China Drinking Water Market Report, 2008-2009
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Healthy drinking water has become the world's scarce resource. In China, water quality-induced water shortage is serious. With the improvement of people's living standards, sales of drinking water have increased sharply, rising to 18.36 million tons in 2007 from 3.39 million tons in 1999. It is forecast that China's sales of drinking water will exceed 30 million tons in 2010, and China's drinking water market will continue to grow at a rate of over 10% annually in the following five to ten years.

      China Drinking Water Output, 2000-2010 (Unit: million tons)

 
Source: National Bureau of Statistics, ResearchInChina

Drinking water can be divided into several categories, including bottled water, barreled water, mineral water, purified water and distilled water. Barreled water has developed rapidly due to its advantages in purity, hygiene and convenience. In addition, its combination with water dispenser will be the rapidest growth point in the future drinking water industry.

From the perspective of market competition, MasterKong, Nongfu Spring, Wahaha and Robust are the leaders in the sector in China. In recent years, rapid growth of some medium-sized companies, such as Runtian, Maling and C'estbon have also had a fast growth, which deserve some concern. The report focuses on these companies.

Drinking water has very significant geographical features. Some factors like income level, company features and quality of water sources make drinking water in different regions has its own characteristics. Therefore, the report also makes a thorough study on drinking water market in some key regions in China.

In addition, the report makes an in-depth analysis on consumers, marketing strategy and key companies of drinking water sector, as well as associated industries of drinking water market. The report also gives you a full picture of current situation and development trend China's drinking water sector in the coming years.

1. China Drinking Water Development 
1.1 Development Course 
1.1.1 From Tap Water to Healthy Drinking Water 
1.1.2 Mutual Promotion between Barreled Water and Water Dispenser 
1.2 Changes in Market Size, 1999-2007 
1.3 Drinking Water Market 
1.3.1 Supply 
1.3.2 Economic Indicators 
1.3.3 Price Fluctuation Trend of Bottled Water
1.3.4 Changes in Drinking Water Variety Structure 

2. Development of Associated Industries of Drinking Water in China
2.1 Water Dispenser Market
2.1.1 Current Situation and Competition of Water Dispenser Market
2.1.2 Market Share of Water Dispenser in March 2006 
2.1.3 A Huge Development Space for China's Water Dispenser Market 
2.1.4 Existing Problems
2.2 China's Soft Drink Market 
2.2.1 Development  
2.2.2 Supply
2.2.3 Consumption Features
2.2.4 Market Competition
2.3 China's Carbonated Drink Market 
2.3.1 Supply 
2.3.2 Consumption Market 
2.3.3 Industry Concentration  
2.4 China's Fruit Juice Market 
2.4.1 Supply 
2.4.2 Industry Concentration 
2.4.3 Consumption Demand 
2.4.4 Competition Features
2.4.5 Competition Trends
2.5 China's Tea Drinks Market  
2.5.1 Supply 
2.5.2 Consumption Demand 
2.5.3 Industry Concentration  
2.5.4 Ads Placement  

3. Segmented Markets of China's Drinking Water 
3.1 Bottled Water
3.1.1 Development Course 
3.1.2 Status Quo 
3.1.3 Demand 
3.1.4 Competition Layout 
3.1.5 Development Trend 
3.2 Barreled Water 
3.2.1 Current Development 
3.2.2 Existing Problems 
3.2.3 Replacement of Water Supply Pipeline Network for Barreled Water 
3.2.4 Replacement of High-end Water Dispenser for Barreled Water 
3.2.5 Development Trend of Barreled Water Market 
3.2.6 China's Barreled Drinking Water Equipment Market 
3.3 China's Mineral Water Market 
3.3.1 Mineral Water Characteristics 
3.3.2 Development 
3.3.3 Mineral Water Company Size 
3.3.4 Main Factors Affecting Development of Mineral Water Companies 
3.3.5 Mineral Water Resources 
3.3.6 Development and Utilization Potential of Mineral Water Resources 
3.4 China's Purified Water Market 
3.5 China's Distilled Water Market 

4. China's Drinking Water Consumers 
4.1 Basic Characteristics 
4.1.1 Consumer Structure 
4.1.2 Behaviors
4.1.3 Reasons for Choice
4.2 Investigation of Barreled Drinking Water Consumers 
4.3 Consumption Trend of Bottled Drinking Water 
4.3.1 Bottled Water is Losing Attractiveness
4.3.2 Function Water: New Hope in Bottled Water Market 
4.3.3 Significant Influence of Ads on Bottled Water Consumption 
4.3.4 Supermarket: Key Sales Channels of Bottled Drinking Water 

