China Budget Hotel Industry Survey Report, 2010
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In August 2010, ResearchInChina and 1DiaoCha conducted a joint survey of 600 consumers in mainland China over budget hotel consumer characteristics, including awareness of Top 10 budget hotels, access to hotel information, price selection, reservation way, top concern, hotel services, etc.

The findings concerning the hotel awareness indicate that nationwide budget hotels like 7 Days Inn, Home Inns, Jinjiang Inn, Holiday Star, Hanting Inns & Hotels, and Super 8 Hotel are best known, while regional ones are not so well-known.   

 Budget Hotel Awareness in China
 2010092805.gif
Source: ResearchInChina; 1DiaoCha

The findings concerning the access to hotel information show that “search engine” is the dominating way, occupying over 60%, followed by “friends’ introduction”, so, word of mouth remains one of the reliable ways to spread hotel information.

Findings Concerning the Access to Hotel Information  
 2010092806.gif
 Source: ResearchInChina; 1DiaoCha

And the findings concerning the selection of guest room prices show that standard guest rooms priced at RMB100-150 and RMB150-200 are the most popular and enjoy absolute advantages by each accounting for more than 30% of the consumer quantity; the ones priced at RMB200-300 take the second place with the consumer quantity proportion exceeding 15%; while others with excessively high or low prices are less accepted by the consumers.  

Selection of Guest Room Prices
 2010092807.gif
 Source: ResearchInChina; 1DiaoCha

Based on the analysis of consumer characteristics, we have correspondingly provided suggestions on improvement and development for domestic budget hotel industry as well as various hotel enterprises.

For instance, the findings concerning the accommodation purpose reveal that over 60% of consumers are for travel, approximately 30% are for business trip, and few are for visiting friends and relatives. As a result, we suggest that domestic budget hotel industry make more efforts and improve in the following aspects: firstly, to increase the number of both hotel branches and guest rooms in cities with key scenic spots; secondly, to intensify the united promotion with tourism websites; and thirdly, to pay more attention to the supporting services for travelers, e.g. free maps of tourist attractions, guide service, ticket service, etc.
1. Current Development and Forecast of Chinese Budget Hotels 
1.1 Overview 
1.2 Development of Budget Hotels in Various Cities 
1.3 Business Model 
1.4 Development Outlook 

2. Survey and Analysis on Consumers of Chinese Budget Hotels 
2.1 Background of Survey Respondents  
2.1.1 Age 
2.1.2 Educational Background 
2.1.3 Income
2.1.4 Occupation
2.1.5 City
2.2 Findings on Accommodation Purpose 
2.3 Findings on Budget Hotel Occupancy Frequency in the Past Year  
2.4 Findings on Hotel Type Selection 
2.5 Findings on Access to Budget Hotel Information 
2.6 Findings on Price Selection 
2.7 Findings on Surroundings & Facilities 
2.8 Findings on Decoration Design 
2.9 Findings on Decoration Style Preference 
2.10 Findings on Guest Room Decoration 
2.11 Findings on Reservation Ways 
2.12 Findings on Economy Understanding 
2.13 Findings on Awareness 
2.14 Findings on Top Concern 
2.15 Findings on Expected Accommodation Experience 
2.16 Findings on Exterior Appearance
2.17 Findings on Emphasis on Sanitary Condition 
2.18 Findings on Hardware Environment 
2.19 Findings on Additional Service Items 
2.20 Suggestions 

