China Digital TV Operation Report, 2009-2010
  • Apr/2010
  • Hard Copy
  • USD $2,100
  • Pages:83
  • Single User License
    (PDF Unprintable)       
  • USD $2,200
  • Code: YSJ014
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $3,300
  • Hard Copy + Single User License
  • USD $2,300

According to the provisions of SARFT, China will carry out digital broadcast and television roundly in 2010, and will halt analog TV programs in 2015. With the approaching deadline, the pace of conversion to DTV speeds up in China. In 2009, China boasted of 174 million cable TV subscribers, including 65 million cable DTV subscribers.

The number of Cable DTV Subscribers in China rose from 190,000 in 2003 to 65 million in 2009. New systems of cable DTV technology have been established in 53 cities and regions across China, and the holistic digital transformation has been completed in 31 ones of these cities. Guangxi, Shaanxi, Jiangxi and Jilin provinces have finished the provincial network integration.

As the year of 2015 draws near, China has accelerated the pace to turn to DTV. In the future, a great number of DTV HD channels and specialized channels will mushroom in China, and Pay-TV will develop further.

Number of Cable DTV Subscribers in China, 2003-2009 (Unit: million)
Source: SARFT, ResearchInChina

In addition to Cable DTV, Terrestrial DTV, Satellite DTV and IPTV have also been developing rapidly.

The development of terrestrial DTV mainly benefits from the expanding demand for mobile DTV driven by the substantial growth of buses, subways and other ways. Only in the first-tier cities, such as Beijing, Shanghai and Guangzhou where tens of thousands of buses exist, terrestrial DTV can generate profit via advertising. Domestic manufacturers failed to apply terrestrial DTV to the buses in second-tier cities, including Suzhou, Hangzhou and Wuxi.

Now, satellite TV services are only allowed to be provided in remote areas in China, so China has no real satellite TV operator. However, the coverage cost, particularly the marginal cost of satellite TV is cheaper than that of CATV and IPTV.

The external policy environment which China's IPTV market is confronted with has not turned favorable, there is still the amounting pressure from the broadcasting system. However, after several years of promotion, the number of subscribers has increased to a certain extent. The IPTV subscribers numbered 2.65 million in 2008, and 4.33 million in 2009 with an increase of 63.4%. In Shanghai, Zhejiang, Guangdong, Jiangsu and other economically-developed areas, the number has been rising rapidly. The number of IPTV subscribers will reach 8.5 million in 2010.

This report analyzes the overall DTV market, market segments, policies, key enterprises, and development trends of DTV industry.

1. Overview of China TV Operation Market
1.1 Market Development
1.2 Classification of TV Operation Modes
1.2.1 Analog TV and Digital TV
1.2.2 Free TV & Pay-TV
1.2.3 Satellite, Cable and Terrestrial TV
1.2.4 HDTV & SDTV
1.3 Development of Segmented TV Markets 
1.3.1 Cable TV
1.3.2 Satellite TV
1.3.3 Terrestrial TV

2. Policies on DTV in China
2.1 Development Plan & Related Policies to Construction
2.2 Investment Policies
2.3 Operation Polices

3. DTV Operation Modes
3.1 Operation Modes
3.2 Cable DTV Operation 
3.2.1 Development
3.2.2 Profit Models
3.2.3 Digitalization Process
3.2.4 Competition Pattern
3.3 Terrestrial DTV Operation
3.3.1 Development
3.3.2 Planning 
3.3.3 Industrial Chains
3.3.4 Characteristics
3.3.5 In-Building TV
3.3.6 Mobile TV
3.4 Satellite DTV Operation 
3.4.1 Development
3.4.2 Live Broadcasting Satellite TV Operation
3.4.3 Development of Satellite TV Channels  
3.5 IPTV Operation 
3.5.1 Development
3.5.2 Industrial Chains
3.5.3 Impact of Telecom Operators on IPTV Industry
3.5.4 Key Operation Modes

4. Overseas DTV Operators 
4.1 Overview
4.2 USA
4.3 UK
4.4 Japan

5. China DTV Operators
5.1 Beijing Gehua CATV Network Co., Ltd
5.1.1 Company Profile
5.1.2 Operation
5.1.3 Subscribers
5.1.4 Development Strategies
5.2 Oriental Cable Network Co., Ltd
5.2.1 Company Profile
5.2.2 Main Business
5.2.3 Development Strategies
5.3 Shanghai Oriental Pearl ( Group ) Co., Ltd
5.3.1 Company Profile
5.3.2 Operation
5.4 Shaanxi Broadcast & TV Network Intermediary Co., Ltd
5.4.1 Main Business
5.4.2 Network Coverage
5.4.3 Charges
5.4.4 Development Strategies
5.5 Hunan TV & Broadcast Intermediary Co., Ltd
5.5.1 Company Profile
5.5.2 Main Business
5.6 CITIC Guoan Information Industry Co., Ltd
5.6.1 Company Profile
5.6.2 Operation
5.6.3 Development Strategies
5.7 Shenzhen Topway Video Communication Co., Ltd
5.7.1 Company Profile
5.7.2 Operation
5.7.3 Development Strategies

