China Excavator Industry Report, 2010-2011
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Promoted by the rapid progress of fixed assets investment and real estate development in China, the excavator industry has taken on high-speed growth in recent years, with the output climbing to 192,811 in 2010 from 34,722 in 2005 and the sales volume rising from 28,812 to 165,804.

Excavator Output and Sales Volume in China, 2005-2010
 201104018.gif
Source: National Bureau of Statistics of China; China Construction Machinery Association (CCMA); ResearchInChina

With the synergy of the booming excavator demand fueled by growing fixed assets investment, the consumers’ recognition of excavator’s performance and the prosperity of excavator leasing market, as well as the emerging effect of substituting excavator for loader (the possession quantity proportion of excavator to loader advanced to 0.68:1 in 2009 from 0.57:1 in 2006), the output and sales volume of excavator in China expanded in the past 6 years.

Based on an analysis of excavator industry environment, this report probes deeply into the supply & demand and competition pattern of excavator market.   

In regard to brand competition, Chinese excavator market is monopolized by foreign brands with the market share of 71.7% in 2010; hereinto, Japanese and South Korean brands enjoyed the total share of 60.1%. The domestic brands represented by SANY Heavy Industry and Guangxi Yuchai Heavy Industry Company Limited (YUCHAI) have expanded the market share via a breakthrough in the small-sized excavator sector ever since 2005, and the market share climbed to 28.3% in 2010, up 8.4 percentage points against 2005.

As for product competition, caterpillar excavating machine still dominated the market in 2010 with the market share exceeding 95%. Meanwhile, the sales volume of 6-10 ton and 21-22 ton excavators maintained the high level.  

In addition, this report casts light on 15 key enterprises, including 7 domestic enterprises and 8 foreign enterprises in China.  

In 2010, there were seven enterprises whose excavator sales volume surpassed 10 thousand in China, i.e. Komatsu, Doosan, Hyundai, Hitachi, KOBELCO, SANY Heavy Industry, and Caterpillar; SANY Heavy Industry was the only domestic brand among them, and ranked the 6th with a sales volume of 14,154 throughout the year. YUCHAI, LiuGong, and FOTON LOVOL International Heavy Industry Co., Ltd. (FOTON LOVOL H.I.) all boasted an annual sales volume of over 5,000.

In 2011, the first year of China’s “12th Five-Year Plan”, Chinese Government will continue to increase the efforts in such projects as road, railway, municipal construction, and low-income housing, so the sales volume of excavators throughout the year is predicted to witness the YoY growth of 15% to 190 thousand or so. However, the Japan earthquake has exerted negative influence on the import of hydraulic parts, the core components of excavator, and subject to various factors like the potential overcapacity, the development of excavator industry will encounter certain risks.
1. Profile of Excavator Industry in China 
1.1 Definition and Classification 
1.2 Function 
1.3 Industry Chain 
1.4 Development History 

2. Development Environment 
2.1 Industry Environment 
2.2 Policy Environment 

3. Market Analysis 
3.1 Supply 
3.2 Demand 
3.2.1 Actual Demand 
3.2.2 Sales Volume 
3.3 Import & Export 
3.3.1 Import 
3.3.2 Export 

4. Competition 
4.1 Regional Competition 
4.1.1 Major Production Areas 
4.1.2 Major Consumption Regions 
4.2 Enterprise Competition 
4.2.1 Domestic and Foreign Enterprises
4.2.2 Domestic Enterprises 
4.2.3 Enterprise Pattern 
4.3 Product Substitution 
4.4 Segmented Product Competition 
4.4.1 Caterpillar Excavating Machine
4.4.2 Mini Excavator

