 DTVIA CAS Co., Ltd.
6.5 NDS
6.6 Canal+
6.7 Microsoft
6.8 Liberate
6.9 DVN Group
6.10 Other manufacturers
6.10.1 Beijing Novel-Tongfang Information Engineering Co., Ltd. (NTIC)
6.10.2 Shanghai Digivision Technology Co., Ltd.

7. ODMs
7.1 Huada Electronic
7.2 Beijing Mingxin Technologies Co., Ltd.
7.5 Ploar Star International Co., Ltd.
7.6 Shanghai Wellcom IT Co., Ltd.

8. Main STB Manufacturers
8.1 Coship Electronics Co., Ltd
8.2 Changhong
8.3 TCL
8.4 Hisense
8.5 Haier
8.6 Skyworth
8.7 Global Net Broadband Industry
8.8 DVN Group
8.9 Shanghai Digivision Technology
8.10 Fuzhou Zhuoyi Electronics
8.18 Konka
8.19 Shenzhen Advanced Video Info-Tech 
8.20 ZTE
8.21 Greatwall Information Industry Co., Ltd.
8.22 Dalian Daxian Group Co., Ltd.
8.37 Shanghai Digivision Technology
8.38 TopTV Technology
8.39 Chengdu Doyen Information Technology Co., Ltd
8.40 Shenzhen Advanced Video Info-Tech Co., Ltd.
8.41 Shenzhen Success Digital Technology Co., Ltd.
8.42 Shanghai Advanced Digital Technology Co., Ltd.
8.43 Dahua Technology
8.44 Other manufacturers
8.44.1 BiaoQi
8.44.2 Xiangji
8.44.3 Chengde QuanShunDa
8.44.4 Shantou Huanuo Electronics Co., Ltd.
8.44.6 Wuhan Dongtai Information Industry Co., Ltd.
8.44.7 SiChuan Tonda Electronics
Distribution of Global IPTV Users in H1 2005
Domestic and Overseas Sale Forecast of China Digital STB, 2002-2008
Total Output and Export Volume of STB in China Mainland and Taiwan District in 2004 and 2005
Receiving Decoding of Digital Television Broadcasting
Internal Signal Flow of Digital STB
Principle of Digital STB
Basic Principle of Conditional Receiving
Software and Hardware Environment of Digital STB
H.264 Standard
AVS Industry Chain
Industry Chain of Digital STB
Global Turnover of STB with Different Receiving Systems, 2004-2008
Market Shares of Global STB Manufacturers
STB Business Proportion of Global STB Manufacturers
Projects and Manufacturers Distribution of Interactive Digital Industry Chain
Sales Volume and Growth Rate of Global STB, 2003-2008
Global Sales Volume of STB in 2003-2008
Output Forecast of China STB in 2002-2008
Output and Growth Rate of China Digital TV Satellite Receiver in 2003-2008
Market Forecast of Domesitc Digital STB in 2002-2008
STB Functions
List of Services Provided by STB
Applications of TV Cable/Satellite/Terrestrial Receivers
Digital STB Components
Equipment Manufacturers and Supply Locations of Digital Television
Key Technologies of STB
China AVS Members
IPTV Service in Some Countries and Areas
Profit Mode of Digital STB Industry
Common Standards and Criterions of DVB
Output and Market Share of STB Manufacturers in Europe
Business and Customers of Global Top Seven STB Manufacturers
Transition Time of Digital Television in Western Europe and U.S.
Transition Districts and Time of Digital Television in China
Separation of STB and CA vs Combination of STB and CA 
Analysis on three solutions of separation of STB and CA in China
Opportunities and Risks in Digital STB Market
Global Main Suppliers of STB Chip
STB Chip of ST
Clients of ST

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