China Chain Catering Industry Report, 2010-2011
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In H1 2011, the revenue of catering industry of China totaled RMB957.93 billion, a 16.2% YoY rise; and the cumulated investments increased by 34.8% YoY to RMB164.273 billion, with an increase of 12.1 points in growth rate against the same period of last year.

Among the top 100 Chinese catering companies during 2009-2010, only about 10% of them have no chain stores; of the rest 90% chain ones, on average, each boasts outlets in nearly 40 cities. In all, the chain stores (regular chain plus franchised stores) of the top 100 chain companies numbered close to 22,000.

Fundraisings of Some Chinese Catering Companies, 2007-2011
Source: ResearchInChina

From 2008 till now, a total of 20 or more catering chain companies acquire VC/PE capital injection. Among these, 8 ones including Best-Food, Beijing Jiahe Yipin, South Memory and Golden Valley receive the fund investments in Renminbi. In July 2011, Apax Partners purchased Golden Jaguar at a price of USD250million, the record single investment ever with the largest figures in the industry.

The report analytically probes into the status quo, industrial development environment and policies concerned, financing and investments, business operation and subdivided sectors of China’s chain catering industry, in an attempt to explore the market potential and give an insight into the future priority during the industrial development.

The report highlights 23 representative enterprises in the chain catering market of China, including 7 Chinese food chain companies, 6 hot-pot chain companies and 10 western food chain corporations.

China Quanjude (Group) Co., Ltd: in H1 2011, the operating revenue hit RMB803 million; in 2010, four regular chains were opened, increasing its number of regular chains to 22; in 2011, it is scheduled to open one or two regular chains and three “three-in-one” chain companies, and to start four franchising enterprises, with the target number of outlets registering one hundred in 2013.

Beijing Xiang’E Qing Co., Ltd: In 2010, the revenue from catering business made up 98.84%; in 2010, it reconstructed or expanded the outlets in Xidan, Southwest 4th Ring Road, North 4th Ring Road, Zhixinqiao Bridge, Wuhan, Dacheng Road; also, it took over or opened Shanghai outlets, Lhasa outlets, Nanjing outlets, etc in the same year. All the outlets aforementioned made contribution to its profit growth.

Xi’an Catering Co., Ltd: In H 1 2011, the revenue reached RMB308 million; the company is projected to expand its market share in Xi’an from currently around 10% to 20% or so in the future. Moreover, it plans to open three or more large and medium-sized regular chains with the floor area of 2,000-8,000 m2 per year.

Kungfu Catering now boasts nearly 400 regular chains (including the ones prepared to be constructed). It is scheduled to open 800-1,000 outlets in the following three years.
1. China Catering Industry
1.1 Definition and Classification
1.2 Characteristics
1.3 Chain-Operation Model
1.4 Policy Environment
1.4.1 Lifting of the Ban on Policies concerning China Catering Industry
1.4.2 Allowance of Foreign Capital into China
1.4.3 Supporting Policies for China Catering Industry since 2009
1.4.4 Existing Policies and Regulations

2. Development of Chinese Chain Catering Industry
2.1 Status Quo
2.1.2 Operation in 2010
2.1.2 Operation in H1 2011
2.2 Top 100 Companies
2.2.1 Growth Rate of Turnover
2.2.2 Threshold for Entering the List
2.2.3 Top 100 Catering Companies’ Share in Total Accommodation & Catering Revenue 
2.2.4 Enterprise Size
2.2.5 Distribution of Top 100 Companies(by Operation Type)
2.2.6 Distribution of Top 100 Companies(by Region)
2.3 Performance of Top 100 Companies
2.3.1 Profitability
2.3.2 Efficiency of Fund Utilization
2.3.3 Prime Business
2.3.4 Headcount Efficiency
2.4 Top 100 Companies by Operation Type
2.4.1 Profitability and Capital Operation
2.4.2 Operating Ability 
2.4.3 Management Ability
2.5 Survey on Consumer Satisfaction
2.5.1 Frequency of Food Consumption
2.5.2 Factors Concerns of Restaurant Selection
2.5.4 Evaluation of Satisfaction Index
2.5.5 Complaints and Claims

3. Investments and Financing in Chinese Catering Industry
3.1 IPO
3.2 VC/PE
3.3 Development of Foreign Companies in Chinese Catering Industry
3.3.1 KFC’s Access into China
3.3.2 Accelerated Layout of Overseas Catering Enterprises
3.3.3 Strong Will of Foreign Capital for Mergers and Acquisitions

