China Paddy and Rice Processing Industry Report, 2011-2012
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The paddy and rice processing industry is an emerging industry. Rice resources can be sufficiently utilized and rice value can be raised by around 75% through deep processing. Based on different positions in industrial chain, paddy and rice processing enterprises can be classified into five operating modes: edible rice and rice bran oil serve as leading products in the first mode; the production of edible rice and rice products plays a dominant role in the second mode; enterprises in the third mode are engaged in the deep processing of rice, and are involved in the market of nutrition and healthcare products; in the fourth mode, crushed rice is taken as raw materials to produce rice starch sugar and rice protein; and enterprises in the fifth mode run through the whole industry chain, and adopt a cycling economic production mode in which byproducts can be utilized efficiently and comprehensively.

Major Paddy and Rice Processing Enterprises and Their Products in China
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China’s paddy and rice processing enterprises vary in profitability due to different operating modes and products. Enterprises in the fifth mode represented by Wanfu Biotechnology feature higher profitability since their rice resources are developed comprehensively and utilized sufficiently, and their products are involved in the whole industry chain. From January to September of 2011, Wanfu Biotechnology’s operating revenue and net income were RMB396 million and RMB51.09 million respectively, increasing 25.7% and 37.6% separately year on year. In 2011, the company went public to raise funds in order to expand its production capacity of major products. Its production capacity is expected to be doubled after the capacity expansion project being put into production.

In consideration of Wanfu Biotechnology’s first-mover advantage, enterprises represented by Yihai Kerry Group and COFCO Rice Division depend on their scale advantage as well as existing brands and channels to set foot in the paddy and rice processing industry. Such enterprises are dominant producers of small packing polished rice, while the sales volume of small packing polished rice accounts for less than 10% of the rice consumption in China at present. As people pay more and more attention to the nutritional and healthcare function of rice, these enterprises will see a promising market development prospect. However, Beidahuang and Jinjian, also being producers of small packing polished rice, have relatively low profitability due to regional and production scale restrictions.

Representative enterprises in the third mode and the fourth mode, such as Shanghai Rong Xuan Hang and Wuhan Jiabao, only focus on the development of rice albumen powder, rice starch sugar and the like in the industry chain. In spite of small number of product categories, they also see huge development potential owing to relatively higher technical barriers and prosperous market demand. Taking rice starch sugar product as an example, it is gradually replacing cane sugar featured with insufficient quantity and high price due to its low cost and sufficient raw materials; and its output is expected to reach 1.7 million tons in 2013 in China, and its proportion in the total output of starch sugar will rise to 14.2% from 12.8% in 2006.

China Paddy and Rice Processing Industry Report, 2011-2012 by ResearchInChina mainly covers the followings:

20120114.gif Development environment, industry scale and development trend of paddy and rice processing industry in China

20120114.gif Supply and demand of upstream raw materials and downstream deep processing products in Chinese paddy and rice processing industry

20120114.gif Major operating modes of paddy and rice processing enterprises in China and development of representative enterprises, comprising overall operation, production capacity, output and development strategies, etc.

20120114.gif Forecast of the development trend of paddy & rice processing companies and the whole Chinese paddy and rice processing industry
1. Overview of Paddy and Rice Processing Industry
1.1 Industry Definition and Product Classification 
1.2 Industry Characteristics
1.3 Industrial Policy

2. Supply and Demand of Paddy and Rice Processing Industry
2.1 Supply and Demand of Paddy and Rice
2.2 Supply and Demand of Deep Processing Products
2.2.1 Small Packing Polished Rice 
2.2.2 Rice Starch Sugar
2.2.3 Rice Albumen Powder
2.2.4 Rice Bran Oil 
2.2.5 Others
2.3 Import and Export of Rice

3. Characteristics of Paddy and Rice Processing Industry in China 
3.1 Scale Characteristics of Enterprises
3.2 Regional Characteristics of Enterprises
3.3 Operating Modes of Enterprises 

