China Passenger Car Market Channel Report, 2007-2008
  • Mar/2008
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 The report first provides you with the output and sales of China's auto industry in 2007 and then introduces China's top ten brands in the year in terms of output and sales in the first chapter of the report. According to the key indicators in 31 provinces, autonomous regions and municipalities directly under the central government, related to passenger cars, including per capita GDP, per capita disposable income, urban road length, the number of city buses, the second chapter of the report divides China's auto market into several regional ones with grades attached to each of them and makes SWOT analysis of urban auto markets in ten selected cities, to which the current market status of  passenger cars and the future development of auto markets are provided. In the third chapter, the report summarizes the characteristics of regional distribution of local producers' market channels and then gives you an introduction of their respective channel distribution with their own advantages in certain regions highlighted. Based on the scores on the intensiveness of market competition, market size and degree of regional preference for brands (manufacturers) in the second and third chapters, regional markets are graded to provide references for manufacturers in extending their channels in the last chapter, which also makes analysis of changes in market channels of passenger cars.

China's auto industry is in the process of a rapid development. According to statistics of Chinese Association of Automobile Manufacturers (CAAM), the output of China passenger cars rose to 4.95 million units in 2007 from 1.09 million units in 2002, an increase of 3.8592 million units, representing the average annual growth rate of 35.33 percent.

Output of China Passenger Cars, 2002-2007 (unit: 10, 000)


 
Source: Chinese Association of Automobile Manufacturers

Market channels of China passenger cars have also obvious regional characteristics. Take Shenzhen City as an example, the city had 67,300 passenger cars in 2004 and the figure rose to 131,300 in 2007, representing average annual growth rate of 24.95 percent.

The top tree factors influencing auto consumers in Shenzhen are in turn price (35%), safety (26%) and brands (20%). As to fuel consumption, compared with consumers of other cities like Beijing, Shanghai, Chengdu and Guangzhou, Shenzhen consumers are relatively indifferent to it, accounting for only 4 percent.

As far as information gathering channels are concerned, Shenzhen consumers have their own characteristics. The top three channels are: going to 4s shops to see cars, which accounts for 33 percent, inquiring it from friends with experiences, which accounts for 27 percent, and trial driving, which accounts for 12 percent.

Review of Top 10 Auto Manufacturers in Sales in Shenzhen, 2005-2007(Units)


 
Source: ResearchInChina

At present, there are a total of more than 30,000 auto dealers in China and 4s shops account for over one thirds of them. According to incomplete statistics, China's 21 local manufacturers of passenger cars have 7,604 sales outlets named after brands or producers.

Based on the data of the regional distribution of local producers' sales outlets, we can see the characteristics of market channels, which are as follows.

1. Dealers of passenger car are excessively concentrated in developed provinces and municipalities.

2. The distribution network of the 21 passenger car manufacturers can be divided into five categories based on the similarity of provinces and municipalities. The distribution network of manufacturers' brands in category 1 and 2 is relatively weak in developed areas, while that in category 3, 4 and 5 is comparatively strong in such areas.

3. There exist distinctive differences in choices between producers and regional dealers.

4. Market competition in less developed areas is more intensive than that in developed areas.


Passenger Car Dealers in Eight Key Developed Areas Like Provinces of Guangdong, Shandong and Jiangsu

 
Source: ResearchInChina


1. Analysis of Output and Sales of China Passenger Car Market, 2003-2007
1.1 Output of China Passenger Cars, 2003-2007    
1.2 Sales of Passenger Cars in China, 2003-2007    
1.3 Top 10 Passenger Car Producers in Terms of Sales, 2005-2007 
1.3.1 FAW Volkswagen    
1.3.2 Shanghai Volkswagen
1.3.3 Shanghai GM
1.3.4 Chery
1.3.5 FAW Toyota
1.3.6 Dongfeng Nissan
1.3.7Guangzhou Honda
1.3.8 Geely
1.3.9 Changan Ford
1.3.10 Citroen  

2. Major Regional Sales of Passenger Cars in China in 2007
2.1 Market Division of China Passenger Cars 
2.1.1 Market Division Basis of China Passenger Cars 
2.1.2 Division of Regional Market of China Passenger Cars
2.2 Major Urban Markets of China Passenger Cars  
2.2.1 Beijing    
2.2.2 Shanghai
2.2.3 Guangzhou
2.2.4 Shenzhen
2.2.5 Chengdu
2.2.6 Chongqing
2.2.7 Dongguan
2.2.8 Haikou
2.2.9 Fuzhou
2.2.10 Tianjin