4. Chinese Food Chain Industry
4.1 Status Quo
4.2 China Quanjude (Group) Co., Ltd. (002186)
4.2.1 Profile
4.2.2 Operation
4.2.3 Strategy
4.3 Beijing Xiang’E Qing Co., Ltd. (002306)
4.3.1 Profile
4.3.2 Operation
4.4 Xi’an Catering Co., Ltd. (000721)
4.4.1 Profile
4.4.2 Operation
4.4.3 Strategy
4.5 Ajisen (China) Holdings Limited (00538.HK)
4.5.1 Profile
4.5.2 Operation
4.6 Yonho
4.6.1 Profile
4.6.2 Operation
4.6.3 Strategy
4.7.1 Profile
4.7.3 Franchise Budget and Store Distribution
4.8 Kungfu Catering Management Co., Ltd.
4.8.1 Profile
4.8.2 Operation
4.8.3 Strategy

5. Hot-Pot Chain Industry
5.1 Status Quo
5.2 Inner Mongolia Little Sheep Catering Chain Co., Ltd. (00968.HK)
5.2.1 Profile
5.2.2 Operation
5.3 Little Lamb
5.3.1 Profile
5.3.2 Operation
5.3.3 Strategy
5.4 Chongqing Cygnet Investment Group
5.4.2 Operation
5.4.3 Franchise Budget and Store Distribution
5.5 Beijing Donglaishun
5.5.1 Profile
5.5.2 Operation
5.5.3 Franchise Budget and Store Distribution
5.6 Chongqing Dezhuang Group
5.6.1 Profile
5.6.2 Operation
5.7 Chongqing Qinma
5.7.1 Profile
5.7.2 Operation
5.7.3 Franchise Budget