5. Key Enterprises
5.1 SANY Heavy Industry
5.1.1 Profile 
5.1.2 Operation 
5.1.3 Development Strategy 
5.2 Guangxi Yuchai Heavy Industry Company Limited (YUCHAI)
5.2.1 Profile 
5.2.2 Operation 
5.2.3 Development Strategy 
5.3 Guangxi Liugong Machinery Co., Ltd. (LiuGong)
5.3.1 Profile 
5.3.2 Operation 
5.3.3 Development Strategy 
5.4 FOTON LOVOL International Heavy Industry Co., Ltd. (FOTON LOVOL H.I.)
5.4.1 Profile 
5.4.2 Operation 
5.4.3 R&D 
5.5 Hunan Sunward Intelligent Machinery Co., Ltd. (Sunward Intelligent) 
5.5.1 Profile 
5.5.2 Operation 
5.5.3 Competitive Edge 
5.6 Xiamen XGMA Machinery Co., Ltd. (XGMA) 
5.6.1 Profile 
5.6.2 Operation 
5.6.3 Development Strategy 
5.7 Lonking
5.7.1 Profile 
5.7.2 Operation 
5.8 Foreign Enterprises in China 
5.8.1 Komatsu (China)
5.8.2 Doosan (China)
5.8.3 Hyundai (Jiangsu) Construction Machinery Co., Ltd.
5.8.4 Hyundai (Beijing) Construction Machinery Co., Ltd.
5.8.5 Hitachi Construction Machinery Co., Ltd. 
5.8.6 Chengdu Kobelco Construction Machinery (Group) Co., Ltd.
5.8.7 Caterpillar China
5.8.8 Volvo Construction Equipment 
Excavator Downstream Industry Structure in China, 2009  
Growth Rate of Major Engineering Machinery in China by Sales Volume, 2010 
Urban Fixed Assets Investment of Major Industries in China, 2010 
Excavator Output in China, 2005-2010 
Excavator Output of Key Provinces and Cities in China, 2008-2010 
Capacity Expansion Plan of Domestic Excavator Enterprises in China, 2010-2011 
Actual Demand of Excavator in China, 2000-2010 
Excavator Sales Volume in China, 2006-2010 
Monthly Sales Volume and YoY Growth of Excavator in China, 2010 
Excavator Sales Volume (by Model) in China, 2010 
Import & Export Volume of Excavator in China, 2005-2010 
Import Volume, Import Value, and YoY Growth of Excavator (by Product) in China, 2010 
Export Volume, Export Value, and YoY Growth of Excavator (by Product) in China, 2010 
Major Production Areas and Output Proportion of Excavator in China, 2010 
TOP 10 Chinese Provinces/Cities by Excavator Sales Volume, 2010Q1-Q3
Sales Volume and Market Share of Excavator (by Brand) in China, 2010 
Market Share of Domestic Excavator Brands in China, 2007-2010 
Sales Volume and YoY Growth of Major Domestic Excavator Enterprises in China, 2010 
Competition Pattern of Excavator Enterprises in China (by Sales Volume), 2010 
Excavator and Loader Possession Quantity and Their Proportions in China, 2006-2009 
Sales Volume of Mini Excavator in China, 2002-2010 
Market Share of Domestic and Foreign Brands in Chinese Mini Excavator Market, 2006-2009
Revenue and Total Profit of SANY Heavy Industry, 2007-2010 
Revenue Structure of SANY Heavy Industry (by Product), 2009-2010  
Excavator Sales Volume of SANY Heavy Industry, 2005-2010 
Excavator Sales Volume of YUCHAI, 2006-2010 
YUCHAI Revenue, 2007-2010 
Operating Income Structure of LiuGong (by Product), 2008-2009 
Excavator Sales Volume of LiuGong, 2005-2010 
Engineering Machinery Business Development History of FOTON LOVOL H.I. 
Excavator Sales Volume of FOTON LOVOL H.I., 2006-2010 
Operating Income and YoY Growth of Sunward Intelligent, 2006-2010 
Revenue of Sunward Intelligent (by Product), 2007-2010 
Excavator Sales Volume of Sunward Intelligent, 2006-2010 
XGMA Operating Income and Total Profit, 2007-2010
Excavator Sales Volume of XGMA, 2007-2010 
XGMA Excavator Product Structure 
Lonking Operating Income Structure (by Product), 2008-2010 
Operating Income and Total Profit of Top 3 Excavator Enterprises of Komatsu in China, 2008  
Excavator Sales Volume of Komatsu (China), 2006-2010 
Excavator Sales Volume of Doosan (China), 2003-2010  
Excavator Sales Volume and Revenue of Hyundai (Jiangsu) Construction Machinery Co., Ltd., 2007-2010
Excavator Sales Volume of Hyundai (Beijing) Construction Machinery Co., Ltd., 2006-2010
Revenue of Hitachi Construction Machinery (China) Co., Ltd., 2004-2010 
Excavator Sales Volume of Chengdu Kobelco Construction Machinery (Group) Co., Ltd., 2008-2011 
Excavator Sales Volume of Caterpillar Xuzhou, 2006-2010 
Excavator Sales Volume of Volvo Construction Equipment, 2006-2010 

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