China Franchise Market Report, 2010
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In 2009, China's franchise industry experienced rapid development, the number of franchise systems broke 4,000, up nearly 15% over 2008; the total number of franchised stores exceeded 330,000, and each franchise system had 83 franchised stores on average. By industry, franchise systems were mainly concentrated in retailing, catering, and service industries in China in 2009, with the proportions of 44%, 30% and 26% respectively. Service franchise enterprises, especially, witnessed the fastest growth.

Number of Franchise Systems In China, 2000-2009
Source: China Chain Store & Franchise Association; ResearchInChina

In 2009, the main features of the Chinese franchise market were: franchise enterprises in retail and catering industries developed swiftly; more categories of industries ranked among top 100 Chinese franchise enterprises, indicating the rapid advance of some new service industries in the field of franchise.

In 2009, Lianhua Supermarket Holdings Co., Ltd., Suguo Supermarket Co., Ltd., YUM! Restaurants (China) Investment Company Limited, Linyi Xincheng Jinluo Meat Products Co., Ltd. and Wenfeng Great World Chain Development Ltd. ranked top 5 in the franchise field of China. As of the end of 2009, these five companies achieved the total sales income of RMB171.962 billion, with 25,320 chain stores. Lianhua Supermarket Holdings Co., Ltd. has taken the first position in recent years. From January to June of 2010, it had 5,040 stores, achieved total turnover of RMB13.009 billion (up 5.9% year on year), and gross profit of RMB1.753 billion (up 13.8% year on year), showing robust growth momentum.

In the next 5-10 years, Chinese franchise market will show the following four characteristics:
  • The industry will be reshuffled, and weak franchise companies will be phased out;
  • The franchise market will expand to the second and third tier cities, urban-rural fringe areas, and rural areas;
  • More and more franchise brands with Chinese characteristics will emerge, and some Chinese traditional franchise brands have comparative advantages;
  • M & A will occur more frequently, and the concentration degree of top 100 enterprises will be further enhanced.

1. Basic Characteristics of Franchise Market
1.1 Definition and Classification
1.2 Difference between Franchise and Chain Operation 
1.3 Operation and Management Modes

2. Chinese Franchise Market 
2.1 Status Quo
2.2 Operation of Top 120 Franchise Chain Enterprises in China
2.2.1 Overview
2.2.2 Distribution
2.2.3 Operation
2.2.4 Investment and Return on Investment
2.2.5 Cost Structure and Expenses
2.2.6 Contract Term and Renewal
2.2.7 Franchise Modes
2.2.8 Store Site Selection
2.2.9 Supervision Cycle
2.2.10 Problems and Assessment
2.3 Policy Environment for the Development of Commercial Franchise Operation in China
2.4 Policy Environment for the Development of Foreign Franchise Enterprises in China

3. Franchise in Integrated Retail Industry
3.1 Integrated Retail Enterprises in Top 100 Franchise Enterprises in China
3.2 Lianhua Supermarket Holdings Co., Ltd.
3.2.1 Profile
3.2.2 Operation
3.2. 3 Development Strategies
3.3 Suguo Supermarket Co., Ltd.
3.3. 1 Profile
3.3.2 Operation
3.3. 3 Development Strategies
3.4 Wenfeng Great World Chain Development Ltd.
3.4. 1 Profile
3.4. 2 Development in 2010
3.4. 3 Development Strategies
3.5 Development Trends

4. Franchise in Catering Industry
4.1 Catering Enterprises in Top 100 Franchise Enterprises in China
4.2 China Quanjude (Group) Co., Ltd.
4.2.1 Profile
4.2. 2 Operation
4.2.3 Development Strategies
4.3 YUM! Restaurants (China) Investment Company Limited
4.3. 1 Profile
4.3. 2 Operation
4.4 Tianjin Dicos Food Development Co., Ltd.
4.4. 1 Profile
4.4. 2 Operation
4.4.3 Channels and Supply Chain
4.4. 4 Features and Development Goals
4.5 Development Trends

5. Franchise in Apparel Industry
5.1 Status Quo
5.2 Apparel Enterprises in Top 100 Franchise Enterprises in China
5.3 Enterprises 
5.3.1 Li Ning (China) Sports Goods Co., Ltd.
5.3.2 China Dongxiang (Group) Co., Ltd.
5.3.3 Giordano International Limited
5.4 Development Trends

6. Franchise in Budget Hotel Industry 
6.1 Status Quo
6.2 Budget Hotels in Top 100 Franchise Enterprises in China
6.3 Enterprises 
6.3.1 Home Inns
6.3.2 Jinjiang Inn
6.3.3 Hanting Inns & Hotels
6.4 Development Trends 
6.4.1 Growth of Number of Hotels in Operation
6.4.2 Growth of Number of Guest Rooms
6.4.3 Market Shares of Top 10 Hotels 

