Global and China OLED Industry Report, 2009
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Compared with TFT-LCD, cost on raw materials of OLED is at least 70% lower; because OLED needs not polarizing plate, backlight module or color filter. However, OLED is still in a dilemma. In 2009, Active Matrix OLED emerged, and OLED TV also made its debut. The growth of OLED speeds up, but bottleneck still exists.

OLED has very weak anti-oxidation ability, which restricts its development. Moreover, OLED equipment has to be driven by high electric current; therefore LTPS-TFT substrate is a must for it.

LTPS keeps cost of OLED at a high level. At present, OLED suffers losses in business. Most TFT-LCD manufactures have finished amortization of old production lines. LTPS TFT is controlled by a few large-sized TFT-LCD manufactures; therefore their attitude towards OLED is a key for development of OLED. Unless they have a full command of OLED production techniques, they will not involve in OLED production. In consequence, OLED is currently controlled by few giants such as Samsung; which is unfavorable for OELD industry.

OLED must break away from LTPS TFT substrate, and also improve resolution for competing with traditional TFT-LCD. With the same size, resolution of OLED is much weaker than that of TFT-LCD. Therefore, OLED fits for large-sized screen (above 3 inches), yet, the bigger size is, the more cost will be.

SMD monopolizes the small-sized OLED market; therefore other producers try to develop large-sized OLED market, but LTPS technology is not suitably employed to large-sized OLED. Even LTPS technology gets improved even high up to sixth generation or seventh generation, it is still rather poor in cost efficiency.

SMD controls most resources, so OLED display market is also dominated by Samsung. Small-sized AM OLED will not see greater development in the future. As a mobile phone producer Samsung doesn’t possess upstream resources of AM OLED. Due to higher cost of OLED, it is forecasted that mobile phone with OLED display will just account for 5% market share.

Sony 11-inch and LG 15-inch OLED TV have been commercialized, but their prices are extremely high due to their low rate of finished products (below 30%); while rate of TFT-LCD finished products can reach above 99%. Just a few TFT-LCD giants can produce OLED TV sets. However, they will not be completely involved in OLED TV production until they take back all investment.

At present, only TOKKI and ULVAC produce OLED equipments. TOKKI is an important one, its largest glass substrate size is 370mm*470mm. DuPont, BASF and IDEMITSU KOSAN are the key producers of luminescent materials, but these chemical giants are not interested in this market, just 1% of TFT-LCD market.

75% cost of TFT-LCD originates from raw materials, while cost of OLED on raw materials just accounts for less than 25%. TFT-LCD has had no means to reduce cost efficiently today; once the rate of finished OLED products improves to 70%, there will be no room for TFT-LCD in the future. Therefore, OLED industry has a bright future.

1. OLED Intro
1.1 Introduction 
1.2 OLED manufacture 
1.3 Raw materials for OLED 
1.4 OLED technology Course
1.5 New OLED technologies

2. OLED Industry and Market
2.1 OLED Industry Chain
2.2 OLED Market 
2.3 OLED Applications
2.4 OLED Industry 
2.5 OLED Outlook
2.6 Trends of Mobile Phone Display Technology

3. Global Medium- and Small-sized Display Market and Industry
3.1 Global Medium- and Small-sized Display Market
3.2 Mobile Phone Market
3.2.1 Global Mobile Phone Market
3.2.2 China Mobile Phone Market
3.3 Digital Camera 
3.3.1 Digital Camera Market
3.3.2 Digital Camera Industry
3.4 GPS Navigation 
3.5 Ranking of Global Medium- and Small-sized Display Manufacturers 
3.6 Market Share of Global and China Mobile Phones Display Industry

4. OLED Manufacturers 
4.1  RiTdisplay Corporation
4.2 Chi Mei EL Corp
4.3 Univision Technology
4.4 Visionox
4.5 Sichuan CCO
4.6 Tohoku Pioneer
4.7 Samsung Visual Field
4.8 LG Innotek
4.9 AUO
4.10 TMD
4.11 Sony 
4.12 Truly

