Global Mobile Application Processor Industry Report, 2008-2009
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The so-called mobile application processor is centered on a variety of particular applications such as Algorithm, graphic processing, 3D formation, MPEG-4/H.264 decoding and full-function online surfing; and is the application processor focus on mobile products. The mobile application processor contains a Modem of mobile communications, and can play as a kernel or an auxiliary role in its applied products. By application fields, mobile application processor can be classified into five categories as following:

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Application Processor Market Scale by Category, 2008-2012E
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The application processor stems from instant innovation and development of mobile phone applications. Application processor rests its biggest merit with its absolute independence from mobile phone communication platform, being flexibly and conveniently with the shorter design flow and maximum utilization of own experiences and IP. The emergence of camera mobile phone created a group of application processor vendors focus on camera back-end processing, then baseband vendors integrated the IPEG decoding function for camera back-up 1-2 years later, thus resulted  the sharp revenue drop and shipment decline of those application processor vendors in the year of 2006.

The application processor of smart phone can be divided into two types, one is the IC highly integrated with Modem, taking Qualcomm’s SNAPDRAGON, Freescale’s MXC300-30 and Marvell’s PXA930 for instance; another is the single algorithm-based IC without Modem, represented by Texas Instruments and Samsung. In opposition to the latter type, the former type featured as high degree of fulfillment and simple design but not quite well in algorithms and flexibility. Any communication protocol in 3G field cannot avoid Qualcomm, but Qualcomm also means a high patent fee. Therefore, the both types have a reason of coexistence.

Portable navigators are under great influence of smart phones. To add much functions on portable navigators seem superabundance, in this sense, application processor has no market, but the situation is different for an in-car navigator due to it will alternatively become the in-car information system which can play sundry stream media and DVD, or become the in-car computer. The in-car navigator is mainly produced by Japanese vendors; therefore, Renesas almost monopolizes the market, and its latest product was SH7775.

MID is defined both in a narrow sense and in a broad sense. As usual, the insiders prefer the definition in the narrow sense, so do this report. MID refers to the mobile network equipment by size between netbook and smartphone. MID has superior portability to netbook and bigger screen size than smart phone, and it seems to have a considerable market prospect. However, the screen size of smart phone is becoming bigger with an average size of 3.2 inches, and the biggest is over 4 inches. MID is of single functionality and has neither the function of traditional mobile phone nor the capability to run the simple office system as Netbook. It also short of full sized keypads, its portability also far inferior to that of mobile phone; The vital defect of MID lies in the price due to its small sales volume. As a whole, MID market has a dim prospect, however, considering MID can be the upgrade of PMP, it will enjoy some market potentials.

Netbook is the highlight of electronic products, and also is the battle field between ARM and Intel. OMAP3640, the masterpiece of Texas Instruments, enjoy the overwhelming advantage regarding cost, volume and power consumption, while Intel enjoys the advantages of performance, the operation of complicated software, and industrial support.

1. Overview of Mobile Application Processor
1.1 Definition
1.2 Non-smartphones Application Processor
1.3 Navigator Application Processor 
1.4 MID Market Prospect

2. Global Mobile Phone Market 
2.1 Overview
2.2 Market Developments 
2.2.1 Forthcoming Era of Mobile Internet
2.2.2 Large-scale Application of HSPA

3. China Mobile Phone Market 
3.1 Overview
3.2 Mobile Phone Exports
3.3 Smartphone Market

4. Core Hardware and Software of Smartphone 
4.1 Development of Smartphone Processor
4.2 Status Quo of Smartphone Processor
4.3 Symbian
4.4 Linux and Windows Mobile
4.5 Summary of Operating Systems

5. Netbook 
5.1 Definition of Netbook
5.2 Drivers for Netbook
5.3 Development Trend: Embedded Data Card
5.4 Hardware Configuration of Netbook
5.5 Global Netbook Market Scale
5.6 China’s Netbook Market
5.7 Netbook Competition between ARM and Intel