7. Franchise in Training and Education Industry
7.1 Status Quo
7.2 Training and Education Enterprises in Top 100 Franchise Enterprises in China
7.3 Enterprises
7.3.1 Beijing Aptech Beida Jade Bird Information Technology Co., Ltd.
7.3.2 Shanghai Only Investment Consulting Co., Ltd. 
7.3.3 Beijing Global Education & Technology Co., Ltd. 
7.4 Development Trends

8. Franchise in Other Industries
8.1 Agricultural Means of Production 
8.1.1 Policies
8.1.2 Main Features
8.1.3 Enterprises
8.2 Automotive Aftermarket
8.2.1 Status Quo and Main Features
8.2.2 Development Trends
8.3 Laundry
8.3.1 Status Quo
8.3.2 Enterprises
8.3.3 Development Trends
8.4 Decoration
8.4.1 Status Quo
8.4.2 Main Features
8.4.3 Enterprises
8.4.4 Development Trends
8.5 Health & Beauty
8.5.1 Status Quo
8.5.2 Enterprises
8.5.3 Development Trends
8.6 Real Estate Agents
8.6.1 Status Quo
8.6.2 Century 21 Real Estate Corporation
8.6.3 Development Trends

9. Development Trends of Chinese Franchise Market
9.1 Opportunities
9.2 Key Industries
9.3 Concentration Degree of Enterprises
9.4 Development Trends
Four Operation Modes of Franchise Enterprises in China 
Number of Franchise Systems In China, 2000-2009
Sales of Franchise Enterprises with  Annual Sales Revenue of over RMB5 million in China, 2008-2009
Proportion of Franchise Enterprises in Three Major Industries in China, 2005-2009
Top 120 Franchise Enterprises by Industry, 2009
Top 120 Franchise Enterprises by Type, 2009
Growth of Total Number of Outlets and Turnover of Top 120 Franchise Enterprises, 2009
Average Net Profit of Top 120 Franchise Enterprises by Industry, 2008-2009
Average Sales per Store of Top 120 Franchise Enterprises, 2009
Brand Operation of Top 120 Franchise Enterprises, 2009
Overseas Operation of Top 120 Franchise Enterprises, 2009
Average Investment of Top 120 Franchise Enterprises, 2009
Payback Period of Standard Stores of Top 120 Franchise Enterprises, 2009
Logistics Cost Structure of Top 120 Franchise Enterprises, 2009
Training Expenses of Top 120 Franchise Enterprises, 2008-2009
Promotion Expenses of Top 120 Franchise Enterprises, 2008-2009
Average Term and Renewal of Franchise Contracts of Top 120 Franchise Enterprises, 2009
Average Renewal Rate of Franchise Contracts of Top 120 Franchise Enterprises, 2009
Franchise Modes of Top 120 Franchise Enterprises, 2009
Store Site Selection Requirements of Top 120 Franchise Enterprises, 2009
Supervision Cycle of Top 120 Franchise Enterprises on Franchisees, 2009
Assessment of Major Problems of Top 120 Franchise Enterprises, 2009
Assessment of Major Problems of Top 120 Franchise Enterprises by Industry, 2009
Current Business Franchise Regulations in China 
Development of Integrated Retail Enterprises among Top 100 Franchise Enterprises in China, 2008-2009
Proportion of Integrated Retail Enterprises to Top 100 Franchise Enterprises in China, 2009
Concentration Degree of Integrated Retail Enterprises among Top 100 Franchise Enterprises in China, 2009
Turnover and Growth of Lianhua Supermarket Holdings Co., Ltd., 2006-2010
Operating Profit and Growth of Lianhua Supermarket Holdings Co., Ltd., 2006-2010
Revenue of Lianhua Supermarket Holdings Co., Ltd. by Business, 2009-Jun 2010
Growth of Lianhua Supermarket Holdings Co., Ltd. by Retail Business, 2009-Jun 2010
Network of Lianhua Supermarket Holdings Co., Ltd., Jun. 30, 2010
Sales and Number of Stores of Suguo Supermarket Co., Ltd., 2008-2009
Proportion of Suguo Supermarket Co., Ltd. in Integrated Retail Industry, 2009
Sales, Number of Stores and Proportion of Wenfeng Great World Chain Development Ltd., 2009
Development of Catering Enterprises among Top 100 Franchise Enterprises in China, 2008-2009
Proportion of Catering Enterprises to Top 100 Franchise Enterprises in China, 2009
Concentration Degree of Catering Enterprises among Top 100 Franchise Enterprises in China, 2009
Turnover and Growth of China Quanjude (Group) Co., Ltd., 2006-2010
Operating Profit and Growth of China Quanjude (Group) Co., Ltd., 2006-2010
Main Business and Cost of China Quanjude (Group) Co., Ltd. by Business and Region, Jan.-Jun. 2010
Operating Income of YUM! Restaurants (China) Investment Company Limited by Region, 2009-Sep. 2010
Operating Income of YUM! Restaurants (China) Investment Company Limited by Sector, Jan-Sep 2010
Operating Profit of YUM! Restaurants (China) Investment Company Limited by Sector, 2009-Sep 2010
Operating Margin of YUM! Restaurants (China) Investment Company Limited by Sector, 2009-Sep 2010
Profit of YUM! Restaurants (China) Investment Company Limited by Sector, 2009-Sep 2010
