China Retail Industry Report (Company Analysis), 2007
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China government has launched a series of policies to promote the rapid, healthy and orderly development of the retail industry in China since 1992. Currently, the retail industry has developed rapidly, its scale has expanded continuously, the layout of all the ownerships has formed, the enterprise modernization level has improved, the large-scale retail enterprises has grown fast, and the pattern of opening-up has formed as well.

Presently, there are six retail formats in China, shopping center, department store, supermarket, convenience store, specialty store and non-store selling. The retail industry has become the field with the highest marketization level after over two decades' reform. Currently, there are a large number of the retail enterprises and more than 15 million of the retail networks, so the circulating network covering the urban and rural areas is formed. There were 55, 000 large-scale chain retail stores all over China in 2004, up 18% compared to 2003; the operation area increased 26.5%, and the retail turnover rose 30.2%, accounting for 9.6% in the total retail turnover of the consumption. The sales of retail enterprises in Beijing, Shanghai, Tianjin, Chongqing, Shenzhen etc all exceeded 20% in the total retail turnover.

The research of the overall retail industry in 2005 in China by National Bureau of Statistics, the chain retail in China had been in a rapid expansion and development period, and the growth pace of shops in the second and third-level cities was 2-3 times of the first-level cities. In addition, the entry amount of the foreign-funded retail enterprises grew fast, and 1, 027 foreign-funded enterprises were approved to establish by Ministry of Commerce only in 2005.

Key Foreign-funded Chain Retail Enterprises

 
Note: Numbers with * are estimated

Chinese government continued to push the deep and refined management of the Market Project of Thousands of Villages and Townships, Two Hundred Markets Project etc in 2006, launched a series of document to standardize the market competition order in order to deepen and standardize the retail market competition and retail supply; continued to deepen Urban Business Network Management Statutes around China, Evaluation Methods on Retail Industry etc. So from the above, it can be concluded that Chinese government has attached great importance to the retail industry.

Since the area in China is so wide that the retail formats of the retail industry are with the development levels and trends in different regions. In the new development period of the retail industry, the retail industry in China was faced with various opportunities and challenges. According to the forecast, the annual growth level will reach 14% from 2007 to 2010, and the market capacity will amount to RMB 8.6 trillion in 2007, and it will reach 12.81 trillion in 2010.

Overall, Chinese government has attached great importance to the retail industry, and various opportunities and challenges, such as the foreign investment, will bring the self perfect of the enterprises, so the retail industry in China has the wider development room.

1 Status Quo and Development of China Retail Industry 
1.1 Policies and Environment
1.1.1 Policy-oriented  
1.1.2 Macro-economic Environment
1.2 Status Quo of Market 
1.2.1 Summary 
1.2.2 Chain Development, 2005-2006 
1.2.3 Development of Foreign Retail Enterprises 
1.2.4 Development of 6 Key Retail Formats 
1.3 Problems in Development 
1.4 Development Trend 
1.5 Policies 
1.5.1 Urban Business Network Management Statutes all over China 
1.5.2 Provisions on the Takeover of Domestic Enterprises by Foreign Investors
1.6 Market Forecast 

2. Key Domestic Retail Enterprises in China 
2.1 Shanghai Bailian Group Co., Ltd 
2.1.1 Production and Sales 
2.1.2 Operation 
2.1.2.1 Operation, 2005 
2.1.2.2 Operation, 2006 H1 
2.1.3 Development Strategies 
2.2 Dalian Dashang Group Co., Ltd 
2.2.1 Production and Sales 
2.2.2 Operation 
2.2.2.1 Operation, 2005 
2.2.2.2 Operation, 2006 H1 
2.2.3 Development Strategies 
2.3 Beijing Gome 
2.3.1 Production and Sales 
2.3.2 Operation  
2.3.3 Development Strategies 
2.4 Shandong Sanlian Commercial Co., Ltd 
2.4.1 Production and Sales 
2.4.2 Operation 
2.4.2.1 Operation, 2005 
2.4.2.2 Operation, 2006 H1 
2.4.3 Development Strategies 
2.5 Beijing Wangfujing Department Store (Group) Co., Ltd 
2.5.1 Production and Sales 
2.5.2 Operation 
2.5.2.1 Operation, 2005 
2.5.2.2 Operation, 2006 H1 
2.5.3 Development Strategies 
2.6 Beijing Wu Mart 
2.6.1 Production and Sales 
2.6.2 Operation 
2.6.2.1 Operation, 2005 
2.6.2.2 Operation, 2006 H1 
2.6.3 Development Strategies 
2.7 Suning Appliance Chain Store Group Co., Ltd 
2.7.1 Production and Sales 
2.7.2 Operation 
2.7.2.1 Operation, 2005 
2.7.2.2 Operation, 2006 H1 
2.7.3 Development Strategies 
2.8 Hualian Supermarket Co., Ltd 
2.8.1 Production and Sales 
2.8.2 Operation 
2.8.2.1 Operation, 2005 
2.8.2.2 Operation, 2006 H1 
2.8.3 Development Strategies 
2.9 Shanghai Lianhua 
2.9.1 Production and Sales 
2.9.2 Operation 
2.9.2.1 Operation, 2005 
2.9.2.2 Operation, 2006 H1
2.9.3 Development Strategies 

