China Tablet PC Market Survey Report, 2010-2011
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In 2010, Apple iPad set off an upsurge of tablet PC on a global scale and urged all the manufacturers that tried to compete with Apple to redesign their products, which postponed the release of the majority of competitive tablet PCs till 2011.

In 2010, iPad not only fueled the rapid growth of tablet PC market but exerted a revolutionary influence upon the entire media industry and propelled the 3C manufacturers in the consumer electronics, computer and communication industry as well as the traditional media magnates into the tablet PC industry.  

According to ResearchInChina, the market size of tablet PC in China approximated 1.73 million in 2010, and is predicted to reach 34 million in 2014.

Sales Volume of Tablet PC in China, 2010-2014E (Unit: mln)
 201104004.gif
Source: ResearchInChina

Apple, Gome, and Eben ranked top three by sales volume, while Apple, Eking, and Eben ranked top three by sales value. Apple iPad occupied 70.2% market share. iPad, Viliv X70 and Eben were the best-selling models in Chinese tablet PC market.

In March 2010, ResearchInChina and 1diaocha.com conducted an online consumer survey, involving evenly distributed 7,000 respondents mainly aged 20-50, and covering 30 provincial capitals and municipalities directly under the central government, including Shanghai, Beijing, Guangzhou, Shenzhen, and Chengdu.

From the perspective of brand preference, the most popular brands among the potential consumers were listed as Apple, HP, Samsung, Acer, Aigo, etc.

201104005.gif

According to the statistics of ResearchInChina Smart Terminal Database, among the 220 tablet PCs under 83 brands available as of February 2011, 59.5% adopt Android and 30.5% use Windows.

Currently, 59.5% of Android tablet PCs still adopt the CPUs lower than 720MHz, while 30.5% use the CPUs higher than 1GHz.

57.1% of Windows tablet PCs adopt the CPUs higher than 1.6GHz, yet 7.9% continue to use the CPUs lower than 1GHz.

1. Overview of Tablet PC Industry 
1.1 Worldwide 
1.2 China 
1.3 Characteristics of Available Tablet PCs

2. Global Tablet PC Industry Survey 
2.1 Market Research
2.2 iPad Consumer Survey

3. Major Tablet PC Enterprises 
3.1 Apple 
3.1.1 Business Profile 
3.1.2 Product 
3.1.3 iPad User Evaluation 
3.2 Samsung 
3.2.1 Business Profile 
3.2.2 Product 
3.2.3 Galaxy Tab User Evaluation
3.3 Eben
3.3.1 Business Profile 
3.3.2 Product 
3.3.3 Eben T2 User Evaluation
3.4 Hanvon 
3.4.1 Business Profile 
3.4.2 Product 
3.5 Newsmy 
3.5.1 Business Profile 
3.5.2 Product 
3.5.3 NP711/NP715 User Evaluation
3.6 Malata 
3.6.1 Business Profile 
3.6.2 Product 
3.6.3 Zpad T2 User Evaluation
3.7 Eking
3.7.1 Business Profile 
3.7.2 Product 
3.7.3 E-KING/viliv Product User Evaluation
3.8 Archos 
3.8.1 Business Profile 
3.8.2 Product 
3.9 Smart Devices 
3.9.1 Business Profile 
3.9.2 Product 
3.10 Pierre Cardin
3.10.1 Business Profile 
3.10.2 Product 
3.10.3 PC729 User Evaluation 
3.11 Aigo 
3.11.1 Business Profile 
3.11.2 Product 
3.11.3 Aigo Tablet PC User Evaluation
3.12 HEDY
3.12.1 Business Profile 
3.12.2 Product 
3.12.3 P100 User Evaluation
3.13 ViewSonic 
3.13.1 Business Profile 
3.13.2 Product 
3.13.3 ViewPad User Evaluation

4. Survey of Potential Consumers in China 
4.1 Consumer’s Background 
4.1.1 City 
4.1.2 Age 
4.1.3 Income 
4.2 Consumer’s Tablet PC Purchase Plan 
4.2.1 Schedule 
4.2.2 Brand Selection 
4.2.3 Affordable Price 
4.3 Influencing Factors 
4.4 Applications 