3. Distribution Channels of China Passenger Cars in 2007
3.1 Overall Analysis of China Auto Distribution Channels
3.2 Characteristics of China Auto Distribution Channels 
3.3 Distribution Channels of China Major Auto Manufacturers 
3.3.1 FAW-Volkswagen  
3.3.2 FAW Toyota       
3.3.3Shanghai Volkswagen
3.3.4 Citroen          
3.3.5 SAIC-GM       
3.3.6 Dongfeng Nissan  
3.3.7 Changan Ford   
3.3.8 Chery                                                              
3.3.9 Geely Car
3.3.10 Guangzhou Honda
3.3.11 Beijing Hyundai    
3.3.12 Guangzhou Toyota                                                    
3.3.13 Shanghai Automotive                                                    
3.3.14 Hainan Mazda                                       
3.3.15 Dongnan Automobile                                                     
3.3.16 Dongfeng Yuedakia
3.3.17 Tianjin FAW
3.3.18 BYD Auto                                                           
3.3.19 Huachen Jinbei                                                      
3.3.20 Changan Automobile              
3.3.21 Changan Suzuki                
3.3.22 Nanjing Soyat                                                       
4. Developing Trend of Market Channels of China Auto Manufacturers     
4.1 Strategies for Extending Regional Market Channels of China Passenger Cars                                                                       
4.2 Reform of China Auto Distribution Channels                              


