China Health Food Industry Report, 2010
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As of Aug.31, 2010, State Food and Drug Administration had totally approved 10,606 items of health food, 9,971 items of which were domestic health food, and the rest 635 ones were imported. During Jan-Jul, 2010, State Food and Drug Administration ratified a total of 427 items of health food, and 115 of which were nutrient supplements, and 312 items were functional food.

Application for Health Food in China, Jan.-Jul., 2010
2010092801.gif
Source: State Food and Drug Administration

The raw materials of China’s health product can be mainly categorized into plants, animals, fungi, probiotics and bioactive substances where the plant health products are dominant. As of Aug.31, 2010, China had had 589 items of health food using ginseng as raw material, with main effect of immunoregulation (272 items) and anti-fatigue (316 items).

Number of China’s Ginseng Health Products by Claimed Effect, 2010
2010092802.gif
Source: State Food and Drug Administration, ResearchInChina

In 2009, the sales of China’s health food ranked the second place in the world, while health food only accounted for 5% market shares in the entire medical healthcare system. As people's living standard improves, the demand for health food will be further increased.
1 China’s Health Food Market 
1.1 Development Course 
1.2 Status Quo 
1.3 Health Food Application & Approval, 2010 
1.4 Import & Export 
1.4.1 Import 
1.4.2 Export 

2 China’s Health Food Market Demand 
2.1 User 
2.1.1 User’s Awareness 
2.1.2 Attentive Factors 
2.2 Competition 
2.2.1 Manufacturers 
2.2.2 Industrial Competition  
2.2.3 Key Factors 

3 Major Segments of China’s Health Food Market
3.1 Ginseng Health Food 
3.1.1 Relevant Laws & Regulations of Edible Ginseng
3.1.2 Ginseng Usage in Health Food 
3.1.3 China’s Ginseng Industry Overview 
3.2 Antler Market  
3.2.1 Relevant Laws & Regulations of Edible Antler    
3.2.2 Antler Usage in Health Food
3.2.3 China’s Antler Industry Overview 
3.3 Amino Acids Market 
3.4 Collagen Health Food 
3.5 Hematinic Health Food 
3.6 Calcium Health Food

4 Traditional Chinese Health Food Manufacturers 
4.1 Joincare Pharmaceutical Group Industry Co., Ltd 
4.2 Shandong Dong-e E-Jiao Group 
4.3 Hainan Yedao (Group) Co., Ltd 
4.4 Neptunus Bioengineering Co., Ltd 
4.5 Wang’s 
4.6 North China Pharmaceutical Group Corp (NCPC) 
4.7 Hailisheng Group 
4.8 Lei Shi
4.9 Hong Fu Loi Holdings Limited 
4.10 Zhongjianxing Group Co., Ltd

5 Western Health Food Manufacturers 
5.1 Shanghai Jiaoda ONLLY Co., Ltd 
5.2 Harbin Pharmaceutical Group Co., Ltd 
5.3 Amway (China) Co., Ltd 
5.4 Ruinian International Limited 
5.5 Jiangzhong Medical Co., Ltd (JZJT) 
5.6 Sanjing Pharmaceutical Co., Ltd 
5.7 Perfect (China) Co., Ltd 
5.8 Shanghai Goldpartner Biotech Co., Ltd 
5.9 Jiansu Sihuan Bioengineering Co., Ltd 
5.10 Zhen-Ao Group 
5.11 Tiens Group Co., Ltd
Application for Health Food in China, Jan.-Jul, 2010 
New Formulations of China’s Nutrient Supplements, Jan.-Jul., 2010 
Additional Categories of New Formulations of China’s Nutrient Supplements, Feb.-Jul., 2010
Formulation Features of China’s Functional Health Food Products, 2010 
Function Features of China’s Health Food Products, 2010 
Raw Material Features of China’s Health Food Products, 2010 
Direct Distributors of Health Food Approved in China by Aug., 2010 
Case Number of China’s Ginseng Health Products by Claimed Effect, 2010 
Case Number of China’s Antler Health Products by Claimed Effect, 2010 
Amino Acid Consumption Per Capita Comparison between Developed Countries and China 
China’s Amino Acid Health Food Market Scale, 2003-2009 
China’s Amino Acid Health Food Market Share 
Major Collagen Brands in China
Function Approval of Collagen Products 
Application & Approval of Major Collagen Health Food Manufacturers in China, 2010 
Major Calcium Product Manufacturers Participating Direct Distribution 
Health Food Revenue of Joincare, 2002-2010 
Main Business Income Structure of Dong-e E-Jiao, 2009 
Health Food Sales of Dong-e E-Jiao, 2004-2009 
Sales Volume of Major Health Wine Products of Hainan Yedao, 2005-2012E
Sales of Other Health Food Products of Hainan Yedao, 2004-2009 
Operating Income of Neptunus Bioengineering, 2005-2010 
Wang’s Operating Performance, 2005-2008 
NCPC Operating Income, 2005-2010 
Operating Performance of Hailisheng Group, 2005-2008 
Lei Shi Operating Performance, 2005-2008 
Hong Fu Loi Operating Performance, 2005-2008 
Zhongjianxing Operating Performance, 2007-2008 
Business Distribution of Jiaoda ONLY, 2009 
Health Food Sales of Jiaoda ONLLY, 2006-2010 
Business Distribution of Harbin Pharmaceutical’s Major Products, 2009 
Health Food Sales of Harbin Pharmaceutical, 2004-2009 
Operating Performance of Amway (China), 2005-2009 
Market Share of Amino Acid Health Food Products of Ruinian International 
Operating Income Structure of Ruinian International, 2009 
Operating Income Structure of JZJT, 2009 
Operating Income Structure of Sanjing Pharmaceutical, 2009 
Health Food Sales of Sanjing Pharmaceutical, 2004-2009 
Performance of Perfect (China), 2007-2008 
Operating Income of Sihuan Bioengineering, 2005-2010 
Performance of Zhen-Ao Group, 2005-2008 
Operating Income of Tiens Group, 2007-2009 

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