China Online Group Buying Industry Report, 2010-2011
-
Apr.2011
- Hard Copy
- USD
$1,600
-
- Pages:66
- Single User License
(PDF Unprintable)
- USD
$1,500
-
- Code:
ZHR008
- Enterprise-wide License
(PDF Printable & Editable)
- USD
$2,300
-
- Hard Copy + Single User License
- USD
$1,800
-
In 2010, Chinese online group buying market emerged. Group-buying websites not only explore more and more product suppliers and consumers, but also expand to second and third-tier cities based on Beijing, Shanghai and other first-tier cities rapidly. In less than a year, the number of Chinese online group buying users registered 18.75 million, and the sales valued RMB1.66 billion.
According to the monitoring of ResearchInChina on major group-buying websites in China, Chinese online group buying market characterizes a low concentration degree. Lashou and Meituan.com took the first and second position by virtue of their first-mover advantages in the market in 2010, with 15.8% and 14.1% shares, respectively. Relying on the huge user base and excellent merchandisers of Taobao Mall, ju.taobao.com took the third position with mail products. In 2011, Taobao's open strategy will threaten Lashou and Meituan.com.
Sales Percentage of Major Group Buying Enterprises in China, 2010 
Source: ResearchInChina
In China, group-buying websites have arisen since March 2010. By the end of December 2010, the number had approached 2,000. According to their backgrounds, group-buying websites fall into four categories.
First, emerging third-party independent group-buying websites, such as Meituan.com, Lashou, Groupon.cn, Gaopeng.com, Manzuo.com, and Didatuan.com. These websites were set up earlier, and they ranked among top ten in market shares. In 2010, they obtained the funds from investors. Then, they project huge capital into the advertising to attract consumers in 2011.
Investment and Financing of Chinese Group-buying Websites, 2010-2011
Source: ResearchInChina
Second, group buying websites subordinated to e-commerce websites, such as Ju.Taobao, 360buy Tuan, Paipai Tuan and so forth. They have considerable high-quality merchandise resources. They entered the field of e-commerce earlier, so they own a large number of users. They enjoy inherent superiority in group buying sector, which can be shown from the sales share of Ju.Taobao in 2010.
Third, group buying channels of SNS websites and web portals, such as Nuomi, Kaixin001 Tuan and Sina Tuan, and QQ Tuan. Usually, they have more resources in users and information promotion. Nuomi and QQ Tuan was in the ascendant in 2010, with the sales reaching RMB81.30 million and RMB46.30 million respectively, and accounting for 4.9% and 2.8% of the total market sales.
Last, life service websites, such as Dianping Tuan, 58 Tuan, and Fantong Tuan. Compared with the second and third categories, they have fewer users, but more merchandise resources, with concentrated target users. In 2010, Dianping Tuan and 58 Tuan both made remarkable achievements and obtained the sales of RMB103 million and RMB54 million respectively.
1 Basic Concept of Online Group Buying
1.1 Concept
1.2 Profit Models of Group-buying Websites
1.2.1 Industry Chain
1.2.2 Profit Models
1.3 Features of Online Group Buying
1.3.1 Classification of Group-buying Websites
1.3.2 Basic Features of Online Group Buying
1.3.3 Features of China's Online Group Buying
2 Development of Online Group Buying Industry in China
2.1 Big Events
2.2 Market Size
2.3 Competition
2.4 Investment & Financing
2.5 Trends
3 Key Online Group Buying Enterprises
3.1 Lashou
3.1.1 Profile
3.1.2 Operation
3.1.3 Competition & Strategies
3.2 Meituan.com
3.2.1 Profile
3.2.2 Operation
3.2.3 Competition & Strategies
3.3 Ftuan.com
3.4 Nuomi.com
3.4.1 Profile
3.4.2 Operation
3.4.3 Advantages & Strategies
3.5 24quan.com
3.5.1 Profile
3.5.2 Advantages & Strategies
