China Tourism Industry Report, 2011
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Tourism is an important part of the tertiary industry. China has made clear its intention to build tourism into a strategic pillar industry of the national economy.

The development of tourism and the overall trend of economy are generally in the same direction, both with conspicuous economic periodicity. The financial crisis hit tourism heavily in 2009, and the growth rate of tourism declined with decreasing GDP growth rate. However, in 2010, tourism walked out of the crisis in the wake of the rebounding global economy, and China's tourism revenue amounted to RMB1.57 trillion, up 21.7% year on year.

China's Tourism Revenue and GDP Growth, 2005-2010 (RMB bn)
Source: National Bureau of Statistics of China; ResearchInChina

In 2010, China gained RMB1.27 trillion from domestic tourism (accounting for about 81% of the total revenue) and RMB303.3 billion from international tourism (accounting for19%). China's tourism industry includes three major markets, namely, inbound tourism, outbound tourism and domestic tourism. By number of tourists, the proportion of inbound tourism declined from 8.82% in 2005 to 5.84% in 2010, the proportion of domestic tourism increased from 88.9% in 2005 to 91.66% in 2010, and the proportion of outbound tourism increased slowly from 2.28% in 2005 to 2.5% in 2010.

Inbound Tourism, Outbound Tourism and Domestic Tourism of China by Number of Tourists, 2005-2010
Source: ResearchInChina

Inbound Tourism: in 2010, foreign exchange earnings reached USD45.814 billion, up 15.47% year on year; the number of tourists was 133.7622 million person-times, up 5.76% year on year; per capita consumption valued USD342.5.

Domestic Tourism: the number of tourists rose from 1.212 billion person-times in 2005 to 2.104 billion person-times in 2010; the revenue valued RMB1.26 trillion, up 23.50% year on year.

Outbound Tourism: the number of tourists rose from 31.026 million person-times in 2005 to 57.39 million person-times in 2010, and the year-on-year growth rate was 20.4% in 2010. The consumption increased by 14.3% year on year to USD48 billion in 2010, ranking fourth in the world. The per capita consumption reached USD836.4, which was 2.4 times of the per capita consumption of inbound tourism and 9 times of the per capita consumption of domestic tourism.
1.Operation of China’s Tourism Industry
1.1  Development Characteristics 
1.2  Market Structure
1.3  Revenue Structure 

2. Analysis of China’s Tourism Market Segments
2.1  Inbound Tourism
2.1.1 Market Size
2.1.2 (Foreign Exchange) Revenue 
2.1.3 Tourist Structure 
2.1.4 Regional Markets
2.1.5 Foreign Tourist Structure 
2.2  Domestic Tourism 
2.2.1 Market Size 
2.2.2 Revenue 
2.3  Outbound Tourism 
2.3.1  Market Size 
2.3.2  Tourist Structure
2.3.3  Consumption
2.3.4  Main Destinations 

3. Development of Travel Agencies and Hotels in China
3.1 Travel Agencies
3.1.1  Scale
3.1.2  Operation
3.2 Star-Rated Hotels
3.2.1  Structure and Regional Distribution 
3.2.2  Operation

