China Budget Hotel Industry Survey Report, 2010
  • Sep/2010
  • Hard Copy
  • USD $1,800
  • Pages:112
  • Single User License
    (PDF Unprintable)       
  • USD $1,900
  • Code: LM001
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $2,900
  • Hard Copy + Single User License
  • USD $2,000
In August 2010, ResearchInChina and 1DiaoCha conducted a joint survey of 600 consumers in mainland China over budget hotel consumer characteristics, including awareness of Top 10 budget hotels, access to hotel information, price selection, reservation way, top concern, hotel services, etc.

The findings concerning the hotel awareness indicate that nationwide budget hotels like 7 Days Inn, Home Inns, Jinjiang Inn, Holiday Star, Hanting Inns & Hotels, and Super 8 Hotel are best known, while regional ones are not so well-known.   

 Budget Hotel Awareness in China
Source: ResearchInChina; 1DiaoCha

The findings concerning the access to hotel information show that “search engine” is the dominating way, occupying over 60%, followed by “friends’ introduction”, so, word of mouth remains one of the reliable ways to spread hotel information.

Findings Concerning the Access to Hotel Information  
 Source: ResearchInChina; 1DiaoCha

And the findings concerning the selection of guest room prices show that standard guest rooms priced at RMB100-150 and RMB150-200 are the most popular and enjoy absolute advantages by each accounting for more than 30% of the consumer quantity; the ones priced at RMB200-300 take the second place with the consumer quantity proportion exceeding 15%; while others with excessively high or low prices are less accepted by the consumers.  

Selection of Guest Room Prices
 Source: ResearchInChina; 1DiaoCha

Based on the analysis of consumer characteristics, we have correspondingly provided suggestions on improvement and development for domestic budget hotel industry as well as various hotel enterprises.

For instance, the findings concerning the accommodation purpose reveal that over 60% of consumers are for travel, approximately 30% are for business trip, and few are for visiting friends and relatives. As a result, we suggest that domestic budget hotel industry make more efforts and improve in the following aspects: firstly, to increase the number of both hotel branches and guest rooms in cities with key scenic spots; secondly, to intensify the united promotion with tourism websites; and thirdly, to pay more attention to the supporting services for travelers, e.g. free maps of tourist attractions, guide service, ticket service, etc.
1. Current Development and Forecast of Chinese Budget Hotels 
1.1 Overview 
1.2 Development of Budget Hotels in Various Cities 
1.3 Business Model 
1.4 Development Outlook 

2. Survey and Analysis on Consumers of Chinese Budget Hotels 
2.1 Background of Survey Respondents  
2.1.1 Age 
2.1.2 Educational Background 
2.1.3 Income
2.1.4 Occupation
2.1.5 City
2.2 Findings on Accommodation Purpose 
2.3 Findings on Budget Hotel Occupancy Frequency in the Past Year  
2.4 Findings on Hotel Type Selection 
2.5 Findings on Access to Budget Hotel Information 
2.6 Findings on Price Selection 
2.7 Findings on Surroundings & Facilities 
2.8 Findings on Decoration Design 
2.9 Findings on Decoration Style Preference 
2.10 Findings on Guest Room Decoration 
2.11 Findings on Reservation Ways 
2.12 Findings on Economy Understanding 
2.13 Findings on Awareness 
2.14 Findings on Top Concern 
2.15 Findings on Expected Accommodation Experience 
2.16 Findings on Exterior Appearance
2.17 Findings on Emphasis on Sanitary Condition 
2.18 Findings on Hardware Environment 
2.19 Findings on Additional Service Items 
2.20 Suggestions 

