China E-travel Website Development Report, 2006
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E-commerce stands for the development direction of future trading, and its applications bring more and more benefits to the society and economy. E-commerce has become one of the largest sources for global economy growth, and the modern electronic trading measures with strong vitality have become increasingly recognized. Considering the total scale of global e-commerce trading, e-tourism has taken 1/5 of the shares.

In the meanwhile, as a new tourism information platform, network supplies new opportunities for the tourism industry. According to the report of Jupiter Research, in America, the online tourism market revenue was 54 billion US dollars in 2004, which took 20% of the total tourism market revenue. While in China, the total tourism market scale reached 528.6 billion RMB in 2005.According to the statistical data released by China Nation Tour Authority in Sep 2005, the annual online tourism market scale was 4-5 billion RMB, only accounting for 1% of the total tourism market scale. This shows that there's an enormous development potential for China's e-tourism market.

The revenue from tourism and recreation websites reached 1.25 billion RMB in 2005 and it is estimated to be over13 billion RMB by 2010.

Market scale of China's tourism and recreation websites

Tourism websites sprang up outside China, However, it now attracts more and mare Chinese network companies and travel agencies. The enormous competitive pressure and considerable profit make some traditional powerful travel agencies such as CNS and CYTS jumped into the realm. Online tourism service will make serious impact on traditional tourist agencies, drawing more and more attentions, some middle and small agencies will gradually out of the game.

Currently, the basic client groups in e-tourism market are high level businessmen with powerful consuming ability. However, with the overall increase of the national income, individual tourist will become the main income source for e-tourism markets.

According to the statistics from China Tour Authority, 97% of the total tourists are Chinese, and 92% of them are individuals and small groups. Considering the client structure for CTRIP, commercial clients account for 88%, but traveling and enjoying leisure time is becoming a zealous life style for young groups with active thoughts and middle -high income. Moreover, Chinese Internet citizens (111 million by Jan, 2006) are expanding rapidly. All of those people are the potential e-tourism consumers.

Now, in China, many tourism websites only provide brief introduction of travel destinations and tour route, but few actually realized the function of e-tourism. C-trip, Huaxia Tour Web and China Tour Consultation web are the three largest tourism websites.

Currently c-trip is the biggest domestic e-tourism website as well as the earliest listed e-tourism company. E-long is the second biggest, which listed on NASDAQ in Oct 2004.

For the quarter three of 2005, C-trip's net revenue was RMB 140.5 million, up by 11.5% as compared with the Q2 and its year-on-year growth rate was 59.6%.The net profit for the company was RMB 65.5 million in 2005, up by 71% compared to the year of 2004.

Quarterly net revenue and growth rate for C-trip during 2004-2005

Tourism websites have more advantages than tour companies. Compared with traditional tour companies, information of tour websites is richer, with more reasonable operation modes. Tourists can collect texts, pictures, travel notes, travel destination, accommodation, traffic and other information and can surf other related websites with links and search engines. Tour resource owners and consumers benefited from the characteristics of tour websites such as regional break; economical travel resource integration and no store operations and so on.

The enormous advantages of tourism websites make them able to be integrated with traditional tourism business.. If traditional travel companies could make the full use of website advantages and make their products and services available on the internet, there will be a win-win situation. The 2008 Olympic Game just provides such an great opportunity



1 Overview of China's tour and recreation industry in 2005
1.1The overall development analysis of China's tour and recreation industry
1.1.1Tourism consumption
1.1.2 Ticket price
1.1.3 Industry prosperity
1.1.4 Total investment strategy
1.1.5 Invested travel spots
1.2 Analysis of China's tour and recreation industry market in 2005
1.2.1 China becomes a large tour country
1.2.2 Analysis of China's tour industry market in 2005
1.3 Analysis of listed companies in tour and recreation industry 
1.3.1 Tour and listed company investment value analysis in 2005
1.3.2 Analysis of listed companies in the category of scenic spots
1.3.3 Main listed tour companies analysis
1.3.4 Analysis of listed companies in hotel and tourism industry
1.4 China's tour and recreation industry development trend
1.4.1 China's tour market trend in 2006
1.4.2 China's tour industry development trend
1.4.3 China's hotel industry development trend

2 Influences on tour and recreation industry brought by RMB appreciation
2.1 More influence on travel abroad than travel in China
2.1.1 Influence degree on travel abroad brought by RMB appreciation
2.1.2 Influence degree on travel in China brought by RMB appreciation
2.2 Influences on hotels brought by RMB appreciation