3. Nationwide Budget Hotel Chains 
3.1 Home Inns
3.1.1 Profile 
3.1.2 Operation 
3.1.3 Consumer Characteristics and Development Suggestions 
3.2 Jinjiang Inn  
3.2.1 Profile 
3.2.2 Operation 
3.2.3 Consumer Characteristics and Development Suggestions 
3.3 Motel 168
3.3.1 Profile 
3.3.2 Operation 
3.3.3 Consumer Characteristics and Development Suggestions
3.4 7 Days Inn
3.4.1 Profile 
3.4.2 Operation 
3.4.3 Consumer Characteristics and Development Suggestions 
3.5 Hanting Inns & Hotels
3.5.1 Profile 
3.5.2 Operation 
3.5.3 Consumer Characteristics and Development Suggestions
3.6 GreenTree Inns
3.6.1 Profile 
3.6.2 Operation 
3.6.3 Consumer Characteristics, Enterprise Strengths and Weaknesses
3.7 Super 8 Hotel
3.7.1 Profile 
3.7.2 Operation 
3.8 ibis Hotel
3.8.1 Profile 
3.8.2 Operation 
3.9 Vienna Hotel 
3.9.1 Profile 
3.9.2 Operation 
3.10 JOYINN
3.10.1 Profile 
3.10.2 Operation 
3.11 Other 
3.11.1 Easy Motel
3.11.2 Holiday Star 
3.11.3 eHominns
Growth of Budget Hotels in China, 2000-2009 
Market Share of Nationwide Budget Hotel Chains, Dec.2009 
Concentration Ratio of China Budget Hotel Market, Dec.2009 
Market Share of Top 10 Budget Hotels in China, 2007-2009 
Guest Room Quantity of Budget Hotels by Province, 2009 
Budget Hotel Scale in Major Chinese Cities, 2009 
Budget Hotel Scale in Shanghai, 2005-2009 
Budget Hotel Scale in Beijing, 2005-2009 
Budget Hotel Scale in Shenzhen, 2005-2009 
Budget Hotel Scale in Hangzhou, 2005-2009 
Budget Hotel Scale in Guangzhou, 2005-2009 
Budget Hotel Scale in Nanjing, 2005-2009 
Growth in the Quantity of New Budget Hotels in China, 2010-2012E
Growth in the Quantity of Budget Hotel Guest Rooms in China, 2010-2012E 
Market Share of Top 10 Budget Hotels in China, 2010-2012E 
Consumer Structure by Age 
Consumer Structure by Educational Background  
Consumer Structure by Income 
Consumer Structure by Occupation 
Consumer Structure by City
Structure of Accommodation Purpose 
Structure of Accommodation Purpose by Gender  
Structure of Accommodation Purpose by Age 
Structure of Budget Hotel Occupancy Frequency in the Past Year 
Structure of Budget Hotel Occupancy Frequency in the Past Year by Gender  
Structure of Budget Hotel Occupancy Frequency in the Past Year by Age  
Structure of Hotel Type Selection 
Structure of Hotel Type Selection by Gender  
Structure of Hotel Type Selection by Age  
Structure of Access to Local Hotel Information 
Structure of Access to Local Hotel Information by Gender  
Structure of Access to Local Hotel Information by Age 
Structure of Price Selection 
Structure of Price Selection by Gender  
Structure of Price Selection by Age  
Structure of Price Selection by Occupation  
Structure of Requirements on Surroundings  
Structure of Requirements on Surroundings by Gender  
Structure of Requirements on Surroundings by Age 
Structure of Requirements on Surroundings by Occupation  
Structure of Hotel Decoration Design Preference  
Structure of Hotel Decoration Design Preference by Gender  
Structure of Hotel Decoration Design Preference by Age  
Structure of Hotel Decoration Design Preference by Occupation  
Structure of Decoration Style Preference 
Structure of Decoration Style Preference by Gender  
Structure of Guest Room Decoration Characteristics Preference 
Structure of Guest Room Decoration Characteristics Preference by Gender  
Structure of Guest Room Decoration Characteristics Preference by Age  
Structure of Reservation Ways 
Structure of Reservation Ways by Gender  
Structure of Reservation Ways by Age  
Structure of Reservation Ways by Occupation  
Structure of Hotel Economy Understanding 
Structure of Hotel Economy Understanding by Gender  
Structure of Hotel Economy Understanding by Age 
Structure of Domestic Budget Hotel Awareness  
Structure of Domestic Budget Hotel Awareness by Gender  
Structure of Domestic Budget Hotel Awareness by Age  
Survey & Analysis on Concerns of Chinese Budget Hotel Consumers  
Structure of Top 3 Concerns in Hotel Selection by Gender  
Structure of Top 3 Concerns in Hotel Selection by Age  
Consumer Characteristics by Occupation  
Structure of Expected Accommodation Experience 
Structure of Expected Accommodation Experience by Gender  
Findings on Exterior Appearance of Budget Hotel 
Structure of Feelings for Exterior Appearance by Gender 
Structure of Feelings for Exterior Appearance by Age  
Survey on Sanitary Condition of Budget Hotels  
Structure of Emphasis on Sanitary Condition by Gender  
Structure of Emphasis on Sanitary Condition by Age  
Survey & Analysis on Hardware Environment of Budget Hotel 
Structure of Emphasis on Hardware Environment by Gender  
Structure of Emphasis on Hardware Environment by Age  
Findings on Additional Service Items of Budget Hotel
Structure of Expected Additional Service Items by Gender  
Structure of Expected Additional Service Items by Age  
Nationwide Budget Chain Hotels
Hotel and Guest Room Quantity Growth of Home Inns, 2007-2010 
Market Share of Home Inns, 2007-2010 
Findings on Expected Accommodation Experience 
Findings on Exterior Appearance and Style 
Findings on Expected Additional Service Items 
Hotel and Guest Room Quantity Growth of Jinjiang Inn, 2007-2010 
Market Share of Jinjiang Inn, 2007-2010 
Business Performance of Jinjiang Inn, 2007-2010 
Findings on Occupancy Frequency in the Past Year 
Findings on Reservation Ways 
Findings on Hotel Economy Understanding 
Hotel and Guest Room Quantity Growth of Motel 168, 2007-2010 
Market Share of Motel 168, 2007-2010 
Findings on Consumer Concerns over Sanitary Condition 
Findings on Consumer Concerns over Hardware Environment  
Hotel and Guest Room Quantity Growth of 7 Days Inn, 2007-2010 
Market Share of 7 Days Inn, 2007-2010 
Findings on Accommodation Purpose 
Findings on Price Selection 
Findings on Guest Room Decoration Characteristics  
Hotel and Guest Room Quantity Growth of Hanting Inns & Hotels, 2007-2010 
Market Share of Hanting Inns & Hotels, 2007-2010 
Findings on Access to Hotel Information 
Findings on Top 3 Concerns in Hotel Selection 
Findings on Requirements on Surroundings 
Hotel and Guest Room Quantity Growth of GreenTree Inns, 2007-2010 
Market Share of GreenTree Inns, 2007-2010 
Findings on Decoration Style of Nationwide Hotel Chain
Findings on Decoration Design Style of Independent Hotel  
Hotel and Guest Room Quantity Growth of Super 8 Hotel, 2007-2010 
Regional Distribution of Super 8 Hotel in China, 2010 
Market Share of Super 8 Hotel, 2007-2010 
Hotel and Guest Room Quantity Growth of ibis Hotel, 2007-2010 
Regional Distribution of ibis Hotel in China, Jun.2010 
Hotel and Guest Room Quantity Growth of Vienna Hotel, 2008-2010 
Market Share of Vienna Hotel, 2009-2010 
Hotel and Guest Room Quantity Growth of JOYINN, 2007-2010 
Regional Distribution of JOYINN, Jun.2010

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