China Supermarket Industry Report, 2009
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China’s personal consumption value has exceeded US$890 billion, and China has become the 5th largest consumption market, just behind the USA, Japan, Britain and Germany. However, huge potential in China’s consumption demand still desires to be fully released. The ratio of China’s personal consumption value to GDP is only 36%, half of the USA figure and two thirds of the figures in Europe and Japan.

Ratio of Personal Consumption Value to GDP in Major Countries
 2009093002.gif
Source: National Bureau of Statistics of China

As the overseas consumption environment becomes more severe and the exports decline, China has rendered domestic demand expansion and the stimulation of residents’ consumption as one future focus. With the continuous improving of the consumption environment, the consummation of social security system, the expanding of educational financing and consumer credit as well as the rising of household income, China’s personal consumption ratio to GDP will witness remarkable rise from the current 36% and gradually reach the level of developed countries. The chain supermarkets focusing on necessities sales will enjoy broad development room in the future.

Strictly, no domestic-funded supermarkets have successfully realized national expansion; and the companies that have achieved successful cross-region expansion are just strong in some region, such as Vanguard in Guangdong and Jiangsu, Lianhua Supermarket Holdings Co., Ltd in Shanghai, Beijing Hualian Hypermarket Co., Ltd. and Wu Mart in Beijing and its surrounding areas.

Following the accelerated development of chain supermarkets in the Yangtze River Delta and coastal regions in 1990s, the chain supermarkets in inland regions, mainly including central and western provinces, are expected to welcome a booming period.

Based on the data of China Chain Store & Franchise Association, State Information Center and National Bureau of Statistics of China, etc authoritative channels, the report makes an in-depth research of the development of China supermarket industry and key enterprises and a forecast of future trends of the industry; besides, it discusses the investment opportunities and risks in the industry.

1. Definition & Characteristics of China Supermarket Formats

2. Profile of China Supermarket Development
2.1 Profit Mode
2.2 Entry of A Steady Growth Period
2.3 Growth Space

3. Competition Analysis 
3.1 Domestic Retail Companies 
3.2 Foreign-funded Retail Companies 

4. Key Listed Supermarket Chain Companies 
4.1 Wu Mart
4.1.1 Profile 
4.1.2 Operation
4.1.3 Big Events of Investment & Financing
4.1.4 Strategies
4.2 Lianhua Supermarket Holdings Co., Ltd. 
4.2.1 Profile
4.2.2 Operation
4.2.3 Strategies
4.3 BuBuGao Trade Chain Share Co., Ltd
4.3.1 Profile
4.3.2 Operation
4.3.3 Strategies
4.4 Beijing Hualian Hypermarket Co., Ltd.
4.4.1 Profile
4.4.2 Operation
4.4.3 Strategies
4.5 Beijing Urban-Rural Trade Center Co., Ltd.
4.5.1 Profile
4.5.2 Operation
4.5.3 Strategies
4.6 Shanghai Friendship Group Incorporated Company 
4.6.1 Profile
4.6.2 Operation
4.6.3 Strategies
4.7 Wuhan Zhongbai Group Co., Ltd. 
4.7.1 Profile
4.7.2 Operation
4.7.3 Strategies
4.8 New Hua Du Supercenter Co., Ltd.
4.8.1 Profile
4.8.2 Operation
4.8.3 Strategies
4.9 Beijing Jingkelong Company Limited
4.9.1 Profile
4.9.2 Operation
4.10 Times Supermarket Co., Ltd.
4.10.1 Profile
4.10.2 Operation
4.10.3 Strategies

5. Competitiveness of Foreign-funded Retail Companies
5.1 Wal Mart 
5.1.1 Profile
5.1.2 Wal Mart in China
5.1.3 Operation
5.2 Carrefour
5.2.1 Profile
5.2.2 Carrefour in China
5.2.3 Operation
5.3 Lotus
5.3.1 Profile
5.3.2 Lotus in China
5.3.3 Operation
5.4 Metro
5.4.1 Profile
5.4.2 Metro in China
5.4.3 Operation