3 Foreign-funded Enterprises 
3.1 Wal Mart 
3.1.1 Company Profile 
3.1.2 Development in China 
3.2 Carrefour 
3.2.1 Company Profile 
3.2.2 Development in China 
3.3 Lotus Center 
3.3.1 Company Profile 
3.3.2 Development in China 
3.4 Metro 
3.4.1 Company Profile 
3.4.2 Development in China
3.5 CR Vanguard 
3.5.1 Company Profile 
3.5.2 Development in China
3.6 Suguo 
3.6.1 Company Profile 
3.6.2 Development in China
3.7 Trust-Mart 
3.7.1 Company Profile 
3.7.2 Development in China
3.8 Parkson 
3.8.1 Company Profile 
3.8.2 Development in China
3.9 Makro 
3.9.1 Company Profile 
3.9.2 Development in China

4 Regional Development of Retail Industry in China 
4.1 Regional Development, 2004 
4.1.1 Summary 
4.1.2 Market Evaluation 
4.1.3 Characteristics  
4.1.3.1 Clear Urban Development Ladder 
4.1.3.2 Clear Difference of Regional Development 
4.2 North China 
4.2.1 Summary 
4.2.2 Key Retail Enterprises 
4.3 East China 
4.3.1 Summary 
4.3.2 Key Retail Enterprises
4.4 Central China 
4.4.1 Summary 
4.4.2 Key Retail Enterprises
4.5 South China 
4.5.1 Summary 
4.5.2 Key Retail Enterprises
4.6 Northeast 
4.6.1 Summary 
4.6.2 Key Retail Enterprises 
4.7 Southwest 
4.7.1 Summary 
4.7.2 Key Retail Enterprises
4.8 Northwest 
4.8.1 Summary 
4.8.2 Key Retail Enterprises
4.9 Brief Summary 
4.10 Evaluation on Regional Retail Development