3. Nationwide Budget Hotel Chains 
3.1 Home Inns
3.1.1 Profile 
3.1.2 Operation 
3.1.3 Consumer Characteristics and Development Suggestions 
3.2 Jinjiang Inn  
3.2.1 Profile 
3.2.2 Operation 
3.2.3 Consumer Characteristics and Development Suggestions 
3.3 Motel 168
3.3.1 Profile 
3.3.2 Operation 
3.3.3 Consumer Characteristics and Development Suggestions
3.4 7 Days Inn
3.4.1 Profile 
3.4.2 Operation 
3.4.3 Consumer Characteristics and Development Suggestions 
3.5 Hanting Inns & Hotels
3.5.1 Profile 
3.5.2 Operation 
3.5.3 Consumer Characteristics and Development Suggestions
3.6 GreenTree Inns
3.6.1 Profile 
3.6.2 Operation 
3.6.3 Consumer Characteristics, Enterprise Strengths and Weaknesses
3.7 Super 8 Hotel
3.7.1 Profile 
3.7.2 Operation 
3.8 ibis Hotel
3.8.1 Profile 
3.8.2 Operation 
3.9 Vienna Hotel 
3.9.1 Profile 
3.9.2 Operation 
3.10.1 Profile 
3.10.2 Operation 
3.11 Other 
3.11.1 Easy Motel
3.11.2 Holiday Star 
3.11.3 eHominns
Growth of Budget Hotels in China, 2000-2009 
Market Share of Nationwide Budget Hotel Chains, Dec.2009 
Concentration Ratio of China Budget Hotel Market, Dec.2009 
Market Share of Top 10 Budget Hotels in China, 2007-2009 
Guest Room Quantity of Budget Hotels by Province, 2009 
Budget Hotel Scale in Major Chinese Cities, 2009 
Budget Hotel Scale in Shanghai, 2005-2009 
Budget Hotel Scale in Beijing, 2005-2009 
Budget Hotel Scale in Shenzhen, 2005-2009 
Budget Hotel Scale in Hangzhou, 2005-2009 
Budget Hotel Scale in Guangzhou, 2005-2009 
Budget Hotel Scale in Nanjing, 2005-2009 
Growth in the Quantity of New Budget Hotels in China, 2010-2012E
Growth in the Quantity of Budget Hotel Guest Rooms in China, 2010-2012E 
Market Share of Top 10 Budget Hotels in China, 2010-2012E 
Consumer Structure by Age 
Consumer Structure by Educational Background  
Consumer Structure by Income 
Consumer Structure by Occupation 
Consumer Structure by City
Structure of Accommodation Purpose 
Structure of Accommodation Purpose by Gender  
Structure of Accommodation Purpose by Age 
Structure of Budget Hotel Occupancy Frequency in the Past Year 
Structure of Budget Hotel Occupancy Frequency in the Past Year by Gender  
Structure of Budget Hotel Occupancy Frequency in the Past Year by Age  
Structure of Hotel Type Selection 
Structure of Hotel Type Selection by Gender  
Structure of Hotel Type Selection by Age  
Structure of Access to Local Hotel Information 
Structure of Access to Local Hotel Information by Gender  
Structure of Access to Local Hotel Information by Age 
Structure of Price Selection 
Structure of Price Selection by Gender  
Structure of Price Selection by Age  
Structure of Price Selection by Occupation  
Structure of Requirements on Surroundings  
Structure of Requirements on Surroundings by Gender  
Structure of Requirements on Surroundings by Age 
Structure of Requirements on Surroundings by Occupation  
Structure of Hotel Decoration Design Preference  
Structure of Hotel Decoration Design Preference by Gender  
Structure of Hotel Decoration Design Preference by Age  
Structure of Hotel Decoration Design Preference by Occupation  
Structure of Decoration Style Preference 
Structure of Decoration Style Preference by Gender  
Structure of Guest Room Decoration Characteristics Preference 
Structure of Guest Room Decoration Characteristics Preference by Gender  
Structure of Guest Room Decoration Characteristics Preference by Age  
