China Multimedia Mobile Phone Market Report, 2007
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The multimedia mobile phone can acquire and process many kinds of multimedia data, such as text, graphics, image, animation, audio, video etc besides the voice call.

Structure of Multimedia Mobile Phone


The mobile phone development history has gone through three typical development periods, and all of which embody in the upgrading of mobile phone multimedia. It may have at least two multimedia upgrading periods in the several following years, and then the mobile phone will finish the change from the common communication tool to the multimedia terminal.

Multimedia Periods in mobile Phone Development

1 Application of chord ring tone (2001-2002), the monotonous mobile phone ring tone is replaced by the chord ring tone, which stirred up the wave of the first Mobile phone replacement ;
2 Color screen replaced black and white screen (2002-2003), provided the richer and clearer graphic operation interface for the users, and then the second wave of mobile phone was coming;
3 The camera was integrated in the mobile phone (2003-2004), although the pictures taken from the mobile phone was rough, the camera had become one of signs in the medium and high-end products, then the mobile phone entered the third climax ;
4 MP3 was installed into the mobile phone (2005-), it was the perfect combination between MP3 and mobile phone as to the mobility, and the emergence of a large number of MP3 phones pushed the competition on storage and battery life, then the fourth wave of mobile phone sales was coming ;
5 Application of video function (after 2007), the mobile phone video will lead to the unprecedented popularization of the video shooting and video broadcasting, during the fifth wave, DV mobile phone, MP4 mobile phone, stream media Mobile phone, TV mobile phone, GPS etc will be the main role probably.
Source: ResearchInChina

The technology improvement of the mobile phone in the first three times gradually shook off the image of the single communication tool, and the multimedia has been continuously added, and the entertainment characteristics and chord mobile phone is coming.

Due to the chord ring tone met the certain demand of the people, and then a wave of chord ring tone was hot in 2001. Samsung, the very example that has won the success in the chord ring tone mobile phones, and the wave lasted till 2003, meanwhile, the huge mobile phone ring tone download market was formed.

The mobile phone display screen technology started to update in 2002, TFT, and CSTN started to replace STN, the image performance of the mobile phone was improved as well, then the mobile phone sales climax came. Meanwhile, the mobile value-added service market began to thrived. 

The emergency of the camera mobile phone attracted much attention in 2003, and as the hot sale of the camera mobile phone, the camera module upgrading war among the mobile phone manufacturers started in 2004. Since the pictures in the mobile phone camera cannot be used widely as the ring tone download, as well as the other factors, the enthusiasm of the consumers for the camera mobile phone declined.

The mobile phone market appeared the temporary peace in the beginning of 2005, expect for some brightness brought by Moto V3, the ultra thin mobile phone, the whole mobile phone market was dark. Meanwhile, MP3 MP3 mobile phone has become a potential force. Then some mobile phone manufactures had launched the MP3 mobile phones one after another. As potential demand of the consumers, MP3 was emerging.

Nearly all the mainstream mobile phone brand manufacturers in the field entered the development wave of MP3 mobile phone in the beginning of 2006, while the real development of the MP3 mobile phone was in 2007.
It is forecasted that the sales volume of the MP3 mobile phone will account for more than 58% in the whole mobile phone market in 2007, about 62 million sets, and the popularization trend has been clear.

MP3 Mobile Phone Market Scale in China, 2004-2007 


The IC technology makes the chip function become stronger and stronger, while the volume becomes smaller and smaller, which leads to the emergency of the all kinds of wholly-new consumption electronic mobile phones, such as DV mobile phone, TV mobile phone, game mobile phone etc. 



