China Beauty Industry Investment Report, 2007
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As people's living standard improves, people pay much more attention to appearance and figure except for health. After 20 years of development since 1980s until now, China beauty industry's total output value has rose from RMB 2 billion to current RMB 200 billion, increasing by 100 times. During the evolvement, beauty industry experienced two ages: the first was from mid-1980s to later 1990s (the age of industrialized product economy) and the second was from later 1990s to 2004 (the age of sci-tech economy). The third age from 2005 until now (the age of operation-oriented knowledge-capital economy) is under the way.

In recent years, China beauty industry has been keeping a rapid growth at more than 15%. For China beauty industry in 2006, output value reached RMB 240 billion, population joining in this area exceeded 16 million and beauty institution amount approached 1.8 million which rose 20% from 2005 and 93% are private-operated. However, per capita spending on beauty stays at a lower level compared to the developed countries; China beauty industry still sees huge potentials. An estimate shows total output value of China beauty industry will exceed RMB 300 billion by 2010.

Market scale of China beauty industry, 2001-2006
 (Unit: RMB billion)


 

Market competition is mainly focused on traditional beauty & hairdressing services such as whitening, macula removing, and breast enlargement, weight loss, hair dyeing, hair dressing and SPA. These services are closely related to people's life, so they are in enormous potentials. Investors can capture market shares as long as they constantly seek innovation based on strength and actuality.

As woman beauty market sees an increasingly fierce competition, man beauty has become one of the popular trends internationally. At present, male cosmetics include perfume, after shave lotion, shaving cream, and hair-care & skincare products, etc. Men's product has a foothold in cosmetic markets in recent 2-3 years but brands are mainly from Europe and U.S. As men get to love beauty, their demands will continuously grow towards beauty, nutrition, physical therapy, multi-purpose services and raw material naturalized instead of single products.

As beauty education gets orderly and developed, the demands for beauty education professionals further grow. Either education on life beauty skills or training on medical beauty talents needs to cultivate professional high-qualification teachers, which is also the only way for beauty education organizations to get upgraded and developed. Beauty professionals are supposed to master modern knowledge & skills on beauty, to understand beauty industry's development orientation and to turn experienced in operation and management. 

Similar with catering industry, beauty & hairdressing industry has an extremely high elimination rate. Among some 1.8 million professional beauty institutions, over 1/3 was forced to be closed down each year; but even though, there are still a large number of new ones opened annually.

Beauty salon will carry out "star-level" management in the future, just like what the hotels are doing, and such policy is expected to be implemented from 2007. This system aims to regulate current beauty market by assessing whether or not beauty & hairdressing salon can reach standard or certain star level based on beauty & hairdressing salon's skills, services, health conditions and facilities.

Since 2005, the edge industries of drug & healthcare, fast consumer goods, medical devices and automobile, etc are developing to be scale-oriented, diversified and segmented, which awakes beauty industry. Beauty industry has formed an integrated industrial chain that stays with beauty services as major, production of materials, professional instrument and cosmetics as support; ornament, color service and image design as matched industry; exhibition, beauty newspapers & news communication, information consulting as media; and beauty education as base of talent resources. The training, service, culture and conference industries derived from beauty & hairdressing industry start enjoying a boom and they will witness greater potentials in economic benefits generating in 2007.

1 Analysis of China beauty industry
1.1 Development status of China beauty industry
1.1.1 Basic status
1.1.2 Development characteristics in 2006
1.1.3 Beauty industry drives beauty economy towards anthropocentric economy
1.1.4 China beauty industry step into knowledge-capital age
1.1.5 China beauty industry increases employment of about one million per year
1.2 Hotspots of beauty industry
1.2.1 China beauty industry becomes fifth-largest consumption hotspot
1.2.2 Personal makeup and color consulting get gradually popular in Chinese market
1.2.3 AHA beauty comes to the hot topic of beauty & healthcare industry
1.2.4 Beauty starts Chinese medicine age
1.3 Factors influencing beauty industry
1.3.1 Influences of China's entry into WTO
1.3.2 Latent rules restrict industry's progress
1.3.3 Four bottlenecks 
1.4 Problems in beauty industry
1.5 Policy environments of beauty industry
1.5.1 Standards fall in short 
1.5.2 Standards are released to regulate the industry 
1.5.3 Relevant laws and regulations
1.5.4 Suggestions and countermeasure 

