China Green Food Industry Report, 2008
  • Feb/2008
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The report expounds on the general situation of China green food industry and also analysizes the development status, the existing problems, the market development, the market demand of China's green food industry. We also provide you in the report the developing trend of China's green food industry. Furthermore, it makes an analysis of the production and operation of some key producers and puts forward some proposals for the development and investment of the green food industry.

With the rapid development of the organic industry, more and more enterprises are eager to enter into the green food sector. Some countries, such as the United States of America, Germany, Denmark, Switzerland, Austria and the United Kingdom have already formed a relatively complete market structure. The expenditure on organic food reached a new high of US$40 billion globally for the first time in 2007. Though many reports in most of parts of the world said they had had high growth rates of the organic products, North America and Europe are supposed to have the highest growth rates in terms of business turnover. It is expected that the global sales of organic products would break the mark of US$60 billion in 2010.

In 2006, the overall production of China green food expanded stably and the brand effects became increasingly strong. China's green food industry had a fast and sound development. China strengthened its competitive edge of its green food industry, kept the industry standardized and maintained a healthy development. So its pace of development and overall production remained at the top throughout the country.

According to the statistics from China Green Food Development Center, China's annual output of green food reaches 15 million tons. However, the consumption level is still quite low, only taking up 3% of market shares of food commodities. There are mainly three reasons for the low consumption level: firstly, production scale is not big; secondly, the consumers' consumption awareness still needs to be improved; thirdly, the market is full of real and fake green food, making consumers confused.

The development strategy of China green food industry is as follows: firstly, to assure the quality and focus on the development of key products; secondly, to accelerate the pace of developing industry system to promote the industrialization of green food; thirdly, to carry out the integrated development strategy with focus on producers, production base and farmers; fourthly, to accelerate the pace of development with the help of both the government and the market; fifthly, to carry out the international development strategy, aiming at promoting the agricultural product export.

It is highly worthy to invest in the leading green food producers that play an important role in achieving national and provincial agricultural industrialization, because they are backed by the government policy and preferential treatment, like tax breaks.

Consumers are very sensitive to the green food price, so those green food producers with the advantages in cost and resources usually have strong competitiveness.

1 Overview of Green Food
1.1 Definition
1.2 Comparison of organic food, green food and pollution-free food
1.3 International standard of organic agriculture

2 Status Quo of China Green Food Industry
2.1 Background
2.2 Development process
2.3 Necessity to develop green food industry
2.4 Development in 2006
2.5 Foreign trade of China green food
2.6 Prospect of green food industry
2.6.1 Development trend
2.6.2 Prospect
2.6.3 Problems

3 Regional Markets of China Green Food
3.1 Heilongjiang province
3.2 Mongolia Municipality
3.3 Ningxia Municipality
3.4 Other areas
3.4.1 Liaoning became one of the provinces with large production of green food
3.4.2 Green food exploitation in Hebei developed stably
3.4.3 Hunan newly added 212 varieties of green food
3.4.4 Jiangxi is dedicated to green food branding

4 Development Strategies on China Green Food Market
4.1 Consumption level
4.1.1 Reasons why green food is hard to be "green"
4.1.2 Related suggestions
4.2 Marketing strategy of green food based upon research on consumers' behavior
4.2.1 Main factors which affect consumers’ behavior
4.2.2 Marketing strategy of green food based upon research on consumers' behavior
4.3 Green food consumption is in dire need of support on environment, economy and policy

5 Policies of Green Food Industry
5.1 Related policies and regulations
5.2 Development strategy

6 Key green food companies in China
6.1 Heilongjiang Beidahuang Agriculture Co., Ltd.
6.1.1 Company profile
6.1.2 Operation in 2006
6.1.3 Operation from Jan. to June in 2007
6.2 VV Group
6.2.1 Company profile
6.2.2 Operation in 2006
6.2.3 Operation from Jan. to June in 2007
6.3 Hainan Yedao Group Co., Ltd.
6.3.1 Company profile
6.3.2 Operation in 2006
6.3.3 Operation from Jan. to June in 2007
6.4 Harbin High Tech (Group) Co., Ltd. 
6.4.1 Company profile
6.4.2 Operation in 2006
6.4.3 Operation from Jan. to June in 2007
6.5 Sanyuan Milk Group
6.5.1 Company profile
6.5.2 Operation in 2006
6.5.3 Operation from Jan. to June in 2007
6.6 Beijing Yanjing Beer Group Corporation
6.6.1 Company profile
6.6.2 Operation in 2006
6.6.3 Operation from Jan. to June in 2007
6.7 Hunan Jinjian Rice Industry Co., Ltd.
6.7.1 Company profile
6.7.2 Operation in 2006
6.7.3 Operation from Jan. to June in 2007
6.8 Nanning Sugar Industry Co., Ltd.
6.8.1 Company profile
6.8.2 Operation in 2006
6.8.3 Operation from Jan. to June in 2007

7 Investments in Green Food Industry
7.1 Future development of China green food industry
7.2 Investment risk
7.2.1 Development barriers
7.2.2 Industrial supervision
7.2.3 Consumption
7.3 Suggestions on investment
General situation about green food development, 2006
Product structure of green food in China, 2006
Quantity and output of key green food, 2006
Development of green food, 2001-2006
Product structure of green food by product level, 2004-2006
Product structure of green food by product category, 2004-2006
Export structure of green food, 2006
Financial statistics of Heilongjiang Beidahuang Agriculture Co., Ltd
Key financing index of Heilongjiang Beidahuang Agriculture Co., Ltd., 2004-2006
Projects of non-regular profit and loss and corresponding amount of money deducted by Heilongjiang Beidahuang Agriculture Co., Ltd., 2006
Products and primary business by region in Heilongjiang Beidahuang Agriculture Co., Ltd., 2006
Key financing index of VV Group, 2006
Projects of non-regular profit and loss and corresponding money deducted by Heilongjiang Beidahuang Agriculture Co., Ltd., 2006
Projects of non-regular profit and loss and corresponding amount of money deducted byVVGroup, 2006
Products and primary business by region inVV Group, 2006
Primary business by region in VV Group, 2006
Main accounting statistics and financing index of VVGroup, Jan.-June 2007
Projects of non-regular profit and loss and corresponding amount of money of VV Group, Jan.-June 2007
Products and primary business of VV Group, Jan.-June 2007
Primary business by region of VV Group, Jan.-June 2007
Main accounting statistics of Hainan Yedao Group Co., Ltd., 2004-2006
Key financing index of Hainan Yedao Group Co., Ltd., 2004-2006
Projects of non-regular profit and loss and corresponding amount of money deducted by Hainan Yedao Group Co., Ltd., 2006
Products and primary business by region in Hainan Yedao Group Co., Ltd., 2006
Main accounting statistics and financing index of Hainan Yedao Group Co., Ltd., Jan.-June 2007
Projects of non-regular profit and loss and corresponding amount of money of Hainan Yedao Group Co., Ltd., Jan.-June 2007
Products and primary business of Hainan Yedao Group Co., Ltd., Jan.-June 2007
Primary business by region of Hainan Yedao Group Co., Ltd., Jan.-June 2007
Market share of organic food occupied by key marketing channels 

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