Structure of Reservation Ways 
Structure of Reservation Ways by Gender  
Structure of Reservation Ways by Age  
Structure of Reservation Ways by Occupation  
Structure of Hotel Economy Understanding 
Structure of Hotel Economy Understanding by Gender  
Structure of Hotel Economy Understanding by Age 
Structure of Domestic Budget Hotel Awareness  
Structure of Domestic Budget Hotel Awareness by Gender  
Structure of Domestic Budget Hotel Awareness by Age  
Survey & Analysis on Concerns of Chinese Budget Hotel Consumers  
Structure of Top 3 Concerns in Hotel Selection by Gender  
Structure of Top 3 Concerns in Hotel Selection by Age  
Consumer Characteristics by Occupation  
Structure of Expected Accommodation Experience 
Structure of Expected Accommodation Experience by Gender  
Findings on Exterior Appearance of Budget Hotel 
Structure of Feelings for Exterior Appearance by Gender 
Structure of Feelings for Exterior Appearance by Age  
Survey on Sanitary Condition of Budget Hotels  
Structure of Emphasis on Sanitary Condition by Gender  
Structure of Emphasis on Sanitary Condition by Age  
Survey & Analysis on Hardware Environment of Budget Hotel 
Structure of Emphasis on Hardware Environment by Gender  
Structure of Emphasis on Hardware Environment by Age  
Findings on Additional Service Items of Budget Hotel
Structure of Expected Additional Service Items by Gender  
Structure of Expected Additional Service Items by Age  
Nationwide Budget Chain Hotels
Hotel and Guest Room Quantity Growth of Home Inns, 2007-2010 
Market Share of Home Inns, 2007-2010 
Findings on Expected Accommodation Experience 
Findings on Exterior Appearance and Style 
Findings on Expected Additional Service Items 
Hotel and Guest Room Quantity Growth of Jinjiang Inn, 2007-2010 
Market Share of Jinjiang Inn, 2007-2010 
Business Performance of Jinjiang Inn, 2007-2010 
Findings on Occupancy Frequency in the Past Year 
Findings on Reservation Ways 
Findings on Hotel Economy Understanding 
Hotel and Guest Room Quantity Growth of Motel 168, 2007-2010 
Market Share of Motel 168, 2007-2010 
Findings on Consumer Concerns over Sanitary Condition 
Findings on Consumer Concerns over Hardware Environment  
Hotel and Guest Room Quantity Growth of 7 Days Inn, 2007-2010 
Market Share of 7 Days Inn, 2007-2010 
Findings on Accommodation Purpose 
Findings on Price Selection 
Findings on Guest Room Decoration Characteristics  
Hotel and Guest Room Quantity Growth of Hanting Inns & Hotels, 2007-2010 
Market Share of Hanting Inns & Hotels, 2007-2010 
Findings on Access to Hotel Information 
Findings on Top 3 Concerns in Hotel Selection 
Findings on Requirements on Surroundings 
Hotel and Guest Room Quantity Growth of GreenTree Inns, 2007-2010 
Market Share of GreenTree Inns, 2007-2010 
Findings on Decoration Style of Nationwide Hotel Chain
Findings on Decoration Design Style of Independent Hotel  
Hotel and Guest Room Quantity Growth of Super 8 Hotel, 2007-2010 
Regional Distribution of Super 8 Hotel in China, 2010 
Market Share of Super 8 Hotel, 2007-2010 
Hotel and Guest Room Quantity Growth of ibis Hotel, 2007-2010 
Regional Distribution of ibis Hotel in China, Jun.2010 
Hotel and Guest Room Quantity Growth of Vienna Hotel, 2008-2010 
Market Share of Vienna Hotel, 2009-2010 
Hotel and Guest Room Quantity Growth of JOYINN, 2007-2010 
Regional Distribution of JOYINN, Jun.2010