3.6 Dianping.com
3.6.1 Profile
3.6.2 Operation
3.6.3 Advantages & Strategies
3.7 Manzuo.com
3.7.1 Profile
3.7.2 Operation
3.7.3 Advantages & Strategies
3.8 58.com
3.8.1 Profile
3.8.2 Operation
3.8.3 Advantages & Strategies
3.9 tuan.sohu.com
3.9.1 Profile
3.9.2 Operation
3.9.3 Advantages & Strategies
3.10 Aibangtuan.com
3.10.1 Profile
3.10.2 Operation
3.10.3 Advantages & Strategies
3.11 tuan.fantong.com
3.11.1 Profile
3.11.2 Operation
3.12 55tuan.com
3.13 tuan.qq.com
3.13.1 Profile
3.13.2 Operation
3.13.3 Competition & Strategies
3.14 tuan.sina.com.cn
3.15 Groupon.cn
3.16 Didatuan.com
3.17 ju.taobao.com
3.18 GaoPeng.com
Online Group Buying Industry Chain in China
Classification of Group-buying Websites
Sales of Major Group Buying Enterprises by City, Dec. 2010
Comparison between Web Interfaces of Meituan.com and Manzuo.com
Group Buying Events in China, 2010-2011
Number of Group-buying Websites in China, Feb. 2010-Jan. 2011
Baidu Search Index of Group Buying, Mar. 31, 2010-Mar. 31, 2011
Major Manufacturers and Their Shares in Chinese Group Buying Market, 2010
Baidu Search Index of Lashou, Meituan.com and ju.taobao.com, Mar. 31, 2010-Mar. 31, 2011
Baidu Search Index of Manzuo.com, 24quan.com and Dianping.com, Mar. 31, 2010-Mar. 31, 2011
Investment and Financing of Chinese Group-buying Websites, 2010-2011
Market Size of Online Group Buying, 2010-2014E
Sales and Buyer Number of Lashou, Mar. 2010-Jan. 2011
Top 10 Cities in Revenue and Their Proportion for Lashou, Mar. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for Lashou, Mar. 2010-Jan. 2011
Baidu Search Index of Lashou, Mar. 2010-Mar. 2011
Sales and Number of Buyers of Meituan.com, Mar. 2010-Jan. 2011
Top 10 Cities in Revenue and Their Proportion for Meituan.com, Mar. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for Meituan.com, Mar. 2010-Jan. 2011
Sales and Number of Buyers of Nuomi.com, Jul. 2010-Jan. 2011
Top 10 Cities in Revenue and Their Proportion for Nuomi.com, Jul. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for Nuomi.com, Jul. 2010-Jan. 2011
Competitive Edge and Strategies of Nuomi.com
Competitive Edge and Strategies of 24quan.com
Sales and Number of Buyers of Dianping.com, Jun. 2010-Jan .2011
Sales and Proportion of Dianping.com by City, Jun. 2010-Jan. 2011
Sales and Number of Buyers of Manzuo.com, Apr. 2010-Jan. 2011
Sales and Number of Buyers of 58.com, Jun. 2010-Jan. 2011
Revenue and Proportion of 58.com by City, Jun. 2010-Jan. 2011
Top 10 Cities in Number of Buyers and Their Proportion for 58.com, Jun. 2010-Jan. 2011
Competitive Edge and Strategies of 58.com
Sales and Number of Buyers of tuan.sohu.com, Jun. 2010-Jan. 2011
Sales and Number of Buyers of tuan.sohu.com by City, Jun. 2010-Jan. 2011
Sales and Number of Buyers of Aibangtuan.com, Jun. 2010-Jan. 2011
Top 10 Cities in Sales and Their Proportion for Aibangtuan.com, Jun. 2010-Jan. 2011
Sales and Number of Buyers of tuan.fantong.com, May, 2010-Jan. 2011
Revenue and Proportion of tuan.fantong.com by City, May, 2010-Jan. 2011
Number and Proportion of Buyers of tuan.fantong.com by City, May, 2010-Jan. 2011
Sales and Number of Buyers of tuan.qq.com, Jul. 2010-Jan. 2011
Revenue and Proportion of tuan.qq.com by City, Jul. 2010-Jan. 2011
Number and Proportion of Buyers of tuan.qq.com by City, Jul. 2010-Jan. 2011
Sales and Number of Buyers of tuan.sina.com.cn, Jul. 2010-Jan. 2011
Revenue and Proportion of tuan.sina.com.cn by City, Jul. 2010-Jan. 2011
Sales and Number of Buyers of Didatuan.com, Jul. 2010-Jan. 2011
Top 10 Cities in Sales and Their Proportion for Didatuan.com, Jul. 2010-Jan.2011
China B2C Online Shopping Industry Report, 2013-2016
In 2008-2012, Chinese online shopping market size ascended from RMB128.2 billion to RMB1,303.0 billion at the CAGR of 78.6%. In H1 2013, the market valued RMB789.21 billion, up 41.2% year on year. Whe...