3 problems of China's tour and recreation websites and development solutions
3.1 Problems of China's tour websites
3.1.1 General problems 
3.1.2 Major problems 
3.1.3 Deficiencies of China's tour websites as compared with America's 
3.2 Analysis of China's tour websites development countermeasures
3.2.1 Concept need to be changed
3.2.2 Service need to be improved
3.2.3 Security need to be strengthened 

4 development analysis of International tour and recreation websites
4.1 Global individual and commercial travel market scale, 2000-2005
4.2 Development analysis of America's tour and recreation websites
4.2.1 Operation pattern of America's tour and recreation websites
4.2.2 Online purchase on America's tourism websites in 2005
4.2.3 Analysis of America's online tour market scale and trend
4.2.4 Challenges faced by America's three largest tour websites
4.3 Analysis of tour and recreation websites development in other countries
4.3.1Canadian are more care online tour price information 
4.3.2 Tour webs for females in Germany
4.4 Revelations from oversea tour websites

5 Analysis of China's tour and recreation websites development in 2005
5.1 General analysis of China's tour and recreation websites
5.1.1 Analysis of tour web background and development status
5.1.2 Functions and characteristics of tour web
5.1.3 Analysis of web types
5.1.4 Tour web development directions
5.1.5 Construction of tour and recreation web
5.2 Analysis of China's tour and recreation web content, service and profit
5.2.1 Content of tour and recreation websites
5.2.2 Service object of tour and recreation websites
5.2.3 Income analysis of tour and recreation websites
5.2.4 Two profit models of tour and recreation websites
5.2.5 Profit models of travel agencies through tour websites
5.3 Analysis of tour and recreation web's business patterns and web security
5.4 Alliance and development of China's tour websites
5.4.1 Influences on tour industry brought by changes in international internet development and tour fashions
5.4.2 Tour development trend and tour web alliance
5.5 Analysis of China's tour and recreation web market
5.5.1 Summarization of China's tour web market
5.5.2 China's online reservation market scale
5.5.3 Chin's online hotel booking market scale will reach RMB 180 million by 2008

6 China's main tour and recreation websites and competition analysis
6.1 Comprehensive estimation of main tour and recreation websites
6.1.1 SWOT analysis of tour and recreation websites
6.1.2 Estimation of specific tour websites
6.2 C-trip
6.2.1 Brief introduction of c-trip
6.2.2 Financial analysis in 2005
6.2.3 C-trip will build up the first tour calling center in Asia
6.2.4 List of the most popular travel cities released by c-trip in 2005  
6.3 E-long
6.3.1 Brief introduction of e-long
6.3.2 Financial analysis in 2005 
6.3.3 User analysis of e-long
6.3.4 The Survey of "The Development of Commercial Travel Cities in 2004" 
6.4 aoyou
6.4.1 Brief introduction of aoyou
6.4.2 Aoyou is challenging c-trip and e-long
6.5 Development of other tour and recreation websites
6.5.1 www.cnta.com
6.5.2 www.gotravel.com
6.5.3 Yahoo's new service is convenient for travelers
6.5.4 Google tests new feature for tourism search
6.5.5 Gold Century cooperates with Yunnan Network to improve internet hotel industry 
6.5.7 Products and services comparison between Eztravel and liontravel
6.6 Comparison between Chinese and foreign professional tour websites
6.6.1 Research methods and technical guideline 
6.6.2 Comparison of Chinese and foreign professional tour websites
6.6.3 Conclusion

7 Analysis of tour and recreation websites by function
7.1 Tour reservation websites analysis
7.1.1 Development of China's tour reservation websites in 2004
7.1.2 Industry ascription analysis of China's tour reservation websites
7.1.3 Profit model analysis of China's mainstream tour reservation websites
7.1.4 Growth dimensionality and future development of China's tour reservation websites
7.2 Analysis of search engine websites
7.2.1 Analysis of search engine
7.2.2 Go10000 only made thousands of RMB in three months 
7.2.3 Tour search engine's influences on online tour
7.2.4 Tour search engine's threat to traditional online tour websites
7.2.5 Purchase proportion realized by search engine
7.3 E-commerce websites analysis
7.3.1 Analysis of "China tour e-commerce web"
7.3.2 Analysis of the current condition and future development of China's e-tourism
7.3.3 Comparison of China's and America's e-commerce
7.4 The fourth category represented by the 51766

