China Education and Training Industry Report, 2007-2008
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2007 witnessed a continuous and fast development in China's education and training industry, which has formed a huge market. The development of every variety of education in 2007 is as follows:

Development of Various Kinds of Education in 2007
(unit: 10,000 persons)

The government has gradually opened up the education market and has given substantial support to the non-public funded education. Therefore, the government has launched a series of laws and regulations to regulate and promote its development.

Major Laws and Regulations on Non-public Funded Education


IT training, English training, management training and children education have become the pillar for the current training and education industry.

In 2006, some IT training institutions made had a great restructuring, which has
helped the whole industry enter into a period of stable development. In 2007, with the adjusted business model put in place and the participation of capital market, the industry would usher in a new round of developmental surge.

Market Scale and Growth Rate of China IT Training Industry, 2006-2010 (CNY100 million)


The market value of China English training market totals around CNY15 billion. There are already more than 50,000 English training institutions in China. It is expected that the market value of China English training industry will reach CNY30 billion in 2010.

Distance education is also a major part of training market. There are many classifications regarding its operating costs. In this report, we divide the costs into three parts: production cost, sending cost and support cost. The ratio of the three costs is about 10:1. Distance education has a high production and support costs, but a low sending cost, which is decided by its features of one-off exploitation, indefinite use and separation between teachers and students.

Based on the substantial data and information released by the National Bureau of Statistics, the Ministry of Education and major education and training companies, the report makes an in-depth study on China's education and training industry regarding development environment, competition condition, policy, segment market, major companies and regional development and also analyzes the development trend based on the current situation of the industry.


1. Overview of Education and Training Industry
1.1 Development of China's education
1.1.1 Compulsory education
1.1.2 High school education
1.1.3 Higher education
1.1.4 Adult training and literacy education
1.1.5 Non-public funded education
1.2 Educational development

2. Developmental Environment of Education and Training Industry
2.1 Macro-economic environment
2.1.1 China's economic and social development
2.1.2 General background of education and training market development
2.2 Policy environment 
2.2.1 Policies and regulations related to the industry
2.2.2 New policy on high school graduates
2.3 Social and cultural environment
2.3.1 Development of Chinese population
2.3.2 Sample survey of Chinese population in 2005
2.3.3 Development of labor and social security, 2006-2007
2.3.4 Investment in family education
2.4 Investigation on employment
2.4.1 Employment of college graduates and demand for college graduates
2.4.2 Company's demand for college graduates and its recruitment
2.4.3 Supply and demand between graduates and company HR
2.5 Industrialization of education
2.6 Educational expenditure
2.6.1 "Three Increases"
2.6.2 Ratio of budget fund for education to financial expenditure 
2.6.3 Ratio of national financial fund to GDP

3. Development of Non-public Funded Education
3.1 Overview of non-public funded education development
3.1.1 Basic situation 
3.1.2 Government policies
3.1.3 Main problems
3.2 Development of non-public funded education
3.2.1 Features of non-pubic funded education
3.2.2 Features of non-pubic funded colleges
3.2.3 Development tendency of non-public funded colleges
3.3 Non-pubic funded education institutions
3.3.1 China's non-pubic funded colleges, 2006
3.3.2 China's independent colleges, 2006
3.3.3 China's top 20 non-pubic funded colleges
3.4 Features of non-public funded education development 
3.4.1 Value chain 
3.4.2 Brand features
3.4.3 Employment mechanism
3.5 Development tendency and prospect 
3.5.1 Market scale of various non-public funded education and training (preschool, primary and middle schools)
3.5.2 Prospect of non-public funded education development
3.6 Thoughts on non-government funded education development 

4. Development of Vocational Education
4.1 Overview of vocational education development 
4.1.1 Reform and development of vocational education
4.1.2 Main tasks to promote reform and development of vocational education, 2007
4.2 Vocational education system and its analysis
4.2.1 Vocational education system 
4.2.2 Targets and effects
4.2.3 Innovation on vocational education mechanism
4.2.4 Policies on vocational education development 

5. Development of Training Market
5.1 Developmental situation of training industry
5.1.1 Overview of training industry, 2006
5.1.2 Target group for training market
5.1.3 Industrial crisis
5.1.4 New rules of law on Sino-foreign cooperative vocational training
5.2 Development of IT training market
5.2.1 Supply for IT talents cannot meet demand
5.2.2 Prospect of IT industry
5.2.3 Three modes of IT vocational training
5.2.4 Rapid expansion of IT training institutions
5.2.5 It is urgent for IT training industry to get out of mistake area
5.2.6 IT training market runs into segment time
5.2.7 Concentration of IT training brands speeds up
5.2.8 Development of IT training market
5.3 Development of English training market
5.3.1 General situation of English training market, 2006
5.3.2 Market scale of English training market in China, 2010
5.3.3 On-line English training market springs up
5.3.4 Market value of commercial English training
5.3.5 Plight in English training market
5.4 Development of children training market
5.4.1 Market survey of English training for children
5.4.2 Advantages of children training chains
5.5 Development of management training market
5.5.1 Management training market of China, 2006
5.5.2 Structure 
5.5.3 In-depth analysis of management and consulting training market
5.5.4 Chinese MBA education need long-term development
5.5.5 Development tendency of company employee training
5.5.6 HK training institutions penetrate mainland
5.6 Developmental situation of other training markets
5.6.1 Art training
5.6.2 Vocational certification training market