5. Survey of Potential Consumers in Major Chinese Cities 
5.1 Beijing 
5.2 Shanghai 
5.3 Guangzhou 
5.4 Tianjin 
5.5 Chongqing 
5.6 Nanjing 
5.7 Hangzhou 
5.8 Fuzhou 
5.9 Shijiazhuang 
5.10 Zhengzhou 
5.11 Jinan
5.12 Wuhan 
5.13 Shenyang 
5.14 Xi’an 
5.15 Chengdu 

6. Survey of Related Manufacturers and Distributors 
6.1 Manufacturers 
6.2 Distributors 

7. Prospect of Chinese Tablet PC Industry 
Proportion of Tablet PC in PC Market, 2010-2012E
Sales Volume of Tablet PC in China, 2010-2014E  
Distribution of Available Tablet PCs by Operating System, 2009-Feb. 2011  
Distribution of Available Android Tablet PCs by CPU Frequency, 2009-Feb. 2011 
Distribution of Available Android Tablet PCs by Memory Capacity, 2009-Feb. 2011  
Distribution of Available Android Tablet PCs by Storage Capacity, 2009-Feb. 2011  
Distribution of Available Windows Tablet PCs by CPU Frequency, 2009-Feb. 2011  
Distribution of Available Windows Tablet PCs by Memory Capacity, 2009-Feb. 2011  
Distribution of Available Tablet PCs by Screen Size, 2009-Feb. 2011   
Distribution of Available Tablet PCs by Screen Resolution, 2009-Feb. 2011  
3G Network Support of Available Tablet PCs, 2009-Feb. 2011 
Consumer Acceptance Comparison between Tablet PC and Netbook by Application 
Consumer Acceptance Comparison between Tablet PC and Laptop by Application 
Consumer Acceptance Comparison between Tablet PC and Smartphone by Application 
Awareness Distribution of Tablet PC Operating System Platforms by Developers  
Social Characteristics of iPad Users 
Application Sites of iPad Users 
Application Proportions of iPad Users  
Usage Time Distribution of iPad Users  
iPad Users’ Preference for Reading News through Client
Satisfaction Degree of iPad Users 
Consumer Awareness Comparison between iPad and Other Reading Platforms  
Daily Applications of iPad Users 
Weekly Applications of iPad Users 
Never Used Applications of iPad Users 
Software Installation Quantity of iPad Users  
Consumers’ Carry-about of iPad 
Tablet PC Launch Plan of Major Manufacturers  
Apple iPad Sales Volume, 2010Q2-Q4  
Revenue from iPad and Relevant Services and its Proportion in Total Revenue of Apple, 2010Q2-Q4 
iPad Selling Price Comparison by Region  
Samsung Mobile Terminal Shipment, 2010Q3-2010Q4 
Eben Tablet PC Configuration and Price 
Newsmy Tablet PC Configuration and Price 
Malata Tablet PC Configuration and Price 
E-KING and Viliv Series Tablet PC Configuration 
Archos Tablet PC Configuration and Price 
Tablet PC Configuration and Price of Smart Devices 
Pierre Cardin Tablet PC Configuration and Price 
Aigo Tablet PC Configuration and Price 
HEDY Tablet PC Configuration and Price 
ViewSonic Tablet PC Configuration and Price 
Distribution of Consumers by City 
Distribution of Consumers by Age 
Distribution of Consumers by Income 
Planned Purchasing Schedule of Tablet PC by Consumers
Brand Selection of Tablet PC by Consumers
Affordable Prices of Tablet PC by Consumers
Factors Influencing Consumers’ Decision to Purchase a Tablet PC
Consumers’ Expectations of Tablet PC Functions  
Planned Purchasing Schedule of Tablet PC by Beijing Consumers  
Brand Selection of Tablet PC by Beijing Consumers 
Affordable Prices of Tablet PC by Beijing Consumers 
Factors Influencing Beijing Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Beijing Consumers  
Planned Purchasing Schedule of Tablet PC by Shanghai Consumers  
Brand Selection of Tablet PC by Shanghai Consumers  
Affordable Prices of Tablet PC by Shanghai Consumers  
Factors Influencing Shanghai Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Shanghai Consumers  
Planned Purchasing Schedule of Tablet PC by Guangzhou Consumers  
Brand Selection of Tablet PC by Guangzhou Consumers  
Affordable Prices of Tablet PC by Guangzhou Consumers  
