China Smart Phone Industry and Consumer Survey Report, 2010
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In 2009, the smart phone market of China was still dominated by Nokia, while Motorola witnessed a drop in sales volume since the brand promotion and new product launch were lack of adequate support, as well as the support from dealers. In 2010, Chinese smart phone market has witnessed fundamental changes. Motorola returned to the market by virtue of Android system, and Apple achieved substantial growth of sales volume in licensed market via IPhone4.

In cooperation with, ResearchInChina conducted an online questionnaire survey on smart phone in August, 2010. Among the 600 samples, the respondents included both males and females aged from 20 to 50, with the gender proportion of 47.3% and 52.7% respectively. The questionnaire was carried out in 21 first-tier, second-tier and third-tier cities including Shanghai, Shenzhen, Beijing, Guangzhou and Chengdu, targeting groups all walks of life like civil servants, teachers, soldiers, business executives as well as staff members, self-employed entrepreneurs, blue-collar workers and students.

As is shown from survey findings, mobile internet, multimedia entertainment and rich software resource were the outstanding advantages of smart phone, which were the incentives to consumers to buy smart phones. Promoted by Apple iPhone, the large-size touch-panel smart phone, with better user experience, is growing popular.

Reasons for Consumers to Choose Smart Phone
Source: ResearchInChina,

In the meantime, the web browsing, e-book reading and mobile chatting are the top three applications for smart phone users, with penetration rate of 49.9%, 47.5% and 37.9% respectively. In addition, the consumer’s high requirements for those applications become one of the main drivers for the development of large-size touch-panel smart phone. 

Smart Phone Applications Commonly Used by Consumers
Source: ResearchInChina,
1 Global Mobile Phone Market & Development Trend 
1.1 Global Smart Phone Market 
1.2 China Mobile Phone Market & Industry 
1.3 China Smart Phone Market 

2 Survey on Smart Phone Consumer Group in China, 2010 
2.1 Background  
2.1.1 Distribution by Age 
2.1.2 Distribution by Education Background 
2.1.3 Distribution by Vocation 
2.1.4 Distribution by Income 
2.1.5 Distribution by City 
2.2 Attention on Smart Phone 
2.3 Satisfaction of Smart Phone Users 
2.4 Reasons for Choosing Smart Phones 
2.5 Frequency of Consumers to Change Mobile Phones 
2.6 Attention on Additional Functions of Smart Phone 
2.7 Means to Obtain Smart Phone Software 
2.8 Number of Software Installed in a Smart Phone 
2.9 Commonly Used Applications of Smart Phone 
2.10 Selection of Paid Smart Phone Software 
2.11 Reasons for Not Choosing Smart Phone 
2.12 Selection of Buying Mobile Phone in the Future 

3 Smart Phone Manufacturers 
3.1 Nokia 
3.2 Motorola 
3.3 Samsung 
3.4 Sony Ericsson  
3.5 LG
3.6 RIM
3.7 Apple 
3.8 HTC
Market Shares of Smart Phone Manufacturers Worldwide, 2008-2010 
Mobile Phone Market Sales of China and Ratio of Smart Phone, 2004-2012E 
Market Shares of Major Mobile Phone Manufacturers in China, 2009 
Market Shares of Major Smart Phone Manufacturers in China, 2008 vs. 2009 
Smart Phone Consumer Group by Age 
Smart Phone Consumer Group by Education Background  
Smart Phone Consumer Group by Vocation  
Smart Phone Consumer Group by Income 
Consumers’ Attention on Smart Phone 
Smart Phone User Satisfaction with Mobile Phone 
Reasons for Consumers to Choose Smart Phone 
Frequency of Consumers to Change a Mobile Phone 
Consumers’ Attention on Additional Functions of Smart Phone 
Consumers’ Attention on Additional Functions of Smart Phone by Gender 
Consumers’ Attention on Additional Functions of Smart Phone by Age 
Means of Consumers to Obtain Smart Phone Software 
Number of Software that Consumer Installs in a Smart Phone 
Number of Software that Consumer Installs in a Smart Phone by Gender 
Smart Phone Applications Commonly Used by Consumers 
Consumer’s Selection of Paid Smart Phone Software 
Reasons for Consumers not Choosing Paid Smart Phone Software 
Reasons for Consumers not Choosing Smart Phone 
Selections for Consumers when Changing the Next Mobile Phone 
Smart Phone Prices Accepted by Consumers 
Consumers’ Selection of Smart Phone Brands 
Means of Consumers to Buy Smart Phone 
Means of Consumers to Buy Smart Phone by Age 
Consumer’s Attention on Parameter Index while Buying a Smart Phone 
Consumer’s Selection of Smart Phone Operating System 
Consumer’s Selection of Smart Phone Appearance 
Consumer’s Selection of Smart Phone Appearance by Gender 
Consumer’s Expectations for Future Smart Phone 
Average Selling Price & Operating Margin of Nokia Mobile Phone, 2008Q1-2010Q1 
Shipment & Average Price of Nokia Mobile Phone, 2008Q1-2010Q1
Nokia Mobile Phone Shipment by Region, 2008Q1-2010Q1
Nokia Mobile Phone Sales by Region, 2009Q1-2010Q1
Nokia Mobile Phone Shipment in Greater China, 2007Q1-2010Q1 
Revenue & Operating Margin of Motorola’s Mobile Phone Division, 2008Q1-2010Q1
Shipment & Average Selling Price of Motorola Mobile Phone, 2008Q1-2010Q1
Motorola Mobile Phone Shipment & Market Share, 2008Q1-2010Q1
Motorola Mobile Phone Revenue by Region, 2009 Q1&Q4-2010Q1
Parts Configurations of Motorola’s Three Models of Mobile Phone
Shipment & Annual Growth Margin of Samsung Mobile Phone, 2001-2009 
Quarterly Shipment of Samsung Mobile Phone, 2008Q1-2010Q1 
Average Price & Operating Margin of Samsung Mobile Phone, 2007Q1-2010Q1 
Shipment & Average Selling Price of Sony Ericsson, 2008Q1-2010Q1 
Revenue & Operating Margin of Sony Ericsson, 2008Q1-2010Q1 
Mobile Phone Platforms of Sony Ericsson
LG Mobile Phone Shipment & Annual Growth Margin, 2001-2009 
Quarterly Sales & Operating Profit of LG Mobile Phone, 2008Q1-2010Q1 
LG Mobile Phone Revenue by Region, 2007Q1-2009Q3 
RIM Revenue & Gross Margin, FY2004-FY2009 
Blackberry User Number Worldwide & RIM Revenue by Region 
Blackberry Mobile Phone Sales, FY2004-FY2010
RIM Revenue Structure, FY2005-FY2009
Access Network User Number & Shipment of RIM Mobile Phone, FY2005-FY2009
Apple & RIM Shipment, 2007Q1-2009Q3 
Apple Revenue & Net Income, FY2004-FY2009
Apple Revenue Structure by Region, FY2004-FY2008
Apple Revenue Structure by Product, FY2004-FY2009
HTC Revenue & Gross Margin, 2003-2010E 
HTC Shipment & Average Price, 2004-2010E

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