China Software Market Report. 2004-2005
  • Aug/2005
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  • Pages:160
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The report sums up the development of the global and Chinese software markets in 2004. Through accurate data and full elaboration, it presents the structure of China's software market and characteristics of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading enterprises' competitiveness.

The report especially points out the following: 2000 was a watershed for China's software market. Before 2000, it was growing rapidly; after 2000, growth slowed down, hitting a new low in 2003. In 2004, driven by the government's policy for encouraging the development of the software industry and demand for IT application in various industries, recovery consolidation produced preliminary effect in the market. As competition further intensified, the business adjustment and cooperation between domestic and foreign vendors resulted in increased market concentration. The focus of IT users' attention is shifting towards application-related industry application software and total solutions. Application software is becoming an important driving force for China's software market. The fact that software enterprises evolve from software product vendors to providers of full customized software services is an inevitable trend of market competition.

After analyzing major factors affecting the development of China's software market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides development strategy and recommendations for leading enterprises.

1.Overview of the Global Software Market in 2004
1.1 Development Status
1.2 Basic Characteristics
1.3 Overview of Major Countries & Regions
1.3.1 USA
1.3.2 Japan
1.3.3 Europe
1.3.4 Asia-Pacific (excluding Japan) 

2.Size & Structure of China's Software Market in 2004
2.1 Market Size
2.1.1 Total Size
2.1.2 Growth Rate
2.1.3 Quarterly Market Profile
2.2 Product Market Structure
2.2.1 Platform Software
2.2.2 Middleware
2.2.3 Application Software
2.3 Brand Market Structure
2.4 Vertical Market Structure
2.5 Horizontal Market Structure
2.6 Regional Market Structure
2.7 Structure of Sales Channels

3.Size & Structure of China's Platform Software Market in 2004 
3.1 Platform Software
3.2 Database Management System
3.3 System and Network Management Software
3.4 Linux Software

4.Size and Structure of China's Middleware Market in 2004 
4.1 Middleware Software 
4.2 Middleware 
4.3 Network Security Products
4.4 Collaboration Software

5.Size and Structure of China's Application Software Market in 2004 
5.1 Application Software
5.2 Management Software
5.3 Industry-Specific Application Software

6.Supply & Demand in China's Software Market in 2004
6.1 Demand Analysis
6.1.1 Product Demand
6.1.2 Price Demand
6.1.3 Channel Demand
6.1.4 Purchase Demand
6.2 Supply Analysis
6.2.1 Product Supply
6.2.2 Price Supply
6.2.3 Channel Supply
6.2.4 Supply of Promotional Activities
6.3 Analysis of Market Characteristics

7.Competition Situation in China's Software Market in 2004 & Assessment of Leading Enterprises' Competitiveness
7.1 Analysis of Competition Situation
7.1.1 Competition Situation in the Regional Markets
7.1.2 Competition Situation in the Vertical Markets
7.1.3 Competition Situation in the Horizontal Markets
7.2 Assessment of Leading Enterprises’ Competitiveness
7.2.1 Product Competitiveness
7.2.2 Price Competitiveness
7.2.3 Channel Competitiveness
7.2.4 Promotions Competitiveness
7.2.5 Service Competitiveness
7.2.6 Brand Competitiveness

8.Factors Affecting the Development of China's Software Market from 2005 to 2009
8.1 Favorable Factors
8.1.1 Market Demand
8.1.2 Policy Changes
8.1.3 Product Technology
8.1.4 Industry Maturity
8.1.5 Consumption Level
8.2 Unfavorable Factors
8.2.1 Policy Changes
8.2.2 Product Technology
8.2.3 Industry Maturity
8.2.4 Consumption Level

9.Development Trend of China's Software Market from 2005 to 2009
9.1 Development Trend of Products
9.2 Development Trend of Price
9.3 Development Trend of Channels
9.4 Development Trend of User Demand
9.5 Development Trend of Services

10.Forecast of China's Software Market from 2005 to 2009
10.1 Forecast of Market Size
10.2 Forecast of Market Structure
10.2.1 Product Market Structure
10.2.2 Vertical Market Structure
10.2.3 Horizontal Market Structure
10.2.4 Regional Market Structure
10.2.5 Structure of Sales Channels

11.Recommendations
11.1 Product Strategy
11.2 Pricing Strategy
11.3 Channel Strategy
11.4 Promotions Strategy 
11.5 Service Strategy
11.6 Brand Strategy

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