China Tomato Products Industry Report, 2009-2010
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Due to the growing price hike of tomato sauce in 2008, the tomato planting area worldwide has largely increased. In 2009, the output of tomatoes for processing in the world has increased by 15.6% year-on-year to 42.317 million tons. In particular, China experienced the largest growth in output of tomatoes for processing. The output of tomatoes for processing in China reached 8.65 million tons in 2009, up 35.1% from a year earlier, increasing the proportion to 20.5% in the global total tomato output for processing; while China’s output of tomato products approximated 1.1 million tons.

Regional Layout of the Output of Tomatoes for Processing Worldwide, 2009
Note: EU5 refers to Italy, France, Greece, Portugal, Spain
Source: WPTC; ResearchInChina

The global consumption of tomato products maintains stable growth, and it reached 38.5 million tons in 2009, a slightly increase of 2.4% from a year earlier. The oversupply of tomato for processing in the world caused the price slump of tomato products in 2009, resulting in the fluctuation of global market in the industry. China, as the leading exporter of raw material of tomato products, was inflicted even worse.

This report not only highlights the status quo, market demand and supply, competition pattern, import and export, price trend and prospects of China’s tomato products industry, but studies the operations and advantages of leading enterprises in this regard worldwide.

COFCO Tunhe, a case in point, began to take great efforts to develop the planting industry and try to realize whole industry chain manufacturing in 2009. With the tomato plantation area of 185,000 mu (or about 12333 hectares) in 2009, the company purchased more than 100 sets of harvesters and other supporting farm machinery, in a bid to build up the highly efficient mechanized hi-tech tomato planting base. The tomato output of COFCO Tunhe in 2009 was 760,000 tons, taking 22% of the total purchasing volume of the company. In 2009, COFCO Tunhe achieved the operating revenue of RMB2.8795 billion, down 16.06% from a year earlier; net profit reached RMB267.7 million, down 13.9% over 2008. Due to its cost advantage and large-scale operation strength of tomato raw materials, the operating profit margin of tomato products of the company was as high as 43.1%, placing the forefront among domestic counterparts in the industry. However, the sluggish demand of its prime products including tomato products and sugar resulted in the low price in the market. Accordingly, the operating revenue and net profit of the company dropped by 25% and 38.5% quarter-on-quarter to RMB629 million and RMB38.4 million respectively in the first quarter of 2010.

In 2009, the company’s sales volume of tomato products increased to some extent, but its revenue in this regard reduced by 27.5% year-on-year to RMB1.4366 billion due to the price slump of tomato products. In turn, the contribution rate of tomato products to revenue from prime business of the company declined to 49.9%, a decrease of 9.1 percentage points year- on- year. Meanwhile, the financial crisis and the proliferating output of tomatoes worldwide exerted a negative impact on the export of COFCO Tunhe in 2009. The revenue proportion from overseas contributed to 53.8% of the company’s revenue from prime business, down 7.1 percentage points year-on-year.

COFCO Tunhe boasts its advantages in complete industrial chain of tomato products and large-scale production. It has 11 subsidiaries for production and sales of tomato products, 6 planting plants for tomato processing and 2 companies for conducting tomato seed study and providing technological service. Setting foot in the tomato sauce processing industry, the company also turns its eyes on upstream raw material planting and expands their business towards downstream deep-processing industry. With the increasing tomato output of China and the expansion of tomato product business, the comprehensive competitiveness of the company leads the global enterprises.

1. Overview of Tomato Products Industry
1.1 Definition & Features  
1.2 Other Related Concepts
1.3 Basic Characteristics of Market

2. Development of Tomato Products Industry Worldwide 
2.1 Status Quo
2.2 Supply & Demand
2.3 Distribution of Supply & Demand by Region 
2.4 Price Trend
2.5 International Trade 

3. Development of Tomato Products Industry in China
3.1 Status Quo
3.2 Output & Distribution
3.3 Supply & Demand 
3.4 Competition Pattern 
3.5 Import & Export
3.5.1 Export
3.5.2 Import
3.6 Strength & Weakness of Market Competition 
3.6.1 Strength 
3.6.2 Weakness
3.7 Prospect 

