China Navigation Electronic Map Industry Report, 2006
  • Mar/2007
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Global navigation product market witnessed a boom in Europe and North America in 2005 and 2006. Particularly, PND, 80% of which is used in the course of driving, has had a remarkable growth. In the year of 2006, its sales reached approximately 8 million units in Europe, increased by 110.53% compared to 3.8 million units of 2005; and its sales totaled at around 2 million units in North America, increased by 125% over 800,000 units of 2005. What's more, as the largest suppliers for navigation products in Europe, TOMTOM remained an annual sales growth at nearly 300% from 2003 to 2005.

Sales Revenue of TOMTOM, 2002-2006


According to Gartner, the global shipment of navigation products including PND, car navigation instrument and GPS phone amounted to 41.1 million units in the year of 2006. Each navigation product needs to be fitted with navigation electronic map. The current global navigation electronic map suppliers mainly include Navteq, TeleAtlas, Zenrin, MapMaster and IPC, among which, Zenrin, MapMaster and IPC have together monopolized Japanese market, Navteq and TeleAtlas have together monopolized European and North America market.

As to the Chinese market, it has now become the world’s second largest automobile market in the year of 2006; meanwhile, the mobile phone sales in China also reached 88 million units. The huge market potentials have attracted a great deal of navigation enterprises, and the global 5 biggest navigation electronic map suppliers have cooperated with Chinese counterparts in different.

Cooperation between Global Leading Navigation Electronic Map Providers and Chinese Counterparts

At present, there are 9 enterprises who has obtained the first-grade qualification on surveying and mapping for navigation electronic map are NavInfo, Autonavi, Lingtu, Changxiang, Ritu, Wuhan Geo, Navione, EMapGo and National Geomatics Center of China, however, National Geomatics Center of China provides the basic geographic information database on navigation electronic map; Wuhan Geo does not produce navigation electronic map; Navione and Lingtu are major in navigation software and system solutions, and they began to produce navigation electronic map in 2006; Shanghai Changxiang has been purchased by Ritu. Therefore, actually, there are only such 4 enterprises as NavInfo, Autonavi, Ritu and EMapGo, who are engage in the collection and production of map information and data.

Industry Chain of Navigation Electronic Map in China

Determined by the characteristics of China navigation electronic map industry, its concentration degree will be improved constantly, so the market will be monopolized by 3-4 enterprises, but as the labor division grows more specialized, more and more reprocessing enterprises of navigation electronic map will buy basic data from those monopolized enterprises who have qualification on surveying and mapping, and then sell the processed distinctive navigation electronic maps to customers. Although some problems, such as uncertain standard, pirates and rapid changes of basic geographic information, etc., still exit in China navigation electronic map industry, this industry can still see a rapid growth driven by the rapid growth of terminal navigation products.

1 Overview of navigation electronic map in China and worldwide
1.1 Definition of navigation electronic map
1.1.1 Structure
1.1.2 Difference from common electronic map
1.1.3 Technical requirement 
1.2 Overview of global navigation electronic map industry
1.3 Status quo of China navigation electronic map industry
1.4 Development trend of China navigation electronic map industry

2 Industry chain of China navigation electronic map
2.1 Industry chain
2.2 Satellite Positioning System
2.2.1 US GPS
2.2.2 Russia Glonass
2.2.3 Europe Galileo System
2.2.4 China Beidou System
2.3 Database of navigation electronic map
2.4 Downstream-product application of navigation electronic map
2.4.1 GPS phone, PND and Notebook GPS
2.4.2 Car navigation products
2.4.3 Single-function GPS Handset

3 Factors influencing the development of China navigation electronic map industry
3.1 Barriers
3.2 Political environments
3.3 Industrial standard and criterion
3.4 Downstream-product market

4 Main global electronic map providers
4.5 IPC

5 Navigation software manufacturers
5.1 ROUTE 66
5.4 Destinatoe
5.5 Maction Technologies
5.6 Maxwell

6 Main Chinese electronic map providers
6.1 NavInfo
6.2 Ritu
6.3 Shanghai Changxiang(Ritu)
6.4 Autonavi
6.5 Navione
6.6 Lingtu
6.7 Wuhan Geo
6.8 EMapGo
6.9 National Geomatics Center of China
6.10 Go2map
6.11 Beijing CASW Data Technology Co., Ltd
6.12 Hong Kong Brilliant Technology Development Ltd
6.13 Shenzhen Adam 
6.14 Guangzhou Intergraph
6.15 Beijing Supermap GIS Technologies Co., Ltd
Principle of Navigation Electronic Map
Market Contrast of Navigation Electronic Map and Common Electronic Map
Online Map Services 
Market Scale of China Online Map Information Services, 2005-2010
Subscriber Scale of China Online Map Information Services, 2005-2010
Industry Chain of China Navigation Electronic Map
Industry Chain of Online Map Information Services
Sales Revenue of NAVTEQ, 2001-2005 (FY)
Sales Revenue of NAVTEQ, 3Q2005-3Q2006
Gross Margin of NAVTEQ, 3Q2005-3Q2006
Regional Sales Distribution of NAVTEQ, 2005Q3
Sales of Navigation Products in Western Europe, 1998-2005
Sales Forecast of Navigation Products in Western Europe, 2004-2009
Sales Revenue of Tele Atlas, 2001-2005 (FY)
Sales Revenue of Tele Atlas by Product, 2004-2005 (FY)
Main Products of Zenrin
Hierarchy Structure of Map Database of Zenrin (Taking the Road Data as the Example)
Zenrin's Performance, 2001-Mar 2006 (FY) (Unconsolidated)
Zenrin's Performance, 2001-2006 (FY) (Consolidated)
Zenrin's Performance of H1, 2005-2007 (FY)
Sales Revenue of Zenrin by Product, 2001-2006 (FY)
Sales Revenue from Navigation Electronic Map of Zenrin, 2001-2006 (FY)
Operating Profit from Navigation Electronic Map of Zenrin, 2001-2006 (FY)
Sales Revenue of MapMaster, 1998-2005
Main Business of IPC
Sales Revenue of TOMTOM, 2002-2006
Sales Revenue of TOMTOM by Product, 2006
Sales Revenue of TOMTOM by Region, 2006Q3
Framework of I-Spatial of Navione
Framework of X-Bridge of Navione
Framework of Carnix (Built-in Car Operating System) of Navione
Framework of Navi-Core (Open Navigation Platform) of Navione
System of VRMap of Lingtu
Structure of Sm@rtIMS 4.5
Systemic Structure of For NT (E Version of Sm@rtGPS 3.0)
Systemic Structure of For LINUX (E Version of Sm@erGPS 3.0)
Overall Systemic Structure of Geo Star
China National Basic Geographic Information Database
Systemic Structure of SuperMap LTS
Systemic Framework of SuperMap LTS
Goals of China Navigation Electronic Map by Stage, 2010-2020

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