China Retail Industry Report, 2009-2010
  • Jun.2010
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China retail industry has taken on a trend of sustainable and rapid development in recent years, growing from RMB4.8 trillion in 2002 to RMB12.5 trillion in 2009. The upbeat industry has started to evolve from a single department store / neighborhood store model to a multi-business model, and a modern retail industry pattern dominated by specialized stores, supermarkets and department stores has already come into being.

 Total Retail Sales & Growth of Social Consumer Goods, 2002-2009 
Source: National Bureau of Statistics of China; ResearchInChina

The total retail sales of social consumer goods rose constantly in the first four months of 2010. The monthly growth rate of total social retail sales remained above 18% for three successive months and tends to increase month by month. 

From the perspective of industry sectors, after the financial crisis, the general merchandise sector rebounded remarkably in 2009: the general merchandise was oriented to high-end and individualized consumption in first-tier cities, while regional general merchandise accelerated the expansion and hence caused a consumption boom in third-tier cities.

Supermarket Matures Gradually, Concentration Ratio Rises

Foreign-funded supermarket magnates are scrambling for bigger market shares in Mainland China, while most of the domestic-funded supermarkets are striving to dominate regional markets; the supermarkets in both third and fourth-tier cities develop faster than those in first-tier cities; the sales growth rates of the shopping malls in the villages and towns of prefecture-level cities and county-level cities/counties are 13-15 and 17-19 percentage points higher than that of first-tier cities. CR Vanguard, being the No.1 supermarket chain in China for years, will develop medium and high-end consumption markets in the future; Wuhan Zhongbai has maintained the most stable growth; Hualian Hypermarket opened new stores far beyond market expectations, and its business performance is likely to turn better in the coming one or two years. 

Growth of Various Retail Sectors, 2006-2009
Source: WIND; ResearchInChina

Home Appliance Industry Steps Out of the Shadows

Suning Appliance Group has ranked the first of China Top 100 Chain Retailers with the sales of RMB117 billion. Gome Electrical Appliances, with sales of RMB106.8 billion and 1170 stores, is widening the income gap with Suning, and reduced the number of stores by 14%. IT chains and mobile phone chains delivered a mediocre performance: Hisap achieved revenue of RMB15.9 billion, down 11.2%; Dixintong increased its revenue by 4% to RMB6.8 billion, but the growth rate is lower than that of appliance chain enterprises such as Suning, Five-star, etc. 

Jewelry Industry in Rapid Development

The market concentration ratio is relatively low since no brand can dominate the market. Renowned global brands not only occupy the high-end market, but also distribute channels in low and medium-end markets. The total sales of gold and jewelry of China in 2009 broke through RMB80 billion, only second to the USA and Japan; promisingly, Chinese jewelry market will continue to keep the annual growth rate of 15% in the coming years, since the upgrading of consumption structure and accelerated urbanization resulted from the improved consumption capacity of Chinese residents have increased the demand for jewelry, sharply enhanced the purchasing power of female consumers, and raised the wedding market. 

 Sales & Growth of Gold, Silver and Jewelry, 2003-2009 
 Source: WIND; ResearchInChina

Compared with general markets, specialized wholesale markets have maintained rapid growth in both quantity and trading volume in recent years. The development of Chinese commodity transaction markets has given priority to specialized markets with general markets as supplement. Of which, Small Commodities City and Haining Leather City, two specialized wholesale markets, possess certain edges within the industry. 

1. Economic Environment of China Retail Industry 
1.1 Economic Environment 
1.1.1 Macro-economy 
1.1.2 Household Consumption
1.2 Policy Environment  

2. Current Development of China Retail Industry 
2.1 Retail Industry in Rapid Growth 
2.2 Development Characteristics 
2.2.1 Top 100 Chain Retailers in Steady Growth 
2.2.2 Second and Third Tier Cities in Rapid Growth 
2.2.3 Urban-Rural Development Gap Under Control 

