Investment Strategy Report of China Tourism Industry,  H2 2007
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70% revenue of China tourism industry came from home in the past 10 years, and an estimate shows that domestic source revenue will keep growing at more than 15% in the next 2-3 years and at over 12% in the upcoming 5 years. Foreign exchange revenue of tourism industry in 2006 was US$33.95 billion and is expected to reach US$38 billion in 2007, up by 11.93% year on year.

Revenue and Growth of China Tourism Industry, 1991-2006

1 Characteristics of tourism industry
1.1 International rule of tourism industry
1.2 Current development stage of China tourism industry
1.3 Characteristics of tourism consumption

2 Status quo and prospect of tourism industry
2.1 Overall development 
2.2 International status
2.3 Inbound tourism grows steadily
2.4 Outbound tourism sees great potentials

3 Prospect forecast of China tourism industry
3.1 Tourism industry will grow rapidly in the future
3.2 Growth rate of domestic tourism is over 15% in the short term
3.3 Economic growth is the basis for tourism industry to develop
3.4 "Golden Week" contributes great to the revenue of tourism industry
3.5 Inbound tourism grows steadily
3.6 Outbound tourism continues to enjoy a boom

4 Factors influencing tourism industry
4.1 RMB appreciation
4.2 Drive of 2008 Beijing Olympics 
4.3 Sub-industries of scenic spots
4.4 Sub-industries of hotel 
4.5 Sub-industries of travel agency 

5 Capital market strengthens the presence of listed companies
5.1 Capital market changed the operating abilities of listed companies
5.2 Possibility of capital flowing into listed companies
5.3 Possibility of carrying out equity incentive plan
5.4 Influence of financing of capital market

6 Analysis of listed companies
6.1 Beijing Capital Tourism Co., Ltd
6.2 CYTS
6.3 Jiulongshan
6.4 Huangshan Tourism
Revenue and growth of China tourism industry, 1991-2006
Total number of tourists and growth, 1991-2006
Global ranking of inbound tourists staying overnight of China
Number of domestic tourists and growth
Structure of domestic tourists
Expenditure structure of domestic tourists in the past years
Per capita expenditure structure of domestic tourists
Revenue from domestic tourism and growth
Number of inbound tourists and growth
Foreign exchange revenue from tourism and growth
Inbound foreigners by purpose, 2004
Inbound foreigners by purpose, 2005
Number of outbound tourists and growth in the past years
Comparison of outbound tourists on business and for private purpose
Proportion of revenue from tourism industry to GDP will increase year by year
Travel rate in China, 2002-2006
Proportion of revenue from tourism industry to GDP, 1991-2005
Revenue and tourist number during the Golden Week, 2000-2006
Forecast of foreign exchange revenue from tourism industry
Number of outbound tourists and growth, 1993-2007F
Influence of Yen appreciation on tourist number, 1971-1990
Influence of Yen appreciation on tourism growth
Influence of Won appreciation on tourism 
Number of star-level hotels, 2000-2006
Occupancy rate of star-level hotels, 2001-2005
Structure of hotels by the end of 2006 (by hotel number)
Number structure of star-level hotels, 2000-2006
Guest source structure of budget hotels, 2005
Room price and occupancy rate of budget hotels by region, 2005
Proportion of top 100 travel agencies in number, 2005
Proportion of top 100 travel agencies in revenue 
Proportion of domestic top 100 travel agencies in number 
Proportion of domestic top 100 travel agencies in revenue
Proportion of top 100 travel agencies in operating revenue and profits
Proportion of top 100 domestic travel agencies in operating revenue and profits
Structure of domestic part of revenue of tourism of China 
Number of countries and regions Chinese citizens can visit
Structural change of outbound tourism organized by travel agencies
Relativity of revenue of tourism and GDP growth
Forecast of international tourism organization on top 10 tourist countries
Tourism revenue and tourist number in Asia Pacific
Number of Tourist in major scenic spots of China in the past years
Top ten budge hotels by the end of 2005
Revenue and profitability of travel agency
Operating revenue comparison of Chinese travel agencies and international large travel agencies, 2005
Main financial index of Beijing Capital Tourism Co., Ltd
Main financial index of CYTS
Main financial index of Jiulongshan
Main financial index of Huangshan Tourism

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