China Mobile Phone Game Industry Report, 2013-2016
As the widespread popularity of intelligent terminals as well as the improving acceptance of the pay-to-play, China mobile phone game market has seen skyrocketing development since Q4,2012. In H1 2013...
China Information Security Industry Report, 2012-2014
In the recent years, the growing number of information security events worldwide have caused huge losses to countries and enterprises, and therefore, governments and companies have attached increasing...
China Third-party Payment Industry Report, 2012
After nearly a decade of “barbaric growth”, the Central Bank has successively issued “birth permits” for third-party payment enterprises since May 2011. As of August 12, 2012, it has issued five batch...
Company Study of Letv.com, 2011
LeTV.com was founded in Beijing Zhongguancun High-tech Industrial Park in November 2004. On August 12, 2010, it went public at China GEM (SZ:300104). It currently employs 200 people.Letv.com is the fi...
China Online Shopping (B2C) Market Report, 2011-2012
With the expanding of Chinese economy and the growing number of netizens, online shopping sees significant growth in market size and increasing investment activities. The number of online shoppers in ...
China Online Video Industry Report, 2011
China online video market revenue in 2010 reached RMB 2.275 billion, up 170.2% over 2009. The main revenue source is still advertising, whose value is promoted steadily by the increasing online video ...
China Mobile Payment Industry Report, 2010-2011
Chinese mobile payment industry has progressed rapidly since 2011. The penetration rate of Chinese mobile payment market was merely 18.5% in 2010, and it will hit 25.8% in 2011; while the market size ...
China Online Group Buying Industry Report, 2010-2011
In 2010, Chinese online group buying market emerged. Group-buying websites not only explore more and more product suppliers and consumers, but also expand to second and third-tier cities based on Beij...
China Online Shopping Market Survey Report, 2010
In August 2010, ResearchInChina teamed up with www.1diaocha.com to conduct an online questionnaire survey on online shopping. Among the 600 samples, the respondents included both males and females age...
China Online Shopping Industry Report, 2010
Benefitting from the rapid development of the Internet, online shopping has become more and more popular among consumers, with the share in China’s total retail sales of social consumer goods increasi...
Global and China LBSNS (Location-Based Social Networking Service) Market Report, 2010
LBS, i.e. Location-Based Service, is deemed as one of the killer businesses subsequent to SMS (Short Message Service), and it enjoys huge market size and nice profit prospect. SNS, namely Social Netwo...
China Mobile Game Industry Report, 2009-2010
According to the statistics released by the Ministry of Industry and Information Technology of the People's Republic of China in December, 2009, China's total mobile phone users reached 750 million, a...
China Online Shopping Industry Report, 2009
In 2009, China’s online shopping market has seen rapid development so far, and the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respe...
China Online Payment Industry Report, 2009
The global economic crisis has impacted on the majority of industries, but China online payment market is growing against the adversity, and has shown rapid growth trend in market scale and number of ...
China Network Video Monitoring Market Report, 2007
Network video monitoring is also named as IP monitoring, and such market has been keeping a rapid growth since 2004. Network video monitoring can access to Internet by different ways, such as LAN, WLA...
China Online Recruitment Market Report, 2006-2007
Online recruitment/e-recruitment refers to the recruitment activity by Internet, which includes information release, resume collection and arrangement, e-interview and online evaluation, etc. and it h...
China Tourism & Recreation Website Report, 2006
In 2006, China's Tourism industry keeps a rapid development, no matter in inbound travel, domestic travel or outbound travel. Taking inbound travel for example, in Jan-Sep 2006, the number of inbound ...