6. Application Processor Vendors
6.1 Texas Instruments
6.2 Renesas
6.3 Toshiba
6.4 AMD/ATI
6.5 Nvidia
6.6 Mtekvision
6.7 CoreLogic
6.8 STMicroelectronics
6.9 Freescale
6.10 Alpha Imaging Technology (AIT)
6.11 Marvell
6.12 Broadcom
6.13 Zoran
6.14 RMI
6.15 Actions Semiconductor Co., Ltd
6.16 Telechips
Application Processors Market Scale by Category, 2008-2012E
Market Share Distribution of Non-Smartphone Application Processor Vendors in 2008 
Block Diagram of SH7775 
Global Mobile Phone Shipment and the Overall Proportion of Smart Phones, 2007-2012E
Global Quarterly Mobile Phone Shipment and Growth Rates, 2007-2008 
Global Quarterly Shipment of Mobile Phones by Region, 2007-2008 
Global Quarterly Shipment of Mobile Phones by Technology, 2007-2008 
Global Market Share Distribution of Key Mobile Phone Vendors in 2008 
Global Market Share Distribution of Key Smartphone Vendors, Q1 2007-Q3 2008 
Global Market Shares Distribution of Key Smartphone Vendors, 2008 
Mobile Phone Development Trends, 1995-2012E 
Development Trends of Mobile Phone Communication Protocol Stack, 2008-2013E 
UMTS-HSPA Network Distribution in Latin America
Mobile Phone Sales in China and the Overall Proportion of Smartphones, 2004-2012E 
Market Share Distribution of Key Mobile Phone Vendors in China, 2008 
Mobile Phone Output in China, 2004-2012E 
Chia's Mobile Phone Export Volume, 1999-2008 
China's Export Value of Mobile Phones, 2002-2008 
Regional Distribution of Mobile Phone Exports in China, 2008 
Market Share Distribution of Key Smartphone Vendors in China, 2008 
Types of Netbook Embedded Data Card, 2007-2012E
Basic Constitution of Intel Netbook 
Cost Structure of Netbook 
Global Netbook Shipment, 2006-2009E (Most Conservative) 
Global Netbook Shipment, 2007-2012E (Conservative) 
Global Netbook Shipment, 2007-2011E 
Global Netbook Shipment, 2008-2013E (Most Optimistic) 
Layout of Netbook Applications, 2007-2012E
China's Netbook Shipment, 2008-2012E 
Global Market Share Distribution of Key Netbook Vendors, 2008 
Software System Structure of OMAP Netbook 
PCB Comparison between Intel ATOM Processor and OMAP3 Processor 
Comparison between OMAP3640 and Intel ATOM 
OMAP Roadmap of Texas Instruments 
Brief Introduction to OMAP 4 Series 
Internal Framework of OMAP3430/3630 
Internal Framework of OMAP35XX-Series Processor 
Renesas' Revenues and Operating Profits, FY2004-FY2009E 
Revenue Breakdown of Renesas by Product, FY2007 
SH-Mobile's Shipment, 2002-2009E 
SH-Mobile's Roadmap 
SH-Mobile's G-Series Roadmap 
Die Microstructure of SH-Mobile G2 and G3 
Block Diagram of SH-Mobile G3 
Structure of SH-Mobile Platform 
Hardware Structure of SH-Mobile Platform 
Middleware Roadmap of SH-Mobile Platform 
Video Middleware Roadmap of SH-Mobile Platform 
Audio Middleware Roadmap of SH-Mobile Platform 
Samples of WMA Application Middleware 
Samples of DTV Middleware Structure 
Block Diagram of SH-Mobile L3V2 
Block Diagram of SH-Mobile UL 
Block Diagram of SH-Mobile 3 (SH73180) 
Block Diagram of SH-Mobile 3A (SH73380) 
Block Diagram of SH7722 (SH-MobileR) 
Toshiba's Revenues from Its Semiconductor Operations, FY2001-FY2010E
Toshiba's Revenue by Product, FY2005-FY2009E
Toshiba's Investments by Sector, FY2003-FY2009E 
Roadmap of Toshiba Mobile Phone Application Processor 
Core Structure of Toshiba Mobile Phone Application Processor 
Block Diagram of Toshiba Mobile Phone Application Processor 
Video Flows of Toshiba Mobile Phone Application Processor 
Block Diagram of Nvidia Moible Phone GPU 
Block Diagram of TEGRA 
Organization Structure of Mtekvision 
Staff Configuration of Mtekvision 
Operation Flows of Mtekvision 
Global Presence of Mtekvision 
Sales and Product Structure of Mtekvision, 1999-2008 
Cumulated Shipment of Mtekvision's Sundry Product Models, as of Q2 2007 
Client Structure of Mtekvision, Q1-Q4, 2008 
Product Structure of Mtekvision, Q1-Q4, 2008 
Client Structure of Mtekvision, Q1-Q4, 2009E
Product Structure of Mtekvision, Q1-Q4, 2009E 
