China Food and Beverage Industry Report, 2009
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In the first half of 2009, China food industrial enterprises above designated size (i.e. all state-owned enterprises and those non-state-owned enterprises with an annual sales income over 5 million yuan) accumulatively achieved RMB2.299 trillion of total output value, up 14.76% compared to the same period of last year, of which, the agricultural non-staple food processing industry’s rose 15% to RMB1260.646 billion, the food processing industry’s increased 14.55% to RMB407.909 billion, and the beverage manufacturing industry’s rose 18.92% to RMB348.186 billion.

Impacted by the global financial crisis, the food and beverage industry’s operating revenue changed from rapid growth momentum to downturn in H2 2008. During Jan-Feb 2009, the revenue of the overall food and beverage industry increased only 14% year on year, 23 points lower than that of Jan-Feb 2008, recording new low in recent years. The growth rate in Jan-May 2009 rebounded a little to 15%.

Operating Revenue Growth of China Food and Beverage Industry and Its Sub-industries, 2004-2009
Source: Wind; ResearchInChina

In the past several years, the operating revenue of the food processing industry, one sub-industry of the whole food and beverage industry, has grown faster than that of the other two sub-industries, food manufacturing and beverage manufacturing. Due to the price decline of meat products (mainly pork), the food manufacturing industry rebounded slowly during the financial crisis, while the beverage manufacturing industry showed certain decline-resistance ability, whose operating revenue rebounded steadily during Jan-May 2009, up 16% year on year, 1 point higher than the figure in Jan-Feb 2009 and higher than the average level of the whole food and beverage industry. Taking Kweichow Moutai Co., Ltd for example, its liquor output in H1 2009 was 23,833 tons, up 35.9% year on year; its sales revenue went up 20% to RMB5.5 billion and net profits rose 25% to RMB2.8 billion.

Operating Revenue and Growth Rate of Kweichow Moutai Co., Ltd, 2003-2009
Source: Kweichow Moutai Co., Ltd; ResearchInChina

In H1 2009, the high-alcohol Moutai liquor products took 84.27% of the company’s operating revenue, while the low-alcohol liquor products accounted for 9.63%.

Based on the authoritative statistics from the National Bureau of Statistics of China, the China National Food Industry Association, China Alcoholic Drinks Industry Association, Dairy Association of China, etc, this report makes an in-depth analysis of the status quo of China's food and beverage industry and its influencing factors, giving priority to the analysis and research of its eight sub-industries on market scale, industry concentration, regional distribution, economic benefits, production & sales as well as growth space. Besides, It also predicts the future development trends of the industry.

1 Food and Beverage Classification and Research Scope

2 Development of China Food and Beverage Industry
2.1 Close Relationship With the Economy and Consumer Confidence 
2.2 Overall Operation 
2.3 Impacts of Food Safety Issue
2.4 Agriculture is the Development Basis of China Food Industry

3 Segmented Industries 
3.1 Beverage Industry
3.1.1 Liquor 
3.1.2 Wine 
3.1.3 Beer 
3.1.4 Rice Wine 
3.1.5 Fruit Juice 
3.2 Food Manufacturing
3.2.1 Liquid Milk and Dairy Products 
3.2.2 Quick-frozen Food 
3.3 Food Processing Industry
3.3.1 Slaughtering and Meat Processing Industry

4 Regional Development 

5 Key Listed Companies
5.1.1Kweichow Moutai Co., Ltd (600519) Profile Operation Investment
5.1.2Wuliangye Co., Ltd (000858) Profile Operation Strategy
5.1.3 Luzhou Lao Jiao Co., Ltd (000568) Profile Operation Highlights
5.1.4 Shanxi Xinghuacun Fen Wine Factory Co., Ltd (600809) Profile Operation Highlights
5.1.5 Hebei Hengshui Laobaigan Liquor Co., Ltd (600559) Profile Operation Strategy
5.1.6 Sichuan Swellfun Co., Ltd (600779) Profile Operation Strategy
5.2 Wine
5.2.1 Yantai Changyu Pioneer Wine Co., Ltd (000869) Profile Operation Highlights
5.3 Beer
5.3.1Beijing Yanjing Brewery Co., Ltd (000729) Profile Operation Strategy
5.3.2Tsingtao Brewery Co., Ltd (600600) Profile Operation
5.4 Rice Wine
5.4.1 Zhejiang Guyue Longshan Shaoxing Wine Co., Ltd (600059) Profile Operation
5.4.2 Shanghai First Provision Co., Ltd (600616) Profile Operation Strategy
5.5 Fruit Juice
5.5.1SDIC Zhonglu Fruit Juice Co., Ltd (600962) Profile Operation Highlights
5.6 Liquid Milk and Dairy Products
5.6.1 Bright Dairy & Food Co., Ltd (600597) Profile Operation Strategy
5.6.2 Beijing Sanyuan Foods Co., Ltd (600429) Profile Operation Strategy
5.6.3 Inner Mongolia Yili Industrial Group Co., Ltd (600887) Profile Operation Strategy
5.7 Quick-frozen Food
5.7.1 Zhengzhou Sanquan Foods Co., Ltd (002216) Profile Operation Strategy
5.8 Slaughtering and Meat Processing Industry
5.8.1Henan Shuanghui Investment & Development Co., Ltd (000895) Profile Operation Strategy

