Global and China Mobile Phone Baseband Industry Report, 2010
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STMicroelectronics, EMP and NXP’s wireless division merged to be ST-ERICSSON, which has not given play to the synergy, while its revenue has started to decline, with the more drastic drop in growth margin than other mobile baseband peers. ST-ERICSSON has suffered losses for consecutive 13 quarters, mainly on account of the competition from Qualcomm, TI and Infineon. Particularly in the field of smart phones, ST-ERICSSON really has nothing good or unusual to report, while Qualcomm develops well in the world since 90% of the smart phones made by Samsung and SonyEricsson adopt Qualcomm’s basebands. Nokia develops more suppliers actively, and the shipment of its mobile phone with the basebands of Infineon and Broadcom soared in 2010, which grasps the market shares of ST-Ericsson. In respect of TD-SCDMA, ST-Ericsson is challenged by MTK.

Revenue of Major Mobile Phone Baseband Vendors in the World, 2009-2010
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Source: ResearchInChina

In 2010, Spreadtrum took the chance of MTK's mistake to aggressively seize MTK’s shares in knockoff cellphone market, so that the shipment of Spreadtrum increased significantly,  its revenue tripled and its operating profit rose greatly. However, MTK will not always make mistakes, and the absence of Spreadtrum in the arena of 4G and smart phone limits its development.

In 2010, MTK almost made a fatal error because of the application of QFN packaging. MTK overrated the SMT chip placement capability of mobile phone manufacturers in Mainland China. Fortunately, MTK timely adjusted its strategy, and the SMT chip placement capability of mobile phone manufacturers in Mainland China was enhanced hereby. Finally, MTK protected its position. Yet, MTK does not have the ability to achieve high-speed growth any more. Like Spreadtrum, that MTK is not engaged in the field of 4G and smart phone restricts its development, which can be shown from the brain-drain of top talents of MTK.
   
Qualcomm has further consolidated its leading position in the areas of CDMA, WCDMA and smart phones. Also, the leadership of Qualcomm in smart phone field gets enhanced. After Intel acquired Infineon’s wireless division, Qualcomm is likely to enter Apple's supply chain. If smart phone is defined in a stricter sense, Qualcomm is almost Intel which is the giant in PC industry. Apart from Apple, the CPU of all top mainstream smart phones comes from Qualcomm. In 2010, Qualcomm had to keep a low profile and lowered its prices slightly in order to occupy market shares. With many years of cooperation with TSMC as well as 65nm and 45nm technologies, Qualcomm will see the rising gross margin in spite of the lowered prices. Qualcomm has placed an additional order to TSMC for 700,000 pieces of 12-inch wafer in 2011, because the order backlog of Qualcomm has arranged till 2012.
   
TI performed well in 2010. Thanks to the massive shipment of Nokia’s smart phones, TI has stable shipment of high-priced products. TI’s RAPUYAMA has replaced RAPIDOYAWE jointly developed by Nokia and FREESCALE. New smart phones of Nokia without exception employ RAPUYAMA as basebands. Although RAPUYAMA doesn’t deliver high operating speed, to Nokia it’s competent and economical. However, excessive correlative dependence is risky for both Nokia and TI. Nokia has tried to apply the basebands of QUALCOMM to its smart phones.
   
FREESCALE has transferred from baseband to application processor, so a decline in performance is inevitable.

