China Mobile Phone Design House Report, 2007
  • Jun/2007
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Mobile phone design is to offer an integrated design solution from mobile phone hardware deign to application software design, man machine interface (MMI), mobile phone style design and mobile phone mechanical design.

Features of Mobile Phone Design

The shortened lifecycle of mobile phone design and a great number of price wars give birth to more and more mobile phone design houses.

In 1999, China Electronics Corporation (CEC) merged and acquired Philips Mobile R&D Center and set up the first mobile phone design house in China - CEC Wireless Inc. (CECW).

Mobile phone design industry was basically monopolized by Korean and Taiwan enterprises before 2003. Most mobile phone design houses in China were registered in 2002, but were not widely known and accepted by the market until 2003.

Average Profit Margin of China Mobile Phone Design Industry, 2003-2007

As China’s local CECW, Ginwave Tech and TechFaith started capturing markets since 2003, profit margin of mobile phone design industry saw a decline, but still as high as 70%.

Since 2004, the growth of mobile phone market in China has gradually slowed down. Moreover, the market share of indigenous brand mobile manufacturers has been declining, and profit-making model of mobile phone design house changed from instantiation model to shipment-based commission model, which was one of the main causes of industrial profit margin falling to 35%.

In 2005, the average profit margin of China mobile phone design industry continued to decrease to around 23%, which was caused by its lower technical threshold.

In 2006, along with the wide application of MTK Turnkey Solution model and entry of more and more competitors, China mobile phone design houses, after a boom in 2004 and 2005, began to slide into downturn, with average profit margin down to 15%.

In 2007, the profit margin of mobile phone industry will drop to below 5.1% and even no more than estimated 3% in 2008.

1 Brief Introduction to Mobile Phone Design
1.1 Definition
1.2 Characteristics

2 Mobile Phone Design Platforms
2.1 Structure
2.2 Analysis 
2.3 Development of Mobile Phone Design Solutions

3 Mobile Phone Design Houses
3.1 Birth 
3.2 Classification 
3.3 Operations
3.4 Background
3.5 Future

4 Mobile Phone Design Houses Research
4.1 TechFaith
4.2 CECW
4.3 SIMCOM
4.4 Long Cheer
4.5 Ginwave Tech
4.6 Yuhua TelTech (Shanghai)
4.7 Wanzhong (Shenzhen)
4.8 E28 (Shanghai) Limited 
4.9 Elitek 
4.10 Sunplus
4.11 Huntel
4.12 DCwireless
4.13 Unitone
4.14 ZEUS
4.15 Truetel 
4.16 CEC
4.17 COSMOBIC
4.18 Mobicom
4.19 Webook
4.20 Keben Telecom
4.21 Paragon Telecom
4.22 Siecom
4.23 Contractor Communication Design House Ltd
4.24 Shanghai E-¬Source Telecommunication Co., Ltd.
4.25 Shenzhen Tonglin
4.26 Shanghai Eleon
4.27 TOGOTRIO
4.28 Moma (Shanghai)
4.29 Loemedia
4.30 A-Stream International

5 Analysis of Mobile Phone ODMs' Design Capacity 
5.1 BenQ
5.2 Arima
5.3 Quanta
5.4 Compal
5.5 Compal Communications,Inc.
5.6 HTC
5.7 Envada
5.8 Chimei Communication

6 Analysis of Mobile Phone Brand Manufacturers' Design Capacity
6.1 Huawei 
6.2 ZTE
6.3 Lenovo
6.4 CECT
6.5 Bird
6.6 TCL
6.7 Amoi
6.8 Hisense
6.9 Konka
6.10 Capitel
6.11 Telsda