5 Industry Analysis 
5.1 Entry of WTO 
5.2 Opportunities 
5.2.1 Organic Foods 
5.2.2 Non-food Retail 
5.2.3 Foreign Direct Investment 
5.2.4 Luxurious Products 
5.2.5 Convenience Store 
5.2.6 Packaged Fast-frozen Food 
5.2.7 Suppliers and Retailers 
5.2.8 Private Brands 
5.3 Challenges 
5.3.1 Competition among the Retailers 
5.3.2 Industry Policies 
5.3.3 Anti-monopoly Policies 
5.3.4 Unsafe Foods 
5.3.5 Supply Chain 
5.3.6 Excellent Professional Talents 
5.3.7 Fake and Pirate 
5.4 Merger & Acquisition Trend 
5.4.1 Oversea Trial 
5.4.2 Strong-strong Combination 
5.4.3 Share-taking of Foreign Fund 
5.4.4 Operation with Many Formats 
5.4.5 Merger and Acquisition of the Second-level Cities 
5.5 Forecast of Future Development 
5.5.1 Acquisition and Merger, the Main Mean of Retail Industry Strategy Investment 
5.5.2 Format development standardizes gradually, and innovation becomes the format competition advantage
The Opening-up of China Retail Industry to Foreign Capital
Monthly of Social Consumer Goods Retail, 2004-2005 
Monthly of Social Consumer Goods Retail, Jan-Aug, 2006 
Top 100 Chain Companies in China, 2005 
Operation of Top 30 Chain Companies in China, 2006 H1 
Key Foreign-funded Chain Retail Companies, 2005 
Supermarket Shutdown, 2005 
Key Convenience Stores in China, 2005 
Statistics and Forecast of Total Sales of Retail Industry in China, 2000-2010 
Major Structure and Education Degree of Employees in Bailian 
Industry Structure of Main Business of Bailian, 2005 
Main Business of Bailian by Region, 2005
Regional Distribution of Main Business Revenue of Bailian, 2005
Operation of Key Holding Companies and Share-taking Companies of Bailian, 2005 
Main Business of Bailian by Industry, 2006 H1 
Main Business of Bailian by Region, 2006 H1 
Regional Distribution of Main Business Revenue of Bailian, 2006 H1 
Major Structure and Education Degree of Employees in Dalian Dashang 
Main Business of Dashang Group by Industry, 2005 
Retail Business of Dashang Group by Region, 2005 
Regional Distribution of Commodity Retail Business Revenue, 2005 
Business Retail Revenue and Cost of Dashang, 2006 H1 
Main Business of Dashang by Region, 2006 H1
Regional Distribution of Main Business Revenue of Dashang, 2006 H1
Traditional Shop Amount of Gome, 2002-2006H1 
Regional Distribution of Gome Shops, 2005-2006H1
Operation Cost of Gome, 2005-2006H1 
Regional Distribution of Gome Revenue, 2005-2006H1 
Major Structure and Education Degree of Employees in Sanlian 
Main Business Revenue and Cost of Sanlian, 2005 
Main Business Revenue and Cost of Sanlian, 2006 H1 
Major Structure and Education Degree of Employees in Wangfujing 
Main Business of Wangfujing by Industry 
Main Business of Wangfujing by Region 
Regional Distribution of Main Business Revenue of Wangfujing, 2005 
Operation of Key Holding Companies and Share-taking Companies of Wangfujing, 2005 
Wangfujing Business by Industry, 2006 H1 
Regional Distribution of Main Business Revenue of Wangfujing, 2006 H1
Regional Distribution of Main Business of Wangfujing, 2006 H1 
Investor Relation of Wu-Mart 
Shop Statistics of Wu-Mart, 2005 
Sales and Profit of Wu-Mart, 2005 
Sales and Gross Profit of Wu-Mart, 2005 
Sales and Profit of Wu-Mart, 2006 H1 
Major Structure of Suning Employees 
Retail Business of Suning, 2005 
Main Business of Suning by Region, 2005 
Regional Distribution of Main Business Revenue of Suning, 2005 
Retail Business of Suning, 2006 H1 
Main Business of Suning by Region, 2006 H1 
Regional Distribution of Main Business Revenue of Suning, 2006 H1 
Major Structure of Hualian Employees
Main Business of Hualian by Industry, 2005 
Main Business of Hualian by Region, 2005 
Regional Distribution of Main Business Revenue of Hualian, 2005 
Main Business of Hualian by Industry, 2006 H1 
Main Business of Hualian by Region, 2006 H1
Regional Distribution of Main Business Revenue of Hualian, 2006 H1` 
Region Distribution of Shops of Lianhua, 2005 
Shop Development pf Lianhua, 2005-2006 
Shop Statistics of Lianhua, 2006 H1 
Operation Turnover and Gross Profit, 2001-2005 
Profit of Lianhua, 2005 
Turnover and Profit of Lianhua by Division, 2006 H1 
Retail Enterprises in Top 500, 2006 
Key Foreign-funded Retail Enterprises, 2005 
Global Shops of Wal-Mart, Oct, 2006 
Wal-Mart Sales Increase in China, 2002-2006 
Wal-Mart Shop Development in China, 2002-2006 