INFINEON’s wireless division was acquired by Intel at the end of August 2010, and the acquisition will be completed in Q1 2011. INFINEON’s business is booming in 2010, its largest client Apple has delivered a remarkable performance, and its large initial-stage investment in Nokia has finally been paid back with soaring shipments. INFINEON’s wireless division experienced even higher profit growth. Its operating profit achieved EUR142 million in the first three quarters of 2010, a substantial increase compared with EUR8 million in the same period of 2008. However, as mobile phone business needs continuous considerable financial and human resource investment, INFINEON has acknowledged its inferiority in this regard, especially to its rival QUALCOMM which has established an extensive presence in 4G and 5G areas. Compared with INFINEON's automotive, industrial control and smart card divisions, the wireless division made meager profit, so INFINEON decided to sell the division. At the time, Intel had been seeking for new development opportunities in the fields other than PC, and was confident that it’s powerful enough to contend with QUALCOMM, so it acquired INFINEON’s wireless division. In a short term, the wireless division will bring satisfying profit to Intel. Apple will not give up the long-term partner and design architecture quickly. In the CDMA field, INFINEON has no corresponding products, so Apple will adopt QUALCOMM's products.

BROADCOM has a very wide business scope and diversified products. With insufficient investment, its mobile phone baseband business has been sluggish for years. However, in 2010, after years of development, BROADCOM finally saw its shipment to Nokia and Samsung rise significantly. At the same time, BROADCOM develops 4G actively. In October 2010, BROADCOM acquired Beceem for USD316 million.
 
Benefitting from the growth of its major client RIM and the smart phone sector, Marvell has achieved good financial results. As RIM is losing the battle with Apple, Marvell has to consider how to develop new clients or increase the shares of new clients.
 
MStar, going public recently, has been widely recognized as a promising enterprise, but will encounter the difficulties of MTK and SPREADTRUM sooner or later. During the first three quarters in 2010, MStar only gained RMB220 million from the mobile phone business into which it has put much effort.
1. Mobile Phone Market
1.1 Overview
1.2 Market Share

2. Smart Phone Design
2.1 BlackBerry Bold
2.2 BlackBerry Storm
2.3 HTC Touch
2.4 Sony Ericsson XPERIA X1
2.5 T-Mobile T1
2.6 MOTO Krave ZN4
2.7 MOTO Droid2
2.8 iPhone 4
2.9 HTC EVO 4G
2.10 HTC Droid
2.11 Nokia N8

3. Mobile Phone Baseband Industry & Development Direction 
3.1 Mobile Phone Kernel Roadmap 
3.1.1 Cortex-A9
3.1.2 Cortex A5
3.1.3 Mali GPU
3.1.4 Imagination PowerVR
3.2 Mobile Phone Baseband Industry  

4. Baseband Application of Mobile Phone Manufacturers 
4.1 Nokia
4.2 Motorola
4.3 Samsung
4.4 Sony Ericsson
4.5 LG
4.6 RIM
4.7 Apple
4.8 HTC
4.9 Tianyu (K-Touch)
4.10 Huawei
4.11 ZTE 