4.Key Enterprises 
4.1Moring Star
4.1.1 Profile 
4.1.2 Development Advantages of Tomato Product Business
4.2 Heinz
4.2.1 Profile
4.2.2 Operation 
4.2.3 Development Advantages of Tomato Product Business
4.3 Cofco Tunhe
4.3.1 Profile 
4.3.2 Operation 
4.3.3 Development Advantages of Tomato Product Business
4.4 Chalkis
4.4.1 Profile
4.4.2 Operation
4.4.3 Development Advantages of Tomato Product Business
4.5 Xinjiang Tianye (Group)
4.5.1 Profile 
4.5.2 Operation 
4.5.3 Prospect & Advantages of Tomato Product Business
4.6 Inner Mongolia Fuyuan Agriculture Products
4.6.1 Profile
4.6.2 Operation
4.7 Taishun Industrial
4.7.1 Profile
4.7.2 Operation
4.7.3 Development Advantages of Tomato Product Business
Supply & Demand Amounts of Tomatoes for Processing Worldwide, 1998-2010E
Tomato Output in Major Producing Area Worldwide, 2002-2009
Output Distribution of Tomatoes for Processing by Region Worldwide, 2009
Regional Distribution of Tomato Product Consumption Worldwide, 2009
Consumption of Tomato Products in Major Areas Worldwide, 1997-2007
Subsidies of EU Countries and Changes in Tomato Purchasing Price 
Quoted Price of Exported Tomato Sauce in China and Italy, Apr.2001-Jan.2010
Proportion of Major Exporting Countries of Tomato Sauce Worldwide, 1995-2007 
Export Sales Proportion of Tomato Products Worldwide, 2003-2008
Europe’s Import Proportion of Tomato Products from Inside and Outside EU, 2003-2008
Planting Area and Distribution of Tomatoes for Processing in China, 2009
Output Distribution of Tomatoes for Processing by Region in China, 2009
Supply & Demand Change of Tomato Products in China, 2008-2010 
Output and Proportion of Chinese Tomato Manufacturers, 2009
Gross Profit Margin of Major Chinese Tomato Product Manufacturers, 2007-2009
Export Volume, Export Value and Average Price of Tomato Products in China, 2007-Apr.2010
Distribution of China-made Tomato Products in Overseas Market, 2009
China’s Export Volume of Tomato Sauce to Nigeria, 2005-2009
Import Volume, Import Value and Average Price of China-Made Tomato Products, 2007-Apr.2010
Import Sources and Shares of Tomato Products of China, 2009
Cost Comparison of Tomato Products from Italy, US and China, 2008
Lycopene Contents by Country
Yearly Per Capital Consumption of Tomato Products: China & Other Countries
Sales Revenue, Operating Profit and Net Profit of Heinze, FY2008-FY2009
Operating Revenue Structure of Heinze, FY2007-FY2009 
Operating Revenue Structure of Heinze by Region, FY2009
Operating Revenue and Net Profit of COFCO Tunhe, 2007-2010Q1
Tomato Proportion of COFCO Tunhe by Source, 2009
Operating Profit Margin of COFCO Tunhe, 2007-2009
Prime Operating Revenue Structure of COFCO Tunhe, 2008-2009
Prime Operating Revenue Structure of COFCO Tunhe by Region, 2008-2009
Influence of COFCO Tunhe from Major Suppliers and Customers, 2009
Operations of COFCO Tunhe’s Subsidiaries or Joint-Stock Companies with COFCO Tunhe Involving in Tomato Products-Related Business, 2009
Operating Revenue and Net Profit of Xinjiang Chalkis, 2007-2010Q1
Prime Operating Revenue Structure of Xinjiang Chalkis, 2008-2009
Operating Profit Margin of Xinjiang Chalkis, 2007-2009
Operating Revenue Structure of Xinjiang Chalkis by Region, 2008-2009
Operating Revenue and Net Profit of Xinjiang Tianye (Group), 2007-2010Q1
Prime Operating Revenue Structure of Xinjiang Tianye (Group), 2008-2009
Operating Profit Margin of Xinjiang Tianye (Group), 2007-2009
Operating Revenue Structure of Xinjiang Tianye (Group) by Region, 2008-2009
Tomato Sauce Output and Export Volume of Xinjiang Tianye, 2008-2010
Operating Revenue and Operating Profit Margin of Tomato Sauce of Xinjiang Tianye (Group), 2008-2010
Preferential Tax Rate of Tomato Products of Xinjiang Tianye (Group)
Prime Operating Revenue and Gross Profit of Inner Mongolia Fuyuan Agriculture Products, 2007-2008
Gross Profit of Inner Mongolia Fuyuan Agriculture Products,2007-2008
Prime Operating Revenue and Gross Profit of Taishun Industrial, 2007-2008
Gross Profit Margin of Taishun Industrial, 2007-2008

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