China Middleware Software Market Report, 2004-2005
  • Aug/2005
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  • Pages:160
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The report sums up the development of the global and Chinese middleware software markets in 2004. Through accurate data and full elaboration, it describes the structure of China's middleware software market and characteristics of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading enterprises' and growing enterprises'  competitiveness respectively.

The report especially points out the following: China's middleware software market was developing quickly in the right direction in 2004. It shows a trend of rapid growth. The process of industrialization of middleware is also proceeding fast in this country. Middleware software has become one of the three types of infrastructure software besides operating system and database. The middleware software industry has entered a stage of scale development. In 2004, competition intensified in China's middleware software market. The competition situation is becoming increasingly clear. Leading vendors are distributed in a ladder shape. Application servers and EAIs (enterprise application integration) have become one of hotspot areas in the market. Key industries like the financial and telecommunications sectors remain the main users. Meanwhile, there is growing application demand in tradition industries, and the government sector has become the focus of attention.

After analyzing major factors affecting the development of China's middleware software market from 2005-2009, the report presents qualitative and quantitative forecast of the market. Finally, it provides development strategy recommendations for leading enterprises and growing enterprises respectively.


1.Overview of the Global Middleware Software Market in 2004
1.1 Development Status
1.2 Basic Characteristics
1.3 Overview of Major Countries and Regions
1.3.1 USA 
1.3.2 Japan
1.3.3 Europe 
1.3.4 Asia-Pacific (excluding Japan) 

2.Size and Structure of China's Middleware Software Market in 2004
2.1 Market Size
2.1.1 Total Size
2.1.2 Growth Rate
2.1.3 Quarterly Market Profile
2.2 Brand Market Structure
2.3 Vertical Market Structure
2.4 Horizontal Market Structure
2.5 Regional Market Structure

3.Supply and Demand in China's Middleware Software Market in 2004
3.1 Demand Analysis
3.1.1 Product Demand
3.1.2 Price Demand
3.1.3 Channel Demand
3.1.4 Purchase Demand
3.2 Supply Analysis
3.2.1 Product Supply
3.2.2 Price Supply
3.2.3 Channel Supply
3.2.4 Promotions Supply
3.3 Analysis of Market Characteristics

4.Competition Situation in China's Middleware Software Market in 2004 and Assessment of Leading Enterprises' Competitiveness
4.1 Competition Situation
4.1.1 Competition Situation in the Regional Markets
4.1.2 Competition Situation in the Vertical Markets
4.1.3 Competition Situation in the Horizontal Markets
4.2 Assessment of Leading Enterprises' Competitiveness
4.2.1 Product Competitiveness
4.2.2 Price Competitiveness
4.2.3 Channel Competitiveness
4.2.4 Promotions Competitiveness
4.2.5 Service Competitiveness
4.2.6 Brand Competitiveness
4.3 Assessment of Growing Enterprises' Competitiveness
4.3.1 Market Opportunities & Risks
4.3.2 Distribution of Growing Enterprises
4.3.3 Assessment of Growing Enterprises' Competitiveness Product Competitiveness Price Competitiveness Channel Competitiveness Promotions Competitiveness Service Competitiveness Brand Competitiveness

5.Factors Affecting the Development of China's Middleware Software Market from 2005 to 2009
5.1 Favorable Factors
5.1.1 Economic Environment
5.1.2 Policy
5.1.3 Market Demand
5.1.4 Technology R&D
5.2 Unfavorable Factors
5.2.1 Market Maturity
5.2.2 Monopolistic Competition
5.2.3 Emerging Markets
5.2.4 Financial Strength

6.Development Trend of China's Middleware Software Market from 2005 to 2009
6.1 Development Trend of Products
6.2 Development Trend of Price
6.3 Development Trend of Channels
6.4 Development Trend of User Demand
6.5 Development Trend of Services

7.Forecast of China's Middleware Software Market from 2005 to 2009
7.1 Forecast of Market Size
7.2 Forecast of Market Structure
7.2.1 Vertical Market Structure
7.2.2 Horizontal Market Structure
7.2.3 Regional Market Structure

8.1 Recommendations for Leading Enterprises
8.1.1 Product Strategy
8.1.2 Pricing Strategy
8.1.3 Channel Strategy
8.1.4 Sales Strategy
8.1.5 Service Strategy
8.1.6 Brand Strategy
8.2 Recommendations for Growing Enterprises
8.2.1 Product Strategy
8.2.2 Pricing Strategy
8.2.3 Channel Strategy
8.2.4 Sales Strategy
8.2.5 Service Strategy
8.2.6 Brand Strategy

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