7. Analysis of New Mobile License-Gained Manufacturers' Design Capacity  
7.1 Daxian Pantech (Dalian)
7.2 AUX (Ningbo) 
7.3 Qualcomm (Jiangsu)
7.4 Envada (Shanghai) 
7.5 Skyworth (Shenzhen) 
7.6 Gionee (Shenzhen) 
7.7 UTSTAR 
7.8 Desay 
7.9 Sino-Sky (Shenzhen) 
7.10 Malata 
7.11 Jinpeng (Guangzhou) 
7.12 Guohong Communications (Sichuang) 
7.13 LangChao LG (Qingdao) 
7.14 EYANG (Shenzhen)
7.15  Tianyu (Beijing)                 
7.16 Zhenhua (Guizhou) 
7.17 Holley (Zhejiang)T
7.18 Tech-Yeh (Shanghai)
7.19 Hi-tech Wealth (Beijing) 
7.20 Yulong (Shenzhen)  
7.21 CLOVE 
7.22 Supercon
7.23 TLT       
7.24 Hedy     
7.25 Unitone
7.26 Gaoxinqi Technology
7.27 Xinhui Communication
7.28 Bil
7.29 Unis Hi-tech
7.30 Shenzhen Jegaden Group 

8 Trends of Mobile Phone Design Industry
8.1 Status Quo of Mobile Phone Design Industry
8.2 Trends of Mobile Phone Design Industry