6. Western Food Chain Industry
6.1 Status Quo
6.2 KFC
6.2.1 Profile
6.2.2 Operation
6.2.3 KFC in China
6.3 Mcdonald’s 
6.3.1 Profile
6.3.2 Operation
6.3.3 McDonald’s in China
6.4 PapaJohn’s
6.4.1 Profile
6.4.2 Operation
6.5 Starbucks
6.5.1 Profile
6.5.2 Operation in China
6.6.1 Profile
6.6.2 Operation
6.6.3 Channels and Supply Chain
6.6.4 Franchise Budget
6.6.5 Uniqueness and Objectives
6.7 U.B.C. Coffee
6.7.1 Profile
6.7.2 Operation
6.8 DIO Coffee
6.8.1 Profile
6.8.2 Operation
6.8.3 Franchise Budget
6.9 RBT
6.9.1 Profile
6.9.2 Operation
6.10 Greenery Cafe
6.10.1 Profile
6.10.2 Operation
6.10.3 Franchise Budget and Store Distribution
6.11 Origus
6.11.1 Profile
6.11.2 Operation
6.11.3 Franchise Budget
Classification of China Chain Catering Industry
Chain-operation Model of China Catering Industry
Policies and Regulations concerning Catering Industry
Development of Chinese Accommodation and Catering Industry, 2006-2010
Total Revenue and Growth Rate of China Catering Industry,Jan.2010-Jun.2011
Fixed Assets Investment and Growth Rate of China Catering Industry, Feb.2010-Jun.2011
Turnover of Top 100 Companies in China's Catering Industry, 2006-2010
Comparison of Threshold Finalists for Top 100 Catering Enterprises, 2006-2010
Proportion of Top 100 Catering Enterprises to Total Accommodation and Catering Industry (by Turnover),2004-2010
Number of Top 100 Companies in China’s Catering Industry (by Turnover), 2010
Performance of Top 100 Companies (by Operation Type), 2010
Proportion of Regular Chain for Top 100 Catering Enterprises (by Operation Type), 2010
Classification of Top 100 Companies (by Region), 2010 
Operating Abilities of Catering Enterprises (by Operation Type),2010
Performance Indicators of Top 100 Catering Companies (by Operation Type), 2010 
Consumption Frequency in Catering Industry, 2010 
Factor Concerns of Restaurant Selection, 2010 
Evaluation of Food Security Situation, 2010  
Comparison between Satisfaction and Dissatisfaction with Catering Consumption
Complaints and Claims of Consumers in Catering Industry, 2010
Initial Public Offerings of Some Catering Companies in China,1993-2011
Fundraising of Some Catering Chain Companies in China, 2007-2011
Some Catering Chain Companies to be Listed in China, 2005-2012
Well-known Chinese Catering, Food and Beverage Brands Acquired by Foreign Capital since 2001
Store Quantity and Revenue of Top 100 Chinese Food Chain Companies in China Franchise Industry, 2008-2010
Percentage of Chinese Food Chain Companies in Top 100 Franchise Businesses (by Indicators), 2008-2010 
Proportion of Chinese Food Chain Companies in Top 100 Catering Companies, 2008-2010 
Operating Revenue and Net Income of China Quanjude (Group), 2006-H1 2011
Store Quantity of China Quanjude(Group) (by Brand), 2007-2013F
Revenue Structure of China Quanjude(Group) (by Operation Type), 2009-2010
Revenue Structure of China Quanjude(Group) (by Region), 2010 
Major Suppliers of China Quanjude (Group), 2010 
Main Customers of China Quanjude (Group), 2010
Net Income of Major Subsidiaries of China Quanjude (Group), 2009-2010 
Real Estate and Market Price of China Quanjude (Group), 2011
Brand Value of China Quanjude (Group) Released by World Brand Value Lab, 2004-2010 
Operating Revenue and Net Income of Beijing Xiangeqing, 2006-2011Q1 
Revenue Structure of Beijing Xiangeqing (by Sector), 2010 
Revenue Structure of Beijing Xiangeqing(by Region), 2010 
Costs and Gross Margin of Beijing Xiangeqing, 2009-2010
Profitability of Major Outlets of Beijing Xiangeqing, 2009-2010 
Operating Revenue and Net Income of Xi'an Catering Co., Ltd., 2006-H1 2011
Revenue Structure of Xi'an Catering Co., Ltd.(by Product), H1 2011 
Profitability of Major Outlets of Xi'an Catering Co., Ltd.,2006-2010 
Proportion of Major Stores’ Revenue of Xi'an Catering Co., Ltd in Accommodation and Catering Revenue, 2010 
Revenue Growth of 4 Stores of Xi'an Catering Co., Ltd., 2010  
Comparison of Xi'an Catering Co., Ltd and Xi'an Municipal Accommodation and Catering Industry by YoY Growth Rate, 2006-2009 
Operating Revenue and Net Income of Ajisen (China) Holdings Limited, 2005-2010  
Revenue Structure of Ajisen (China) Holdings Limited (by Operation Type), 2009-2010  
Revenue Structure of Ajisen (China) Holdings Limited (by Region), 2009-2010  
Store Quantity of Ajisen (China) Holdings Limited (by Type), 2009-2010
Store Quantity of Ajisen (China) Holdings Limited (by Province and City), 2009-2010  
Store Quantity of Ajisen (China) Holdings Limited (by Region), 2009-2010
Store Quantity of Ajisen (China) Holdings Limited (by Size), 2009-2010
Operation of Major Subsidiaries of China Quanjude (Group), by 2010
Operating Revenue and Growth Rate of Yonho, 2008-2010 
Store Quantity and Growth Rate of Yonho, 2008-2010 
Franchisee Store Quantity and Growth Rate of Yonho, 2008-2010 