3. General Merchandise Industry 
3.1 Current Development 
3.1.1 First & Second Tier Cities: High Grade 
3.1.2 Second & Third Tier Cities: Rapid Growth 
3.2 Bailian Group
3.2.1 Profile 
3.2.2 Operation 
3.2.3 Strategy 
3.3 Hefei Department Store Group 
3.3.1 Profile 
3.3.2 Operation 
3.3.3 Strategy 
3.4 Dashang Group 
3.4.1 Profile 
3.4.2 Operation 
3.4.3 Strategy 
3.5 Chongqing Department Store
3.5.1 Profile 
3.5.2 Operation 
3.5.3 Strategy 
3.6 Silver Plaza Group 
3.6.1 Profile 
3.6.2 Operation 
3.6.3 Strategy 
3.7 New World Department Store 
3.7.1 Profile 
3.7.2 Operation 
3.7.3 Strategy 
3.8 Wangfujing Department Store
3.8.1 Profile 
3.8.2 Operation 
3.8.3 Strategy 
3.9 Parkson 
3.9.1 Profile 
3.9.2 Operation 
3.9.3 Strategy 

4. Supermarket Industry 
4.1 Current Development 
4.2 Characteristics 
4.2.1 Foreign-funded Supermarkets Quicken Distribution in Chinese Market 
4.2.2 Domestic-funded Supermarkets Give Priority to Regional Expansion 
4.2.3 Great Market Space in Third & Fourth Tier Cities 
4.3 CR Vanguard 
4.3.1 Profile 
4.3.2 Operation 
4.4 Wuhan Zhongbai
4.4.1 Profile 
4.4.2 Operation 
4.4.3 Strategy 
4.5 Hualian Hypermarket
4.5.1 Profile 
4.5.2 Operation 
4.5.3 Strategy 
4.6 Wu Mart 
4.6.1 Profile 
4.6.2 Operation 
4.6.3 Strategy 
4.7 Carrefour
4.7.1 Profile 
4.7.2 Operation 
4.8 Wal-Mart 
4.8.1 Profile 
4.8.2 Operation 

5. Home Appliance Chain Industry 
5.1 Current Development 
5.2 Suning Appliance
5.2.1 Profile 
5.2.2 Operation 
5.2.3 Strategy 
5.3 Gome Electrical Appliances
5.3.1 Profile 
5.3.2 Operation 
5.3.3 Strategy 
5.4 Jiangsu Five-Star Appliance
5.4.1 Profile 
5.4.2 Operation 
5.5 Hisap 
5.5.1 Profile 
5.5.2 Operation 
5.5.3 Strategy 

6. Specialized Wholesale Market 
6.1 Current Development 
6.2 Development Trend 
6.3 Small Commodities City 
6.3.1 Profile 
6.3.2 Operation 
6.4 Haining Leather City 
6.4.1 Profile 
6.4.2 Operation 
6.4.3 Possessing the Features of Specialized Chain Retailer 