1 Multimedia Mobile Phone 
1.1 Definition 
1.2 Development 

2 Chord Mobile Phone 
2.1 Development 
2.2 Mobile Phone and Chord Chip 
2.2.1 YAMAHA 
2.2.2 OKI 
2.2.3 ROHM 
2.2.4 NEC 
2.3 Market 
2.4 Sales Volume
2.4 Development Trend 

3 FM Mobile Phone 
3.1 Development
3.2 Decode Chip 
3.2.1 Philips 
3.2.2 Sanyo 
3.2.3 ST 
3.3 Market 
3.4 Sales Volume
3.5 Development Trend 

4 MP3 Mobile Phone 
4.1 Development 
4.2 Decode Chip 
4.2.1 Macronix International 
4.2.2 Fangtek Electronics 
4.2.3 NEC 
4.3 Decode Chip Development 
4.4 Market 
4.5 Sales 

5 Camera Mobile Phone 
5.1 Development 
5.2 Module Structure 
5.2.1 Lens 
5.2.2 Sensor 
5.2.3 Backend IC 
5.2.4 FPC 
5.2.5 Module Set Assembling 
5.3 Mobile Phone Camera Module Set Assembling 
5.3.1 Primax 
5.3.2 Premier Image Technology Corp.
5.3.3 Chicony 
5.3.4 Tekom
5.3.5 Lite-On 
5.3.6 Cowell World Optech
5.3.7 Samsung Electric 
5.4 Market 
5.5 Sales Volume 

6 Camcorder Mobile Phone
6.1 Development 
6.2 Backend IC 
6.2.1 Core Logic
6.2.2 Mtekvision 
6.3 Development of Backend IC 
6.4 Market 
6.5 Sales Volume 

7 MP4 Mobile Phone 
7.1 Status Quo of Development 
7.2 Standard Development 
7.3 Mobile Phone 
7.3.1 NXP 
7.3.2 Renesas 
7.3.3 ST 
7.3.4 Marvell 
7.3.5 Zoran
7.3.7 Anyka Cayman
7.4 Market 
7.5 Sales 

8 TV Mobile Phone 
8.1 Development 
8.2 Transmission Mode 
8.2.1 TV Transmission of Mobile Network 
8.2.2 TV Transmission of Broadcasting Network DAB DMB DVB-H ISDB-T MediaFLO CMMB
8.2.3 Development of Transmission Modes 
8.3 Market 
8.4 Sales 

