Company Study of China Enterprise Company Limited
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The land development volume has gradually declined in Shanghai since 2004, reaching the lowest of the history in 2006, which led to the lack of housing supply in Shanghai market in 2007 and 2008. From the aspect of market demand, the housing market in Shanghai still kept 30 million sq. meters sales area although under macro adjustment in 2005 and 2006. In the beginning of 2007, the market demand in Shanghai recovered a bit, but the comparatively inadequate supply will intensify the contradiction of supply and demand in the market. 

Currently, the company has 140,000 sq meters property for rent, most of which are office buildings and business units. The rent revenue was remarkable; the gross profit margin has exceeded 55%. According to the company plan, its rental area will increase to 250-300 thousand sq meters within three years. It is forecasted that its annual rent will amount to more than RMB 120 million in 2009, and RMB 274 million in 2011.

Land Development Area and Growth Rate in Shanghai


 

Supply & Demand and Price Increase Margin of Shanghai Real Estate


Revenue Structure of China Enterprise Company Limited, 2006


 

1 Development of Shanghai Real Estate Industry 
1.1 Market Recovers 
1.2 Return of Commercial Real Estate 

2 Company Profile 
2.1 Overview
2.2 Operation 
2.3 Strategic Goal and Management Mode 
2.4 Capital Pressure Promotes Group Capital Inflow Process 

3 Main Businesses 
3.1 Developing Property Maintains Steady Growth 
3.2 Steady Increase of Leasing Property Scale 

4 Analysis and Forecast of Performance in Following Three Years 
4.1 High gross profit may lead to the high liquidation of land value-added tax 
4.2 Periodical expense rate will drop year by year 
4.3 Investment Return 
4.4 Net Profit 

5 Risks
Land Development Area and Increase Rate in Shanghai 
Supply & Demand and Price Increase Rate of Real Estate in Shanghai
Land Transfer and Development in Shanghai 
A-grade Office Building Vacancy Rate and Rent Increase Rate in Shanghai 
Sales Price and Increase Rate of A-class Office Building in Shanghai 
Assets of Shanghai Real Estate Group 
Revenue Structure of China Enterprise Company Limited, 2006  
Cost Structure of China Enterprise Company Limited, 2006  
Cash Flow and Assets & Liabilities of China Enterprise Company Limited 
Main Business Structure 
Change and Forecast of Periodical Expense Rate of China Enterprise Company Limited 
Net Profit Composition and Growth Rate 
Project Settlement of the Company in the Following Three Years 
Leasing Business of the Company in the Following Three Years 
The Highest Amount of Land Value-added Tax Likely to Be Liquidated 
Revenue and Cost Forecast of the Company, 2007-2009  

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