8 Analysis of regional tour and recreation websites
8.1 Analysis of Beijing tour and recreation web development 
8.1.1Investigation analysis of online tourism consumers
8.1.2 Top 50 tourism websites in Beijing
8.2 Development analysis of Shanghai tour and recreation web
8.2.1 Consumer behavior survey for e-tourism 
8.2.2 Top 50 e-tourism websites in Shanghai
8.3 Development analysis of tour and recreation web in Guangdong
8.3.1 Guangdong builds up the big tour network across Zhuhai, Guangzhou, Shenzhen
8.3.2 Guangdong tour industry goes to a net age
8.3.3 Top 50 e-travel website in Guangdong
8.4 Development analysis of tour and recreation website in Hunan
8.4.1 Brief introduction of gotohn..com
8.4.2 Construction of gotohn.com
8.4.3 Top 50 e-travel websites in Zhangjiajie
8.5 Development analysis of tour and recreation websites in other cities
8.5.1 Analysis of xaonly.com
8.5.2 E-tourism is getting popular in inner Mongolia
8.5.3 Analysis of e-travel websites in Dalian
8.5.4 The first online tour bureau was built up in Taiyuan
8.5.5 Top 50 e-travel websites in Guilin 
8.5.6 Top 50 e-travel websites in Huangshan

9 Online marketing analysis of China's tour industry
9.1 Online marketing analysis of tour industry 
9.1.1 Present status 
9.1.2 Development trends
9.1.3 The third generation online marketing of China's tour industry
9.1.4 Function analysis of websites to online marketing of China's tour industry 
9.2 Development situation and countermeasures of online marketing of China's tour industry 
9.2.1 Development situation 
9.2.2 Development countermeasures 

10 Influence on China's tour industry and tour website by 2008 Beijing Olympic 
10.1 2008 Beijing Olympic improves tour industry development
10.2 Analysis of business opportunities brought by 2008 Beijing Olympic 
10.3 Analysis of challenges brought by 2008 Beijing Olympic 

11 Opportunities and challenges faced by online tour and recreation industry
11.1 Opportunities and challenges for tour information management 
11.1.1 Network is the important means for tour information transmission and management
11.1.2 Information transmission and sharing improved the tour market dissymmetry and unfair competition
11.1.3 Information networks supply fast and exact approach for consumer demand collection and analysis
11.1.4 Challenges for tour information management 
11.2 Online reservation accelerates the hotel industry development
11.3 Challenges to traditional tourism brought by e-tourism
11.4 Influences on travel agency development brought by internet
11.4.1 Internet applications in tour industry
11.4.2 Internet weakened the traditional advantages of travel agency
11.4.3 Influences on the survival and development of travel agency brought by Internet
11.5 Potential threat of tour websites

12 Development trend and prospect of profitability for China's tour and recreation website
12.1 Development trend of China's tour and recreation websites
12.1.1 Development trend 
12.1.2 Development trend and prospect of e-tourism 
12.1.3 Blueprint of the next generation e-tourism
12.2 Analysis on the prospect of profitability for China's tour and recreation websites
Comparison of tourists in China between the year of 2003 and 2004 
Comparison of foreign exchange earnings for China's tour industry between 2003 and 2004 
Online reservation situation in America
Changes of the users of American travel agency websites in April 2005
Changes of the users of American airline websites in April 2005
Trend and estimation of American e-tourism market scale 
Travel information that Canadians pay attention to 
China's e-tourism market scale
User structure of C-trip 
2004-2005, c-trip's quarterly net incomes and growth rate 
Proportion of C-trip's main business earning in Q3 2005
2004-2005, e-long's quarterly total earnings and growth rate 
Proportion of E-long's main business incomes in Q3 2005 
Growth dimensionality of large tour reservation websites
Online inquiries for tour information
Online reservation for tour services
Source of information on future tourism websites 
Proportion of internet users logging on e-tourism websites
Proportion of e-tourism customers making reservations
Intentions of website users to make reservation 
Proportion of the factors that affect website users to chose tourism websites
2000-2005, global individual and commercial tour market scale
2001-2004, China's top 10 business tourism cities
Comparison analysis of Eztravel and Liontravel
The top travel reservation websites and investors' background in China
Profit pattern analysis of some representative tour reservation websites in China 
China's professional tour e-commerce networks

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