Proportion of Franchisee Store Quantity to Total Store Quantity of Yonho, 2008-2010  
Yonho’s Dynamics, 2009-2011
Franchise Budget of Yonho 
Operating Revenue and Growth Rate of GII Wonton, 2008-2010 
Store Quantity and Growth Rate of GII Wonton, 2008-2010
Franchisee Store Quantity and Growth Rate of GII Wonton, 2008-2010 
Franchise Budget of GII Wonton
Store Distribution of GII Wonton (by Province and City), 2010 
Store Quantity and Operating Revenue of Kungfu Catering Management Co., Ltd., 2008-2010  
Store Distribution of Kungfu Catering Management Co., Ltd. (by Province and City), 2010 
Store Quantity and Operating Revenue of Top 100 Hot-Pot Chain Companies in China Franchise Industry, 2008-2010
Percentage of Hot-Pot Chain Companies in Top 100 Franchise Businesses (by Indicators), 2008-2010 
Proportion of Hot-Pot Chain Companies in Top 100 Catering Companies, 2008-2010
Operating Revenue and Net Income of Inner Mongolia Little Sheep Catering Chain Co., Ltd., 2005-2010  
Store Quantity of Inner Mongolia Little Sheep Catering Chain Co., Ltd., 2009-2010   
Revenue Structure of Inner Mongolia Little Sheep Catering Chain Co., Ltd.(by Product), 2009-2010 
Revenue Structure of Inner Mongolia Little Sheep Catering Chain Co., Ltd.(by Region), 2009-2010 
Stocks of Foods and Beverages of Inner Mongolia Little Sheep Catering Chain Co., Ltd., 2009-2010  
Operation of Major Subsidiaries of Inner Mongolia Little Sheep Catering Chain Co., Ltd., by 2010 
Operating Revenue and Growth Rate of Little Lamb, 2006-2010 
Store Quantity and Growth Rate of Little Lamb, 2006-2010 
Store Structure of Little Lamb (by Operation Type), 2010
Franchisee Store Quantity and Growth Rate of Little Lamb, 2008-2010 
Operating Revenue and Growth Rate of Chongqing Cygnet Investment Group, 2006-2010  
Store Quantity and Franchised Stores of Chongqing Cygnet Investment Group, 2006-2010 
Franchise Standards and Budget of Chongqing Cygnet Investment Group 
Quantity and Distribution of Regular Chain Store of Chongqing Cygnet Investment Group (by Province and City), 2010 
Operating Revenue and Growth Rate of Beijing Donglaishun, 2008-2010
Store Quantity and Growth Rate of Beijing Donglaishun, 2008-2010 
Franchisee Store Quantity and Growth Rate of Beijing Donglaishun, 2008-2010 
Franchise Budget of Beijing Donglaishun
Store Distribution of Beijing Donglaishun (by Province and City), 2010
Operating Revenue and Growth Rate of Chongqing Dezhuang Group, 2006-2010
Store Quantity and Growth Rate of Chongqing Dezhuang Group, 2006-2010
Franchisee Store Quantity and Growth Rate of Chongqing Dezhuang Group, 2006-2010   
Operating Revenue and Growth Rate of Chongqing Qinma, 2007-2010 
Store Quantity and Growth Rate of Chongqing Qinma, 2007-2010  
Franchisee Store Quantity and Growth Rate of Chongqing Qinma, 2008-2010
Franchise Standards and Budget of Chongqing Qinma
Store Quantity and Revenue of Western Food Chain Companies in Top 100 China franchise industry, 2008-2010 
Percentage of Western Food Chain Companies in Top 100 Franchise Businesses (by Indicators), 2008-2010  
Proportion of Western Food Chain Companies in Top 100 Catering Companies, 2008-2010
Operating Revenue and Growth Rate of KFC in China, 2005-2010 
Store Quantity and Growth Rate of KFC in China, 2005-2010 
Franchise Budget of KFC in China 
Operating Revenue and Growth Rate of McDonald’s in China, 2005-2010
Store Quantity and Growth Rate of McDonald’s in China, 2005-2010 
Franchise Process of KFC in China
Development of Starbucks in China,1998-2011
Store Distribution of Starbucks in China (by Region), 2010 
Operating Revenue and Growth Rate of Dicos, 2006-2010 
Store Quantity and Growth Rate of Dicos, 2006-2010
Franchisee Store Quantity and Growth Rate of Dicos, 2008-2010 
Main Markets Collaborated with Dicos and Urban Distribution, 2010 
Major Suppliers of Dicos, 2010 
Franchise Standards and Budget of Dicos’ Convenience Stores 
Operating Revenue and Store Quantity of U.B.C. Coffee (Including Franchisee),2009-2010  
Operating Revenue and Growth Rate of DIO Coffee, 2008-2010
Store Quantity and Growth Rate of DIO Coffee, 2008-2010
Franchisee Store Quantity and Growth Rate of DIO Coffee, 2008-2010 
Franchise Standards and Budget of DIO Coffee 
Operating Revenue and Growth Rate of RBT, 2008-2010
Store Quantity and Growth Rate of RBT, 2008-2010
Franchisee Store Quantity and Growth Rate of RBT, 2008-2010
Operating Revenue and Growth Rate of Greenery Cafe, 2005-2010
Store Quantity and Growth Rate of Greenery Cafe, 2005-2010
Franchisee Store Quantity and Growth Rate of Greenery Cafe, 2008-2010 
Franchise Standards and Budget of Greenery Café
Store Distribution of Greenery Café (by Province and City), 2010
Operating Revenue and Store Quantity of ORIGUS (Including Franchisee), 2010
Franchise Budget of Origus

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