5. Marketing Strategy of China's Drinking Water Market 
5.1 Marketing Characteristics 
5.2 General Sales Modes 
5.2.1 Producer Direct Sale
5.2.2 Network Sale 
5.2.3 Platform Sale 
5.2.4 Radiation of Agri-Products Wholesale Markets to Surrounding Areas 
5.3 Optimization of Sales Modes
5.3.1 Network + Platform 
5.3.2 Direct Sales + Network
5.3.3 Network Sales + Direct Sales 
5.3.4 Leading Strategy of Sales Terminal 
5.3.5 "Five Terminal Lines" 
5.3.6 Ads Innovation Strategies 

6. China's Drinking Water Competition 
6.1 Market Competition 
6.1.1 Variety Dispute 
6.1.2 Drinking Water Competition 
6.2 Drinking Water Competition Layout 
6.2.1 Formation of Competition Layout
6.2.2 Market Competition Layout and Its Changes 
6.3 Bottled Water Competition Layout 
6.3.1 Regional Competition Layout 
6.3.2 Market Share of Companies by Type of Ownership 
6.3.3 Market Competition 
6.4 Water Market Development in the Future
6.5 Drinking Water Market Competition Trend 
6.5.1 Distribution of Drinking Water Companies by Size
6.5.2 Distribution of Drinking Water Companies by Type of Economy 
6.5.3 Losses of Drinking Water Companies 
6.6 Growth of Drinking Water Sector 
6.6.1 Cost Structure 
6.6.2 Profitability 
6.6.3 Solvency 
6.6.4 Operation Capability 
6.6.5 Growth Capability 

7. Regional Market of China's Drinking Water 
7.1 Guangdong Province 
7.1.1 Market 
7.1.2 Brand Competition of Bottled Drinking Water 
7.2 Zhejiang Province 
7.2.1 Current Market 
7.2.2 Market Analysis 
7.3 Beijing 
7.3.1 Current Market 
7.3.2 Market Investigation 
7.4 Shanghai 
7.4.1 Market Distribution 
7.4.2 Market Statistics 
7.5 Drinking Water Markets in Some Key Cities 
7.5.1 Tianjin 
7.5.2 Lanzhou 
7.5.3 Chengdu 
7.5.4 Hainan Province 
7.5.5 Fuzhou 
7.5.6 Wuhan 

8. Key Companies 
8.1 Nongfu Spring Co., Ltd 
8.1.1 Company Profile and Development Course 
8.1.2 Water Sources 
8.1.3 Advantages 
8.2 Wahaha Group 
8.2.1 Development Course 
8.2.2 Operation Performance 
8.2.3 Main Products 
8.3 Guangdong Robust Group Co., Ltd 
8.3.1 Development Course 
8.3.2 Investment 
8.3.3 Comprehensive Competition 
8.4 Tingyi (Cayman Islands) Holding Corp 
8.4.1 Development Course 
8.4.2 Comprehensive Competitiveness 
8.5 Shanghai Maling Aquarius Co., Ltd
8.5.1 Development Course 
8.5.2 Maling Today 
8.6 Jiangxi Runtian Beverage Company Limited 
8.6.1 Company Profile 
8.6.2 Production Operation and Glory 
8.7 C'estbon Food d& Beverage (Shenzhen) Co., Ltd
8.7.1 Company Profile 
8.7.2 Concept and Glory 

