Investment Strategies of Chinese White Wine Industry, H2 2007
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The total output of Chinese white wine amounted to 3.97 million tons in 2006, up 18% y-o-y. The sale income of Chinese white wine in 2005 and 2006 was RMB 72.26 billion and RMB 97.14 billion, rising 22.34% and 31.08% respectively. In addition, the total profit reached RMB 7.32 billion and RMB 10.02 billion, increasing 25.69% and 34.21% respectively.

                                                  Sale Income of Chinese White Wine Industry, 1999-2006

1 Characteristics of Chinese white wine Industry 
1.1 Production: Lack of Resource 
1.2 Long History and Rich Culture 
1.3 Traditional Production Technique and Quality 
1.4 Storage: Value Maintaining and Increase 
1.5 Consumption: Tends to be Luxurious 
1.6 Conclusion 

2 Development of Chinese white wine Industry, 2006 
2.1 Sale Income and Profit 
2.2 Price 
2.3 Comparison with Other Food and Beverage Industry 

3 Development and Trend of Chinese white wine Industry Profit Mode 
3.1 Product Structure Develops towards to High and Medium-level 
3.2 Rapid Increase of Profit 

4 Development Prospect of Chinese white wine Industry 
4.1 Rapid Increase of High-end Chinese white wine Sales 
4.2 Medium-level Chinese white wine will become the main force in the consumption upgrading 
4.3 Room of Price Raising of Product is still Huge 
4.4 Industry Concentration will Improve Further
Sale Income of Chinese white wine Industry, 1999-2006 
Total Profit of Chinese white wine Industry, 1999-2006 
Loss Amount and Proportion of Chinese white wine Industry, 1999-2006 
Chinese white wine Price, 1999-2006 (RMB 10000/ton) 
Chinese white wine Price Per Ton Ranked the First Place in the Industry, 2006 (Unit: RMB/ton)  
CAGR of Unit Price of Chinese white wine, 2002-2006 
CAGR of Chinese white wine Sale Income, 2002-2006 
CAGR of Total Profit of Chinese white wine, 2002-2006 
Sale Income Increase of Chinese white wine Industry, 2006 
Total Profit Increase of Chinese white wine Industry, 2006 
Total Profit Increase Pace of Chinese white wine Industry 
Total Profit Increase Pace of Beer Industry 
Total Profit Increase Pace of Meat Industry 
Total Profit Increase Pace of Rice Wine Industry 
Total Profit Increase Pace of Wine Industry 
Profit Mode of Chinese white wine Industry 
Price Raising Way of Wu Liang Ye 
Gross Profit of Key Chinese white wine Enterprises, 2001-2006 
Sale Expenditure Rate of Alcohol Industry, 1999-2006 
Management Expenditure Rate of Alcohol Industry, 1999-2006 
Positions of Top 5 Chinese white wine Companies in the Industry before 2006 
High-end Chinese white wine Market Monopoly Pattern 
Forecast of Chinese white wine Industry Sale Income and Profit 
Price Raising Process of Some Chinese white wine Brands 
Ex-works Price of High-end Chinese white wine/Income Change of Urban Citizen (Such as Wu Liang Ye) 
Evaluation of Key Chinese white wine Brands, 2006 
Advertisement Expenditure Statistics of Chinese white wine Enterprises 
Main Distribution of Chinese white wine, 2006 
Market Retail Price of Wu Liang Ye and Maotai 
Chinese white wine Brand Activity in the Food and Beverage Industry, 2006 
Consumption Characteristics Comparison of Chinese white wine and Other Alcoholic Drinks 
Listed Company Assets Profitability Comparison between Chinese white wine and Other Food and Beverage Sub-industry 
Characteristics Comparison between Chinese white wine and Other Food and Beverage Sub-industry 
Three Indices Increase of Chinese white wine Industry, 2005-2006 
Comparison between Chinese white wine Industry and Other Industries 
Alcohol Price Raising, 2006 
Chinese white wine Price per Ton and Profit of Leading Chinese white wine Enterprises, 2006 

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