China Drinking Water Industry Report, 2009-2010
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According to statistics, more than 300 million people do not have safe drinking water in Chinese rural areas, of which the drinking water of 190 million people contains over-standard harmful substances. Because of China’s large population base and increasingly serious environment pollution, there is an amazing market capacity of healthy drinking water in China. Dual water supply is developing faster in China, and nowadays, bottled or barreled water, water purifier, and piped direct-drinking water are the 3 mainstream ways. It is estimated that the above 3 kinds of drinking water will see rapid growth in the future.

China Dual Water Supply Output and Growth, 2005-2025 (Million M3)
Source: ResearchInChina

At present, Master Kong, Wahaha, and Nongfu Spring enjoy the top 3 market shares of China’s drinking water market, while Coca Cola, C’estbon and Runtian rank the 2nd group.

In tea beverage, Master Kong has also become the top brand in China with a market share by sales value reaching 51.9%; the market share of its juice beverage is 16.5%, ranking the top 3 brand; and its cause of drinking water has made great leap to No.1 brand in China owing to the 22.5% market shares.

This report, first of all, introduces the status quo of China’s beverage manufacturing industry, China’s drinking water and relevant industries; and then makes the competition analysis of segmented market of drinking water; and lastly, puts forward the investment advices according to the analysis of key enterprises in drinking water industry. 

1 China Beverage Manufacturing Industry
1.1 Status Quo of Beverage Manufacturing
1.1.1 Enterprise Size
1.1.2 Enterprise Economic Type 
1.2 Operating Performance of Beverage Manufacturing
1.2.1 A Drop in Growth Capability
1.2.2 A Rise in Profitability
1.2.3 A Rise in Solvency
1.2.4 A Rise in Operating Ability
1.3 Business Climate Index Returns
1.4 Faster Growth of Investment

2 China Drinking Water Industry
2.1 Development History 
2.2 Varieties 
2.2.1 Mineral Water
2.2.2 Pure Water
2.2.3 Functional Water
2.3 Market Analysis
2.3.1 Status Quo 
2.3.2 Price Fluctuation
2.3.3 Dual Water Supply 
2.3.4 Problems

3 Development of China Drinking Water Related Industries
3.1 Water Fountain Market 
3.2 Soft Drink Market
3.3 Carbonated Beverage Market
3.4 Juice Beverage Market
3.5 Tea Beverage Market Analysis
3.6 Coffee Market

4 China Drinking Water Segmented Market
4.1 Barreled Water Market
4.1.1 Development   
4.1.2 Problems
4.1.3 Substitution of Water Supply Pipe Network
4.1.4 Substitution of High-End Water Fountain
4.1.5 Impact from Piped Direct-Drinking Water
4.1.6 Development Trend
4.2 Bottled Water Market 
4.2.1 Development History 
4.2.2 Status Quo 
4.2.3 Demand Analysis
4.2.4 Market Competition Pattern
4.2.5 Development Trend

5 Competition in China Drinking Water Market 
5.1 Brand Competition 
5.2 Region Competition

6 Key Enterprises of Drinking Water 
6.1 Nongfu Spring
6.1.1 Profile & Development History
6.1.2 Advantages 
6.2 Wahaha Group
6.2.1 Development History 
6.2.2 Operating Performance
6.2.3 Product Analysis
6.3 Master Kong 
6.3.1 Development History 
6.3.2 Competitive Strength
6.4 Nestle
6.4.1 Development History 
6.4.2 Competitive Strength
6.5 Danone
6.5.1 Intro to Evian Water
6.5.2 Guangdong Robust Group Co., Ltd

7 Investment Advice 
7.1 Characteristics
7.1.1 Low Industry Barrier
7.1.2 Little Risk & Short Construction Period
7.1.3 Regionality 
7.1.4 Low Cost & Value, High Profit Margin of Unit Product
7.1.5 Wide Investment Space
7.2 Investment Advice 
7.2.1 Impact from New National Standard for Mineral Water
7.2.2 Investment Direction 
7.2.3 Marketing Strategy of SME
7.2.4 Channel Innovation 
Operation by Enterprise Size of China Beverage Manufacturing Industry, Jan.-Nov. 2009
Operation by Enterprise Economic Type of China Beverage Manufacturing Industry, Jan.-Nov. 2009
Growth Capacity of Beverage Manufacturing, Nov.2008-Nov.2009
Profitability of Beverage Manufacturing, Nov.2008-Nov.2009
Solvency of Beverage Manufacturing, Nov.2008-Nov.2009
Operating Ability of Beverage Manufacturing, Nov.2008-Nov.2009
Business Climate Index of China Beverage Manufacturing Industry, 2008Q1-2009Q4
Fixed Assets Investment in China Beverage Manufacturing Industry, Feb.-Dec.2009
National Standards for Natural Mineral Water
China Dual Water Supply Output and Growth, 2005-2025
Population Proportion of Overproof Drinking Water 
Population Proportion of Various Water Sources 
Population Proportion of Various Water Supply Ways 
Over-Standard Drinking Water
Sanitary Index Qualified Rate of Water Supply of 35 Metropolises in China
Market Share of Water Fountain Brands in China, 2009
Monthly Output of Soft Drinks, 2008
Output and Growth by Region of China Soft Drinks, Jan.-Dec.2009
Monthly Output and Growth of China Soft Drinks, Jan.-Dec.2009
Number of Soft Drink Enterprises, 2008-2009
China Soft Drink Products, Jan.-Nov.2008
Regional Sales Value of China Soft Drink Products, Jan.-Feb. 2009
Monthly Sales Value of China Carbonated Drinks, 2008-Nov.2009
YoY Growth Rate by Month of China Carbonated Drinks, 2008-Nov.2009
Accumulated Output and YoY Growth of China Carbonated Drinks, 2008-2009 (by Month)
Monthly Output and YoY Growth of China Carbonated Drinks, 2008-2009(by Month)
Accumulated YoY Growth Rate of Monthly Export Volume of China Apple Juice, Jan.2008-Jan.2010
Output and YoY Growth of China Juice Beverage, Jan.-Dec. 2009
Accumulated Output and YoY Growth of China Refined Tea, Jan.-Dec. 2009
Monthly Output and YoY Growth of China Refined Tea, Jan.-Dec. 2009
Growth of Import Amount of Coffee, Tea, Mate Tea, and Spices, 2008-Jan.2010
Monthly Output and YoY Growth of China Bottled Water, 2008-2009 (by Month)
Market ShareS of Bottled Water Brands, Dec.2005-Sep.2009
Market ShareS of Drinking Water Brands, Sep.2009
Accumulated Output and YoY Growth of China Drinking Water, Jan.-Dec.2009
Main Beverages of Wahaha Group
Sales Revenue and Net Profit of Master Kong, 2007-2011E

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