China Culture Media Industry Report, 2006-2007
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The digital cable TV users increased to 6.563 million in the mid of 2006 from 4.4 million in 2005 all over China, just rising 2.163 million, while at the end of 2006, the users amounted to 12.5 million, increasing 8.1 million all over 2006, and the growth pace was up to 184.09%. The digital conversion ratio of cable TV has been about 10%, and the market has entered the rapid increase period. It is forecasted that the digital cable TV users will amount to 25.73 million in 2007.

The advertisement operation revenue in China amounted to RMB 15.73 billion in 2006 with 11.1% growth rate, in which, the advertising revenue of the four largest traditional media, TV station, newspaper, broadcasting and magazine, amounted to RMB 79.79 billion, rising 18.2% y-o-y. TV still owns the leading position. Its advertising revenue reached RMB 40.4 billion, but the growth pace slowed down from 21.9% of 2005 to 13.7% in 2006.

Internet increased fastest among the global advertisement media in 2006, its growth pace had reached 29.74%.

Digital Process of Cable TV, 2004-2012

National Advertisement Revenue in China, 1998-2006 (Unit: RMB in 100 millions)


China Internet Advertisement Market Scale (excluding search engine)

1 Integrative Analysis of China's Culture Media Industry 
1.1 System Reform 
1.2 Consumption Upgrade

2 Cable Digital TV Industry 
2.1 Digitalization of Cable TV Entered the Post-adjusted Period 
2.2 Olympic Games Promotes the Rapid Development of Digital and High-definition TV 
2.3 The Profile of Terrestrial Digital TV Becomes Clear 
2.4 Key Enterprises  
2.4.1 Gehua CATV 
2.4.2 Oriental Pearl 

3 Advertisement Industry Market 
3.1 Global Advertisement Market, 2006
3.2 Internet Performed Outstanding in the Global Advertisement Market 
3.3 China Advertisement Industry Maintains Steady Increase 
3.4 Key Enterprise: B-ray Media 

4 Internet Advertisement Development 
5 Industry Development 
Relationship between Per Capita GDP and Consumption Upgrade 
China Population Structure, 2003 
China Digital Cable TV Users Market Scale, 2004-2012
Per Capita Consumption Expenditure of Urban Families in China in Main Years 
Urbanization Process
China Engle's Coefficient, 2003-2006 
Digital Process of Cable TV, 2004-2012 
Global Advertisement Market Scale and Growth Rate, 2004-2008 
Advertising Revenue by Region, 2004-2008 
Advertising Revenue by Media, 2004-2008 
Traditional Media Advertising Revenue, 2004-2006 
Netizen Quantity and Growth Rate in China 
Weekly Cyber Surfing Hours of Netizens 
China Internet Advertisement Market Scale (excluding search engine) 
A Series of Culture System Reform Policies of China and Explanations
Investment Projects of Oriental Pearl through Raising Funds 
Market Share of Media in Total Advertising Revenue, 2005-2008 

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