9 Game Mobile Phone 
9.1 Development 
9.2 Mobile Phone 3D Picture Chip 
9.2.1 NVIDIA
9.2.2 ATI 
9.3 Market 
9.4 Sales 
9.5 Development Trend 
Structure of Multimedia Mobile Phone 
Classification of Multimedia Mobile Phone 
First Chord Mobile Phone in China 
First Classic Chord Mobile Phone in China 
YAMAHA MA-1 Sound Generators Chips YMU757
YAMAHA MA-2 Sound Generators Chips YMU759
YAMAHA MA-3 Sound Generators Chips YMU762
YAMAHA MA-5 Sound Generators Chips YMU765
YAMAHA MA-7 Sound Generators Chips YMU786
OKI Sound Generators Chips ML2860 and ML2870
OKI Sound Generators Chips ML2864, ML2871 and ML2873
OKI Sound Generators Chips ML2863, ML2865 and ML2872
OKI Sound Generators Chips ML2601
OKI Sound Generators Chips ML2874
OKI Sound Generators Chips ML2841
Market Shares Change of YAMAHA and OKI in China 
ROHM Sound Generators Chips BU8899GU and BU8709KN
First NEC Sound Generators Chips uPD9970
NEC Sound Generators Chips R&D Line 
NEC Sound Generators Chips uPD9993, uPD9995 and uPD9996
NEC Sound Generators Chips uPD9971
Chord Mobile Phone Market in China, 2000-2006 
Chord Mobile Phone Sales in China, 2000-2007 
First FM Mobile Phone in China 
First Nokia FM Mobile Phone in China 
First Sony Ericsson FM Mobile Phone in China 
First Samsung FM Mobile Phone in China 
Philips FM Chip TEA5761 
Philips FM Chip TEA5767  
Sanyo LV2400 Series of FM Chips 
Sanyo LV24000 FM Chip Mobile Phone Application 
ST FM Chip TDA7701 
FM Mobile Phone in China Market, 2000-2006 
FM Mobile Phone Sales in China, 2000-2007 
First MP3 Mobile Phone in the World 
First MP3 Mobile Phone in China 
First Real MP3 Mobile Phone 
MP3 Technology Basis 
MP3 Decode Chip ft1760N and ft1770N Fangtek Electronics Mobile Phone 
NEC uPD9993 with MP3 Decode Function 
MP3 Mobile Phone in China Market, 2000-2006 
MP3 Mobile Phone Market Scale in China, 2004-2007 
First Camera Mobile Phone in the World 
First Camera Mobile Phone in China 
First 1-million Pixel Camera Mobile Phone in the World 
First 2-million Pixel Camera Mobile Phone in the World 
First 3-million Pixel Camera Mobile Phone in the World 
First 5-million Pixel Camera Mobile Phone in the World 
First 7-million Pixel Camera Mobile Phone in the World 
Structure of Camera Module of Mobile Phone 
Function Block of Backend Chip 
Ratio of Camera Module Parts to Cost 
Mobile Phone Camera Module Industry Chain 
Main Business of Cowell World Optech 
Camera Mobile Phone Market in China, 2002-2006 
Camera Mobile Phone Sales in China, 2002-2007 
Forecast of Mobile Phone and Camera Mobile Phone Sales Volume in the World, 2006-2008 
First Mobile Phone with Camcorder Function in China 
First DV Mobile Phone in the World 
First 3-million Pixel DV Mobile Phone in the World 
First Real DV Mobile Phone, Amoi A660 in China 
Comparison of Three Major Products Output of Core Logic 
CAP Products of Core Logic 
ISP Products of Core Logic 
MAP Products of Core Logic 
MAP Product Development Line of Core Logic 
Camcorder Mobile Phone in China Market, 2002-2006 
Camcorder Mobile Phone Sales in China, 2004-2007 
First MP4 Mobile Phone in China 
MP4 Mobile Phone Series of Bird 
Concept of MP4
Internal Structure of PNX 4008
SH-Mobile Development Plan of Renesas 
VPU Technology Development Plan of Renesas 
Application Field of Renesas VPU Processor 
Nomadik Structure 
Internal Distribution Processing Mode of Nomadik 
Nomadik Product Development Plan 
PXA255 Internal Structure 
APPROACH 5C Internal Frame 
Vimicro VC0558 Internal Frame 
AK3210M Mobile Phone Design 
Camcorder Mobile Phone Market in China, 2002-2006 
Camcorder Mobile Phone Sales in China, 2004-2007 
First TV Mobile Phone in the World 
First Satellite TV Mobile Phone in the World 
First Real TV Mobile Phone in China 
NEC TV Mobile Phone V601N 
First DAB TV Mobile Phone in China 
Comparison between Mobile Network and Mobile Broadcasting TV Transmission Means 
DAB TV Transmission Means in Europe and America 
Lenovo DAB Mobile Phone ET-980 
DMB System Signal Struture 
Satellite DMB
Surface DMB 
Samsung DMB Mobile Phone SCH-B200 and SCH-B250
