Consumer Investigation of Property Market in the City of Shenzhen, Oct 2006
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47.3% of the interviewees hold that the housing price will grow slightly, while 5.7% consider that the housing price will rise substantially; furthermore, 22.8% think the housing price will maintain a steady momentum. In addition, 22.8% and 1.3% respectively believe that the overall average price of Shenzhen's commercial housing will have a slight or sharp decline within the forthcoming year.

44.6% of the respondents express that "price-limited house" is not capable to restrict the housing price, and 26.5% of them believe that it's conducive to the sound development of the market; additionally, parts of respondents show different opinions.

60% of the consumers are willing to purchase small-sized (<90 square meters) domicile, yet 34% of the residents definitely show opposite point of view, and the rest 6% keep neutral.

Analysis of Family annual income & Purchase Tendency of Houses below 90 square meters



Purchase Tendency of Secondary Housing by Annual Family Income




I. Comprehensive evaluation to the current market and control policies 
1. 80% of the interviewees think the housing price excessively high and a small minority regards it basically reasonable 
2. Over half of the interviewees are optimistic to the future market and the proportion declines somewhat over the spring fair 
3. Policies involving "business tax", "individual income tax" and "30% as the first payment" have large influence 
4. Some low and medium income home buyers' plan is postponed due to the increase of deposit and lending interest rates 
5. Opinions about price-limited housing vary from each other, nearly half of the interviewees regard it has little influence 

II. Home buyers' demand for products 
1. Under the new policies, 60% of the home buyers with low or medium income families as the mainbody will consider small-size domicile
2. 1/3 of the interviewees regard that large-size housing will appreciate continuously
3. Product intent: gradually increased demand on room amount and area 
4. Construction type: medium-rise building is the most popular
5. Building provision standard: demand for rough housing account for half, yet with an increasingly declined proportion 
6. Alleviated demand for parking space with un-negligible abundant layout for parking space in residential zone 
7. Over half of the interviewees take secondary housing into consideration, and this intention is more obvious among low income families 

III. Judgment on regional value and municipal planning 
1. The strongest aspiration for Futian District, and mature areas win the most favor 
2. Surrounding equipment, communication condition and price remain as the most important factors 
3. Acceptable unit price and total price are in normal distribution 
4. 80% of the consumers will adopt progressive payment or bank mortgage pattern 
5. Underground and BRT system draw the most attention 
6. Family income keeps a direct ratio with "acceptable total price" 
7. Following the principle to buy housing nearby the work place or the current dwelling 
8. Purchasing apartment mostly for self-occupied and partly for investment 

IV. Background of interviewees 
1. Proportion of male and female 
2. Education level 
3. Age structure 
4. Distribution of occupation 
5. Working regions 
6. Living areas 
7. Current dwelling
8. Family members 
9. Annual family income 
Interviewees' awareness on the reasonable degree of Shenzhen's current housing price 
Interviewees' judgement to the trend of housing price 
Macro control policies the most familiar to interviewees 
Macro control policies being regarded as the most influential 
Influence of interest rate increase on Shenzhen's market in interviewees' opinions 
Influence of interest rate increase on interviewees’ financing plan 
Influence of price-limited housing on the market in interviewees' opinions
Proportion of home buyers willing or unwilling to purchase domicile of less than 90 square meters in size 
Interaction analysis between the annual family income of interviewees and the willingness to purchase domicile of less than 90 square meters in size
Interviewees' adjustment on the future market of large-size domicile (>90 square meters)
Interaction analysis between the annual family income of interviewees and the opinions about the future large-size (>90 square meters) domicile market 
Housing type that home buyers plans to buy in the autumn fair of 2006
Housing type that home buyers plans to buy in the autumn fair of 2005
Construction area that home buyers plans to buy in the autumn fair of 2006
Construction area that home buyers plans to buy in the autumn fair of 2005
Building type that home buyers plans to buy in the autumn fair of 2006
Building type that home buyers plans to buy in the autumn fair of 2005
Building provision standard that home buyers want in the autumn fair of 2006
Building provision standard that home buyers want in the autumn fair of 2005
Home buyers' opinion about parking space in the autumn fair of 2006
Home buyers' opinion about parking space in the autumn fair of 2005
Whether interviewees are willing to purchase secondary housing 
Interviewees' purchase intention to varied district 
Comparison of districts with the largest price potential in interviewees’ opinions 
Interviewees' purchasing intention to various districts 
Ranking of most potential districts according to interviewees' opinions 
Major factors affecting interviewees' decision while purchasing domicile
Acceptable unit price of property offered by interviewees 
Acceptable total price of property offered by interviewees 
Proportion of payment modes chosen by interviewees
Major municipal plans known by interviewees
Ranking of municipal plans having the largest influence on market according to interviewees' opinions
Interaction analysis between family income and acceptable total price of property 
Interaction analysis between interviewees' work place and intended region to purchase domicile 
Interaction analysis between interviewees' current dwelling and intended region to purchase domicile 
Purpose of interviewees to buy domicile 
Gender proportion of interviewees 
Proportion of interviewees' education degree 
Age distribution of interviewees 
Occupation distribution of interviewees 
Distribution of work places of interviewees
Dwelling distribution of interviewees 
Resources of interviewees' current dwellings 
Amount of interviewees' family members 
Annual family income of interviewees 
Detail comparison in interviewees' forecast on the housing price trend in the autumn fair and the spring fair of 2006 
Influence of interest rate hike on the financing plans of interviewees with varied annual family income 
Purchasing intention to secondary housing of interviewees with varied annual family income 
Proportion of interviewees' working regions 
Proportion of interviewees' living areas 

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