China Mobile Phone Game Market Report, 2007
  • Nov/2007
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 The conception of Mobile Phone Game is defined to distinguish from the traditional computer game. Generally speaking, mobile phone game refers to game applications in mobile phones.

Mobile Phone Game


Nokia installed the earliest mobile phone game Snake in its handset in 1997. With the development of handset terminal and mobile communication network, mobile phone game is becoming increasingly complicated.

As charging system of Mobile Java formally started in Sep, 2003, domestic mobile phone game was started up too. Several months later, mobile phone game users increased to 2 million. The number of users developed even faster after this, in 2005 it hit 15 million.

User Scale of Mobile Phone Game in China, 2003-2010


The amount of the cell phone users in China had exceeded 500 million up to Oct 2007, and it is forecasted that China mobile phone game users would exceed 20 million in 2007, amounting to 24.43 million.

With the rapid growth of the cell phone users and mobile communication industry, the mobile phone game has gone through from the simple pre-installed games, the download games to the color-screen Java game, large-scale network game and multi-player network game currently, and it would continue developing towards the trans-platform network game in the future. It can be forecasted that the mobile network game would be the future development trend for mobile phone game.

Mobile Phone Game Classification


1 Mobile Phone Game 
1.1 Definition 
1.2 Classification 
1.2.1 by Use Mode of Consumers 
1.2.2 by Technology Platform 
1.2.3 by Representation Mode 
1.3 Characteristics 

2 Global Level of Mobile Phone Game Operation 
2.1 SK Operation 
2.1.1 Development History
2.1.2 Development of Business 
2.2.1 Development History
2.2.2 Development of Business

3 Development of Mobile Phone Game Market in China 
3.1 User Scale 
3.2 Market Scale 

4 Structure of Mobile Phone Game Industry in China 
4.1 Structure of Industry Value Chain 
4.1.1 Mobile Operator 
4.1.2 Provider 
4.1.3 Developer 
4.1.4 Users 
4.1.5 Cell Phone Manufacturer 
4.1.6 Distribution Channels 
4.1.7 Provider of Relevant Technologies 
4.2 Business Mode of Mobile Phone Game in China 
4.2.1 Main Profitability Modes 
4.2.2 Main Dividend Modes 

5 Content Providers of Mobile Phone Game in China 
5.1 Famous Mobile Phone Game CP in China 
5.2 Main Mobile Phone Games of CP 
5.2.1 Digital-Red Background Business Market Strategies Finance 
5.2.2 Feather Snake Background Business Market Strategies 
5.2.3 Magma Digital Background Business Market Strategies Finance 
5.2.4 Asion Sky Background Business Market Strategies 
5.2.5 Beijing Joyfun Background Business Market Strategies 
5.2.6 Unite Ideals Background Business Market Strategies 
5.2.7 Shanghai Mobile Embedded Technology Background Business Market Strategies 
5.2.8 Grandao Background Business Market Strategies 

6 Mobile Phone Game Business Providers in China 
6.1 Famous Mobile Phone Games of SP in China 
6.2 Main Mobile Phone Games of SP 
6.2.1 Kongzhong Background Business Market Strategies Finance 
6.2.2 Tencent Background Business Market Strategies Finance 
6.2.3 Sina Background Business Market Strategies Finance 
6.2.5 Sohu Background Business Market Strategies Finance 
6.2.6 Tom Background Business Market Strategies Finance 

7. Mobile Phone Game Operation in China 
7.1 China Mobile 
7.1.1 Mobile Phone Game Product Line 
7.1.2 Market Strategies 
7.2 China Unicom 
7.2.1 Mobile Phone Game Product Line 
7.2.2 Market Strategies 
7.3 Opportunity 
7.4 Risk 
7.5 Strategies 

