China Beer Industry Report, 2010-2012
  • Nov/2011
  • Hard Copy
  • USD $2,000
  • Pages:86
  • Single User License
    (PDF Unprintable)       
  • USD $1,900
  • Code: DYY024
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $3,000
  • Hard Copy + Single User License
  • USD $2,200
The beer output and sales volume of China have both seen stable growth in recent years, with the CAGR in 2007-2010 reaching 4.5%. In 2010, the beer sales volume of China reached 44.479 million kl, realizing the sales-output ratio of 99.3%. Considering the increasingly growing target consumer group as well as people’s enhanced consumption capability, the beer demand in Chinese market is expected to see moderate growth, with the targeted beer sales volume in 2012 hitting 51.48 million kl.

Beer Sales Volume and Sales-Output Ratio in China, 2007-2012 (10,000 kl, %)
Source: Wind; ResearchInChina

In terms of regional development, beer enterprises have made increased effort to develop markets in West China. For example, Yanjing built 200,000 tons of capacity in Nanchong, Sichuan Province in 2010, expanding the total capacity in the region to 300,000 tons; in August 2011, China Resources Snow lavished RMB300 million to build a plant with the capacity of 200,000 kl in Yinchuan; in August 2011, Carlsberg became the controlling shareholder of 7 beer companies under Chongqing Beer after it became the second largest shareholder of Chongqing Beer in April 2010.

In terms of competition pattern, beer enterprises are expanding their respective market share by means of acquisition and expansion in recent years. A case in point is Tsingtao, which took over Hangzhou Zijintan Brewery Company in 2011, a move to consolidate its business in Zhejiang market. In addition, the 11 expansion projects including the expansion of its No.2 plant and Shanghai plant as well as the new Shijiazhuang plant construction project will all be completed. In 2010, the sales volume of Tsingtao attained 6.35 million kl, with the market share of 14.3% (by sales volume), second only to China Resources Snow (20.9%). And the market share of Tsingtao is expected to increase to 16.8% in 2012.

In 2011-2015, beer titans will develop in different directions. Tsingtao focuses on quality and profit, while China Resources Snow is eager to change the low-end image; Anheuser-Busch InBev is bent on the brand integration, while Yanjing and Carlsberg seek to establish footholds in South and West China.

The report underscores China’s beer industry in the following aspects:

  • Market scale and prospect, including output and sales volume, overall revenue and profit;

  • Market features by region, including output by region these years and regional beer enterprises;

  • Competition pattern and development tendency;

  • Development of nine key homegrown enterprises, including overall operation, capacity, output and development strategy;

  • Development of six foreign beer enterprises in China, including M&A and development strategy.
1. Overview of China Beer Industry, 2010-2012 
1.1 Definition & Classification 
1.2 Rising Sales/Output Ratio 
1.3 Rising Revenue

2. Regional Beer Markets in China, 2010-2011 
2.1 Western Region
2.1.1 Southwest China
2.1.2 Northwest China
2.2 Central Region
2.2.1 Central China
2.2.2 North China
2.3 Northeast China
2.4 East China
2.5 South China 
2.6 Other Provinces 

3. Development of China Beer Industry, 2010-2012 
3.1 Corporate Competition
3.2 Industrial Competition
3.3 Reorganization, M&A and Capacity Expansion  

4. Key Beer Breweries in China 
4.1 Tsingtao
4.1.1 Profile
4.1.2 Operation
4.1.3 Strategy
4.1.4 M&A
4.2 Yanjing 
4.2.1 Profile
4.2.2 Operation
4.2.3 Operation of Subsidiaries in Other Cities 
4.2.4 Strategy
4.2.5 M&A
4.3 China Resources Snow
4.3.1 Profile & Operation
4.3.2 M&A
4.4 Zhujiang (Pearl River)  
4.4.1 Profile
4.4.2 Operation
4.4.3 Fund-raising Projects
4.5 Chongqing Beer 
4.5.1 Profile
4.5.2 Operation
4.5.3 M&A
4.5.4 Strategy 
4.6 Jinxing Beer (Kingstar)
4.6.1 Profile
4.6.2 Strategy
4.7 Huiquan Beer
4.7.1 Profile
4.7.2 Operation
4.7.3 Strategy
4.8 Lanzhou Huanghe
4.8.1 Profile
4.8.2 Operation
4.8.3 Strategy
4.9 Tibet Galaxy Science & Technology Development
4.9.1 Profile
4.9.2 Operation

