China Soft Drink Market Forecast Report, 2007-2008
  • Jan/2007
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As one of the key industries listed in the 11th Five-Year Plan, food & beverage industry will meet great opportunities to develop rapidly owing to the relevant favorable policies from Chinese government. And soft drink manufacturing, which is a sub-industry of food industry, has generated a rapid growth along with the improvement of people's consumption level and health consciousness.

According to data from China National Light Industry Information Center, by Sep 2006, the output of soft drink has reached 32.69 million tons; gross production value (at current price) and sales revenue have achieved RMB 102.608 billion and RMB 111.364 billion respectively, each up by 24.32% and 27.26% compared with the same period of 2005. Obviously, both output and sales enjoyed a boom in China soft drink industry with accumulative sales/output ratio up to 99.359%.  

Monthly Output Growth in Fruit Juice Industry


 

Undoubtedly, both primary implement of the 11th Five-Year Plan and sustained development of domestic economy will drive the steady and sound development of China beverage industry. Besides, affected by both increasingly growing demands and enlarged production capacity, industrial structure will be further upgraded and optimized, and meanwhile, new drink products are successively brought forth, which can develop more segmented markets.

As a result, much greater opportunities will be created for those superior enterprises, especially for those brand enterprises as they can adapt themselves to consumption upgrading and focus on brand cultivating, channel exploring as well as management improving.

However, some problems and risks also exist along with the rapid growth of China soft drink industry. What cannot be neglected is that the increase of raw material cost will affect the development of food & beverage industry to some extent. Taking the berry sugar for example, it's estimated that in 2006-2007, the tension between supply and demand both at home and abroad in grinding season will still aggravate and its price will keep rising, which is best exemplified by continuous short squeeze of futures price of berry sugar. Undoubtedly, the cost pressure in food & beverage industry will increasingly heavy under the economic globalization.

1 Review of Soft Drink Industry in 2006    
1.1 Industry Environment 
1.1.1 Economic Environment 
1.1.2 Policy Environment 
1.1.3 Social Environment 
1.1.4 Technique Environment 
1.2 Supply and Demand 
1.2.1 Production 
1.2.2 Sales 
1.2.3 Business Scale 
1.3 Trade Status
1.3.1 Import 
1.3.2 Export 
1.3.3 Analysis on Import and Export   
1.4 Financial Analysis 
1.4.1 Profit-making ability 
1.4.2 Debt-paying Ability 
 
2 Development of China’s Soft Drink Industry: Challenges and Changes 
2.1 Status Quo and Evaluation
2.1.1 Status and Functions in National Economy  
2.1.2 Competition Status     
2.1.3 Main Problems
2.2 International Competitiveness of China's Soft Drink Industry
2.2.1 Production Elements
2.2.2 Demand Conditions 
2.2.3 Support and Relevant Industries 
2.2.4 Corporate Strategy, structure and Competition Condition   
2.2.5 Role of Government        
2.3 Development Trend of China's Soft Drink Industry
2.3.1 Rapid Growth will continue  
2.3.2 Gradual Enhancement of Market Concentration but Imbalance in Regional Output Distribution 
2.3.3 Polarization Speeds up inside Industry, and Trend of Product Differentiation further Strengthens 
   
3 Development of China's Soft Drink Industry: Regional Comparison
3.1 Regional Layout of China's Soft Drink Industry  
3.1.1 Regional Layout of Soft Drink 
3.1.2 Regional Layout of Segmented Soft Drink Products  
3.2 Development of Soft Drink Industry in Guangdong Province  
3.2.1 Status Quo  
3.2.2 Competitiveness      
3.2.3 Development Prospect 
3.3 Development of Soft Drink Industry in Zhejiang Province  
3.3.1 Status Quo      
3.3.2 Competitiveness 
3.3.3 Development Prospect   
3.4 Development of Soft Drink Industry in Shanghai  
3.4.1 Status Quo     
3.4.2 Competitiveness    
3.4.3 Development Prospect  
   