6. Development Trends of China DTV Industry 
6.1 Development Trends of Digital STB
6.1.1 Status Quo of Cable DTV STB Market
6.1.2 Price of Cable DTV STB
6.1.3 Development Trends of Cable DTV STB
6.2 Development Trends of DTV
6.3 Problems in DTV Development
6.3.1 Problems in DTV Industry
6.3.2 Problems for DTV Operators
Total Revenue of Radio and Television in China, 2004-2009
Number of Cable TV Subscribers in China, 2004-2009
Population Coverage Rate of TV in China, 2004-2009
TV Receiving Systems of Chinese Television Audiences, 2009
Classifications of TV Operation in China
Proportion of Advertising Revenue in Total Cable TV Earnings in China,2004-2009
DTV Industry Chains
Cumulative Number of Cable DTV Subscribers in China, 2003-2009
Quarterly Newly-added Number of Cable DTV Subscribers, 2008-2009 
Distribution of Cable DTV Subscribers in China by Province, 2009
Revenue of Digital Business of China Cable TV Industry, 2004-2011E
Investments in Digital Transformation of China Cable TV Industry, 2004-2011
Cable Digitalization Process in China by Province
Number of Cable DTV Subscribers of Key Operators in China
Competitiveness of Cable DTV in China 
Coverage of Provincial Terrestrial Channels in China, 2004-2009  
Terrestrial DTV Industry Chains
Cost Comparison between In-building TV Advertising and Regular TV Advertising in 1st-tier Cities in China
Cost Comparison between In-building TV Advertising and Regular TV Advertising in 2nd-tier Cities in China
Mobile TV Advertising Market in China 
Revenue of Mobile TV Advertising in China, 2007-2009
Number of Mobile TV Terminals in China, 2007-2009
Market Shares of Mobile TV in China, H1 2009 
Bus Mobile TV Market Scale in China, 2007-2009
Revenue Ratios of Bus Mobile TV Manufacturers in China, H1 2009 
Metro Mobile TV Market Scale in China, 2007-2009
Revenue of Metro Mobile TV Manufacturers in China, H1 2009
CMMB Transmitter Tenders, 2009
Cumulative Number of Satellite DTV Subscribers in China, 2003-2009
Newly-added Number of Satellite DTV Subscribers in China, 2004-2009
Enterprises that Win the Bid for SARFT's Rural TV & Broadcasting Project Stage-I
Enterprises that Win the Bid for SARFT's Rural TV & Broadcasting Project Stage-II
Distribution of Live Satellite DTV Subscribers in China by Province, 2009
Population Covered by Satellite TV Channels in China,1999-2009 
Reach/Cumulative Audience per Month of Satellite TV Channels, 2005-2009
Number of IPTV Subscribers in China, 2004-2009
Reform and Restructuring Process of China Telecom Industry
Impact of Telecom Industry Restructuring on IPTV Industry
Main IPTV Operation Modes in China
Timetables for Halting Analog Broadcasting in Some Countries
Operating Revenue of Beijing Gehua CATV Network Co., Ltd, 2006-2009
Net Profit of Beijing Gehua CATV Network Co., Ltd, 2006-2009
Operating Revenue of Beijing Gehua CATV Network Co., Ltd in Beijing, 2006-2009
Revenue Ratios of Beijing Gehua CATV Network Co., Ltd by Business, 2009 
Cable TV Subscribers of Beijing Gehua CATV Network Co., Ltd, 2006-2009
DTV Subscribers of Beijing Gehua CATV Network Co., Ltd, 2007-2009
OCN’s Main Business
Interactive TV Equipment and Pricing Standard by Function
Operating Revenue of Shanghai Oriental Pearl (Group) Co., Ltd, 2005-2009
Net Profit of Shanghai Oriental Pearl (Group) Co., Ltd, 2005-2009 
Operating Revenue and Gross Profit Margin of Shanghai Oriental Pearl (Group) Co., Ltd by Business, 2007-2011 
Main Business Revenue of Shaanxi Broadcast & TV Network Intermediary Co., Ltd, 2006-2009 
Operating Revenue of Hunan TV & Broadcast Intermediary Co., Ltd, 2006-2009
Operating Revenue of CITIC Guoan Information Industry Co., Ltd, 2006-2009
Net Profit of CITIC Guoan Information Industry Co., Ltd, 2006-2009 
Revenue Ratios of CITIC Guoan Information Industry Co., Ltd by Business, 2009 
Operating Revenue of Shenzhen Topway Video Communication Co., Ltd, 2006-2009 
Net Profit of Shenzhen Topway Video Communication Co., Ltd, 2006-2009 
Cable Digital STB Market Size in China, 2005-2009
Forecast of Cable Digital STB Market Size in China, 2010-2013

Global and China CMOS Camera Module (CCM) Industry Report, 2020-2026

The global CCM market has been ballooning thanks to expeditious penetration of multi-camera phones and advances in automotive ADAS, being worth $22.723 billion with a year-on-year spike of 16.6% in 20...