5. Foreign Beer Breweries in China
5.1 Anheuser-Busch InBev 
5.1.1 Profile
5.1.2 Operation
5.1.3 Strategy in China
5.2 Carlsberg 
5.2.1 Profile
5.2.2 Operation 
5.2.3 Western Development Strategy of Carlsberg 
5.3 Asahi 
5.3.1 Profile
5.3.2 Operation
5.3.3 Strategy in China
5.4 Suntory
5.4.1 Profile
5.4.2 Strategy in China
5.5 Heineken 
5.5.1 Profile
5.5.2 Strategy in China
5.6 SAB Miller
5.6.1 Profile
5.6.2 Strategy in China 
China’s Beer Output & Y-o-Y Growth, 2007-2012 
China’s Beer Sales Volume and Sales/Output Ratio, 2007-2012
Operating Revenue and Total Profit of China Beer Industry, 2008-2012
China’s Beer Output by Province, 2009- 2011 
Beer Output and Growth Rate in China by Region, 2010
Main Brands in Top Ten Provinces & Municipalities in China by Beer Output, 2010 
Brand Influential Region of Listed Beer Breweries in China, 2010 
Beer Output Trend in Yunnan, Guizhou and Sichuan, 2007-2012 
Yunnan Beer Output & Y-o-Y Growth, Jan-Aug 2011
Sichuan Beer Output & Y-o-Y Growth, Jan-Aug 2011
Guizhou Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Beer Output Trend in Gansu, Shaanxi and Xinjiang, 2007-2012 
Xinjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Gansu Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Shaanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Beer Output Trend in Hubei, Hunan and Henan, 2007-2012
Hubei Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Hunan Beer Output & Y-o-Y Growth, Jan-Aug 2011
Henan Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Beer Output Trend in Shanxi, Hebei, Tianjin and Beijing, 2007-2011 
Shanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Hebei Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Tianjin Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Beijing Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Beer Output Trend in Heilongjiang, Jilin, Liaoning and Inner Mongolia, 2007-2012
Heilongjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
Jilin Beer Output & Y-o-Y Growth, Jan-Aug 2011
Liaoning Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Inner Mongolia Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Beer Output Trend in Anhui, Zhejiang, Jiangsu, Shanghai and Shandong, 2007-2011
Anhui Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Zhejiang Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Jiangsu Beer Output & Y-o-Y Growth, Jan-Aug 2011
Shanghai Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Shandong Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Beer Output Trend in Fujian and Guangdong, 2007-2012
Fujian Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Guangdong Beer Output & Y-o-Y Growth, Jan-Aug 2011 
Sales Volume & Market Share of China’s Major Beer Brands, 2005-2012 
Market Shares of Snow, Tsingtao and Yanjing, 2005-2012
Ranking of Key Beer Breweries in China by Total Profit, 2010
Ranking of Key Beer Breweries in China by Net Income, 2010 
Ranking of Key Beer Breweries in China by Net Income, 2011H1 
Foreign Capital Participation in China’s Top ten Beer Breweries
Price, Time to Market and Rival Product of Medium and High-end Beer Launched by China’s Beer Brands 
Market Range and Capacity of Brands of Seven Beer Breweries like China Resources and Tsingtao, 2011 
Shareholder Structure of Tsingtao Beer, 2011
Operating Revenue & Net Income of Tsingtao Beer, 2007-2011H1
Gross Margin and Net Profit Margin of Tsingtao Beer, 2006-2011H1
Proportion of Operating Revenue and Gross Margin of Tsingtao Beer by Region, 2010-2011H1
Development of Tsingtao Beer Brand Structure
Acquisition and New Projects of Tsingtao Beer, 2011
Operating Revenue and Net Income of Yanjing Beer, 2007-2011H1 
Revenue of Beer per Ton and Growth Rate of Yanjing Beer, 2007-2011H1
Growth Rate of Sales Volume in Beijing, Guangdong and Sichuan of Yanjing Beer, 2011H1
Acquisition Project of Yanjing Beer, 2011
New and Completed Projects of Yanjing Beer, 2011-2012
Turnover of China Resources Enterprise by Business, 2011H1
Acquisition Project of Snow Resources, 2011
New and Completed Projects of Snow Resources, 2011-2012
Equity Structure of Pearl River Beer
Operating Revenue and Net Income of Pearl River Beer, 2007-2011H1
Operating Revenue of Pearl River Beer by Region, 2010 
Operating Revenue, Cost and Gross Margin of Pearl River Beer by Product, 2010 
Operating Revenue and Net Income of Chongqing Beer, 2008-2011H1   
Operating Revenue, Cost and Gross Margin of Chongqing Beer by Sector, 2010
Operating Revenue and Growth Rate of Chongqing Beer by Region, 2010
Operating Revenue and Net Income of Huiquan Beer, 2007-2011H1
Operating Revenue and Net Income of Lanzhou Huanghe, 2007-Jan.-Sep.2011
Operating Revenue of Lanzhou Huanghe by Product, 2008-2010
Operating Revenue and Net Income of Tibet Galaxy Science & Technology Development, 2008-2011H1
Acquisition Project of Anheuser-Busch InBev, 2011
New and Completed Projects of Anheuser-Busch InBev, 2011-2012
Investment Relationship between Carlsberg and Chinese Beer Breweries