2 China beauty market
2.1 Status quo
2.1.1 Overview
2.1.2 Competition intensifies and high-end brands are absent
2.1.3 China beauty market desiderates being regulated
2.1.4 Analysis of China professional beauty market
2.2 Status quo of regional beauty markets
2.2.1 Nanjing beauty market is undergoing a white-hot competition
2.2.2 Scan of Shangqiu beauty market
2.2.3 Beijing makes great efforts to regulate beauty market
2.2.4 Guangzhou beauty market
2.2.5 Shanghai beauty market is of great potentials
2.3 Key points for beauty market development
2.3.1 Market demands and target objectives
2.3.2 1+X model for introducing investment
2.3.3 Legalized management of beauty market

3 China cosmetic surgery market
3.1 Conception and development history
3.1.1 Conception and scope
3.1.2 Definition to medical beauty & life beauty and standardized management
3.1.3 Origin and development of China modern medical beauty 
3.2 Analysis of cosmetic surgery products
3.2.1 Conception
3.2.2 Essential
3.2.3 Items and forms
3.3 Market status
3.3.1 Market analysis
3.3.2 Cosmetic surgery sweeps China
3.3.3 Perspective to cosmetic surgery of middle-school and college students during holidays

3.4 Market competitions
3.4.1 Competitions analysis
3.4.2 Cosmetic surgery market needs rational competition
3.4.3 Cosmetic surgery industry develop towards personal brand age
3.5 Problems in cosmetic surgery market and suggestions
3.5.1 Problems in medical beauty market
3.5.2 Medical beauty market should be regulated quickly
3.5.3 Analysis of standardized management of medial beauty market

4 Men's beauty market analysis
4.1 Overview
4.1.1 Basic services
4.1.2 Enormous potentials exist in male beauty market
4.1.3 Rise of male beauty drives beauty industry to develop in a new way
4.2 Men's cosmetic surgery gets increasingly popular
4.2.1 Men's cosmetic surgery becomes gradually a fashion
4.2.2 Number of men's cosmetic surgery grows rapidly
4.2.3 Growth of men's cosmetic surgery market is higher than women's
4.3 Mastering opportunities generated by men's beauty market
4.3.1 Men's beauty market status
4.3.2 Men's beauty is a trend
4.3.3 Weakness of men's beauty and solutions
4.4 Men's cosmetics market trend
4.4.1 Great opportunities
4.4.2 Development of men's cosmetics
4.4.3 Promising prospect

5 Weight-loss, hair dressing and nail cosmetology markets
5.1 Weight-loss and figure-shape products
5.1.1 Shaping figure after giving a birth catches the eyes of beauty market
5.1.2 Market features of domestic weight loss products
5.1.3 Developing trend of slimming drug market
5.1.4 Prospect outlook of weigh loss product market
5.2 Hair-dressing product market
5.2.1 China hair restorer market sees a bright future
5.2.2 Requirements of China Hairdressing & Beauty Association on related devices
5.2.3 New developing trend of hair-care product industry  
5.3 Nail cosmetology market 
5.3.1 China nail cosmetology market sees huge market potentials
5.3.2 Prospect
5.3.3 Health should be paid attention 

6 Operations of China beauty salons
6.1 Operation status
6.1.1 Management
6.1.2 Sales
6.1.3 Operations
6.1.4 Policies
6.1.5 Brand operations

6.2 Problems in operations and management of beauty salons
6.2.1 Difficulties in operations
6.2.2 Problems in management
6.3 Strategies in operations and management
6.3.1 Locating strategies 
6.3.2 Services selection
6.3.3 Fundamental elements for success
6.3.4 Promotions can enhance the competitiveness
6.3.5 "Golden rule" for operating beauty salons
6.3.6 Using hospital services as reference to operate beauty salon 

7 Marketing of beauty salon
7.1 Marketing status
7.1.1 Marketing calls for all-round upgrade
7.1.2 Marketing model analysis
7.1.3 Marketing strategies
7.2 Professional beauty market 
7.2.1 Market status
7.2.2 Analysis of differentiated marketing
7.2.3 Marketing channels of professional cosmetics & skincare segment
7.2.4 Brand operation strategies of professional beauty market during new age
7.3 Marketing strategies and models of beauty industry
7.3.1 Promotion strategies and means of beauty salons
7.3.2 Beauty salon should make their services tailored for customers’ psychological demands
7.3.3 Pricing strategies of beauty salon
7.3.4 Beauty service pricing strategies
7.3.5 Three key marketing strategies of small-and medium-sized beauty enterprises