Output of Passenger Cars in China, 2002-2007 
Market Size of China's Passenger Cars, 2002 -2007   
Sales of Top 10 Manufacturers with the Largest Volume of Sales in China, 2005-2007                   
Production and Sales of FAW by Car Type, January-November, 2007         
Production and Sales of Shanghai Volkswagen by Car Type, January-November, 2007 
Production and Sales of Shanghai GM by Car Type, January-November, 2007  
Production and Sales of Chery by Car Type, January-November, 2007       
Production and Sales of FAW Toyota by Car Type, January-November, 2007   
Production and Sales of Dongfeng Nissan by Car Type, January-November, 2007
Production and Sales of Guangzhou Honda by Car Type, January-November, 2007
Production and Sales of Geely by Car Type, January-November, 2007
Production and Sales of Changan Ford by Car Type, January-November, 2007   
Production and Sales of Citroen by Car Types January-November, 2007    
Important Indicators of Domestic 31 Provinces and Cities       
Factor Loading of Overall Regional Indicator
Overall Indicator Scored and Classified of Domestic 31 Provinces and Cities
Sales Volume of Passenger Cars in Beijing, 2005-2007      
Percentage of Age Structure of Auto Consumers of Beijing        
Percentage Composition of Factors Valued by Auto Consumers of Beijing
Percentage Composition of Information Sources of Auto Consumers of Beijing
Percentage Composition of Car Purchase Decision-Makers in Beijing
SWOT Analysis of Beijing's Auto Market  
Percentage of Age Structure of Auto Consumers of Shanghai 
Percentage Composition of Car Purchase Decision-makers in Shanghai 
Percentage Composition of Factors Valued by Auto Consumers of Shanghai
Percentage Composition of Information Sources of Auto Consumers of Shanghai SWOT Analysis of Shanghai's Auto Market  
Consumption of Passenger Cars in Guangzhou, 2002-2007
Percentage Composition of Factors Valued by Auto Consumers of Guangzhou 
Top 10 Best Sellers in Guangzhou's Market of Passenger Cars
Percentage Composition of Age Structure of Auto Consumers of Guangzhou
Percentage Composition of Car Purchase Decision-makers in Guangzhou
Percentage Composition of Information Sources of Auto Consumers of Guangzhou
SWOT Analysis of Guangzhou's Auto Market
Consumption of Passenger Cars in Shenzhen, 2004-2007  
Top 10 Brands with the Largest Sales Volume in Shenzhen, 2004-2007       
Auto Manufacturers of Top 10 Best Sellers in Shenzhen, 2005-2007     
Percentage Composition of Car Purchase Decision-makers in Shenzhen
Composition of Factors Influencing Auto Consumers of Shenzhen     
Percentage Composition of Information Sources of Auto Consumers of Shenzhen
SWOT Analysis of Shenzhen's Auto Market                                  
Consumption of Passenger Cars of Chengdu, 2006-2007
Percentage Composition of Age Structure of Auto Consumers of Chengdu
Percentage Composition of Car Purchase Decision-makers in Chengdu
Percentage Composition of Factors Valued by Auto Consumers of Chengdu
Percentage Composition of Information Sources of Auto Consumers of Chengdu
SWOT Analysis of Chengdu's Auto Market       
Consumption of Passenger Cars in Chongqing, 2005-2007       
SWOT Analysis of Chongqing's Auto Market             
Consumption of Passenger Cars in Dongguan, 2005-2007    
Top 10 Manufacturers of Best Sellers and Their Sales Volumes in Dongguan in 2007  
Top 10 Brands of Best Sellers and Their Sales Volumes in Dongguan in 2007
SWOT Analysis of Dongguan's Auto Market 
Sales Volume of Passenger Cars in Haikou, 2005-2007
SWOT Analysis of Haikou's Auto Market   
Sales Volume of Passenger Cars in Fuzhou, 2004-2007
SWOT Analysis of Fuzhou's Auto Market   
Consumption of Passenger Cars in Tianjin, 2005-2007
SWOT Analysis of Tianjin's Auto Market
Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (I)
Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (II)
Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (III)
Regional Distribution Network of Domestic Manufacturers of Passenger Cars Manufacturers (Brands) by Province and City (IV)
Percentage of Dealers of Passenger Cars in 8 Key Provinces and Cities of Advanced Economy like Guangdong, Shandong and Jiangsu
Classification of Types of Distribution Networks of Passenger Car Manufactures by Province and City  
Scoring on Regional Preference of Passenger Car Manufacturers
Scoring on Regional Manufacturers of Passenger Car
Dealers of FAW by Brand  
Percentage Composition of Channels of Key Regional Outlets of FAW Volkswagen
Distribution of Dealers of FAW Toyota by Region 
Percentage Composition of Channels of Key Regional Outlets of FAW Toyota
Classification of Dealers of Shanghai Volkswagen by Region 
Percentage of Dealers of Shanghai Volkswagen in Key Regions to Its Total Dealers
Quantity and Percentage of Distribution Networks of Skoda in Key Economic Areas 
Distributors of Citroen by Brand 
Percentage of Dealers of Citroen in Key Regions to Its Total Dealers 
Distributors of Shanghai GM by Brand
Percentage of Dealers of Shanghai GM in Key Regions to Its Total Dealers
Distribution of Dealers of Dongfeng Nissan 
Percentage of Dealers of Dongfeng Nissan in Key Regions to Its Total Dealers
Distribution of Dealers of Changan Ford
Percentage of Dealers of Changan Ford in Key Regions to Its Total Dealers Distribution of Dealers of Chery 
Percentage of Dealers of Chery in Key Regions to Its Total Dealers
Distribution of Dealers of Geely Automobile
Percentage of Dealers of Geely Automobile in Key Regions to Its Total Dealers
Distribution of Dealers of Guangzhou Honda
Percentage of Dealers of Guangzhou Honda in Key Regions to Its Total Dealers
Regional Distribution and Percentage of Distribution Network of Beijing Hyundai
Quantity and Percentage of Distribution Networks of Beijing Hyundai in Key Regions
Quantity and Percentage of Distribution Network of Guangdong Toyota by Region 
Quantity and Percentage of Distribution Network of Guangdong Toyoda in Key Regions
Quantity and Percentage of Distribution Network of SAIC ROEWE by Region
Quantity and Percentage of Sales Network of SAIC ROEWE in Key Regions
Quantity and Percentage of Distribution Network of Hainan Mazda by Region
Quantity and Proportion of Distribution Network of Hainan Mazda in Key Regions
Quantity and Percentage of Regional Distribution Network of Dongnan Automobile
Quantity and Percentage of Distribution Network of Dongnan Automobile in Key Regions
Quantity and Percentage of Regional Distribution Network of Dongfeng Yuedakia
Quantity and Percentage of Distribution Network of Dongfeng Yuedakia in Key Regions
Quantity and Percentage of Regional Distribution Network of Tianjin FAW
Quantity and Percentage of Distribution Network of Tianjin FAW in Key Regions
Quantity and Percentage of Regional Distribution Network of BYD
Quantity and Percentage of Distribution Network of BYD in Key Regions
Quantity and Percentage of Regional Distribution Network of Huachen Jinbei
Quantity and Percentage of Distribution Network of Huachen Jinbei in Key Regions
Quantity and Percentage of Regional Distribution Network of Changan Automobile 
Quantity and Percentage of Distribution Network of Changan Automobile in Key Regions
Quantity and Percentage of Regional Distribution Network of Changan Suzuki
Quantity and Percentage of Distribution Network of Changan Suzuki in Key Regions
Quantity and Percentage of Regional Distribution Network of Soyat
Quantity and Percentage of Distribution Network of Soyat in Key Regions
Tendency of Domestic Market for Intensiveness of Relative Competition  
Top 10 Sales Volume and Market Shares of Passenger Cars in China by Province and City
Sales Volume, Market Share and Growth Rate of Passenger Cars by Region 
Scoring on Various Factor Indicators Regarding Extension of Regional Channels of Passenger Cars by Region

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