5. Baseband Manufacturers 
5.1 MTK
5.1.1 ADI Product Line  
5.2 TI     
5.3 Marvell
5.4 Qualcomm 
5.5 Broadcom
5.6 Infineon       
5.7 Spreadtrum     
5.8 ST-Ericsson 
5.9 MStar 
5.10 Freescale 
5.11 VIA Telecom 
Global Mobile Phone Shipment, 2007-2014
Global Mobile Phone Shipment and Annual Growth Rate, 2007Q1-2010Q3
Global Mobile Phone Shipment by Region, 2007Q1-2010Q2
Global Mobile Phone Shipment by Technology, 2007Q1-2010Q2
Global CDMA/WCDMA Mobile Phone Shipment by Region, 2006-2011
Current Typical Top-class Mobile Phone Kernel
ARM Kernel Roadmap
Cortex-A9 Kernel
ST-Ericsson U8500 System
Cortex A5 Block Diagram
ARM Mali Graphics Structure
Typical Mobile Phones with PowerVR
Market Shares of Global Key Baseband Manufacturers by Shipment, 2009
Market Shares of Global Key Baseband Manufacturers by Revenue, 2009
Market Shares of Global Key Baseband Manufacturers by Shipment, 2010
Market Shares of Global Key Baseband Manufacturers by Revenue, 2010 
Nokia Mobile Phone Shipment and Average Price, 2008Q1-2010Q3
Nokia Mobile Phone Shipment and Operating Profit Margin, 2008Q1-2010Q3
Nokia Mobile Phone Shipment by Region, 2008Q1-2010Q3
Nokia Mobile Phone Sales by Region, 2010Q1-2010Q3 
Nokia Smart Phone Sales, 2009Q3-2010Q3
Suppliers and Proportion of Nokia Mobile Phone Baseband, 2010
Motorola Mobile Phone Sales and Operating Profit Margin, 2008Q1-2010Q3
Motorola Mobile Phone Shipment and Average Price, 2008Q1-2010Q3
Motorola Mobile Phone Sales by Region, 2010Q3
Suppliers and Proportion of Motorola Mobile Phone Baseband, 2010
Samsung Mobile Phone Shipment, 2001-2010
Samsung Mobile Phone Average Selling Price and Operating Profit Margin, 2008Q1-2010Q3
Suppliers and Proportion of Samsung Mobile Phone Baseband, 2010
Sony Ericsson Mobile Phone Shipment & Average Selling Price, 2008Q1-2010Q3
Sony Ericsson Mobile Phone Sales & Operating Profit Margin, 2008Q1-2010Q3
Sony Ericsson Mobile Phone Sales & Gross Margin, 2009Q3-2010Q3 
Suppliers and Proportion of Sony Ericsson Mobile Phone Baseband, 2010
LG Mobile Phone Sales and Operating Profit Margin, 2008Q1-2010Q3
LG Mobile Phone Sales and Shipment, 2008Q1-2010Q3
LG Mobile Phone Shipment by Region, 2008Q1-2010Q3
Suppliers and Proportion of LG Mobile Phone Baseband, 2010
RIM Revenue, Gross Margin & Operating Margin, FY2004-FY2010 
RIM Revenue by Business, FY2005-FY2010
RIM Quartely Shipment and Growth Rate, 2007Q1-2010Q3
Suppliers and Proportion of RIM Mobile Phone Baseband 
Apple Revenue and Net Profit Margin, FY2003-FY2010
iPhone Shipment, 2007Q1-2010Q3
HTC Revenue & Gross Profit Margin, 2003-2011
HTC Shipment, 2004-2011
Suppliers and Proportion of K-Touch Mobile Phone Baseband, 2010
Suppliers and Proportion of Huawei Mobile Phone Baseband, 2010
MTK Revenue & Gross Profit Margin, 2001-2010
MTK Handset Chipset Shipment, 2006-2011E
MTK Product Roadmap
MT6229 Block Diagram
MT6253 Block Diagram
ADI TD-SCDMA Roadmap
ADI TD-SCDMA Block Diagram
AD6905 Block Diagram
TI Revenue by Product, 2007-2010Q1-Q3
TI Operating Profit by Product, 2007-2010Q1-Q3
Revenue of TI Wireless Division by Product, 2008Q1-2010Q3
TI OMAP Roadmap 
OMAP 4 Series 
OMAP44X Block Diagram
OMAP44X Typical Application 
OMAP44X Software Structure 
Block Diagram of TWL6030 Power Management and TWL6040 Audio Back-end Processing Coupled with OMAP44X 
Marvell Revenue & Operating Profit Margin, FY2001-FY2011Q1-Q3
PXA910/920 Block Diagram
Qualcomm Revenue & Gross Profit Margin, FY2000-FY2010
QCT Revenue and EBT Rate, 2008Q1-2010Q3
Qualcomm MSM Chipest Shipment, 2007Q1-2010Q2
Clients of Qualcomm, 2010
Qualcomm MSM Series Chip Roadmap
Qualcomm MDM Series Chip Roadmap
Qualcomm QSC Series Chip Roadmap
MSM7200A Internal Structure
Broadcom Revenue by Division, 2007-2009 
BCM2124 Block Diagram
BCM21331 Block Diagram
BCM2133 Block Diagram
BCM2152 Block Diagram
BCM21551 Block Diagram
BCM2153 Block Diagram
Revenue and Operating Margin of Infineon Wireless Division, FY2008 Q1- FY2010 Q3
Infineon Mobile Phone Roadmap
XMM6130 System Framework
Spreadtrum Revenue & Operating Profit, 2004-2010
Spreadtrum Revenue & Gross Profit Margin, 2008Q1-2010Q3
Spreadtrum EDGE Baseband Product Plan
Spreadtrum 3G Baseband Roadmap
Spreadtrum SC6600V CMMB Mobile Phone TV Solution
Spreadtrum TV Multimedia Solution Development Roadmap
Spreadtrum Products
SC8800S Typical Application
QS3000 Block Diagram
ST-Ericsson Revenue & Operating Profit, 2008Q1-2010Q3
ST-Ericsson Roadmap
U8500 System Framework
U335 System Framework
U365 System Framework
U330 System Framework
6710 System Framework
T7211 System Framework
PNX6529 System Framework
PNX6710 System Framework
PNX6517 System Framework
MStar Revenue & Operating Profit Margin, 2007-2011
MStar Revenue by Product, 2010Q1-Q3
MStar Revenue by Client, 2010
MStar Worldwide Distribution 
MStar Human Resource Distribution 
MStar Employee Distribution by Education Background  
Freescale Revenue by Product, 2006-2010Q3 
 