Mobile Phone Game Classification 
Mobile Phone Game User Scale in China 
Mobile Phone Game Market Scale in China 
Mobile Phone Game Value Chain in China
Background of Digital-Red 
Mobile Phone Game Products of Digital-Red 
Dream World of Digital-Red 
Operation Revenue of SNDA Online Games (Digital-Red), 05Q4-07Q2  
Background of Feather Snake 
Mobile Phone Game Products of Feather Snake 
Background of Magma Digital 
Mobile Phone Game Products of Magma Digital 
Operation Revenue of Magma Digital, 06Q1—07Q2 
Background of Asion Sky  
Mobile Phone Game Products of Asion Sky   
Background of Beijing Joyfun 
Mobile Phone Game Products of Beijing Joyfun 
Background of Unite Ideals  
Mobile Phone Game Products of Unite Ideals 
Dangerous Roads of Unite Ideals  
Background of Shanghai Mobile Embedded Technology   
Mobile Phone Game Products of Shanghai Mobile Embedded Technology   
Background of Grandao 
WXQK of Grandao 
Background of Kongzhong 
Mobile Phone Games Products of Kongzhong 
Three Kingdoms Online of Kongzhong 
New Game System of Kongzhong – Country War 
Taken Online of Kongzhong 
Total Revenue of Kongzhong, 05Q4—07Q1
Background of Tencent 
Mobile Phone Games of Tencent 
Western Fantasy of Tencent 
Single-player Mobile Game of Tencent 
Leisure Mobile Games of Tencent 
Total Revenue of Tencent, 05Q4—07Q1 
Revenue of Mobile and Telecommunication Value-added Service of Tencent, 05Q4—07Q1 
Background of Sina 
Mobile Phone Game Products of Sina 
Total Operation Revenue of Sina, 05Q4-07Q1 
Mobile Value-added Revenue of Sina, 05Q4-07Q2 
Background of Sohu 
Cell Phone SMS Game Products of Sohu 
Mobile Phone Game Products of Sohu
Total Operation Revenue of Sohu, 05Q4-07Q2
Net Profit Revenue of Sohu, 05Q4-07Q2 
Background of TOM 
Mobile Phone Game Products of TOM 
Total Online Operation Revenue of TOM, 05Q4-07Q2
Revenue of Online Wireless Internet Service of TOM, 05Q4-07Q2
Net Profit of TOM Online, 05Q4-07Q2 
Brand Development Strategies of China Mobile 
Characteristics of Mobile Phone Games by Technology Platform
Main Difference between Mobile Phone Games and Traditional Games 
History Retrospect of SK Mobile Phone Games Development 
History Retrospect of NTT DOCOMO Mobile Phone Games Development Famous Mobile Phone Games of CP in China 
Online Mobile Phone Game Business of Digital Red 
Strategies of Mobile Phone Game Development of Digital Red 
Mobile Phone Game Products of Digital Red 
Online Market Strategies of Digital Red 
Mobile Phone Games of Feather Snake
Mobile Phone Game Development Strategies of Feather Snake
Mobile Phone Game Products of Feather Snake 
Market Strategies of Feather Snake 
Mobile Phone Games of Magma Digital 
Mobile Phone Game Development Strategies of Magma Digital 
Mobile Phone Game Products of Magma Digital 
Market Strategies of Magma Digital 
Mobile Phone Games of Asion Sky
Mobile Phone Game Development Strategies of Asion Sky
Mobile Phone Game Products of Asion Sky
Market Strategies of Asion Sky 
Mobile Phone Games of Beijing Joyfun
Mobile Phone Game Development Strategies of Beijing Joyfun
Mobile Phone Game Products of Beijing Joyfun 
Market Strategies of Beijing Joyfun 
Mobile Phone Games of Unite Ideals 
Mobile Phone Game Development Strategies of Unite Ideals
Mobile Phone Game Products of Unite Ideals
Market Strategies of Unite Ideals 
Mobile Phone Games of Shanghai Mobile Embedded Technology
Mobile Phone Game Development Strategies of Shanghai Mobile Embedded Technology
Mobile Phone Game Products of Shanghai Mobile Embedded Technology
Market Strategies of Shanghai Mobile Embedded Technology
Market Strategy of Grandao 
Famous Mobile Phone Games of SP in China 
Mobile Phone Games of Kongzhong
Mobile Phone Game Development Strategies of Kongzhong
Mobile Phone Game Products of Kongzhong
Mobile Phone Game Market Strategies of Kongzhong
Mobile Phone Games of Tencent 
Mobile Phone Game Development Strategies of Tencent 
Mobile Phone Game Products of Tencent 
Market Strategies of Tencent  
Mobile Phone Games of Sina
Mobile Phone Game Development Strategies of Sina
Mobile Phone Game Products of Sina
Wireless Market Strategies of Sina 
Mobile Phone Games of Sohu
Mobile Phone Game Development Strategies of Sohu
Mobile Phone Game Products of Sohu
Market Strategies of Sohu
Mobile Phone Games of TOM
Mobile Phone Game Development Strategies of TOM 
Mobile Phone Game Products of TOM
Market Strategies of TOM 
Mobile Phone Game Products of China Mobile
Brand System of China Mobile
Marketing Strategies of China Mobile
Development Strategies of China Mobile 
Mobile Phone Game Products of China Unicom
Brand System of China Unicom
Marketing Strategies of China Unicom
Development Strategy Characteristics of China Unicom 

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