Block Diagram of MV8720 
Block Diagram of MV8750 
Revenues and Gross Profit Margin of CoreLogic, 2003-2008 
Revenues of CoreLogic by Product, 2003-2008 
Product Roadmap of CoreLogic 
SWOT Analysis of CoreLogic
Block Diagram of CL6100 
Block Diagram of CL9000 
Departmental Revenues of STMicroelectronics, Q1 2005-Q4 2007 
Revenue Structure of STMicroelectronics, 2008 
Revenue of STMicroelectronics, 2005-2008 
Revenue Breakdown of STMicroelectronics by Region in 2008 
Organization Structure of STMicroelectronics 
STMicroelectronics' Revenue from Wireless Sector, 2003-2008 
NOMADIK Product Roadmap of STMicroelectronics 
Block Diagram of STN8815 
Features of STN8815 
Typical Applications of STN8815 
Revenues of Freescale by Product, 2006-2008 
Roadmap of IMX-Series Application Processor 
Product Roadmap of Sigmtel after being Purchased 
Block Diagram of STMP3710 
Block Diagram of STMP3770 
Block Diagram of STMP3731 
Block Diagram of STMP3738 
Block Diagram of STMP3750 
Block Diagram of IMX31 
Video Flow of IMX31 
IMX31 Application Cases 
Listing of IMX35X Series Products 
Block Diagram of IMX37 
Product Roadmap of AIT 
Revenues and Operating Profit Margin of Marvell, FY2001-2009E 
Typical Application of Marvell PXA3XX-Series Platform 
Block Diagram of PXA320 
Revenue of Broadcom by Product, Q1 2006-Q4 2008 
Block Diagram of BCM2722 
Revenue of Zoran, 2001-2008 
Quarterly Revenue of Zoran, 2002-2008 
Zoran's Revenue by Region, Q3 2008 & Q4 2008 
Block Diagram of APPROACH 5 
Block Diagram of APPROACH 7 
Typical Applications of AU1200 
Block Diagram of AU1200 
Block Diagram of AU1300-Series Product 
Revenue and Gross Profit Margin of Actions Semiconductor, 2003-2008 
Industry Chain Flow of Actions Semiconductor 
Product Roadmap of Actions Semiconductor 
Global Presence of Telechips 
Revenue and Product Layout of Telechips, 2001-2007 
Revenue and Operating Profit Margin of Telechips, 2006-2010E 
Telechips' Products by Application, 2006-2009E 
Telechips' Main Clients in Audio Field and List of Those Adopting Telechips' Products
Telechips' Main Clients in Car/Household Acoustics Field and List of Those Adopting Telechips' Products 
Product Roadmap of Telechips 
Overview of Telechips' Latest Products 
Block Diagram of TCC7901 
BSP Development Status of TCC7901 
TCC7901 Audio Flows and CODEC Developments
TCC7901 Video Flows and CODEC Developments
TCC7901 Digital TV Developmentss 
Global Top 13 Mobile Phone Vendors by Shipment in 2008 
Ranking of Top 25 Mobile Phone Vendors by Output in China, 2008 
Top 23 Destinations of China's Mobile Phone Export in 2008 
CPU and Operating Systems of 130 Smart Phone Models Launched During 2008 to March 2009 
The Mobile Phone Models Adopting Symbian and Its Versions
Global Shipment of Key Netbook Vendors, Q3 2008 
Parameters of Intel ATOM Processor Full-Line Products 
Overall Performance Comparision Between Intel N270 and Intel N280 
Parameters of TI's Latest OMAP36 Series 
List of Mobile Phones Adopting SH-Mobile Processor 
List of the Products Adopting SH-Mobile 
Features Comparisin Among SH-Mobile G1, G2 and G3 
List of Mobile Phones Adopting Toshiba Application Processors 
Overview of ATI Mobile Phone Multimudia Chips 
List of Mobiel Phones Adopting ATI's Mobile Phone GPU 
List of Mobile Phones Adopting Nvidia's Mobile Phone GPU 
Comparison of Nvidia's Mobile Phone GPU Features 
Overview of CSP-series Products 
Overview of MVP-series Products 
Overivew of MMP-series Products 
List of Mobile Phones Adopting STN8815 
Freescale's Revenues from Its Mobile Phone Dept., Q1 2006-Q4 2008 
Applications Processor List of Freescale 
Comparison of AIT' Product Features 
Overview of AIT'S MMP Product Lines 
Overview of AIT'S ISP Product Lines 
Overview of AIT's MAP Product Lines 
List of Mobile Phones Adopting AIT's Products 
Retrospect of Broadcom's Acquisitions 
Product List of RMI ALCHEMY 
Product List of Telechips 

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