Global and China Sugar Industry Report, 2019-2025

From 2011/2012 to 2018/2019, the global sugar supply was balanced by and large, with the output of raw sugar rising from 172.3 million tons in 2011/2012 to 185.9 million tons in 2018/2019, a cumulativ...

China Liquid Milk Industry Report, 2014-2017

Driven by China's economic development, the improvement of people's living standards, the adjustment of dietary structure and many other positive factors, China’s dairy product output and demand have ...

China Health Food Industry Report, 2014-2017

With the development of China’s economy, health foods, which have special functions of adjusting human body physiology, preventing diseases, promoting health, prolonging life, etc., have won great pop...

Global and China Sugar Industry Report, 2014-2017

During 2008/09-2012/13, the global raw sugar output presented a CAGR of 5.4% as the market experienced a shift from a short supply to oversupply. In 2013-2014, the output of raw sugar somewhat decline...

China Yeast Industry Report,2014-2017

During 2004-2013, China saw a continuous rise in yeast output, with a CAGR of 10.7%. Yeast is used mainly in bakery food, wine brewage, feed and other fields. Given the fact that the demand for baker...

China Grape Wine Industry Report, 2013-2016

Recent years have seen substantial growth in Chinese grape wine market. From 2001 to 2012, the grape wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC Nation...

China Corn Deep Processing Industry Report, 2013-2015

In recent years, the production capacity of corn deep processing has seen rapid expansion in China; and the output of corn starch particularly as the main intermediate of the industry has presented ro...

China Condiment Industry Report, 2013-2015

Being optimistic about the prospect of Chinese condiment market, Danone, Nestlé, Unilever, Hormel Foods, McCormick and other foreign companies through mergers and acquisitions, direct investment or jo...

China Food Safety Testing Industry Report, 2013-2015

China food safety testing industry started from testing of agricultural and livestock products in the early 1900s. With the issuance of Chinese food safety related laws and regulations as well as the ...

China Sugar Industry Report, 2013-2015

From 2008/09 to 2013/14, the global supply of sugar has undergone changes from short supply to excess supply: raw sugar production increased from 140 million tons in 2008/09 to 170 million tons in 201...

China Yeast Industry Report, 2012-2015

During 2004-2011, the yeast output grew continuously, with the CAGR hitting 12.4%. In 2012, the figure approximated 257 kilotons in China, rising by 11.2%. The yeast production in China is mainly domi...

China Health Food Industry Report, 2013

Health food arose in China in 1980s; after three decades of development, China health food industry has formed with the value of RMB100 billion. In 2012, the sales revenue of the health food industry ...

Global and China Beer Industry Report, 2012-2014

In recent years, the global beer production and sales have maintained continuous growth. Total production in 2011 reached 192.7 million kiloliters, a year-on-year rise of 3.82%; China, the United Stat...

China Grape Wine Industry Report, 2012-2014

Spurred by rapid growth of consumption market, China’s output of grape wine climbs year after year. In 2011, grape wine output in China amounted to 1.1569 billion liters, rising 6.3% from a year earli...

China Sugar Industry Report, 2012-2014

The sugar industry takes sugarcane and sugar beet as raw materials to manufacture finished sugar products which find application in food & beverage sectors. In 2011, the global sugar output amount...

China Meat Products Industry Report, 2012-2014

Meat products refer to the processed edible meat goods with meat or by-products as raw materials, of which, raw meat products mainly consist of hot meat, frozen meat and cold fresh meat; cooked meat p...

China Edible Vegetable Oil Industry Report, 2011-2013

China’s edible vegetable oil consumption demand has maintained a rigid growth trend in recent years; and the whole edible vegetable oil industry has also made rapid development. In 2011, China’s edibl...

Company Study of Angel Yeast Co., Ltd., 2012

Angel Yeast Co., Ltd. (hereinafter referred to as "Angel Yeast"), established in 1986, is mainly engaged in yeast production and processing. Its main products include baker’s yeast, alcohol yeast, yea...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号