9 ResearchInChina Conclusions
Structure of Mobile Phone Design Platform
Structure of Mobile Phone Design Industry Chain
Development History of TechFaith
CDMA Product Roadmap of TechFaith
Smart Phone Roadmap of TechFaith
Mobile Phone Design Operation Flow of TechFaith
Business Model of TechFaith
Net Revenue and Net Profits of TechFaith, 2005Q1-2007Q1
Revenues of TechFaith by Business Structure, 2004/2005/2006
Quarterly Revenue from Design Fee Both at home and abroad, 2005-2006
Quarterly Revenue from Patent Licensing Fee of TechFaith both at home and abroad, 2005-2006
Quarterly Product Revenue of TechFaith both at home and abroad, 2005-2006
Operation Flow of CECW
Structure of SIMCOM
Operating Revenue and Net Profits of SIMCOM, 2004-2006
Revenues of SIMCOM by Business Structure, 2005/2006
Selected Mobile Phone Products of Long Cheer, 2006/2007
Sales Revenue and Gross Margin of Long Cheer, 2003-2006
Mobile Phone Chipset Shipment of Long Cheer, 2003-2006 (FY)
Ginwave Tech's Debut Product – Telsda T69
Selected Products of Ginwave Tech, 2003-2004
Selected Products of Ginwave Tech, 2005-2006
Selected Mobile Phone Products of Yuhua TelTech, 2005-2006
Organizational Structure of Huntel
Mobile Phone Design Flow of Huntel
Main Cooperative Models of Huntel
Operation Models of Contractor Communication Design House Ltd
Product Showcase of Eleon
Revenue Proportion of BenQ by Division, 2004Q2-2006Q4
Mobile Phone Shipment of BenQ, 2002-2007
Net Operating Revenue and Gross Margin of Arima, 2001-2006
Mobile Phone Shipment, Average Price and Gross Margin of Arima, 2001-2005
Production Capacity and Output of Arima, 2001-2005
Shipment Proportion of Arima by Client, 2002-2005
Operating Revenue Proportion of Arima by Client, 2006
Arima Product Roadmap
Net Operating Revenue and Gross Margin of Quanta, 2001-2006
Mobile Phone Shipment, Sales Revenue and Average Price of Quanta, 2001-2005
Mobile Phone Shipment Comparison of PMCC Departments of Compal and Compal Communication, Inc, 2002-2005
Net Operating Revenue and Gross Margin of Compal Communications, Inc., 2000-2006
Net Operating Revenue and Gross Margin of Compal Communications, Inc., 2005Q4-2006Q4
Shipment and Average Sales Price of Compal Communications, Inc., 2000-2006
Shipment Proportion of Compal Communications,Inc. by Client, 2002-2005
Human Resources of Compal Communications,Inc.
ODM Production Flow of Compal Communications,Inc. 
Operating Revenue and Gross Margin of HTC, 2000-2006
Forecast of HTC Output, Sales Volume and Sales Value, 2006-2008
Operating Revenue and Gross Margin of Envada, 2001-2006
Mobile Phone Shipment of Chimei Communication, 2004-2007
Linuos Operating System of Yulong
Average Profit Margin Change of Mobile Phone Design Industry, 2003-2007
Shipment and Growth Rate of Chinese Mobile Phone Design Houses, 2000-2008
Product Penetration of China's Domestic Mobile Phone Design Houses, 2000-2008
Sales Volume of China's Local Mobile Phones, 2000-2008
Large Mobile Phone Design Houses Merging Small-and Medium-sized Counterparts
Chinese Mobile Phone Design Houses Turning to be Multinationals
Mobile Phone Design Houses Turing to be Partners of Mobile Phone Chip Manufacturers
Mobile Phone Design Houses Turning to be Mobile Phone Brand Manufacturers
China's Domestic Mobile Phone Design Houses Turning to be R & D Centers of Foreign Mobile Phone Brand Manufacturers in China
China's Domestic Mobile Phone Design Houses Turning to be R & D Centers of Chinese Mobile Phone Brand Manufacturers
Classification and Application of Mobile Phone Design Platform Solutions
Development Stage of Mobile Phone Design Solutions
Overview of TechFaith
Major Mobile Phone Design Platforms Adopted by TechFaith
Main Clients of TechFaith
Overview of CECW
Main Clients and Relevant Product Models of CECW
Overview of SIMCOM
Main Mobile Phone Design Platforms Adopted by SIMCOM
Main Clients and Relevant Product Models of SIMCOM
Revenues of SIMCOM by Business Structure, 2005/2006
Prime Business's Shipment and Average Price of SIMCOM, 2005/2006
Overview of Long Cheer
Mobile Phone Cases of Long Cheer
Mobile Phone Mainboard Products of Long Cheer
Overview of Ginwave Tech
Mobile Phone Design Platforms Adopted by Ginwave Tech
Selected Products of Ginwave Tech
Main Cooperative Models of Ginwave Tech
Overview of Yuhua TelTech
Mobile Phone Design Platforms Adopted by Yuhua TelTech
Mobile Phone's R & D Trend of Yuhua TelTech
Main Clients and Relevant Product Models of Yuhua TelTech
Overview of Wanzhong Communication
Main Clients of Wanzhong Communication
Main Products of Wanzhong Communication
Overview of E28 (Shanghai) Limited
Mobile Phone Products of E28 (Shanghai) Limited