4. Key Enterprises
4.1 Mode 1
4.1.1 COFCO Rice Division
4.1.2 Liaoning Sinopaddy Co., Ltd.
4.1.3 Heilongjiang Beidahuang Rice Industry Group Co., Ltd.
4.1.4 Yihai (Jiamusi) Grains and Oils Industries Company Limited
4.1.5 Cereal & Oils Corporation of Zhangshu, Jiangxi Province
4.2 Mode 2
4.2.1 Hunan Jinjian Cereals Industry Co., Ltd.
4.2.2 Hubei Fuwa Group Co., Ltd. 
4.2.3 Anhui Jiaxian Rice Group Co., Ltd.
4.3 Mode 3
4.3.1 Shanghai Rong Xuan Hang Commercial Trade Co., Ltd.
4.4 Mode 4
4.4.1 Wuhan Jiabao Sugar Co., Ltd.
4.4.2 Guangzhou Shuangqiao Co., Ltd.
4.5 Mode 5
4.5.1 Wanfu Biotechnology (Hunan) Agricultural Development Co., ltd.
4.5.1.1 Operation
4.5.1.2 Strategy
4.5.2 Jiangxi Jinjia Grains Co., Ltd.
4.5.3 SINOGRAIN Sanhe Rice Co., Ltd.

5. Summary and Forecast
Paddy and Rice Industrial Chain Deep Processing Model  
Value Comparison of Rice Before and After Deep Processing
Operating Modes of Key Paddy and Rice Processing Enterprises in China
Main Industrial Policies of Paddy and Rice Deep Processing Industry  
Harvest Area of Paddy in China, 2001-2010
Output of Paddy and Rice in China, 2001-2011
Consumption and Consumption Stock of Rice in China, 2001-2011
Industry Scale of Rice Deep Processing Products in China, 2011
Output and Proportion of Rice Starch Sugar in China, 2006-2013
Output of Paddy and Crushed Rice in China by Province, 2010
Gross Margin of Starch Sugar of Main Starch Sugar Producers in China 
Import Volume and Value of Polished Long-grained Nonglutinous Rice in China, 2011
Export Volume and Value of Polished Long-grained Nonglutinous Rice in China, 2011
Import Volume and Value of Unpolished Long-grained Nonglutinous Rice in China, 2011
Import Volume and Value of Crushed Long-grained Nonglutinous Rice in China, 2011
Classification and Proportion of Paddy and Rice Deep Processing Enterprises by Capacity, 2009
Number of Rice Deep Processing Enterprises in China by Region, 2006
Layout of Paddy Growing Areas in China
Layout of Paddy and Rice Deep Processing Enterprises in China by Region
Operating Mode of Paddy and Rice Deep Processing Enterprises by Product 
Operating Revenue of China Agri-Industries Holdings Limited by Business, 2009-H1 2011
Capacity Layout of COFCO Rice Division, 2011
Operating Revenue and Total Profit of COFCO Jiangxi Rice Processing Limited, 2008-2009
Operating Revenue and Total Profit of COFCO Dalian Rice Processing Limited, 2008-2009
Total Assets, Operating Revenue and Total Profit of Liaoning Sinopaddy, 2008-2009
Total Assets, Operating Revenue and Total Profit of Heilongjiang Beidahuang Rice Industry Group, 2008-2009
Total Assets, Operating Revenue and Total Profit of Yihai (Jiamusi) Grains and Oils Industries, 2008-2009
Total Assets, Operating Revenue and Total Profit of Zhangshu Cereal & Oils Corporation, 2008-2009
Operating Revenue and Net Income of Hunan Jinjian Cereals Industry, 2009-Sep.2011
Operating Revenue Structure of Hunan Jinjian Cereals Industry by Sector, H1 2011
Operating Revenue and YoY Growth of Hunan Jinjian Cereals Industry by Region, H1 2011
Operating Revenue and Profit Margin of Hunan Jinjian Cereals Industry by Sector, H1 2011
Total Assets, Operating Revenue and Total Profit of Hubei Fuwa Group, 2008-2009
Total Assets, Operating Revenue and Total Profit of Anhui Jiaxian Rice Group, 2008
Total Assets, Operating Revenue and Total Profit of Wuhan Jiabao Sugar, 2008-2009
Total Assets, Operating Revenue and Total Profit of Guangzhou Shuangqiao, 2008-2009
Operating Revenue and Net Income of Wanfu Biotechnology, 2008-H1 2011 
Capacity and Output of Wanfu Biotechnology by Product, 2008-H1 2011
Output and Sales Volume of Wanfu Biotechnology by Product, 2008-H1 2011
Sales Volume and Value of Wanfu Biotechnology to Individual Clients by Product, 2008-H1 2011
Fundraising and Investment Projects of Wanfu Biotechnology
Schedule of 5000t/a Edible Rice Albumen Powder Project of Wanfu Biotechnology, 2012-2015
Schedule of 3000t/a Refined Rice Bran Oil Project of Wanfu Biotechnology, 2012-2015
Operating Revenue, Profit and Capacity of Paddy and Rice Deep Processing Enterprises in China 

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