9. Summary 


China's Drinking Water Output, 2000-2007 
Growth Rates of China's Drinking Water, 2000-2007 
Proportion of Drinking Water to Total Soft Drink Market in China, 1999-2007 
Output Ratios of Key Packaged Drinking Water Production Regions to China's Total, Jan-Nov, 2007 
Ranking of China Packaged Drinking Water Output by Region, 2006 
Ranking of China's Drinking Water Output by Region, Jan.-Nov. 2007
Market Shares of Top 10 Water Dispensers in Terms of Retail Sales, Mar. 2006 
Market Shares of Top 10 Water Dispensers in Terms of Retail Volume, Mar. 2006 
Average Market Price of China Top 10 Dispensers, Mar. 2006 
Market Shares of China's Water Dispenser Brands, 2007 
Output & Growth Rates of China’s Soft Drinks, 1995-2007 
Soft Drink Output by Region, Jan-Nov, 2007 
Popular Types of Soft Drinks, 2006 
Ranking of Soft Drink Types Netizen Care Most, 2007 
Consumers' Selection of Locations to Buy Soft Drinks, 2007 
Consumers' Selection of Soft Drink Prices 
Output & Growth Rates of China's Carbonated Soft Drinks, 1999-2007 
Ratios of Fruit Juice Output in Key Production Regions to National Total, 2006 
China Tea Drink Output, 1999-2007 
Ranking of China Soft Drink Output by Region, 2006 
Ranking of China Soft Drink Output by Region, 2007 
Output of China Soft Drinks and Relevant Products, Jan-Nov, 2007 
Output of China Soft Drinks and Relevant Products, 2006 
China Top 10 Carbonated Soft Drink Manufacturers, 2007 
Ranking of China Fruit Juice & Fruit Juice Drink Output by Region, 2006 
Ranking of China Fruit Juice & Fruit Juice Drink Output by Region, Jan-Nov. 2007
China Top 10 Fruit-Vegetable Juice and Its Juice Drink Producers, 2007 
Ranking of Other Soft Drink Output in China by Region, 2006
Ranking of Other Soft Drink Output in China by Region, Jan.-Oct. 2007
Ranking of Tea Drink Sales in China Chain Supermarkets, Mar. 2007 
Ranking of Tea Drink Sales in China Chain Supermarkets, Nov. 2007
China Top 10 Tea Drink and Other Drink Producers, 2007 
China Top 10 Tea Drink Producers in Terms of Ads Placement, 2007 
Ratios of China Bottled Drinking Water Brands Selected by Consumers 
Proportion of Company Quantity by Regional Distribution, Jan.-Nov. 2007 
Proportions of Total Assets by Regional Distribution, Jan.-Nov. 2007 
Proportions of Sales Revenue by Regional Distribution, Jan.-Nov. 2007 
Proportions of Total Profit by Regional Distribution, Jan.-Nov. 2007 
Proportions of Main Economic Index by Regional Distribution, Jan.-Nov. 2007
National Standards of Natural Mineral Water 
Drinking Water Consumer Structure 
Reasons that Families Don't Buy Barreled Mineral Water/Purified Water 
Consumers' Preference for Drink Variety in Winter and Summer 
Consumers' Preference for Different Varieties of Drinking Water 
Factors Affecting Consumers' Purchase of Bottled Water 
Consumers' Purchasing Channels of Bottled Water 
Barreled Water Health Function Consumers Are Interested in  
Family Monthly Spending on Purified Water 
Key Factors Affecting Consumers' Purchase of Barreled Water 
Structure of Producers Direct Sales 
Network Sales Structure 
Main Roadmaps of Bottled Drinking Water Sales 
Main Economic Index by Distribution of Company Size, Jan.-Nov. 2007 
Proportions of Company Quantity by Type of Economy, Jan.-Nov. 2007
Proportions of Total Assets by Type of Economy, Jan.-Nov. 2007 
Proportions of Sales Revenue by Type of Economy, Jan.-Nov. 2007 
Proportions of Total Profit by Type of Economy, Jan.-Nov. 2007 
Losses of Drinking Water Sector, Jan.-Nov. 2007 
Average Cost Structure of Drinking Water Sector, Jan.-Nov. 2007 
Profitability of Drinking Water Sector, Jan.-Nov. 2007 
Solvency of Drinking Water Sector, Jan.-Nov. 2007 
Operation Capability of Drinking Water Sector, Jan.-Nov. 2007
Growth Ability of Various Types of Companies in the Sector, Jan.-Nov. 2007 
China Top 10 Bottled (Barreled) Drinking Water Producers, 2007 
Sales Rank of Bottled Drinking Water in National Chain Stores, Mar. 2007 
Sales Rank of Bottled Drinking Water in National Chain Stores, Nov. 2007 
Ranking of China Top 10 Mineral Water Brands, 2007 
Bottled Drinking Water Output in Guangdong Province, 2003-2006 
Bottled Drinking Water Output in Zhejiang Province, 2003-2006
Bottled Drinking Water Output in Beijing, 2003-2006
Bottled Drinking Water Output in Shanghai,2003-2006
Market Share of Bottled Water in Shanghai, 2006 
Bottled Drinking Water Output in Tianjin, 2003-2006 
Bottled Drinking Water Output in Hainan Province, 2003-2006 
Brand Market Penetration in Various Types of Households  
Brand Market Penetration in Various Groups of Consumers
Market Shares of Brands in Various Types of Households (by Quantity) 
Market Shares of Brands in Various Types of Households (by Amount)
Market Shares of Brands in Various Groups of Consumers (by Quantity)
Market Shares of Brands in Various Groups of Consumers (by Amount)
Market Shares of Brands in Various Purchasing Locations (by Quantity) 
Market Shares of Brands in Various Purchasing Locations (by Amount) 
Most Popular Barreled Water Brands in Guangdong Province, 2006 
Factors Affecting Consumers' Purchase of Purified Water 
Wahaha Drink Structure 
Wahaha's Main Drinking Products 


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