6 Development Trends and Prospect of China Food and Beverage Industry
Transmission Diagram from China GDP to Food Consumption 
Consumer Confidence Index of China, Jan-Aug 2009
Overview of China Food Industry, Q1 2009
Operating Revenue Growth of China Food and Beverage Industry and Its Sub-industries, 2004-2009 
Major Operating Indicators of Food Sub-industries, Jan-May 2009
Output Growth of China Food and Beverage Sub-industries, 2008-2009 
Revenue and Profits Growth of China Beverage Manufacturing Industry, 2003-2009
China 5th Famous Alcohol Products Catalog 
China’s Output of High-end Liquor
Monthly Liquor Output and Growth Rate in China, Jan 2008-Aug 2009
Per Capita Consumption of Wine by Country, 2008
Popularity Survey of Domestic Wine Brands 
Monthly Wine Output and Growth Rate in China, Jan 2008-Aug 2009
Per Capita Beer Consumption of Major Countries
Per Capita Beer Consumption by Region in China
Monthly Beer Output and Growth Rate in China, Jan 2008-Aug 2009
Regional Distribution of Rice Wine Output and Sales 
Monthly Rice Wine Output and Growth Rate in China, Jan 2008-Aug 2009
Monthly Fruit Juice and Fruit Juice Beverage Output and Growth Rate in China, Jan 2008-Aug 2009
Revenue and Profits Growth of China Food Manufacturing Industry, 2003-2009
Monthly Dairy Products Import of China, Jan 2008-July 2009
Monthly Liquid Milk Output and Growth Rate in China, Jan 2008-Aug 2009
Monthly Dairy Products Output and Growth Rate in China, Jan 2008-Aug 2009
Market Share of Top 4 Brands of the Quick-frozen Food Industry
Product Classification of Major Brands in the Quick-frozen Food Industry
Revenue Growth of the Quick-frozen Food Industry 
Monthly Quick-frozen Rice and Flour Food Output and Growth Rate in China, Jan 2008-Aug 2009
Revenue and Profit Growth of China Food Processing Industry, 2003-2009
Revenue Comparison of Shuanghui, Yurun and Linyi Xincheng Jinluo Meat Products Co. Ltd by Business 
Top 10 Provinces by Output Value of the Food and Beverage Industry, Q1 2009
Market Shares of Kweichow Moutai Co., Ltd, Wuliangye Co., Ltd and Luzhou Lao Jiao Co., Ltd in the Past Years 
Operating Revenue and Growth Rate of Kweichow Moutai Co., Ltd, 2003-2009
Gross Profit Margin of Alcohol Products of Kweichow Moutai Co., Ltd, 2004-2009
Output of Moutai Liquor Products in the Past Years 
Distribution of Sales Network by Province, Kweichow Moutai Co., Ltd
Retail Price and Ex-factory Price Comparison of Moutai Alcohol Products 
China’s Output of High-end Liquor
Operating Revenue and Growth Rate of Wuliangye Co., Ltd, 2003-2009
Gross Profit Margin of Alcohol Products of Wuliangye Co., Ltd, 2003-2009
Operating Revenue and Growth Rate of Luzhou Lao Jiao Co., Ltd, 2003-2009
Revenue of Luzhou Lao Jiao Co., Lt by Product Grade, 2002-2009
Gross Profit Margin of Alcohol Products of Luzhou Lao Jiao Co., Ltd, 2003-2009
Major Product Structure of Shanxi Xinghuacun Fen Wine Factory Co., Ltd
Sales of Fenjiu Liquor in Shanxi Province, 2002-2008
Operating Revenue and Growth Rate of Shanxi Xinghuacun Fen Wine Factory Co., Ltd, 2003-2009
Revenue Ratio of Shanxi Xinghuacun Fen Wine Factory Co., Ltd by Product, 2006-2009E
Gross Profit Margin of Alcohol Products of Shanxi Xinghuacun Fen Wine Factory Co., Ltd, 2003-2009
Revenue Ratio of Shanxi Xinghuacun Fen Wine Factory Co., Ltd within/Outside Shanxi Province , 2002-2009 
Revenue Growth Rate of Shanxi Xinghuacun Fen Wine Factory Co., Ltd within/Outside Shanxi Province , 2002-2009 
Medicinal Liquor – Fastest Growing Sub-industry by Sales Revenue in Recent Years 
Revenue of Hebei Hengshui Laobaigan Liquor Co., Ltd by Business, 2003-2009