6. China Supermarket Development Trend
6.1 Supermarket Development Trend
6.2 Supermarket Expansion
Gross Profit Margin Comparison of Major Supermarkets in China, 2004-2008
Nominal Growth Rate and Actual Growth Rate of Total Retail Sales of Social Consumer Goods
Nominal Growth Rate and Actual Growth Rate of Total Retail Sales of Social Consumer Goods by Region 
Sales of Goods (over Quota) 
Urban Food CPI Bottomed Out Earlier than CPI 
Ratio of Personal Consumption Value to GDP in Major Countries 
Per-Capita GDP of Key Provinces and Municipalities in China
National Distribution of Cross-Region Domestic-funded Supermarkets 
Sales and Growth Rate Comparison of Some Domestic-funded Supermarkets, H1 2009
Gross Profit Margin of Main Businesses of Some Domestic-funded Supermarkets, H1 2009
Operating Revenue and Growth Rate of Wu Mart, 2004-2009
Operating Revenue and Growth Rate of Lianhua Supermarket, 2004-2009
Operating Profit Margin Comparison of Lianhua Supermarket by Business Form
Prime Operating Revenue of BuBuGao Trade Chain Share Co., Ltd., H1 2009
Regional Distribution of Stores of BuBuGao Trade Chain Share Co., Ltd.
Operating Revenue and Growth Rate of BuBuGao Trade Chain Share Co., Ltd., 2005-2009
Gross Profit Margin of BuBuGao Trade Chain Share Co., Ltd by Business Form, 2008-2009
Prime Operating Revenue of Hualian Hypermarket., H1 2009
Newly-opened Stores of Hualian Hypermarket., H1 2009
Outlet Number of Hualian Hypermarket in the Past Years
Operating Revenue and Growth Rate of Hualian Hypermarket, 2003-2009
Gross Profit Margin of Hualian Hypermarket by Business Form, 2003-2009
Prime Operating Revenue of Beijing Urban-Rural Trade Center Co., Ltd., H1 2009
Operating Revenue and Growth Rate of Beijing Urban-Rural Trade Center Co., Ltd., 2003-2009
Gross Profit Margin of Beijing Urban-Rural Trade Center Co., Ltd by Business Form, 2005-2009
Prime Operating Revenue of Shanghai Friendship Group Incorporated Company, H1 2009
Operating Revenue and Growth Rate of Shanghai Friendship Group Incorporated Company, 2003-2009
Gross Profit Margin of Shanghai Friendship Group Incorporated Company by Business Form, 2003-2009
Outlets of Wuhan Zhongbai Group Co., Ltd, 1999-Mid 2009
Prime Operating Revenue of Wuhan Zhongbai Group Co., Ltd, H1 2009
Operating Revenue and Growth Rate of Wuhan Zhongbai Group Co., Ltd, 2003-2009
Gross Profit Margin of Wuhan Zhongbai Group Co., Ltd by Business Form, 2008-2009
Regional Distribution of Stores of New Hua Du Supercenter Co., Ltd. (by the end of June 2009)
Store Growth of New Hua Du Supercenter Co., Ltd
Store Number of Key Supermarkets in Fujian Province
Prime Operating Revenue of New Hua Du Supercenter Co., Ltd, H1 2009
Operating Revenue and Growth Rate of New Hua Du Supercenter Co., Ltd., 2005-2009 
Gross Profit Margin of New Hua Du Supercenter Co., Ltd., 2005-2009 
Logistics Shared System Plan of New Hua Du Supercenter Co., Ltd
Operating Revenue and Growth Rate of Beijing Jingkelong Co., Ltd, 2004-2009
Operating Revenue and Growth Rate of Times Supermarket Co., Ltd., 2004-2009
Global Operating Revenue and Growth Rate of Wal-Mart, 2004-2009
Global Operating Revenue and Growth Rate of Carrefour, 2004-2009
Distribution of Lotus Outlets in China
Lotus Stores Number, 1997-2009
Sales and Growth Rate of Lotus in China, 2003-2008
Metro Global Operating Revenue and Growth Rate, 2004-2009
Metro Sales and Growth Rate in China, 2003-2008

Definition of China Supermarket
Comparison of Convenience Store and Discount Store in China
Slotting Fee by Product Variety Charged by Supermarkets in China 
Same-store Sales Growth of Some Supermarkets, H1 2009
Intro to Some Domestic-funded Supermarkets of Top 100 Chain Companies in China, 2008
Intro to Some Foreign-funded Supermarkets of Top 100 Chain Companies in China, 2008
Distribution of Stores Owned or Operated In Accordance With Franchise Agreement by Wu Mart and its Associated Companies or Jointly Operated Companies
Entrusted Stores Distribution of Wu Mart
Property Right and Control Relationship between Beijing Urban-Rural Trade Center Co., Ltd and its Actual Controller 
Performance of Wuhan Zhongbai Group Co., Ltd by Business Form, 2004-2009 
Comparison of New Hua Du Supercenter Co., Ltd and Yonghui Superstores 
Retail Store Number and Net Operating Area of Beijing Jingkelong Co., Ltd
Regional Distribution of Stores of Times Supermarket Co., Ltd (as of July 10th 2009)
M&A Cases of Foreign-funded Retail Companies in China 
Newly-opened Stores and Store Open Plan of Some Supermarket Companies, 2009

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