Proportion of Labor Cost to Revenue of YUM! Restaurants (China) Investment Company Limited, 2009-Sep 2010
Sales and Number of Stores of Tianjin Dicos Food Development Co., Ltd., 2008-2009
Proportion of Tianjin Dicos Food Development Co., Ltd. in Catering Industry, 2009
Major Malls and Cities in Cooperation with Tianjin Dicos Food Development Co., Ltd., 2010
Major Suppliers of Tianjin Dicos Food Development Co., Ltd., 2010
Development of Apparel Enterprises among Top 100 Franchise Enterprises in China, 2008-2009
Proportion of Apparel Enterprises to Top 100 Franchise Enterprises in China, 2009
Concentration Degree of Apparel Enterprises among Top 100 Franchise Enterprises in China, 2009
Turnover and Growth of Li Ning, 2006-2010
Operating Profit and Growth of Li Ning, 2006-2010
Turnover and Growth of China Dongxiang, 2006-2010
Operating Profit and Growth of China Dongxiang, 2006-2010
Performance of China Dongxiang by Sector, 2009-H1 2010
Sales of China Dongxiang by Region, Business and Product, 2009-H1 2010
Average Unit Price and Sales Volume of Kappa in China, H1 2010
Turnover and Growth of Giordano International, 2006-2010
Operating Profit and Growth of Giordano International, 2006-2010
Profit Margin of Giordano International, 2009-H1 2010
Turnover and Profit of Giordano International by Region, 2009-H1 2010
Turnover and Profit of Giordano International by Brand, 2009-H1 2010
Number and Distribution of Stores of Giordano International, Sep 30, 2010
Growth of Budget Hotels in China, 2000-2009
Development of Budget Hotels in China, H1 2010
Development of Budget Hotels among Top 100 Franchise Enterprises in China, 2008-2009
Proportion of Budget Hotels to Top 100 Franchise Enterprises in China, 2009
Concentration Degree of Budget Hotels in Top 100 Franchise Enterprises in China, 2009
Growth in the Number of Hotels and Guest Rooms of Home Inns, 2007-2010            
Market Shares of Home Inns , 2007-2010
Growth in the Number of Hotels and Guest Rooms of Jinjiang Inn, 2007-2010      
Market Shares of Jinjiang Inn, 2007-2010
Performance of Jinjiang Inn, 2007-2010
Growth in the Number of Hotels and Guest Rooms of Hanting Inns & Hotels , 2007-2010           
Market Shares of Hanting Inns & Hotels, 2007-2010        
Forecast of Growth of Budget Hotels in Operation in China, 2010-2012
Forecast of Growth of Guest Rooms of Budget Hotels in China, 2010-2012
Forecast of Market Shares of Top 10 Budget Hotels in China, 2010-2012
Development of Training and Education Enterprises among Top 100 Franchise Enterprises in China, 2008-2009
Proportion of Training and Education Enterprises to Top 100 Franchise Enterprises in China, 2009
Concentration Degree of Training and Education Enterprises among Top 100 Franchise Enterprises in China, 2009
APTECH Multi-modal Teaching Methods of Beida Jade Bird 
IT Education Company of Beida Jade Bird, 2010
Sales and Number of Stores of Shanghai Only Investment Consulting Co., Ltd., 2008-2009
Market Shares of Shanghai Only Investment Consulting Co., Ltd. in Training and Education Industry, 2009
Subsidiaries of Beijing Global Education & Technology Co., Ltd., 2010
Operating Income and Growth of Beijing Global Education & Technology Co., Ltd. by Business, 2007-2010
Quarterly Financial Data of Global IELTS, 2008-2010
Operating Income of Global IELTS by Business, 2009
Proportion of Franchise Fees to Total Revenue of Global IELTS, 2007-2010
Growth of IELTS Chain Franchised Schools and Regular Schools of Beijing Global Education & Technology Co., Ltd., 2007-2010
Development of Global IELTS Teaching Center, Aug. 2010
Global IELTS Schools of Beijing Global Education & Technology Co., Ltd., H2 2010
Status Quo of Agricultural Chain Enterprises among Top 120 Franchise Enterprises, 2009
Status Quo of Automotive After-market Enterprises among Top 120 Franchise Enterprises, 2009
Operation Comparison among Various Types of Laundries
Status Quo of Laundry Enterprises among Top 120 Franchise Enterprises, 2009
Status Quo of Decoration Enterprises among Top 120 Franchise Enterprises, 2009
Status Quo of Health and Beauty Enterprises among Top 120 Franchise Enterprises, 2009
Operating Income of Century 21 Real Estate Corporation, 2009-2010Q3
Distribution of Top 100 Franchise Enterprises in China by Industry, 2008-2009
Sales of Top 100 Franchise Enterprises in China by Industry, 2008-2009
Concentration Degree of Top 100 Franchise Enterprises in China by Type, 2008-2009

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