Liquor Product System Orientation and General Price Level of Hebei Hengshui Laobaigan Liquor Co., Ltd
Operating Revenue and Growth Rate of Hebei Hengshui Laobaigan Liquor Co., Ltd, 2003-2009
Gross Profit Margin of Hebei Hengshui Laobaigan Liquor Co., Ltd, 2003-2009 
Liquor Revenue and Total Profits Ratio of Hebei Hengshui Laobaigan Liquor Co., Ltd to the Total of Hebei Province
Operating Revenue and Net Profits and Their Growth Rates of Yantai Changyu Pioneer Wine Co., Ltd, 2006-2009
Revenue and Growth of Key Alcohol Products of Yantai Changyu Pioneer Wine Co., Ltd, 2006-2009
Gross Profit Margin of Alcohol Products of Yantai Changyu Pioneer Wine Co., Ltd, 2003-2009
Accounts Received in Advance of Yantai Changyu Pioneer Wine Co., Ltd, 2006-2009
Operating Revenue and Growth Rate of Beijing Yanjing Brewery Co., Ltd, 2003-2009
Sales Growth of Beijing Yanjing Brewery Co., Ltd in Key Regions, H1 2009
Sales of Beijing Yanjing Brewery Co., Ltd in Regions outside Beijing in Recent Three Years 
Operating Revenue and Growth Rate of Tsingtao Brewery Co., Ltd, 2003-2009
Sales Revenue Growth Rate of Tsingtao Brewery Co., Ltd by Region, H1 2009
Sales Revenue of Tsingtao Brewery Co., Ltd by Region, H1 2009
Operating Revenue and Growth Rate of Zhejiang Guyue Longshan Shaoxing Wine Co., Ltd, 2003-2009
Gross Profit Margin of Zhejiang Guyue Longshan Shaoxing Wine Co., Ltd, 2003-2009
Product Structure of Shanghai First Provision Co., Ltd 
Gross Profit Margin of Shanghai First Provision Co., Ltd, 2003-2009
Processing Capacity of Key Concentrated Apple Juice Producers
Export Volume and Price of Concentrated Apple Juice in China, 2004-2009 
Operating Revenue and Growth Rate of SDIC Zhonglu Fruit Juice Co., Ltd, 2003-2009
Operating Revenue and Growth Rate of Bright Dairy & Food Co., Ltd, 2003-2009
Gross Profit Margin of Bright Dairy & Food Co., Ltd, 2003-2009
Operating Revenue and Growth Rate of Beijing Sanyuan Foods Co., Ltd, 2003-2009
Gross Profit Margin of Beijing Sanyuan Foods Co., Ltd, 2004-2009
Major Products of Inner Mongolia Yili Industrial Group Co., Ltd
Operating Revenue and Growth Rate of Inner Mongolia Yili Industrial Group Co., Ltd, 2003-2009
Gross Profit Margin of Major Products of Inner Mongolia Yili Industrial Group Co., Ltd, 2003-2009
Six Golden Milk Source Zones of Inner Mongolia Yili Industrial Group Co., Ltd
Market Share of Zhengzhou Sanquan Foods Co., Ltd, 2003-2009
Revenue of Zhengzhou Sanquan Foods Co., Ltd and Zhengzhou Synear Food Co., Ltd
Sales Revenue of Zhengzhou Sanquan Foods Co., Ltd by Business
Sales Scale of Henan Shuanghui Investment & Development Co., Ltd (Higher than Its Competitors)
High- and Low-temperature Meat Products Revenue and Growth of Henan Shuanghui Investment & Development Co., Ltd in the Past Years 
Revenue Contrast of Leading Meat Products Manufacturers by Business 

Gross Profit Margin of Major Food and Beverage Segmented Industries, Jan-May 2009
Processes of Key Liquor Flavors 
Market Share of China Beer Industry 
Classification of Rice Wine
Top Provinces/Municipalities by Food and Beverage Output, Jan-June 2009
Retail Price of Major Products of Kweichow Moutai Co., Ltd
Ex-factory Price and Terminal Price Difference of High-end Alcohol Products 
Retail Price of Key Products of Wuliangye Co., Ltd
Retail Price of Key Products of Luzhou Lao Jiao Co., Ltd
Area Division of Hebei Hengshui Laobaigan Liquor Co., Ltd in China 
Newly-built Projects of Yantai Changyu Pioneer Wine Co., Ltd, H1 2009
Market Share of China Beer Industry
Newly-built Capacity Overview of Zhengzhou Sanquan Foods Co., Ltd

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