Overview of Elitek
Mobile Phone Design Platforms Adopted by Elitek
Main Clients and Relevant Product Models of Elitek
Overview of Sunplus
Industrial Design Flow of Sunplus
Main Mobile Phone Design Solutions of Sunplus
Main Clients and Relevant Product Models of Sunplus
Overview of Huntel
Development History of Huntel
Main Wireless Module Products of Huntel
Mobile Phone Mainboard Products of Huntel
Mobile Phone Design Products of Huntel
Main Clients and Relevant Product Models of Huntel
Overview of DCwireless
Selected Products of DCwireless
Overview of Unitone 
Main Clients and Relevant Product Models of Unitone
Overview of ZEUS
Main Clients and Relevant Product Models of ZEUS
Development Goals of ZEUS 
Overview of Truetel 
Mobile Phone Products of Truetel 
Overview of CEC
Main Clients and Relevant Product Models of CEC
Overview of COSMOBIC
Business Scope of COSMOBIC
Overview of Mobicom
Main Clients and Relevant Product Models of Mobicom
Overview of Webook
Communication Products of Webook 
Overview of Keben Telecom
Keben Telecom's Products and Relevant Models
Overview of Paragon Telecom
Main Products of Paragon Telecom
Overview of Siecom
Selected Products of Siecom
Overview of Contractor Communication Design House Ltd
R & D Capability of Contractor Communication Design House Ltd
Overview of Shanghai E-Source Telecom Co., Ltd
Main Mobile Phone Design Products of Shanghai E-Source Telecom Co., Ltd
Overview of Tonglin
Main Products of Tonglin
Overview of Eleon
Eleon's Mobile Phone Design Products and Brands 
Overview of TOGOTRIO
TOGOTRIO Brands and Models 
Overview of Moma
Main Projects of Moma
Overview of Loemedia 
Main Clients and Relevant Products of Loemedia
Overview of A-Stream International 
Main Products of A-Stream International 
BenQ OEM Clients and Corresponding Mobile Phone Models 
Arima OEM Clients and Corresponding Mobile Phone Models 
Arima Wireless/Mobile Phone Platform Technology Sources
Arima's Suppliers
Quanta's Main Clients and Corresponding Mobile Phone Models 
Compal Electronics' Main Clients and Corresponding Mobile Phone Models
Compal Electronics PMCC Profit by Division and Forecast 
Compal Communications' Main Clients and Corresponding Mobile Phone Models 
Contracted Clients of Compal Communications 
Source of Compal Communications Technology 
Main Purchasers of Compal Communications, 2005
HTC Mobile Phone Parts Sources
Main Clients and Relevant Product Models of Envada
Information of Huawei Mobile Phone R&D Sector 
Information of ZTE Mobile Phone R&D Sector  
Information of Lenovo Mobile Phone R&D Sector  
Information of CECT Mobile Phone R&D Sector  
Information of Bird Mobile Phone R&D Sector  
Information of TCL Mobile Phone R&D Sector  
Information of Amoi Mobile Phone R&D Sector  
Information of Hisense Mobile Phone R&D Sector   
Information of Konka Mobile Phone R&D Sector  
Information of Capitel Mobile Phone R&D Sector 
Information of Telsda Mobile Phone R&D Sector  
Information of Daxian Pantech Mobile Phone R&D Sector  
Information of AUX Mobile Phone R&D Sector  
Information of Qualcomm Mobile Phone R&D Sector  
Information of Envada Mobile Phone R&D Sector  
Information of Skyworth Mobile Phone R&D Sector  
Information of Hisense Mobile Phone R&D Sector   
Information of Konka Mobile Phone R&D Sector  
Overview of Gionee
Information of Gionee Mobile Phone R&D Sector  
Mobile Phone Products of Gionee
Information of UTSTAR Mobile Phone R&D Sector  
Information of Desay Mobile Phone R&D Sector  
Information of Sino-Sky Mobile Phone R&D Sector  
Information of Guangzhou Jinpeng Mobile Phone R&D Sector  
Information of Guohong Communications Mobile Phone R&D Sector  
Information of Langchao LG Mobile Phone R&D Sector  
Information of EYANG Mobile Phone R&D Sector  
Information of Tianyu Mobile Phone R&D Sector  
Information of Zhenhua Mobile Phone R&D Sector  
Information of Holley Mobile Phone R&D Sector  
Information of Tech-Yeh Mobile Phone R&D Sector  
Information of Hi-tech Wealth Mobile Phone R&D Sector  
Overview of Yulong
Information of Yulong Mobile Phone R&D Sector  
Main Products of Yulong
Information of CLOVE Mobile Phone R&D Sector  
Information of TLT Mobile Phone R&D Sector  
Information of Hedy Mobile Phone R&D Sector  
Information of Unitone Mobile Phone R&D Sector  
Information of Gaoxinqi Technology Mobile Phone R&D Sector  
Information of Xinhui Communication Mobile Phone R&D Sector  
Information of Bil Mobile Phone R&D Sector  
Information of Unis Hi-tech Mobile Phone R&D Sector  
Information of Mobile Phone R&D Sector of Shenzhen Jegaden Group

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