4 Development of China's Soft Drink Industry: Marketing Strategy
4.1 Sales Channels 
4.1.1 Sales Channels of Beverages       
4.1.2 Successful Sales Patterns      
4.2 Sales Strategies      
4.2.1 Terminal Development Strategy  
4.2.2 Terminal Management Strategy     
4.3 Advertising Strategy    
4.3.1 Advertisement Delivery      
4.3.2 Advertisement Strategy   
4.3.3 Product Strategy 
4.4. Brand Strategy   
4.4.1 Importance    
4.4.2 Domestic Status Quo     
4.4.3 To Learn from Multinationals    
   
5 Development of China's Soft Drink Industry: Market Segmentation 
5.1 Carbonated Drink      
5.1.1 Market Supply    
5.1.2 Market Demand     
5.1.3 Brand Competition     
5.2 Bottled Water Market   
5.2.1 Market Supply     
5.2.2 Market Demand     
5.2.3 Brand Competition     
5.3 Fruit Drinks Market      
5.3.1 Market Supply     
5.3.2 Market Demand     
5.3.3 Brand Competition     
5.4 Tea Drinks Market    
5.4.1 Market Supply     
5.4.2 Market Demand     
5.4.3 Brand Competition     
5.5. Functional Drinks Market  
5.5.1 Market Supply    
5.5.2 Market Demand     
5.5.3 Brand Competition   
5.6 Others  
5.6.1 Vegetable Juice Beverage         
5.6.2 Drinks Containing Milk 
5.6.3 Vegetable Protein Drinks  
5.6.4 Powdered Drinks    
 
6 Prospect of China's Soft Drink Industry in 2007-2008 
6.1 Prospect of Business Climate Index   
6.1.1 Business Level     
6.1.2 Prospect of Booming Situation     
6.2 Trend of Relevant Industries     
6.2.1 Trend of Upstream Supply Industry     
6.2.2 Trend of Product Packaging Industry     
6.3 Prospect of Soft Drink Industry   
6.3.1 Bright Prospect    
6.3.2 Prospect of Segmented Market    
 
7 Market Forecast of China's Soft Drink Industry in 2007-2008 
7.1 Demand Factors of Soft Drink Industry 
7.1.1 Consumption Characteristics of Soft Drink      
7.1.2 Emerging Consumption Groups       
7.1.3 Carbonated Drink Consumption    
7.1.4 Fruit Drinks Consumption  
7.1.5 Consumption Analysis of Bottled Water        
7.1.6 Tea Drinks Consumption       
7.1.7 Coffee Drinks Consumption    
7.2 Market Forecast of Soft Drink Industry   
7.2.1 Production Forecast     
7.2.2 Demand Forecast   
7.2.3 Price Trend    
7.3 Investment Forecast of Beverage Industry     
7.3.1 Investment Scale    
7.3.2 Investment Distribution     
 
8 Operations and Competition of Superior Enterprises    
8.1 Overseas Superior Enterprises Entering into China 
8.1.1 Coca-Cola Company   
8.1.2 Pepsi Co., Inc.     
8.2 Main Domestic Superior Enterprises   
8.2.1 LOLO Group     
8.2.2 Beijing Huiyuan Beverage & Food Group Co., Ltd.   
8.2.3 Wahaha Group        
8.2.4 Coconut Palm Group Co., Ltd.    
8.2.5 NongFu Spring Co., Ltd.     
8.3 Superiority Enterprises in Hong Kong, Macao and Taiwan    
8.3.1 Taiwan Uni-President Enterprises     
8.3.2 MASTERKONG (Ting Hsin International Group)  
      