8 Chain-store operation and development of beauty industry
8.1 Chain-store operation of beauty industry
8.1.1 General description
8.1.2 Chain-store beauty salons show potentials 
8.1.3 Franchise & chain-store operations are the shortcut for new entrants to invest in and operate beauty salons
8.1.4 Management is the key for beauty industry's franchise & chain-store system
8.2 Chain-store operation of China beauty industry should be developed greatly
8.2.1 Rebuilding the real chain-store operation of beauty industry 
8.2.2 Constructing China beauty industry's resource alliance and chain-store operation platforms
8.2.3 Break the new chain-store operation model of beauty industry
8.2.4 The best solution to develop chain-store beauty salon membership system
8.2.5 Strategies in brand image orientation of chain-store beauty enterprises
8.2.6 Ways for beauty enterprises to explore chain-store operations

9 Beauty training market
9.1 Talent status and vocational training
9.1.1 Talent status
9.1.2 Beauty industry is a new employment approach for woman
9.1.3 China beauty market needs professionals
9.1.4 China starts up beauty manager training
9.1.5 Ways of reducing brain drain of beauty & hairdressing enterprises
9.2 Development status of beauty education and suggestions
9.2.1 Discussion of essential of China's beauty education
9.2.2 Development status and objectives of medical beauty education 
9.2.3 Analysis of new mission of modern beauty education
9.2.4 Developing higher beauty education of China
9.3 Development of degree education of beauty industry
9.3.1 The first professional beautician institution school was born in Shanghai
9.3.2 Beauty & hairdressing major appears in college 

10 Direct marketing and development of beauty industry 
10.1 Conception 
10.1.1 Definition
10.1.2 Difference between direct marketing and multi-level marketing
10.2 Influences of direct marketing law
10.2.1 10 suspense of direct-marketing legislation
10.2.2 Direct-marketing legislation brings unprecedented opportunities for beauty industry
10.2.3 Direct-marketing model strikes traditional beauty industry
10.3 Direct marketing and development of beauty industry
10.3.1 High profits promote direct marketing to be a hotspot
10.3.2 Beauty industry tries direct-marketing model and get rid of competition pressure
10.3.3 Direct-marketing model sees a promising future in post beauty consumption age
10.3.4 Direct marketing becomes the major means in beauty & healthcare market

11 Prospect and trend of beauty industry
11.1 Forecast of 2007 beauty industry
11.1.1 Developing trend
11.1.2 Forecast of 2007 weight-loss market
11.1.3 New developing trend of beauty elements
11.2 New development hotspot
11.2.1 Private image consultant becomes an emerging occupation of beauty industry
11.2.2 Chinese medicine beauty becomes a strong mainstream in future beauty industry
11.2.3 Gene technology and beauty industry
11.2.4 New consumption hotspot
11.3 Prospect of beauty market
11.3.1 China beauty market sees enormous potentials
11.3.2 Revenue of China beauty industry will exceed RMB300 billion by 2010
11.4 Developing trend of beauty industry
11.4.1 Investing high sci-tech instruments by beauty salons is the trend
11.4.2 Beauty cosmetics is about to launch four new technologies
11.4.3 Development trend of China beauty industry in view of consumer market 
11.4.4 Makeup and beauty trend
11.4.5 Operation trend of beauty salons of China in the 21st century
11.5 Developing trend of cosmetic surgery sector
11.5.1 Paying more attention to health
11.5.2 Presenting a low-age trend
11.5.3 Pursuing non-surgical treatment
11.5.4 Cosmetic surgery made in hospitals gets to be a trend
New model of franchise and chain-store operation
Structure diagram of differentiated marketing system
Marketing management system
Franchise system
Training management system
Direct-marketing network system
Working requirements for preliminary beautician
Proportion preliminary beautician's theoretical knowledge shares
Proportion preliminary beautician's skill shares
Working requirements for senior beautician
Proportion senior beautician's theoretical knowledge shares
Proportion senior beautician's skill shares

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