Global and China Multi-Layer Ceramic Capacitor (MLCC) Industry Report, 2020-2025

Electronic components like MLCC enjoy a rosy prospect alongside the burgeoning electronic manufacturing, the thriving internet and the prevalence of smart hardware. MLCC was much sought after and it...

Global and China Voice Coil Motor (VCM) Industry Report, 2019-2025

VCM (voice circle motor or voice coil actuator), a part for smartphone camera, shares around 6% of smartphone camera industry chain value. Globally, popularity of smartphones such as those with mult...

Global and China Aluminum Electrolytic Capacitor Industry Report, 2019-2025

Chinese aluminum electrolytic capacitor market has been expanding amid a transfer of its downstream industries to China like home appliance illumination, cellphones and computers as well as automatic ...

Global and China Flexible Printed Circuit (FPC) Industry Report, 2019-2025

Flexible printed circuit (FPC) products make their way into consumer electronics like smartphone and tablet PC, in the form of modules for display, touch control, fingerprint recognition, etc. The vol...

Global and China GaAs Industry Report, 2019-2025

Gallium arsenide (GaAs), one of the most mature compound semiconductors, is an integral part of smartphone power amplifier (PA). In 2018, GaAs-based radio frequency (RF) seized over half of the GaAs w...

Global and China Advanced Packaging Industry Report, 2019-2025

The global semiconductor packaging and testing market is enlarging with the prevalence of consumer electronics, automotive semiconductors and the Internet of Things (IoT), with its size edging up 2.5%...

Global and China MLCC Electronic Ceramics Industry Report, 2019-2025

MLCC is mainly used in audio and video equipment, mobile phones, computers and automobiles. The prospective boom of MLCC formula powder hinges on demand: 1) The accelerated renewal of consumer electro...

Global and China OLED Industry Report, 2019-2025

OLED, a new-generation display technology, features simple display structure, green consumables and flexibility and can be rolled up, which makes it easier to transport and install without considering...

Global and China Camera Module Industry Report, 2019-2025

Affected by factors like the maturity of mobile phone markets worldwide and the prolonged replacement of mobile phone by users, the mobile phone market has undergone a slowdown in growth rate. From Q4...

Global and China Multi-Layer Ceramic Capacitor (MLCC) Industry Report, 2018-2023

MLCC finds most application in consumer electronics, automobile and industrial fields and gets beefed up remarkably with the approaching 5G era of cellphones and tablet PCs, the advances in automotive...

Global and China Aluminum Electrolytic Capacitor Industry Report, 2018-2023

Aluminum electrolytic capacitor, a core electronic component, is widely used in consumer electronics, computers and peripherals, industry, electric power, lighting and automobiles. Global aluminum e...

Global and China CMOS Camera System Industry Report, 2017-2021

Global CCM (CMOS Camera Module) market was worth USD16.611 billion in 2015, a year-on-year rise of 3.8% from 2014, the slowest rate since 2010. Global market fell modestly in 2016 due to a drop in shi...

Global and China Organic Light-Emitting Diode (OLED) Industry Report, 2017-2021

Global OLED market size approximated USD15.7 billion in 2016, a 20.8% rise from a year earlier. Stimulated by reports that Apple will adopt OLED screen for multiple iPhone models in 2017-2018, OLED sc...

Global and China CMOS Camera System Industry Report, 2016-2020

Global and China CMOS Camera System Industry Report, 2016-2020 covers the following:1. Analysis of CMOS Image Sensor (CIS) Industry and Market, with 7 vendors involved.2. Analysis of CMOS Camera Lens ...

Global and China Multi-layer Ceramic Capacitor (MLCC) Industry Report, 2017-2020

The rapid development of consumer electronics and industrial intelligentization has greatly promoted the booming of passive components including multi-layer ceramic capacitor (MLCC). In 2015, China’s ...

Global PCB Industry Report, 2015-2020

Global PCB Industry Report, 2015-2020 highlights the followings:1. Global PCB Market and Status Quo of the Industry2. Global Downstream Markets of PCB3. Mobile Phone PCB Trends4. Tablet PC/Laptop Comp...

Global and China Organic Light-Emitting Diode (OLED) Industry Report, 2016-2020

The OLED market has been developing rapidly worldwide over the recent years, and its market size reached USD13 billion in 2015. With technology and capacity construction, OLED (from small-sized panels...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号