9 Investments in Soft Drink Industry 
9.1 Investment Characteristics      
9.1.1 Investment Scale     
9.1.2 Investment Return cycle       
9.1.3 Profitability       
9.1.4 Growth    
9.2 Barriers to Enter the Soft Drink Industry in China 
9.2.1 Relevant Laws and Regulations on Production in China    
9.2.2 Capital Requirements        
9.2.3 Technical Development Requirements      
9.3 Suggestions and Strategies   
9.3.1 Development Strategies  
9.3.2 Investment Strategies    
9.3.3 Investment Orientation
Comparison of Main Economic Indicators between Soft Drink Industry and Beverage Industry in 2006       
Import of Main Soft Drink Products in 2006      
Export of Main Soft Drink Products in 2006    
Comparison between Import and Export of Soft Drink     
Changes in Industrial Profitability in 2001-2005      
Changes in Industrial Profitability in the First Three Quarters of 2006    
Regional Differences of Sports Drinks Consumed per Capita      
Top 5 Regions by Segmented Market of Soft Drink Products    
Competitiveness of Beverage Industry in Guangdong Province     
Terminal Development Schedule of Pepsi        
Terminal Development Strategy of Pepsi     
Monthly Output of Bottled Water in the First Three Quarters of 2006    
Characteristics of Main Consumption Groups of Soft Drinks     
Primary Factors Concerned by 4 Major Market Consumers       
Regional Characteristics of Soft Drink Consumption      
Main Consumption Places of Soft Drinks        
Characteristics of Consumption Group of Fruit Drinks     
Regional Characteristics of Fruit Drinks Consumption     
Main Focuses for Consumers to Choose Fruit Drinks        
Reasons for Consumers to Choose Different Brands of Tea Drinks    
Forecast of Soft Drink Sales Level in 2007-2008      
Ranking of Top 10 Carbonated Drink Companies in China   
Main Financial Indices for LOLO Group         
Changes in Profitability Indices of Soft Drink Industry        
Industry Growth of Soft Drink Industry        
Relevant Standards for Soft Drink     
Changes in Consumer Price Index (CPI) Compared with Same Month of the Previous Year in 2005-2006   
Monthly Production of Soft Drink in the First Three Quarters of 2006     
Production Situation of Soft Drink Manufacturing Industry in 2001-2006       
Obvious Monthly Changes in Soft Drink Output     
Monthly Production of Beverages Manufacturing Industry in 2005        
Sales Revenue Growth of Beverages Manufacturing Industry in 2001-2006     
Monthly Sales of Carbonated Drink in 2003-2006 
Profit Growth of Soft Drink Industry in 2001-2006 
Economic Benefits for Different Scales of Soft Drink Enterprises in 2005      
Main Operation Status of Soft Drink Industry in the First Three Quarters of 2006    
Asset and Liability Status of Soft Drink Industry     
Comparison of Asset & Liability Level in Segmented Markets of Soft Drink Industry    
Regional Distribution of Sports Drinks     
Regional Differences for Development Speed of Energy Drinks  
Structure Adjustment of Soft Drink Products        
Regional Layout of Soft Drink        
Regions with Annual Output of Soft Drink over 1 Million Tons     
Regional Layout of Segmented Soft Drink Market        
Regional Layout of Carbonated Drink Market     
Regional Layout of Bottled Water Market    
Monthly Output Growth in Fruit Juice Industry
Regional Layout of Fruit Drinks Market   
Output Growth of Carbonated Drink in 2005-2006   
Monthly Output of Carbonated Drink        
Brand Composition of Carbonated Drink Market    
Advertisement Mention Rate for Different Brands        
Output of Bottled Water in 2002-2006      
Production Development of Fruit Juice Manufacturing Industry    
Market Shares for Different Fruit Drinks Brands       
Market Shares for Vegetable Juice Beverage Brands         
Market Shares for Drinks Containing Milk Brands     
Market Shares for Vegetable Protein Drinking Brands     
Market Shares for Powdered Drinks Brands    
Business Climate Index of Sub-Industries of Food Industry in 2005-2006      
Development Trend of Climate Index of Beverage Industry in 2003-2006      
Prospect of Business Climate Index of Beverage Industry in 2007-2008     
Age Distribution of Carbonated Drinks Consumers      
Age Structure of Tea Drinks Consumers    
Permeability of Tea Drinks in Large Cities of China        
Output Forecast of Soft Drink Products in 2007-2008      
Output Forecast of Soft Drink Segmented Products in 2007-2008      
Fixed Assets Investment Growth of Beverage Industry        
Market Share for Segmented Products of Master Kong Tea Drinks     
Structure of Master Kong Products in 2006 (I)   
Structure of Master Kong Products in 2006 (II) 
Comparison of Profitability between Soft Drink Industry, Beverage Industry and Light Industry  

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