China Tourism Industry Report, 2013-2017

China tourism market has gained momentum in recent years, with the CAGR of 26.2% between 2009 and 2012. In 2012, the revenue in China tourism industry approximated RMB2.6 trillion, up 15.1% year-on-ye...

China Yacht Industry Report, 2013

Europe and America as principal yacht markets have already accounted for more than 90% and 80% of the world’s overall yacht market share in terms of sales and production scale, respectively. However, ...

Company Study of Beijing Capital Tourism Co., Ltd,2012

BCT mainly engages in travel services, hotel management, selling and developing of tourism products, automobile rent and undertaking exhibitions. In order to adapt the need of developing strategy, bas...

Company Study of Shanghai Jin Jiang International Hotels Development Co., Ltd., 2011

Shanghai Jin Jiang International Hotels Development Co., Ltd.,was founded in 1996, with the registered capital of RMB 179,712,200,and it is principally engaged in management and operation of hotels an...

China Budget Hotel Industry Report, 2011

As of Q2 2011, there have been a total of 6,407 budget hotels in China, an increase of 534 compared with Q1, up 6.69%; the total number of guest rooms has reached 630,382, an increase of 48,810 compar...

China Online Tourism Industry Report, 2011

With the popularity of internet and e-commerce, the market scale of online tourism industry has seen fast-growing development. In 2010, the deal size of online tourism market in China increased b...

China Tourism Industry Report, 2011

Tourism is an important part of the tertiary industry. China has made clear its intention to build tourism into a strategic pillar industry of the national economy.The development of tourism and the o...

China Yacht Industry Report, 2010-2012

China has a mainland coastline and an island coastline of 18 thousand kilometers and 14 thousand kilometers respectively. The sea areas under the jurisdiction of the PRC reach 3 million km2. Besides, ...

China Golf Industry Report, 2009-2010

China recently has more than 500 golf courses and about 3 million golfers. China strives for high standard in the construction of golf courses, but lacks experience when it comes to the management, wh...

China Budget Hotel Industry Survey Report, 2010

In August 2010, ResearchInChina and 1DiaoCha conducted a joint survey of 600 consumers in mainland China over budget hotel consumer characteristics, including awareness of Top 10 budget hotels, access...

China Budget Hotel Report, 2009-2010

As of December 31, 2009, China had 3,757 budget hotels in total, up 952 and 33.9% year-on-year, with 412,840 guest rooms, rising 99,910 and 31.9% year-on-year. China’s Budget Hotel Growth, 2000-2009...

China Budget Hotel Market Report, 2008-2009

By Jan.2009, China had 2,805 budget hotels with a total of 312,930 rooms. The top ten were Home Inns, JinJiang Inn, Motel 168 Chain Hotel, 7Days Inn, Hanting Hotel, GreenTree Inn, Super 8 Hotel, ibis ...

China Golf Market Report, 2008

China has already surpassed Japan, becoming the second biggest golf equipment manufacturing country. Though the development of Golf in China does not step into the maturity, the world's well-known bra...

Investment Report of China Listed Catering and Tourism Companies, 2000-2008

Tourism industry as a new growth point of national economy and a mainstay of leisure economy plays a more and more important role in driving national economic growth. With the improvement of people's ...

Statistical Yearbook of China Travel Companies and Star-rated Hotels, 2007

The year of 2006 witnessed a healthy and rapid development of China's travel industry, showing a growth in both revenue and industry performance in various degrees. 1, Size Number of Travel Companie...

China Online Tourism Industry and  Listed Tourism Companies Report, 2007-2008

By the end of the first quarter of 2008, China has surpassed the United States of America in terms of the number of netizens, and has become the largest in the world. Meanwhile, China...

China Budget Hotel Report, 2007-2008

By the end of 2007, China has had 1,689 budget hotels and meanwhile, the number of guest rooms has reached 180,000. The main budget hotel chain brands are as the followings, Star of Jinjiang, Home Inn...

China Stock Listed Travel Companies Report, 2006-2007

The inbound travel revenue amounted to USD 33.95 billion in China in 2006, up 15.9% y-o-y; domestic travel revenue reached RMB 623 billion, rising 17.9% y-o-y. Growth rate rose 2.1% and 5.7% respectiv...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号