DVB-H TV Transmission Mean in Europe, America and Asia-pacific 
NOKIA DVB-H Mobile Phone N92 
Samsung DVB-H Mobile Phone 
ISDB-T TV Transmission Mean in Japan 
NNT DoCoMo ISDB-T Mobile Phone 
MediaFLO TV Transmission Mean adopted by QUALCOMM 
CMMB TV Transmission Mean in China 
Lenovo CMMB Mobile Phone 
ZTE CMMB Mobile Phone 
TV Mobile Phone Market in China, 2002-2006 
TV Mobile Phone Sales in China, 2004-2007 
Global TV Mobile Phone Sales Trend, 2006-2010 
First Mobile Phone with Games 
First Real Game Mobile Phone 
Nokia N-Gage Improved N-Gage QD 
LG Game Mobile Phone 
Internal Structure of GoForce 2100 
Game Mobile Phone Market in China, 2002-2006 
Game Mobile Phone Sales Trend in China, 2004-2006 
Existing Problems in Game Mobile Phones 
Multimedia Stage of Mobile Phone Development 
Comparison of YAMAHA Sound Generators Chips 
Characteristics of YAMAHA MA-5 Sound Generators Chips YMU765
Characteristics of YAMAHA MA-7 Sound Generators Chips YMU786
Characteristics of YAMAHA MA-7 Sound Generators Chips YMU791 
Mobile Phones with YAMAHA Sound Generators Chips 
Comparison of OKI Sound Generators Chips 
Characteristics of OKI Sound Generators Chips ML2874 
Characteristics of OKI Sound Generators Chips ML2841 
Main Clients of OKI Sound Generators Chips 
Mobile Phones with OKI Sound Generators Chips 
Comparison of ROHM Sound Generators Chips 
Mobile Phones with ROHM Sound Generators Chips 
Comparison of NEC Sound Generators Chips
Characteristics of Philips FM Chip TEA5764
Characteristics of Philips FM Chip TEA5767 
Comparison of Philips Chips 
Characteristics of ST FM TDA7701 
Mainstream Music Formats 
Macronix MX A166/A168 Decode Chip Characteristics 
Fangtek Electronic Mobile Phone MP3 Decode Chip 
Fangtek Electronic Mobile Phone Chord Sound Generators Chips 
Relation of Lens Combine, Materials and Pixel Grade 
Relation between Lens and Pixel Grade 
Advantages of CCD Sensors 
Comparison between CCD and CMOS Sensors 
Interactive Advantages of CMOS and CCD are not clear 
Application and Function of Main FPC Products 
Comparison between CSP and COB 
Core Technology Distribution of Global Camera Module Sets 
Indices of Primax Products 
Main Clients of Primax 
Camera Module Sets Shipment Classifications and Ratios of Premier 
Main Clients of Chicony  
Tekom Product Specification 
Main Clients of Tekom 
Product Evolvement of Cowell World Optech
Main Camera Module Products of Cowell World Optech 
Main Partners of Cowell World Optech 
Samsung Techwin 
Product Line of Core Logic 
Product Line of Mtekvision 
Main Clients of Mtekvision 
Mobile Phones with Mtekvision Camera Controlled Processing Chip 
Multimedia Standard 
Permission Expense of Competitive Video 
Patent Owners of MPEG-4 Visual, MPEG-4 Systems and AVC/H.264 Standards 
Key Technology of H.264 Standard 
Mobile Multimedia Processor of Nexperia Platform 
Main Clients of Nexperia Platform 
Types with SH-Mobile 
Main Product Performance and Prices of SH-Mobile 
PXA Series of Products Classification of Xscale Frame 
PXA Chip Products with INTEL 
Main Indices of AK3210M 
Status Quo of Current Technology Development of TV Mobile Phone 
Comparison of TV Transmission based on 3G Mobile Network 
Problems for Mobile Network TV Mobile Phones 
Comparison of TV Mobile Phone Standards based on Mobile Broadcasting Transmission 
Main Difference of Digital Audio Frequency Broadcasting and Simulation Audio Frequency Broadcasting 
DVB-H System Structure 
Comparison between DMB-T and DVB-H Transmission Means 
Characteristics of Japan ISDB-T System 
Characteristics of QUALCOMM MediaFLO System 
LG MediaFLO Mobile Phone vx9400 
Problems for Broadcasting Network TV Mobile Phones 
Comparison between Advantages and Disadvantages of TV Mobile Phone Transmission Means 
Development Course of NVidia Mobile Phone Picture Chip 
Comparison of NVidia Picture Chip Performance 
NVidia Products and Application 
Development Course of ATI Mobile Phone Picture Chip 
Comparison of ATI Picture Chip Performance 
ATI Products and Application 

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