China 3G Industry Report, 2008-2009
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In Jan 2009, China Ministry of Industry and Information Technology issued 3G license to China Mobile (TD-SCDMA), China Unicom (CDMA2000) and China Telecom (WCDMA), which marked China formally entered into 3G era.

In the short term, 3G will not benefit operators due to the growth of capital expenditure, marketing expenses growth and fiercer price competition. During 2009-2012, only by the growth of depreciation expenses, the annual growth rate of operators’ profit will drop by 10%. However, the operators will benefit by gaining more loyalty users and improving ARPU in the long term.

Driven by 3G, telecom investment in china will experience another growing period; the investment scale is expected to reach CNY867.5 billion by the year of 2011, which will have a positive impact on telecom device sector, especially in the first half of 2009.

Fixed Assets Investment Value and Growth of China’s Telecom Industry, 2003-2011E


Source: MIIT

Moreover, Value-added service providers and relevant IT service providers will grow up to a great extent in the next few years.

1. Status Quo of China’s 3G Industry
1.1 Background and Strategies of 3G Operators 
1.1.1 China Unicom’s Advantages 
1.1.2 China Telecom’s Advantages 
1.1.3 China Mobile’s Advantages
1.2 China 3G Consumer Investigation 

2. Influences of Global 3G Development 
2.1 Overview of Global 3G Developments 
2.2 ARPU Improving 
2.3 Successful Factors 3G Development in Japan 
2.4 Advantages of 3G Development in China
2.4.1 Considerable Foundation for Value-added Service Development 
2.4.2 Considerable 3G Demands 
2.4.3 Comparable Low Cost Burden of Operators 

3. Development Forecast of 3G Operators in China 
3.1 A New Round of Investment Caused Depreciation Expenses Increasing 
3.2 Another Telecom Investment Growth Period by 3G Constructions 
3.3 3G User Quantity Forecast 
3.4 3G ARPU Changing 

4. Influences on Telecom Equipments 
4.1 System Equipment Vendors are the Biggest Beneficiaries
4.2 Wireless Covering Equipment 
4.3 Optical Communication Equipment

5. Mobile Value-added Service and Other Services in 3G Era 
5.1 Overview of Mobile Value-added Services 
5.2 Mobile Value-added Service in 3G Era
5.2.1 Diversified Developments 
5.2.2 Transfer of Entertainment-Focus Service to Functional Service
5.2.3 SP Transfers to CP 
5.3 WAP/Mobile Broadband
5.4 Location-based Information Services
5.5 Video Streaming Media
5.6 Mobile Phone Games
5.7 Mobile Payment 
5.8 Telecom IT Services 

6. Conclusion and Suggestions 
Evolution of Mobile Communication Technologies 
Global 3G Users by Type, 2005-2008
WCDMA is the major of Global Commercial 3G Networks
3G Network Coverage Ratio in Japan
Comparison of Various 3G Terminals
Global Commercial 3G Networks
Global 3G User Quantity and Growth Rate, 2005-2008
ARPU Growing by 3G (NTT DoCoMo)
3G ARPU is Much Higher Than 2G APRU (NTTDoCoMo)
3G Improves Long-term Performance of NTT DoCoMo
ARPU Growing by 3G (KDDI)
3G Great Promoted the Performance of KDDI
SKT Network Construction, Performance and ARPU 
Comparison of 3G Networks Coverage Ratio among Japan and European Counties
Overall Revenue proportion of Value-added Services in China
Competitive Degree of China telecom Market 
Capital Expenditures and Growth of China’s Major 3G Operators, 2005-2010 
Mobile Service Capital Expenditures and Growth of China’s Major 3G Operators, 2005-2010
Fixed Assets Investment Value and Growth of China’s Telecom Industry, 2003-2011e
3G Penetrations of Key Japanese Mobile Operators
China’s Total Mobile Users Quantity and 3G Users Quantity, 2007-2012e
3G Users Quantity of China’s Key Operators, 2008-2012e 
ARPU Trend of China Unicom, 2007-2012e
ARPU of China Telecom, 2007-2012e
ARPU of China Mobile, 2007-2012e
Revenue CAGR of System Equipment Vendors in China, 2002-2007
Gross Profit Margin of System Equipment Vendors in China, 2002-2007
Net Profit Rate of System Equipment Vendors in China, 2002-2007
Market Share Distribution of China Mobile’s TD Phase Ⅰ Bidding 
Market Share Distribution of China Mobile’s TD Phase Ⅱ Bidding
Market Share Distribution of China Telecom’s CDMA Bidding in 342 Cities according to Carrier Frequency
Scale and Growth of China’s Network Optimizing Equipment Market, 2005-2009e
Gross Profit Margin of China’s Key Wireless Coverage Operators, 2004-2008
Price Changes of China G652 SMF
Utility Ratio of Optical Fiber Cable Output
Gross Profit Margin of China Optical Fiber Cable Manufacturers 
Net Profit Rate of China Optical Fiber Cable Manufacturers 
China Mobile Value-added Service Market Value and Growth, 2004-2010e User Quantity of Mobile Value-added Service in China, 2003-2007
Comparison between 3G ARPU and 2G ARPU in European Countries
Total Revenue and Net Profit of Cybird
China’S Mobile Value-added Service Market Segmentations, 2008Q3
Market Share Distribution of China’s Key Mobile Value-added Service Providers, 2008Q3
China’s WAP Market Scale, 2003-2008
China’s WAP User Quantity, 2003-2008
Global LBS Market Scale
LBS Industrial Chain Analysis
Global Mobile Phone Game Market Scale
Global Mobile Phone Games User Quantity
China’s Mobile Phone Games Market Scale, 2004-2011e
Application Software Investment Value of China’s Telecom Industry, 2004-2011e
Outsourcing Market Scale of Global Telecom O&M, 2002-2007
China’s Telecom O&M Market Scale, 2004-2009e
3G Network Construction of Key Tele Operators in China
Global Distribution of 3G Network according to System
3G Environment Comparison among China, Japan and Europe
Network Evolution and Correspondingly Value-added Services
Net Profit Growth of System Equipment Makers, 2004-2008
Problems of WAP Expansions in China

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