4. Key Enterprises in China Tourism Industry 
4.1  Overseas Chinese Town (Group) Co., Ltd
4.1.1  Profile
4.1.2  Financial Operation, 2007-2011
4.1.3  Operating Income Structure, 2009-2010
4.1.4  Latest Development Trend
4.2  China CYTS Tours Holding Co., Ltd
4.2.1  Profile
4.2.2  Financial Operation, 2006-2011
4.2.3  Operating Income Structure, 2010
4.2.4  Latest Development Trend
4.3 China International Travel Service Corporation Limited
4.3.1  Profile
4.3.2  Financial Operation, 2007-2011
4.3.3  Operating Income Structure, 2009-2010
4.3.4  Latest Development Trend
4.4  Beijing Tourism Group Co., Ltd 
4.4.1  Profile
4.4.2  Financial Operation, 2006-2011
4.4.3  Operating Income Structure, 2010
4.4.4  Latest Development Trend
4.5  Huatian Hotel Group Co., Ltd
4.5.1  Profile
4.5.2  Financial Operation, 2006-2011
4.5.3  Operating Income Structure, 2010
4.5.4  Latest Development Trend
4.6   Huangshan Tourism Development Co., Ltd.
4.6.1  Profile
4.6.2  Financial Operation, 2006-2011
4.6.3  Operating Income Structure, 2010
4.6.4  Latest Development Trend
4.7  Emei Shan Tourism Company Limited
4.7.1  Profile
4.7.2  Financial Operation, 2006-2011
4.7.3  Operating Income Structure, 2010
4.7.4  Latest Development Trend
4.8 China United Travel Co., Ltd.
4.8.1  Profile
4.8.2  Financial Operation, 2006-2011
4.8.3  Operating Income Structure, 2010
4.8.4  Latest Development Trend
4.9  Xi'an Tourism (Group) Co., Ltd.
4.9.1  Profile
4.9.2  Financial Operation, 2007-2011
4.9.3  Operating Income Structure, 2010
4.9.4  Latest Development Trend
4.10 Wuhan Sante Cableways Group Co., Ltd
4.10.1  Profile
4.10.2  Financial Operation, 2007-2011
4.10.3  Operating Income Structure, 2010
4.10.4  Latest Development Trend
4.11 Dalian Sunasia Tourism Holding Co., Ltd
4.11.1  Profile
4.11.2  Financial Operation, 2007-2011
4.11.3  Operating Income Structure, 2010
4.11.4  Latest Development Trend
4.12 Yunnan Tourism Co., Ltd
4.12.1  Profile
4.12.2  Financial Operation, 2007-2011
4.12.3  Operating Income Structure, 2010
4.12.4  Latest Development Trend
4.13 Beijing Jingxi Tourism Development Co., Ltd
4.13.1  Profile
4.13.2  Financial Operation, 2007-2011
4.13.3  Operating Income Structure, 2010
4.13.4  Latest Development Trend