5.OLED Peripheral Manufacturers 
5.1 Overview 
5.2 TOKKI
5.3 ULVAC
5.4 Solomon Systech
OLED Structure 
OLED Production Flow
OLED Industry Chain
Global OLED Market Scale, 2006-2016E
Shipment of OLED by Type, 2007Q1-2009Q3
Shipment Value of OLED by Type, 2007Q1-2009Q3
Mobile Phone Display Market Distribution by Technology, 2007-2014E
Size Distribution in Mobile Phone Display Market, 2007-2014E
Shipment of Digital Camera, 2004-2011E
Market Share of World’s Main Digital Camera Manufacturers, 2008
Global Automotive GPS Navigation Market Scale, 2007-2013E
Global Automotive GPS Navigation Shipment, 2007-2013E
Global Automotive GPS Navigation Shipment by Region, 2006-2010E
Market Share of World’s Key Auto Embedded GPS Navigation Manufacturers, 2008
Market Share of World’s Key Auto Aftermarket GPS Navigation Manufacturers, 2008
Market Share of World’s Key Mobile Phone Display Producers, 2009E (by Revenue)
Market Share of Key Mobile Phone Display Producers in China, 2009E(by Revenue)
Revenue and Operating Profit Margin of SMD, 2008Q1-2009Q4E
Shipment and Average Sales Price of SMD, 2008Q1-2009Q4E
Revenue and Gross Profit Margin of LG Innotek, 2002-2008
Revenue and Operating Profit Margin of LG Innotek, 2002-2008
Shipment and Average Sales Price of LG Innotek, 2008Q2-2009Q2
Products’ Downstream Applications of LG Innotek, 2008Q3-2009Q2
Capacities of Production Lines of LG Innotek, 2008Q2-2009Q2
Production Lines Distribution of LG Innotek
OLED Roadmap of LG Innotek
Revenue and Operating Profit Margin of AUO, 2004-2009
Products’ Downstream Applications of AUO, 2008Q2-2009Q2
Average Sales Price of large-sized Panels of AUO, 2008Q2-2009Q2
Shipment and Average Sales Price of AUO, 2008Q2-2009Q2
Shipment of Medium- and Small-sized Panels of AUO, 2008Q2-2009Q2
XEL-1 Panel Structure 
Super Top Emission Technology of Sony
Gross Profit Margin, Net Profit margin and Operating Profit Margin of Truly Semiconductor, 2001-2008
Revenue and Gross Profit Margin of Truly Semiconductor, 2002-2008
Revenue and Operating Profit Margin of TOKKI, FY2005-2010E
Orders’ Value of TOKKI, FY2005-2010E
Revenue Structure of TOKKI by Product, FY2006-2009
Revenue Structure of TOKKI by Region, FY2006-2009
Order Structure of TOKKI, FY2004-2009
Mass Production of OLED Systems of TOKKI
Trial Production of OLED Systems of TOKKI
Trial Production of OLED Systems Parameters of TOKKI
Orders’ Value of ULVAC of ULVAC by Product, FY2002-2010E
Revenue of ULVAC by Product, FY2002-2010E
OLED System of ULVAC
Revenue of AIXTRON, 2003-2008
Net Profit of AIXTRON, 2003-2008
Operating Profit of AIXTRON, 2003-2008
AIXTRON Distribution 
Employees of AIXTRON, 2003-2008
Downstream Application of AXITRON’s Products, 2008
Revenue of AIXTRON by Region, 2008
Revenue of AIXTRON by Product, 2008
Market Share of AIXTRON, 2006-2008
Shipment of Solomon Systech by Technical Standard, 2003-2009
Revenue and Gross Profit Margin of Solomon Systech, 2003-2008
Statistics on Average Sales Price of Solomon Systech, 2003-2008
Changes in Average Sales Price of Solomon Systech, 2003-2008
Shipment of Solomon Systech by Products, 2003-2008
Shipment Structure of Solomon Systech, 2003-2008
World’s Manufacturers in OLED Industry Chain 
Price Comparison of AM OLED and TFT-LCD, 1Q 2009
Shipment of World’s 13 OLED Giants, 2008
Top 25 Mobile Phone Vendors by Output in China, 2008
Top 23 Target Export Countries and Regions of China Mobile Phone, 2008
Digital Camera OEM and Shipment of Key Manufacturers
Ranking of Global 18 Medium and Small-sized Panel Producers by Revenue, 2007-2008
Revenue of Global Keu Medium and Small-sized LCD Panel Producers, Jan-Jul 2009
Products of RiTdisplay Corporation
Products of Chi Mei EL Corp
Products of Univision Technology
Products of Sichuan CCO
Products of Tohoku Pioneer
TFT-LCD Products of SMD
OLED Products of SMD
Characteristics of Mobile Phone Cell of LG Innotek
OLED Products of LG Innotek
Production Capacity of production Lines of AUO, 2009Q2, Q3
Revenue of TMD, 2003-2008
TFT-LCD Panel production Line of TMDisplay
Mobile Phone Display Products of TMDisplay
Medium- and Small-sized Display Parameters of Truly Semiconductor
System Parameters of Mass produced OLED of TOKKI

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