Factors Influencing Guangzhou Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Guangzhou Consumers  
Planned Purchasing Schedule of Tablet PC by Tianjin Consumers  
Brand Selection of Tablet PC by Tianjin Consumers  
Affordable Prices of Tablet PC by Tianjin Consumers  
Factors Influencing Tianjin Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Tianjin Consumers 
Planned Purchasing Schedule of Tablet PC by Chongqing Consumers  
Brand Selection of Tablet PC by Chongqing Consumers 
Affordable Prices of Tablet PC by Chongqing Consumers 
Factors Influencing Chongqing Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Chongqing Consumers 
Planned Purchasing Schedule of Tablet PC by Nanjing Consumers 
Brand Selection of Tablet PC by Nanjing Consumers 
Affordable Prices of Tablet PC by Nanjing Consumers 
Factors Influencing Nanjing Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Nanjing Consumers 
Planned Purchasing Schedule of Tablet PC by Hangzhou Consumers 
Brand Selection of Tablet PC by Hangzhou Consumers 
Affordable Prices of Tablet PC by Hangzhou Consumers 
Factors Influencing Hangzhou Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Hangzhou Consumers  
Planned Purchasing Schedule of Tablet PC by Fuzhou Consumers  
Brand Selection of Tablet PC by Fuzhou Consumers 
Affordable Prices of Tablet PC by Fuzhou Consumers 
Factors Influencing Fuzhou Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Fuzhou Consumers 
Planned Purchasing Schedule of Tablet PC by Shijiazhuang Consumers 
Brand Selection of Tablet PC by Shijiazhuang Consumers 
Affordable Prices of Tablet PC by Shijiazhuang Consumers 
Factors Influencing Shijiazhuang Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Shijiazhuang Consumers 
Planned Purchasing Schedule of Tablet PC by Zhengzhou Consumers 
Brand Selection of Tablet PC by Zhengzhou Consumers 
Affordable Prices of Tablet PC by Zhengzhou Consumers 
Factors Influencing Zhengzhou Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Zhengzhou Consumers 
Planned Purchasing Schedule of Tablet PC by Jinan Consumers 
Brand Selection of Tablet PC by Jinan Consumers 
Affordable Prices of Tablet PC by Jinan Consumers 
Factors Influencing Jinan Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Jinan Consumers 
Planned Purchasing Schedule of Tablet PC by Wuhan Consumers 
Brand Selection of Tablet PC by Wuhan Consumers  
Affordable Prices of Tablet PC by Wuhan Consumers 
Factors Influencing Wuhan Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Wuhan Consumers 
Planned Purchasing Schedule of Tablet PC by Shenyang Consumers 
Brand Selection of Tablet PC by Shenyang Consumers 
Affordable Prices of Tablet PC by Shenyang Consumers 
Factors Influencing Shenyang Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Shenyang Consumers 
Planned Purchasing Schedule of Tablet PC by Xi’an Consumers 
Brand Selection of Tablet PC by Xi’an Consumers 
Affordable Prices of Tablet PC by Xi’an Consumers 
Factors Influencing Xi’an Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Xi’an Consumers 
Planned Purchasing Schedule of Tablet PC by Chengdu Consumers 
Brand Selection of Tablet PC by Chengdu Consumers 
Affordable Prices of Tablet PC by Chengdu Consumers 
Factors Influencing Chengdu Consumers’ Decision to Purchase a Tablet PC
Tablet PC Function Expectation of Chengdu Consumers 
Opinions on Future Tablet PC Market  
Sales Volume of Tablet PC in Chinese Mainland, 2011E
Global Market Share of iPad, 2011E
Ranking of Promising Tablet PC Brands  
Tablet PC Distributors in North China by Brand  
Tablet PC Distributors in South China by Brand 
Tablet PC Distributors in East China by Brand 
Tablet PC Distributors in West China by Brand 

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