5. Outlook of China Tourism Industry, 2011-2015
5.1 Influencing Factors
5.1.1  Positive Factors
5.1.2  Negative Factors
5.2 Forecast of Market Size 
5.2.1  Number of Inbound Tourists
5.2.2  Number of Domestic Tourists
5.2.3  Number of Outbound Tourists
5.3  Revenue Forecast 
5.3.1  Revenue of China Tourism Industry
5.3.2  Foreign Exchange Earnings from International Tourism 
5.3.3  Domestic Tourism Revenue
China's Tourism Revenue and GDP Growth, 2005-2010
Inbound Tourism, Outbound Tourism and Domestic Tourism of China by Number of Tourists, 2005-2010
Structure of China's Tourism Revenue, 2005-2010
Structure of China’s Tourism Revenue, 2010 
Number of Inbound Tourists and Proportion in Total Tourists, 2005-2011
Foreign Exchange Earnings from International Tourism, 2005-2011
Foreign Exchange Earnings from International Tourism by Consumption Field, 2010
Foreign Exchange Earnings from International Tourism by Country, 2007-2011
Number of Inbound Tourists, 2005-2011
Destinations of Inbound Tourism by Region, 2010
Number of Inbound Tourists by Country, 2010
Number of Domestic Tourists, 2005-2010
Travel Propensity of Domestic Tourism, 2005-2010 
Revenue and Growth Rate of Domestic Tourism, 2005-2010
Per Capita Consumption of Domestic Tourists, 2005-2010
Number and Growth Rate of Outbound Tourists and Proportion in Total Tourists, 2005-2010
Structure of Outbound Tourists, 2005-2010  
Consumption of Outbound Tourists, 2005-2010
Inbound Tourism Revenue, Consumption of Outbound Tourists and Balance, 2005-2010
Destinations of Outbound Tourism, 2010
Number and YoY Growth of Travel Agencies in China, 2007-Q1 2011 
Comparison among Three Tourism Markets by Person-time, Q1 2011
Comparison among Three Tourism Markets by Person-day, Q1 2011
Number and YoY Growth of Star-rated Hotels in China, 2008-2010
Operating Income of Star-rated Hotels, 2010
Operating Income Structure of Star-rated Hotels by Income Source, 2010 
Operating Indicators of Star-rated Hotels, Q1 2011
Operating Status of Star-rated Hotels in Three Major Regions, Q1 2011
Operating Income and YoY Growth Rate of Overseas Chinese Town (Group) Co., Ltd, 2007-2011Q1
Net Income and Its YoY Growth Rate and Net Profit Margin of Overseas Chinese Town (Group) Co., Ltd, 2007-2011Q1
Operating Income Structure of Overseas Chinese Town (Group) Co., Ltd, 2009-2010
Operating Income and YoY Growth Rate of China CYTS Tours Holding Co., Ltd, 2006-2011Q1
Net Income and Its YoY Growth Rate and Net Profit Margin of China CYTS Tours Holding Co., Ltd, 2006-2011Q1
Operating Income Structure of China CYTS Tours Holding Co., Ltd, 2010
Operating Income and YoY Growth Rate of China International Travel Service Co., Ltd, 2007-2011Q1 
Net Income and Its YoY Growth Rate and Net Profit Margin of China International Travel Service Co., Ltd, 2007-2011Q1
Operating Income Structure of China International Travel Service Co., Ltd., 2009-2010
Operating Income and YoY Growth Rate of Beijing Tourism Group Co., Ltd, 2006-2011Q1
Net Income and Its YoY Growth Rate and Net Profit Margin of Beijing Tourism Group Co., Ltd, 2006-2011Q1
Operating Income Structure of Beijing Tourism Group Co., Ltd, 2010
Operating Income and YoY Growth Rate of Huatian Hotel Group Co., Ltd, 2006-2011Q1
Net Income & Its YoY Growth Rate and Net Profit Margin of Huatian Hotel Group Co., Ltd, 2006-2011Q1
Operating Income Structure of Huatian Hotel Group Co., Ltd, 2010
Operating Income and YoY Growth Rate of Huangshan Tourism Development Co., Ltd, 2006-2011Q1 
Net Income & Its YoY Growth Rate and Net Profit Margin of Huangshan Tourism Development Co., Ltd, 2006-2011Q1
Operating Income Structure of Huangshan Tourism Development Co., Ltd, 2009-2010
Operating Income and YoY Growth Rate of Emei Shan Tourism Company Limited, 2006-2011Q1
Net Income & Its YoY Growth Rate and Net Profit Margin of Emei Shan Tourism Company Limited, 2006-2011Q1
Operating Income Structure of Emei Shan Tourism Company Limited, 2010
Operating Income and YoY Growth Rate of China United Travel Co., Ltd, 2006-2011Q1
Net Income & Its YoY Growth Rate and Net Profit Margin of China United Travel Co., Ltd, 2006-2011Q1
Operating Income Structure of China United Travel Co., Ltd, 2009-2010
Operating Income and YoY Growth Rate of Xi'an Tourism (Group) Co., Ltd, 2006-2011Q1
Net Income and Net Profit Margin of Xi'an Tourism (Group) Co., Ltd, 2007-2011Q1
Operating Income Structure of Xi'an Tourism (Group) Co., Ltd, 2009-2010
Operating Income and YoY Growth Rate of Wuhan Sante Cableways Group Co., Ltd, 2006-2011Q1
Net Income & Its YoY Growth Rate and Net Profit Margin of Wuhan Sante Cableways Group Co., Ltd, 2007-2011Q1
Operating Income Structure of Wuhan Sante Cableways Group Co., Ltd, 2010
Operating Income and YoY Growth Rate of Dalian Sunasia Tourism Holding Co., Ltd, 2007-2011Q1
Net Income & Its YoY Growth Rate and Net Profit Margin of Dalian Sunasia Tourism Holding Co., Ltd, 2007-2011Q1
Operating Income Structure of Dalian Sunasia Tourism Holding Co., Ltd, 2010
Operating Income and YoY Growth Rate of Yunnan Tourism Co., Ltd, 2006-2011Q1
Net Income & Its YoY Growth Rate and Net Profit Margin of Yunnan Tourism Co., Ltd, 2007-2011Q1
Operating Income Structure of Yunnan Tourism Co., Ltd, 2010
Operating Income and YoY Growth Rate of Beijing Jingxi Tourism Development Co., Ltd, 2006-2011Q1
Net Income & Its YoY Growth Rate and Net Profit Margin of Beijing Jingxi Tourism Development Co., Ltd., 2007-2011Q1
Operating Income Structure of Beijing Jingxi Tourism Development Co., Ltd, 2010
Forecast of Number of Inbound Tourists, 2011-2015 
Forecast of Number of Domestic Tourists, 2011-2015
Forecast of Number of Outbound Tourists, 2011-2015
Forecast of China’s Tourism Revenue, 2011-2015
Forecast of China’s Foreign Exchange Earnings from International Tourism, 2011-2015
Forecast of China’s Domestic Tourism Revenue, 2011-2015

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