Shipments of Major Mobile Phone Brands in the World, 2010Q1-Q3
Market Shares of Major Mobile Phone Brands in the World by Revenue, 2009Q1-2010Q3
Global Shipment of Smart Phone Operating System, 2010Q3
BlackBerry Bold Parts & Suppliers
BlackBerry Storm Parts & Suppliers
HTC Touch Parts & Suppliers (CDMA)
Sony Ericsson XPERIA X1 Parts & Suppliers
T-Mobile T1 Parts & Suppliers
MOTO Krave ZN4 Parts & Suppliers
Cortex A5 Performance
Nokia Smart Phone Shipment, 2010Q2-Q3
Baseband Models and Suppliers of 36 Nokia Mobile Phones, 2010
Baseband Models and Suppliers of 25 Motorola Mobile Phones, 2010
Samsung Mobile Phone Shipment, 2008Q1-2010Q3
Baseband Models and Suppliers of 46 Samsung Mobile Phones, 2010
Sony Ericsson Mobile Phone Platforms 
Baseband Models and Suppliers of 39 LG Mobile Phones, 2010
Baseband Models of 20 RIM Mobile Phones 
Baseband Models and Suppliers of 47 K-Touch Mobile Phones, 2010 
Baseband Models and Suppliers of 55 Huawei Mobile Phones, 2010 
Baseband Models and Suppliers of 44 ZTE Mobile Phones, 2010 
Mobile Phones with OMAP3430 
Marvell ARMAD Series  
Seven Subsidiaries of Qualcomm
Fiancail Performance of Major Subsidiaries of Qualcomm, 2008-2010
Qualcomm Chip Shipment and Market Shares, 2002-2010
Characteristics Comparison among QSD8250/QSD8650/MSM8255/MSM8655/MSM8260/MSM8660/QSD8272/QSD8672
Brief Introduction to MSM6245/MSM6246/QSC6240
Brief Introduction to MSM6260/QSC6270/MSM6280
Brief Introduction to MSM62990/QSC6295
Brief Introduction to MSM7200A/MSM7225/MSM7227
Brief Introduction to MSM7230/QSD8250/MSM8255/MSM8260
Brief Introduction to QSD8250A/QSD8672
Broadcom M&A Overview 
Broadcom Mobile Phone Products 
Infineon Baseband Products 
Spreadtrum Mobile Phone Baseband Chip Shipment, 2005-2010 
Freescale Mobile Phone Revenue, 2007Q1-2010Q3

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