7. Gold & Jewelry Industry 
7.1 Current Development 
7.2 Competition Pattern 
7.3 Lao Fengxiang
7.3.1 Profile 
7.3.2 Operation 
7.3.3 Strategy 
7.4 CHJ Jewellery 
7.4.1 Profile 
7.4.2 Operation 
7.4.3 Strategy 
7.5 TSL Jewellery 
7.5.1 Profile 
7.5.2 Operation 
7.6 Chow Tai Fook Jewellery 
GDP Growth Rate, 2005-2010Q1 
Relativity between Total Retail Sales Growth Rate of Social Consumer Goods and GDP Growth Rate, 2005-2009 
Climate Index of China Retail Industry, Mar.2006 – Mar.2010. 
Change of CPI Jan.2009 – Mar.2010 
Growth Rate of Urban & Rural Resident’s Disposable Income, 2007Q1-2010Q1 
Total Retail Sales & Growth of Social Consumer Goods, 2002-2009  
Monthly Total Retail Sales & Growth of Social Consumer Goods, Jan.2009 – Apr. 2010 
Retail Sales Index of 1000 Core Commercial Enterprises, Mar.2009 – Dec.2009 
Growth of Various Retail Sectors, 2006-2009  
Per Capita Disposable Income of Chinese Urban Residents, 2003-2009 
Quantity of Chain Retail Enterprises above Designated Size in China, 2001-2009 
Sales Proportion of Top 100 Chain Retailers in Total Retail Sales of Social Consumer Goods, 2002-2009 
Sales & Growth of Top 100 Chain Retailers, 2006-2009 
Store Quantity and Increasing Amplitude of Top 100 Chain Retailers, 2003-2009 
Total Retail Sales Growth of Social Consumer Goods of Provincial Capitals & Cities Specifically Designated in the State Plan, 2009 
Retail Sales Growth of Urban-Rural Social Consumer Goods in China, 2001-2009 
Sales Growth Rate of General Merchandise Industry, Jan.2006 – Dec.2009 
Per Capita Disposable Income of First & Second Tier City Residents, 2009 
Brand Positioning of Most Department Stores in Chinese First & Second Tier Cities  
Social Total Retail Sales Growth of Cities, Counties, and Regions below County Level, Jan.2007 – Dec.2009 
Prefecture-level Cities with Higher Consumption Growth in Various Provinces & Cities and Prefecture-level Cities Occupied by Listed Companies  
Operating Income and Net Income of Bailian Group, 2007-2010Q1 
Business Revenue and Growth Rate of Bailian Group (by Industry), 2009 
Profit Growth of Holding Subsidiaries of Bailian Group 
Gross Margin of Bailian Group, 2008Q1-2009Q4 
Operating Income and Growth Rate of Bailian Group (by Region), 2009 
Operating Income and Profit of Hefei Department Store Group, 2007-2010Q1 
Business Revenue and Growth Rate of Hefei Department Store Group (by Industry), 2009 
Revenue Structure of Hefei Department Store Group (by Industry), 2009 
Business Revenue and Growth Rate of Hefei Department Store Group, 2005-2009 
Business Gross Margin of Hefei Department Store Group, 2004-2009 
Quantity of Newly Added Supermarkets of Hefei Department Store Group (Excluding  Franchised Outlets), 2006-2009 
Net Income of Home Appliance Business of Hefei Department Store Group, 2005-2009 
Operating Income and Profit of Dashang Group,  2007-2010Q1 
Business Revenue and Growth Rate of Dashang Group (by Industry), 2009 
Revenue Structure of Dashang Group (by Industry), 2009 
Gross Margin of Bailian Supermarket by Business, 2007-2009 
Revenue Structure of Dashang Group (by Region), 2009 
Operating Income and Profit of Chongqing Department Store, 2007-2010Q1 
Business Revenue and Growth Rate of Chongqing Department Store (by Industry), 2009 
Revenue Structure of Chongqing Department Store (by Industry), 2009 
Operating Income and Profit of Silver Plaza Group, 2007-2010Q1 
Main Business Gross Margin of Silver Plaza Group, 2004-2009 
Business Revenue and Growth Rate of Silver Plaza Group (by Region), 2009 
Revenue Structure of Silver Plaza Group (by Region), 2009 
Operating Income and Profit of New World Department Store, 2007-2009 
Revenue Structure of New World Department Store (by Industry), 2009 
Revenue Structure of New World Department Store (by Region), 2009-2010Q1 
Operating Income and Net Income of Wangfujing Department Store, 2007-2010Q1 
Business Revenue and Growth Rate of Wangfujing Department Store (by Industry), 2009 
Operating Income and Growth Rate of Wangfujing Department Store (by Region), 2009 
Revenue Structure of Wangfujing Department Store (by Region), 2009 
Operating Income and Profit of Parkson, 2007-2010Q1 
Revenue Structure of Parkson (by Industry), 2009 
Revenue Structure of Parkson (by Product), 2009 
Revenue Growth Rate of Parkson (by Product), 2009-2010Q1 
Sales Scale and Growth Rate of China Top 20 Supermarkets, 2002-2009 
