China Mobile TV Industry Report, 2007
  • Oct/2007
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Mobile Television business, known as the most influential business in 3G era, is to watch TV with handset that supports video function.

Relation of Mobile Television


Mobile TV business, initiated in 2004 when the public's consumption of mobile value added service became increasing rational. In addition, barriers concerning contents, terminal, technique, standard ,charge and user, limited the development of handset business. As a result, mobile TV won't develop so well as CRBT (Colorful Ring Back Tone) by absorbing the curiosity of the public with its novelty. Currently, the business is still in the preparation period.

Mobile TV Industry Life Period


Compared to the traditional TV business, the largest advantages of the mobile TV business lie in its mobility and interactivity. In addition, compared to the other value-added business, it is good at the multimedia integration and live content. Therefore, only through developing the services can bring the special value will attract a large number of the mobile users, so as to promote the business development.

Mobile TV Users Scale, 2005-2010


It is forecasted that the mobile TV will be stronger and stronger via the opportunity that China walks towards the world in 2008, and the number of the mobile TV users will be more than 500 thousand.

1 Mobile TV 
1.1 Definition 
1.2 Main Technology Standards 
1.2.1 Mobile Network TV Transmission 
1.2.2 Broadcasting Network TV Transmission 
1.2.3 Development of Mobile TV Transmission Ways 

2 Global Operation of Mobile TV 
2.1 SK
2.1.1 Development History 
2.1.2 Business Development 
2.1.3 Terminal Cooperation 
2.1.4 Users Development 
2.2 NTT DoCoMo 
2.2.1 Development History 
2.2.2 Business Development 
2.2.3 Terminal Cooperation 
2.2.4 Users Development 
2.3 Telecom Italia 
2.3.1 Development History 
2.3.2 Business Development 
2.3.3 Terminal Cooperation 
2.3.4 Users Development 
2.4 Verizon 
2.4.1 Development History 
2.4.2 Business Development 
2.4.3 Terminal Cooperation 
2.4.4 Users Development 

3 Mobile TV Market Development in China 
3.1 Policy Environment 
3.1.1 Current Laws and Codes 
3.1.2 Relevant National Administrations in Mobile TV Field 
3.1.3 Attitude of Relevant Broadcasting & TV Governmental Departments 
3.1.4 Attitude of Relevant Telecom Governmental Departments
3.2 Mobile TV Market in China
3.2.1 Development Period 
3.2.2 User Growth Trend 
3.2.3 Market Scale in the Future 
3.3 Mobile TV Industry Chain in China 
3.3.1 System Solution Providers 
3.3.2 Terminal Provider 
3.3.3 Chip Provider 
3.3.4 Content Provider 

4 Mobile TV Operation in China 
4.1 China Mobile
4.1.1 Background 
4.1.2 Mobile TV Products 
4.1.3 Market Strategies 
4.2 China Unicom 
4.2.1 Background 
4.2.2 Mobile TV Products 
4.2.3 Market Strategies 
4.3 Oriental Pearl 
4.3.1 Background 
4.3.2 Mobile TV Products 
4.3.3 Market Strategies