6. Investment in Educational Industry
6.1 Status quo of industrial investment
6.1.1 China intensifies efforts on education investment by non-public sector 
6.1.2 Overall plan on the scale of vocational education by three government departments
6.1.3 Distance education becomes an investment hotspot 
6.1.4 Washington Post invests in China's education and training industry 
6.2 Investment risks
6.2.1 Investment risks of China's higher education
6.2.2 Awareness of risk in the industry and risk education
6.3 Investment in chain operation of education and training
6.3.1 Education and training franchise
6.3.2 Standardization of chain operation
6.3.3 Non-degree education franchise 
6.3.4 Cases of direct chain operation of degree education
6.3.5 Early stage of degree education franchise
6.3.6 Design of degree education franchise system
6.4 Investment in distance education
6.4.1 Definition and classification
6.4.2 Value chains
6.4.3 Operating cost
6.4.4 Investment situation
6.4.5 Investment tendency
6.4.6 Forecast of investment hot spots
6.4.7 Suggestions on investment
6.5 Investment suggestions and strategies
6.5.1 Investment and competitive strategy in training market
6.5.2 Segment market of education and training industry

7. Development of Famous Education and Training Companies
7.1 New Oriental
7.1.1 Development
7.1.2 Operation
7.1.3 Analysis of training
7.1.4 Expansion strategy
7.1.5 Particularity of its development
7.2 Wall Street English
7.2.1 Overview of development
7.2.2 Recipe for success
7.2.3 Development
7.2.4 Development trend
7.3.1 Development
7.3.2 Advantages
7.3.3 Market Competitiveness
7.4 Only Education
7.4.1 Development
7.4.2 Main institutions
7.4.3 Brand Development 
7.5 Juren Education Group
7.5.1 Development
7.5.2 General situation
7.6 RYB Education Group
7.6.1 Overview
7.6.2 Developmental mode
7.6.3 Development trend

8 Regional Market of Education and Training
8.1 Beijing
8.1.1 Overview of Beijing education development in 2007
8.1.2 English training market in Beijing
8.1.3 Adult education in Beijing's rural area
8.1.4 Non-public funded schools in Beijing
8.2 Shenzhen
8.2.1 Present situation of vocational education
8.2.2 Status quo of training market in Shenzhen
8.2.3 Development of Shenzhen English training market
8.3 Shanghai
8.3.1 Shanghai education and training market relies on network
8.3.2 Shanghai full-time English training courses
8.3.3 Steady increase of autumn training market in Shanghai
8.3.4 Focus on quality of vocational training in Shanghai

Trend of quantity of primary schools, 2001-2006 (unit: 10,000)
Trend of enrollment and student quantity in primary school, 2001-2006
Trend of quantity of junior high schools, 2001-2006 (unit: 10,000)
Trend of enrollment, student quantity and graduate quantity in junior high school, 2001-2006
University students' attitude towards employment
University students' choices for expected employment
Factors that confuse graduates most in the employment
Needed qualities and abilities for graduates who graduated in 2006
Companies' requirements for graduates in 2006 session graduates' opinions
Needed knowledge and abilities before hunting for job in university students' opinions
Frequency of recruitment for university students
Quality and ability that companies care most
Aspects that graduates need to enhance to fit to the company
Classification of China IT market in 2006
Objectives of children training
Methods of children training
Cost and ratio of distance education
Comparison of cost between distance education and conventional education
Trend of school quantity of senior high school education, 2001-2006 (unit: 10,000)
Trend of enrollment, student quantity and graduate quantity in general senior high school, 2004-2006 (unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in vocational school, 2004-2006
(unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in skilled training school, 2004-2006
Trend of enrollment, student quantity and graduate quantity in general Polytechnic school, 2004-2006 (unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in adult senior high school, 2004-2006 (unit: 10,000 persons)
Trend of enrollment, student quantity and graduate quantity in adult Polytechnic school, 2004-2006 (unit: 10,000 persons)
Quantity of Chinese higher educational schools in 2006
Student quantity of Chinese higher educational schools in 2006 (unit: 10,000 persons)
Statistics of teaching staff and professional teachers in Chinese higher educational schools in 2006
Developments of each variety of education in 2007 (unit: 10,000 persons)
Developments of each variety of education in 2006 (unit: 10,000 persons)
Major composition of population in 2007 (unit: 10,000 persons)
Quantity of non-government funded schools and institutions in 2006
Student quantity of non-government funded schools and institutions in 2006
Quantity of teaching staff and professional teachers in non-government funded schools and institutions in 2006
List of Beijing independent schools in 2006
List of Tianjin independent schools in 2006

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