Company Study of Shanghai Xinhua Media
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In 2006, the annual total circulation of Liberation Daily Journalism Group reached 647.78 million, covering over 9 million readers. In 2003-2006, the ad income of Liberation Daily Journalism Group kept a compound growth rate of nearly 20% for the consecutive 5 years. In 2005, the gross ad value on contract exceeded RMB 1 billion, and the 11 newspapers of the group remained profitable on the whole, including 5 that realized the pre-tax profit of over RMB 10 million. Ever since the year 2002, Shanghai Morning Post has maintained the annual ad growth rate of 41.65%, and Shanghai Times has been receiving the annual ad income of over RMB 100 million.

The uppermost income source of Xinhua Publishing Group is the distribution of publication and cultural appliances. Wholesale business accounts for 57.4% of the group's gross turnover; ecdemic wholesale, retail outlet wholesale within the group and Shanghai social channel wholesale beyond the group respectively accounts for 6.7%, 89.6% and 3.7% of the total wholesale value. Besides, the retail business accounts for 42.6% of the total turnover.

Income, Net Assets and Profit of Liberation Daily Journalism Group, 1999-2006


Circulation and Net Income from Ad of Shanghai Times, 2002-2006


1 Company Profile

2 Liberation Daily Journalism Group

3 Publication Circulating Business of the Company
Equity structure of Shanghai Xinhua Publishing Group and Xinhua Media Co., Ltd
Income, net assets and profit of Liberation Daily Journalism Group, 1999-2006
Current ad sales mode of Liberation Daily Journalism Group
Circulation and net income from ad of Shanghai Times, 2002-2006
Sales income of Shanghai Xinhua Publishing Group by regional outlet
Sales income, cost and operating profit margin of Shanghai City of Books
Sales income and gross profit margin of Shanghai Audio & Video Company, 2003-2007
Sales income and gross profit margin of Oriental Audio & Video Chain Company, 2003-2007
Sales income and gross profit margin of Shanghai New Xinlian Stationary Co., Ltd., 2003-2007
Ad structure of Shanghai Times (Top 10 industries), 2006
Top 10 industries by ad in Shanghai News
Overview of life weekly newspapers in Shanghai
Operation of Real Estate Times operating company
Operation of Talent Market operating company
Operation of Education Media Co., Ltd. of Liberation Daily Journalism Group
Operation of Subway Times Media Co., Ltd

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