5 Mobile TV Business Mode 
5.1 Mode of Nokia Mobile TV 
5.1.1 Profitability Mode 
5.1.2 Maneuverability 
5.1.3 Market Expectations 
5.1.4 Policy Risk 
5.2 Mode of Oriental Pearl Mmobile TV 
5.2.1 Profitability Mode 
5.2.2 Maneuverability 
5.2.3 Market Expectations 
5.2.4 Policy Risk 
5.3 Comparison of All Business Modes 
Relation of Mobile TV 
Status Quo of Current Technology Development of Mobile TV 
Comparison between Mobile Network and Mobile Broadcasting TV Transmission Ways 
DAB TV Transmission Way in Europe and America 
Lenovo DAB Cell Phone ET-980
DMB System Signal Structure 
Satellite DMB 
Satellite DMB Mobile TV Principle 
Surface DMB 
Surface DMB Mobile TV Principle  
Samsung DMB Cell Phones SCH-B200 and SCH-B250
DVB-H TV Transmission Ways in Europe & America, North America and Asia Pacific 
NOKIA DVB-H Cell Phone N92
Samsung DVB-H Cell Phone 
ISDB-T TV Transmission Way in Japan 
NTT DoCoMo ISDB-T Cell Phone 
Media FLO TV Transmission Way by Qualcomm 
LG MediaFLO Cell Phone vx9400
CMMB TV Transmission Way in China 
Lenovo CMMB Cell Phone 
ZTE CMMB Cell Phones 
Global Mobile TV Business Development and Trend 
Development Strategies of SK Mobile TV Business 
Samsung DMB Cell Phone SCH-B200 
Samsung DMB Cell Phone SCH-B250 
Samsung DMB Handset Terminal SPH-B4100 
LG DMB Handset Terminal LB1500 
LG DMB Handset Terminal KB1800  
SK Handset Users Amount, 2005-2010 
ISDB-T Principle 
ISDB-T TV Transmission Ways in Japan 
NTT DoCoMo Mobile TV Business Development Strategy 
NTT DoCoMo Mobile TV Terminal FOMA P901iTV 
NTT DoCoMo Mobile TV Terminal D903iTV 
Japan Mobile TV Terminal W33SA
Japan Mobile andset TV Terminal W41H 
Japan Mobile TV Terminal W46T 
DVB-H TV Transmission Ways in Europe & America, North America and Asia Pacific 
Telecom Italia Mobile TV Terminal SGH-P910
Telecom Italia Mobile TV Terminal SGH-P920 
Telecom Italia Mobile TV Terminal LG U900 
Telecom Italia Mobile TV Terminal Nokia N77 
Verizon Mobile TV Terminal Samsung SCH-U620
Verizon Mobile TV Terminal Motorola RIZR Z6tv 
Verizon Mobile TV Terminal LG-VX9400 
Mobile TV Users Amount in the USA 
Organization Structure of Information Industry Department
Organization Structure of Broadcasting & TV Bureau 
Mobile TV Industry Life Period 
Forecast of Mobile TV Market Scale, 2004-2010 
Samsung DMB Cell Phone SCH-B100 
Samsung DMB Cell Phone SCH-B200 
LG KB1300 Cell Phone 
Samsung DVB-H Front-end Chip Set 
Mobile Model with Hollywood Microwave Digital TV Reception 
Comparison of TV Transmission based on 3G Mobile Network 
Problems for Mobile Network Mobile TV 
Standard Comparison of Mobile TV based on Mobile Broadcasting Transmission 
Main Difference between Digital Audio Frequency Broadcasting and Simulation Audio Frequency Broadcasting 
DVB-H System Structure 
Comparison between DMB-T and DVB-H Transmission Ways 
Japan ISDB-T System Characteristics 
Qualcomm MediaFLO System Characteristics 
Problems for Broadcasting Network Mobile TV 
Advantages and Disadvantages of Mobile TV Transmission Ways 
SK Mobile TV Development History 
DMB Handsets on the Market till 2007 
NTT DoCoMo Mobile TV Development History 
Japan ISDB-T System Characteristics 
Japan Mobile TV Terminals on the Market till 2007 
Telecom Italia Mobile TV Development History 
DVB-H System Structure 
Japan Mobile TV Terminals on the Market till Aug, 2007
Verizon Mobile TV Development History 
Verizon Mobile TV Terminals on the Market till Aug, 2007
Funinhand Electronics Market Strategy 
Beijing Xbell Communication Technology Co., Ltd 
Relevant Products of Nokia Mobile TV 
Relevant Products of Motorola Mobile TV 
Market Strategy of Relevant Products of Motorola Mobile TV 
Relevant Products of Samsung Mobile TV 
Market Strategy of Relevant Products of Samsung Mobile TV 
Relevant Products of Dopod Mobile TV 
Market Strategy of Relevant Products of Dopod Mobile TV 
Relevant Products of LG Mobile TV 
Market Strategy of Relevant Products of LG Mobile TV 
Relevant Products of Sony Ericsson Mobile TV 
Market Strategy of Relevant Products of Sony Ericsson Mobile TV 
Relevant Products of Lenovo Mobile TV 
Market Strategy of Relevant Products of Lenovo Mobile TV 
Relevant Products of Sharp Mobile TV 
Market Strategy of Relevant Products of Sharp Mobile TV 
Relevant Products of Samsung Semiconductor Mobile TV 
Market Strategy of Samsung Semiconductor 
Market Strategy of Relevant Products of Nokia Mobile TV 
Relevant Products of TI Mobile TV 
TI Market Strategy 
Product Line of Fullhan Microelectronics  
Market Strategy of Fullhan Microelectronics 
E-Dragon Mobile TV 
Market Strategy of E-Dragon Mobile TV Business 
Shanghai Mobile Mobile TV Product Line 
Guangzhou Mobile Mobile TV Business 
Market Strategy of China Mobile TV Market 
Market Strategy of China Unicom Mobile TV Market 
Market Strategy of Oriental Pearl Mobile TV Market

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