China Online Recruitment Market Report, 2006
  • Jan/2006
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In China, with the development of the Internet, the recruitment methods are continuously changing. The online recruitment characteristics: no region and time limitation, wider range, high efficiency, fast, time-saving, low cost and others, make it become more and more popular to enterprises and applicants. With the market share continuously expanding, it is making steps into the mainstream recruitment ways. Currently, the online recruitment is enjoying a fast-growing period.

In 2004, online recruitment occupied 13.2% of the whole recruitment market, far lower than newspaper recruitment and on-spot job fair. In 2005, the online recruitment market grew sharply and shared 20% of the whole recruitment market. Its market share is estimated to be 28.2% and its market scale is estimated to be 1.42 billion Yuan in 2006 respectively. There's still a large development space for China's online recruitment compared with the quotient of 78% in America.

 Market scale of China's online recruitment market, 2002-2006 (Unit: 100 million RMB)

Since 2003, more and more Chinese enterprises began to enjoy the online recruitment service. Especially in 2004, 90% of the World top 500 enterprises in China enjoyed the online recruitment. Moreover, more than half of the high tech enterprises enjoyed the online recruitment service in 2005. The online recruitment gains more and more recognition thanks to its characteristics such as wide range, abundant information, great choices, high quality of applicants and low cost.

Apart from the enterprises, the online recruitment also receives more and more applicants' preference. Many of them are well educated young people and surfing the internet frequently. In 2005, the number of China's netizens reached 111 million, showing a great potential for online recruitment development.

According to the index of "per-million-people coverage", the online recruitment websites of China HR and Zhaopin.com are far ahead of others; some local websites such as JOB168, JOBCN, 528JOB are also performing well;

Top 10 online recruitment website according to the index of “per-million-people coverage”,Jan 2006

Per-million-people coverage means the visitor per 1 million Alexa installation users on average.

After the operation analysis of the four largest online recruitment webs of 51job, China HR, Zhaopin.com and CJOL, the report gives a comprehensive analysis of local online recruitment market and industrial online recruitment market.

Online recruitment develops imbalanced in different regions: it is developing well in southern China, northern China, and eastern China; it has a great development potential in middle China; it is on the elementary step in the northeastern China and southwestern China while it develops relatively slow in the northwestern China.

The development of online recruitment for different industries also has different prospects IT industry and manufacturing industry are the two largest industrial clients for online recruitment. The local online recruitment market and industrial online recruitment market are deserving more attention from the investors.


1 Overview of the online recruitment 
1.1 Relevant concepts of online recruitment 
1.2 Comparable analysis of online recruitment and traditional recruitment
1.3 Characteristics of the online recruitment 

2. Situation of China's online recruitment market
2.1 Classification of China's recruitment market
2.2 China's various recruitment markets scale
2.3 China's recruitment market scale and forecast
2.4 Summary of China's recruitment market

3 Situation of the global recruitment market
3.1 General situation of the global recruitment market
3.2 Mainstream business patterns of the global recuritment market
3.3 American online recruitment market
3.4 European online recruitment market
3.5 Case studies
3.5.1 Monster analysis
3.5.2 Workstream analysis
3.5.3 Headhunter analysis
3.5.4 Hotjobs analysis
3.5.5 Judge analysis
3.6 Summary of the global recruitment market

4 China's online recruitment market situation
4.1 China's online recruitment market background 
4.1.1 Political and law environment 
4.1.2 Economic environment
4.1.3 Social cultural environment
4.1.4 Development of internet theory and internet technology
4.2 China's online recruitment market scale
4.3 Competition pattern of China's online recruitment market 
4.4 Summary of China's online recruitment market 

5 Relationship among enterprises, individual and online recruitment
5.1 Relationship analysis between enterprises and online recruitment
5.1.1 Analysis on enterprises which conduct external recruitment
5.1.2 Characters of online recruitment enterprises
5.1.3 Industrial types of online recruitment enterprises
5.1.4 Distribution of online recruitment enterprises
5.1.5 Numbers of online recruitment enterprises
5.1.6 Average annual ad rates paid by enterprises for online recruitment
5.1.7 Analysis of enterprises adopting other recruitment ways
5.1.8 Summary of the relationship between enterprises and online recruitment 
5.2 Relationship analysis between individuals and online recruitment
5.2.1 Individual demand for online recruitment 
5.2.2 Characteristic analysis of individuals
5.2.3 Behavior analysis of internet job-hunting users
5.2.4 Analysis of individual groups
5.2.5 Summary of the relationship between individuals and online recruitment