Store Quantity and Growth Rate of China Top 20 Supermarkets, 2002-2009 
Supermarket & CPI Growth Rate, Jan. 2006 – Apr.2010 
Foreign Capital Sales Scale Proportion of China Top 20 Supermarkets, 2002-2009 
Market Distribution of Wal-Mart in China, 2009 
Market Distribution of Carrefour in China, 2009 
Operating Income and Gross Profit of China Resources, 2007-2009 
Revenue Structure of China Resources (by Industry), 2010Q1 
Sales Scale and Increasing Amplitude of CR Vanguard, 2005-2009 
Store Quantity of CR Vanguard, 2005-2009 
Retail Sales Growth Rate of China Resources, 2007-2009 
Operating Income and Net Income of Wuhan Zhongbai, 2007-2010Q1 
Business Revenue and Growth Rate of Wuhan Zhongbai (by Industry), 2009 
Revenue Structure of Wuhan Zhongbai (by Industry), 2009 
Net Income Structure of Wuhan Zhongbai (by Industry), 2009 
Quantity of Current and Newly Added Zhongbai Warehouse Stores and Zhongbai Convenience Stores, 2007-2009 
Operating Income and Growth Rate of Wuhan Zhongbai (by Region), 2009 
Operating Income and Total Profit of Hualian Hypermarket, 2007-2010Q1 
Net Income of Hualian Hypermarket, 2002-2009 
Business Revenue and Growth Rate of Hualian Hypermarket (by Industry), 2009 
Revenue Structure of Hualian Hypermarket (by Region), 2009 
Quantity of Current Stores and Newly Added Stores of Hualian Hypermarket, 2002-2009 
Operating Income and Net Income of Wu Mart, 2006-2010Q1 
Store Quantity and Distribution of Wu Mart, 2010 
Sales and Growth Rate of Carrefour in China, 2003-2009 
Store Quantity of Carrefour in China, 2003-2009 
Sales and Growth Rate of Wal-Mart in China, 2003-2009 
Store Quantity of Wal-Mart in China, 2003-2009 
Top 5 Home Appliance Chain Retailers in Top 100 Chain Retailers, 2009  
Operating Income and Total Profit of Suning Appliance, 2007-2010Q1 
Suning Chain Stores (by Region), 2009 
Suning Chain Stores (by Store), 2007-2009 
Business Revenue and Growth Rate of Suning Appliance (by Product), 2009 
Suning Chain Stores (by Market), 2008-2009 
Operating Income and Net Income of Gome Electrical Appliances, 2007-2010Q1 
Store Quantity and Growth Rate of Gome, 2003-2009 
Revenue Structure of Gome Electrical Appliances (by Region), 2009 
Revenue Structure of Gome Electrical Appliances (by Product), 2009 
Sales and Growth Rate of Jiangsu Five-Star Appliance, 2003-2009 
Store Quantity of Jiangsu Five-Star Appliance, 2003-2009 
Sales and Growth Rate of Hisap, 2005-2009 
Store Quantity and Growth Rate of Hisap, 2005-2009 
Revenue Structure of Hisap (by Region), 2009 
Revenue Structure of Hisap (by Product), 2009 
Store Characteristics of Hisap VS Competitors  
Chain Business Gross Margin of Hisap, 2005-2009 
China Commodity Transaction Market Quantity, 2003-2008 
Trading Volume of China Commodity Transaction Market, 2003-2008 
Development Mode Comparison, Haining Leather City VS Small Commodities City  
Operating Income and Profit of Small Commodities City, 2007-2010Q1 
Revenue Structure of Small Commodities City (by Business), 2009 
Profit Structure of Small Commodities City (by Business), 2009
Trading Volume of Small Commodities City, 2006-2009 
Operating Income and Profit of Haining Leather City, 2007-2010Q1 
Business Revenue and Growth Rate of Haining Leather City (by Industry), 2009 
Sales & Growth of Gold, Silver and Jewelry, 2003-2009
Low Per Capita Possession Rate of Jewelry of Chinese Female 
The Growth of Demand for Ornamental Gold in China Exceeds the World Average Level 
Major Competitive Enterprises of China Jewelry Industry, 2009 
Jewelry Brands among the Most Valuable Brands in China, 2009 
Operating Income and Profit of Lao Fengxiang, 2007-2010Q1 
Revenue Structure of Lao Fengxiang (by Product), 2009 
Business Revenue and Growth Rate of Lao Fengxiang (by Product), 2009 
Revenue of Lao Fengxiang by Product, 2007-2009 
Operating Income and Profit of CHJ Jewellery, 2007-2010Q1 
Business Revenue and Growth Rate of CHJ Jewellery (by Product), 2009 
Revenue Structure of CHJ Jewellery (by Region), 2009 
Direct Stores Proportion of CHJ Jewellery, 2006-2009 
Direct Store Quantity and Net Increased Number of CHJ Jewellery, 2009 
Single Store Revenue and Growth Rate in Direct Channels of CHJ Jewellery, 2009 
Sales Network Construction Scale of CHJ Jewellery 
Operating Income and Net Income of TSL Jewellery, FY2007-FY2010 

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