China Online Group Buying Industry Report, 2010-2011
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In 2010, Chinese online group buying market emerged. Group-buying websites not only explore more and more product suppliers and consumers, but also expand to second and third-tier cities based on Beijing, Shanghai and other first-tier cities rapidly. In less than a year, the number of Chinese online group buying users registered 18.75 million, and the sales valued RMB1.66 billion.

According to the monitoring of ResearchInChina on major group-buying websites in China, Chinese online group buying market characterizes a low concentration degree. Lashou and took the first and second position by virtue of their first-mover advantages in the market in 2010, with 15.8% and 14.1% shares, respectively. Relying on the huge user base and excellent merchandisers of Taobao Mall, took the third position with mail products. In 2011, Taobao's open strategy will threaten Lashou and

Sales Percentage of Major Group Buying Enterprises in China, 2010
Source: ResearchInChina

In China, group-buying websites have arisen since March 2010. By the end of December 2010, the number had approached 2,000. According to their backgrounds, group-buying websites fall into four categories.

First, emerging third-party independent group-buying websites, such as, Lashou,,,, and These websites were set up earlier, and they ranked among top ten in market shares. In 2010, they obtained the funds from investors. Then, they project huge capital into the advertising to attract consumers in 2011.

Investment and Financing of Chinese Group-buying Websites, 2010-2011
Source: ResearchInChina

Second, group buying websites subordinated to e-commerce websites, such as Ju.Taobao, 360buy Tuan, Paipai Tuan and so forth. They have considerable high-quality merchandise resources. They entered the field of e-commerce earlier, so they own a large number of users. They enjoy inherent superiority in group buying sector, which can be shown from the sales share of Ju.Taobao in 2010.

Third, group buying channels of SNS websites and web portals, such as Nuomi, Kaixin001 Tuan and Sina Tuan, and QQ Tuan. Usually, they have more resources in users and information promotion. Nuomi and QQ Tuan was in the ascendant in 2010, with the sales reaching RMB81.30 million and RMB46.30 million respectively, and accounting for 4.9% and 2.8% of the total market sales.

Last, life service websites, such as Dianping Tuan, 58 Tuan, and Fantong Tuan. Compared with the second and third categories, they have fewer users, but more merchandise resources, with concentrated target users. In 2010, Dianping Tuan and 58 Tuan both made remarkable achievements and obtained the sales of RMB103 million and RMB54 million respectively.

1 Basic Concept of Online Group Buying
1.1 Concept
1.2 Profit Models of Group-buying Websites
1.2.1 Industry Chain
1.2.2 Profit Models
1.3 Features of Online Group Buying
1.3.1 Classification of Group-buying Websites
1.3.2 Basic Features of Online Group Buying
1.3.3 Features of China's Online Group Buying

2 Development of Online Group Buying Industry in China
2.1 Big Events
2.2 Market Size
2.3 Competition
2.4 Investment & Financing
2.5 Trends

3 Key Online Group Buying Enterprises
3.1 Lashou
3.1.1 Profile
3.1.2 Operation
3.1.3 Competition & Strategies
3.2.1 Profile
3.2.2 Operation
3.2.3 Competition & Strategies
3.4.1 Profile
3.4.2 Operation
3.4.3 Advantages & Strategies
3.5.1 Profile
3.5.2 Advantages & Strategies
3.6.1 Profile
3.6.2 Operation
3.6.3 Advantages & Strategies
3.7.1 Profile
3.7.2 Operation
3.7.3 Advantages & Strategies
3.8.1 Profile
3.8.2 Operation
3.8.3 Advantages & Strategies
3.9.1 Profile
3.9.2 Operation
3.9.3 Advantages & Strategies
3.10.1 Profile
3.10.2 Operation
3.10.3 Advantages & Strategies
3.11.1 Profile
3.11.2 Operation
3.13.1 Profile
3.13.2 Operation
3.13.3 Competition & Strategies
Online Group Buying Industry Chain in China
Classification of Group-buying Websites
Sales of Major Group Buying Enterprises by City, Dec. 2010
Comparison between Web Interfaces of and
Group Buying Events in China, 2010-2011
Number of Group-buying Websites in China, Feb. 2010-Jan. 2011
Baidu Search Index of Group Buying, Mar. 31, 2010-Mar. 31, 2011
Major Manufacturers and Their Shares in Chinese Group Buying Market, 2010
Baidu Search Index of Lashou, and, Mar. 31, 2010-Mar. 31, 2011
Baidu Search Index of, and, Mar. 31, 2010-Mar. 31, 2011
Investment and Financing of Chinese Group-buying Websites, 2010-2011
Market Size of Online Group Buying, 2010-2014E
Sales and Buyer Number of Lashou, Mar. 2010-Jan. 2011
Top 10 Cities in Revenue and Their Proportion for Lashou, Mar. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for Lashou, Mar. 2010-Jan. 2011
Baidu Search Index of Lashou, Mar. 2010-Mar. 2011
Sales and Number of Buyers of, Mar. 2010-Jan. 2011
Top 10 Cities in Revenue and Their Proportion for, Mar. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for, Mar. 2010-Jan. 2011
Sales and Number of Buyers of, Jul. 2010-Jan. 2011
Top 10 Cities in Revenue and Their Proportion for, Jul. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for, Jul. 2010-Jan. 2011
Competitive Edge and Strategies of
Competitive Edge and Strategies of
Sales and Number of Buyers of, Jun. 2010-Jan .2011
Sales and Proportion of by City, Jun. 2010-Jan. 2011
Sales and Number of Buyers of, Apr. 2010-Jan. 2011
Sales and Number of Buyers of, Jun. 2010-Jan. 2011
Revenue and Proportion of by City, Jun. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for, Jun. 2010-Jan. 2011
Competitive Edge and Strategies of
Sales and Number of Buyers of, Jun. 2010-Jan. 2011
Sales and Number of Buyers of by City, Jun. 2010-Jan. 2011
Sales and Number of Buyers of, Jun. 2010-Jan. 2011
Top 10 Cities in Sales and Their Proportion for, Jun. 2010-Jan. 2011
Sales and Number of Buyers of, May, 2010-Jan. 2011
Revenue and Proportion of by City, May, 2010-Jan. 2011
Number and Proportion of Buyers of by City, May, 2010-Jan. 2011
Sales and Number of Buyers of, Jul. 2010-Jan. 2011
Revenue and Proportion of by City, Jul. 2010-Jan. 2011
Number and Proportion of Buyers of by City, Jul. 2010-Jan. 2011
Sales and Number of Buyers of, Jul. 2010-Jan. 2011
Revenue and Proportion of by City, Jul. 2010-Jan. 2011
Sales and Number of Buyers of, Jul. 2010-Jan. 2011
Top 10 Cities in Sales and Their Proportion for, Jul. 2010-Jan.2011

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