Regional Distribution of Wal-Mart in China, 2005 
Sales Development of Carrefour in Mainland China, 2002-2006 
Shop Development of Carrefour in Mainland China, 2002-2006 
Shop Statistics of Carrefour in Mainland China, 2002-2006
Sales Development of Carrefour in China, 2—2-2006 
Shop Development of Carrefour, 2002-2006 
Regional Distribution of Shops of Lotus, 2006 H1 
Sales Development of Metro in China, 2002-2006 
Shops Development of Metro in China, 2002-2006 
Regional Distribution of Metro Shops in China, 2006 H1 
Sales Development of CR Vanguard in China, 2002-2006 
Shops Development of CR Vanguard in China, 2002-2006 
Sales Development and Forecast of Suguo in China, 2002-2006
Suguo Shops Development and Forecast, 2002-2006 
Regional Distribution of Suguo Shops, 2005 
Jiangsu Shops Distribution of Suguo, 2005 
Sales Development and Forecast of Trust-Mart in China, 2002-2006 
Sales Development and Forecast of Trust-Mart in China, 2002-2006
Regional Distribution of Trust-Mart Shops, 2006 H1 
Sales Development and Forecast of Parkson in China, 2002-2006 
Shops Development and Forecast of Parkson, 2002-2006 
Regional Distribution of Parkson Department Stores, 2005 
Sales Development and Forecast in China, 2002-2006 
Shops Development and Forecast, 2002-2006 
Regional Statistics of Retail Chain Stores in China, 2005 
Regional Statistics of Retail Chain Networks in China, 2005 
Retail Chain Stores Statistics in China by Format, 2005 
Retail Chain Network Statistics in China by Format, 2005
Total Retail Sum of Social Consumers in China, 2000-2005 
Regional Distribution of Social Consumers Retail in China, 2005 
Regional Market Evaluation of Some Retail Enterprises, 2005 
Regional Distribution of Retail Chain Enterprises and Network in North China, 2005 
Format Distribution of Retail Chain Enterprises and Network in North China, 2005
Total Sum of Social Consumers Retail in North China, 2000-2005
Total Sum of Social Consumers Retail in Key Cities in North China, 2000-2005 
Some Retail Enterprises in North China, 2005 
Regional Distribution of Retail Chain Enterprises and Network in East China, 2005 
Format Distribution of Retail Chain Enterprises and Network in East China, 2005
Total Sum of Social Consumers Retail in East China, 2000-2005
Total Sum of Social Consumers Retail in Key Cities in East China, 2000-2005 
Some Retail Enterprises in East China, 2005
Regional Distribution of Retail Chain Enterprises and Network in Central China, 2005 
Format Distribution of Retail Chain Enterprises and Network in Central China, 2005
Total Sum of Social Consumers Retail in Central China, 2000-2005
Total Sum of Social Consumers Retail in Key Cities in Central China, 2000-2005 
Some Retail Enterprises in Central China, 2005
Regional Distribution of Retail Chain Enterprises and Network in South China, 2005 
Format Distribution of Retail Chain Enterprises and Network in South China, 2005
Total Sum of Social Consumers Retail in South China, 2000-2005
Total Sum of Social Consumers Retail in Key Cities in South China, 2000-2005 
Some Retail Enterprises in South China, 2005
Regional Distribution of Retail Chain Enterprises and Network in Northeast in China, 2005 
Format Distribution of Retail Chain Enterprises and Network in Northeast, 2005
Total Sum of Social Consumers Retail in Northeast, 2000-2005
Total Sum of Social Consumers Retail in Key Cities in Northeast, 2000-2005 
Some Retail Enterprises in Northeast, 2005
Regional Distribution of Retail Chain Enterprises and Network in Southwest in China, 2005 
Format Distribution of Retail Chain Enterprises and Network in Southwest, 2005
Total Sum of Social Consumers Retail in Southwest, 2000-2005
Total Sum of Social Consumers Retail in Key Cities in Southwest, 2000-2005 
Some Retail Enterprises in Southwest, 2005
Regional Distribution of Retail Chain Enterprises and Network in Northwest in China, 2005 
Format Distribution of Retail Chain Enterprises and Network in Northwest, 2005
Total Sum of Social Consumers Retail in Northwest, 2000-2005
Total Sum of Social Consumers Retail in Key Cities in Northwest, 2000-2005 
Some Retail Enterprises in Northwest, 2005
Evaluation on Overall Development of Regional Retail Industry 
Evaluation on Regional Retail Industry by Format 

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