6 Market operation status of China's some large online recruitment websites
6.1 Status of China's online recruitment websites
6.2 Market operation analysis of the 51Job
6.2.1 Introduction of 51job and its services
6.2.2 Business pattern of 51job
6.2.3 Financial analysis of 51job
6.3 Market operation analysis of the ChinaHR
6.3.1 Introduction of ChinaHR and its services
6.3.2 Operation characteristics of ChinaHR
6.4 Market operation analysis of the Zhaopin
6.4.1 Introduction of zhaopin and its services
6.4.2 Operation characteristics of zhaopin
6.5 Market operation analysis of the Cjol
6.5.1 Introduction of cjol and its services
6.5.2 Operation characteristics of cjol

7 Investment opportunity analysis of local online recruitment markets
7.1 Strength analysis of the local online recruitment markets
7.2 Market operation analysis of the 168job
7.2.1 Overview of 168job
7.2.2 Operation characteristics of 168job
7.3 Market operation analysis of the Zjrc
7.4 Analysis of the online recruitment markets in northern China
7.4.1 Beijing 
7.4.2 Tianjin 
7.4.3 Shandong Province
7.4.4 Hebei province 
7.4.5 Other online recruitment markets in northern China
7.5 Analysis of the online recruitment markets in eastern China 
7.5.1 Shanghai 
7.5.2 Jiangsu province
7.5.3 Zhejiang province
7.5.4 Other online recruitment markets in eastern China
7.6 Analysis of the online recruitment markets in southern China
7.6.1 Guangdong province
7.6.2 Fujian province
7.6.3 Other online recruitment markets in southern China
7.7 Analysis of the online recruitment markets in middle China
7.7.1 Henan province 
7.7.2 Hubei province
7.7.3 Hunan province 
7.7.4 Other online recruitment markets in middle China
7.8 Analysis of the online recruitment markets in northeast China
7.9 Analysis of the online recruitment markets in southwest China
7.10 Analysis of the online recruitment markets in northwest China 
7.11 Opportunity analysis of investing in local online recruitment markets

8 Opportunity analysis of investing in industrial online recruitment market
8.1 Industrial market strength analysis
8.2 Market operation analysis of the 800HR
8.2.1 Overview of the 800HR 
8.2.2 Operation characteristics of the 800HR
8.2.3 Market operation analysis of the Buildhr
8.3 Market operation analysis of the Jobeast 
8.4 Market analysis online recruitment for eleven industries
8.4.1 IT industry
8.4.2 Manufacturing industry
8.4.3 Medicine industry
8.4.4 Tourism industry 
8.4.5 Real estate industry 
8.4.6 Engineering industry
8.4.7 Consumer goods industry
8.4.8 Electronic technology industry
8.4.9 Consulting industry
8.4.10 Financial industry
8.4.11 Education and training industry
8.5 Opportunity analysis of investing in industrial online recruitment market

9 Development trend of China's online recruitment market
9.1 Development trend analysis
9.2 Strategy analysis
9.3 Conclusions
Market share of various recruitment forms in 2004
Market scale of various recruitment forms, 2003-2004
China’s online recruitment market scale and forecast, 2002-2006
Recruitment advertising market in America, 2000-2004
Market share of various recruitment forms in America
Recruitment index of Monster in America, 2004-2005
Recruitment index of Monster in Europe
Recruitment index of Monster in France, Germany, Holland, Sweden and Britain 
Recruitment service income of Monster Worldwide 
Share of online recruitment in the total Chinese recruitment market , 2002-2006
General competition pattern of China's online recruitment market
External recruitment proportions of different industries
Character distribution of online recruitment enterprises, Sep 2005
Regional distribution of the online recruitment enterprises
The scale of online recruitment enterprise, 2002-2006
Annual expenditure for online advertisement from enterprises, 2002-2006
Satisfaction degrees of online recruitment websites
China's major recruitment forms in 2004
China's online recruitment applicant scale and forecast, 2001-2007
Factors influence application's choice to different online recruitment websites
Reasons for applicant not using online recruitment services
 

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